This star’s style is wrong

After the Chuanliu brand announced its spokesperson, the press conference entered the final question-and-answer session for reporters.

For most reporters, the question-and-answer session is the highlight, and the content of the previous press conference is just waiting for the final questions.

It’s time for reporters to ask questions.

Fang Xing, Lu Xiang'er, Li Caiwei and other public figures related to today's press conference sat in a row, waiting for reporters' questions.

The reporter from Weibo Entertainment News was the first to stand up and ask: "Hello, Mr. Fang Xing."

"Hello." Fang Xing responded with a smile and a nod.

As soon as the reporter came up, he asked a very sharp question: "Why do you want to produce a brand theme song for Dachuan Audio? To put it a bit offensive, Dachuan Audio is not well-known in the industry."

Fang Xing thought about it and replied, "I want to do it, it's that simple."

The reporter did not let go of this question and continued to ask:

"You are producing the brand theme song for Dachuan Audio this time. You are helping because of Lu Xiang'er's sake, right?"

Fang Xing is not afraid of entertainment news explosions: "Yes, there are always some people and things in this world that are unique."

A smile of success flashed in the reporter's eyes, and he asked: "So, when you made the theme song for Chuanliu, you didn't do it because of the quality of the Chuanliu series of products, but just to appease your girlfriend, is that right?"

Fang Xing was not angry, and replied in a calm tone: "I have used a sample of Sichuan 2.0 headphones. As far as my experience of using the sample headphones, the sound quality is indeed among the best in its class. I am very satisfied with this. Sure."

The reporter refused to give up and continued to ask: "We all know that the samples delivered by manufacturers for evaluation are usually the best-quality batches. Another implication of your answer is that you do not know the quality of the mass-produced batches of headphones. .”

Fang Xing burst into laughter and shouted back: "You mean, I have to listen to all the mass-produced headphones before I can speak, right?"

When the reporters at the scene heard this answer, they all suppressed their laughter.

Even if you are a brand spokesperson, you cannot guarantee that the quality of all products is up to standard.

At this moment.

Lu Xiang'er took over the topic and replied: "In fact, it is more appropriate for me to answer this question. I will not explain my relationship with Dachuan Audio.

“To my family, my personal honor is higher than the company’s.

“At first, when I proposed to be the spokesperson of Chuanliu brand, my parents did not agree.

“Because this is equivalent to tying my personal future to the company.

“However, I believed in the quality of the Chuanliu series brand, so I convinced my parents.

"I will do my best to ensure the quality and after-sales service of Chuanliu series products, thank you all."

actually.

Regarding the quality issues of the Chuanliu brand, Lu Xiang'er's endorsement is enough to illustrate the determination of Dachuan Audio.

Because this is betting her daughter's future on the Chuanliu brand.

Once Chuanliu's brand becomes bad, Lu Xiang'er's reputation will inevitably be damaged.

Originally, Lu Jianchuan disagreed. After all, from his point of view, the company Dachuan Audio could fail, but it must not affect his daughter's future.

However, Lu Xiang'er insisted again and again, and after many discussions, he finally made this decision.

Regarding the quality issues of the Chuanliu series brands, among the reporters on site, only those in the field of digital products were interested.

The quality will only be known after the product is launched and tested, so you can't get the results if you ask on the spot.

The entertainment reporters present were of course more concerned about entertainment gossip.

A reporter from Penguin Entertainment stood up and asked: "Mr. Fang Xing, this time you produced the theme song for the Chuanliu brand. Are you doing it for free? I just watched the MV for "My Dream". The shooting cost should be quite high."

Since Ark Culture and Penguin Video have a deep cooperative relationship, Penguin Entertainment reporters are much gentler when asking questions.

Fang Xing smiled and replied: "It's not free. After all, the company's employees have worked hard. Just because I am the boss does not mean there is no performance at all. "My Dream" is calculated at market price. But I am not in a hurry to ask for this fee. When is it convenient for Dachuan Audio, when will the money be returned?”

The reporter continued to ask: "As far as I know, the market price of the songs produced by Mr. Fang is 2 million. Is this the price of a permanent buyout?"

Fang Xing answered seriously: "What is being sold is the right to use the theme song, and the copyright of the song belongs to Ark Culture."

The reporter asked again: "So, if you want to buy out the song "My Dream", what is the price?"

Fang Xing thought for a moment before replying: "It's hard to say, it might be close to nine figures."

Wow!

Nine digits is a bit scary.

The reporter was very satisfied with this answer, because this answer was a hot topic and all the news keywords came out.

As for the price of this song, it doesn't matter.

Next.

The reporter brought the topic to "The Beginning":

"Mr. Fang Xing, "The Beginning" just finished airing and achieved very good results. In the drama, the two of them played the male and female protagonists. So how do you evaluate Miss Lu's performance in the drama? Can you use an idiom to describe it? ?”

Fang Xing chuckled and replied: "Stumble."

The reporter expressed confusion: "What does this mean? Is it a bad performance?"

"Stumbling around, no acting skills, nothing to teach." Fang Xing tossed out three more idioms.

After hearing this, Lu Xiang'er frowned and turned her head, glaring at Fang Xing.

The reporter seemed to have caught the hot topic of entertainment gossip and quickly asked Lu Xiang'er: "Miss Lu, what do you think of Fang Xing's evaluation of you?"

Lu Xiang'er spread her hands and replied: "What can I think? I really have no acting skills."

The reporter started to stir things up: "But many music critics say that your performance is passable. This evaluation is actually very high. Aren't you angry that Fang Xing has such a low evaluation of you?"

Lu Xiang'er replied nonchalantly: "I'm angry. I'll take revenge in private."

The reporter asked curiously: "Is this how you usually get along? Aren't you worried that answering like this will affect the relationship between the two of you? You know, there are many people in the entertainment industry who are not optimistic about the relationship between the two of you."

Lu Xiang'er rolled her eyes and complained: "He usually criticizes me every day. He laughs at me no matter what I do. I have already developed immunity."

The reporter still wanted to stir up trouble and continued to ask: "So, Miss Lu, what is your evaluation of Fang Xing's performance in "The Beginning"?"

Lu Xiang'er thought for a moment before replying: "It's okay."

The reporter immediately looked at Fang Xing and asked, "Mr. Fang Xing, what do you think of Miss Lu's evaluation?"

Fang Xing shrugged and replied: "That's it. The role of the male protagonist in "The Beginning" does not require high acting skills. If we want to discuss acting skills, of course Teacher Liu Lanying is the most amazing."

The reporter continued to ask: "The broadcast of "The Beginning" has been completed. Does Ark Culture have any plans for film and television dramas in the future?"

Fang Xing answered seriously: "There are no plans for film and television dramas at the moment. However, "The Beginning" will be broadcast on Xiangjiang Jade Channel soon. I hope viewers can pay attention to it."

Regarding the broadcast of "The Beginning" on stars, it is not a secret in the entertainment industry.

Most of the reporters on the scene knew about it.

Fang Xing mentioned it at the end of the press conference to advertise for "The Beginning" to be broadcast on Jade Channel.

…

After the press conference, the official Weibo accounts of Ark Culture, Dachuan Audio, and Songshi Records have released the MV for "My Dream" and uploaded it to many video platforms such as Penguin Video.

After the "My Dream" MV was uploaded, it quickly became a hot search on Weibo.

In order to help Chuanliu brand promotion, many big Vs and UP owners in the entertainment and digital sectors collectively forwarded the "My Dream" MV.

In addition, this song was produced by Fang Xing, and all kinds of self-media rushed to grab this wave of traffic.

"My Dream" became a hit all over the internet within one day.

On the second day, it topped the new song chart of the Music Chart, on the third day, it reached the top ten of the hot song chart, on the fourth day, it reached the top three of the hot song chart, and on the fifth day, it topped the hot song chart.

The whole process was very straightforward, just like the process of releasing songs in the past, and he started to dominate the charts without any suspense.

This song is really good, and in order to promote the Chuanliu brand, this song is released for free.

In other words, listeners do not need to purchase or VIP membership to listen to the song directly.

Dachuan Audio also purchased large outdoor screens in many large shopping malls to play the "My Dream" MV, and put Sichuan 2.0 headphones in the edited commercial MV.

In just one week, "My Dream" seemed to have spread all over the country.

Sometimes when walking in a shopping mall, you can hear:

Let the light reflect the tear-stained pupils

Reflect the rainbow that I most want to have

Take me to the sky with you

Because you...are my dream...

After "My Dream" hit the Internet, Li Caiwei also topped the music chart again after "Drawing Heart".

After being dormant for half a year, Songshi Records once again appeared at the top of the music chart, announcing to the music world that Songshi's time to dominate the charts had come.

…

After the release of "My Dream", "The Beginning" was also officially launched on Jade Platform.

On the night of the broadcast, many viewers tried their best to watch Xiangjiang Jade Channel, wanting to see what the effect would be like after "The Beginning" was aired on the star.

Boom!

After the bus explosion in the opening credits of "The Beginning", a commercial break immediately follows.

Then the song "My Dream" sounded: "Let the light refract the tear-stained pupils..."

After the 15-second commercial MV ended, Lu Xiang'er pressed the earphones on her ears with her hands and read out the advertising slogan: "Stream 2.0 earphones, enjoy the sound quality."

Many mainland viewers originally came to watch the show, but when they saw this advertisement, they were inexplicably moved.

Audiences who have watched "The Beginning" and know something about Lu Xiang'er know that this heroine is the winner of the Paganini International Violin Competition.

How can the sound quality of headphones endorsed by a violinist be so bad?

Moreover, the audience has just finished watching "The Beginning."

This drama became popular all over the world, and it was a hit on social media during its hit period.

Now, viewers can see advertisements for Chuanliu 2.0 headphones when they browse Moments.

Many viewers couldn't resist being attracted to it.

Many netizens also asked about the Sichuan 2.0 headphones on Weibo:

[How is the quality of these headphones? Why can't I find reviews? 】

[I was also impressed. The violin logo on the headphones is really exquisite, and the appearance is quite impressive. It's a pity that it is a wired headset, and there are relatively few opportunities to use wired headsets nowadays. 】

There are also netizens @various digital bloggers and UP owners who request to review the Sichuan 2.0 headphones.

The price of Chuanliu 2.0 headphones on the online shopping platform is 299 yuan. They are mid-range headphones and the price is not very high.

There are also discounts when doing activities.

Coupled with the popularity of "My Dream" and "The Beginning", Chuanliu 2.0 became known to many audiences overnight, but it is hard to say whether the sound quality is good or not.

At present, the audience only knows that there is such a headset and that it is endorsed by a violinist, and they are curious whether this headset really has excellent sound quality.

After all, a violinist's endorsement is much more credible than a singer's endorsement, and his level immediately goes up.

…

Dachuan Audio’s promotion department was not idle either. As soon as the product was released, it sent the headphones to digital bloggers and UP owners on major platforms for evaluation.

However, in the digital sector, the evaluation industry is in deep water.

It does not mean that if the manufacturer sends the product to the digital UP owner, there will be an evaluation.

Especially those digital UP owners with millions of fans. If you want them to review a product, you have to pay them.

Moreover, if you pay, you can ignore some shortcomings. After all, no product is perfect. The evaluation results are very subjective, and the degree of subjectivity is often linked to the money.

Of course, UP in the digital section will also find a balance between just money and real evaluation.

The best effect is that the money is just right, but netizens cannot see that the money is right.

Luo Mingzhe is a UP owner of the digital section of Bihuhe Xiaopo Station. His ID is "Digital Elf Evaluation" and he has 1.5 million fans on the entire network. He is considered a very successful UP owner in the digital section.

The reason why he is successful is because the evaluations he makes seem to be very fair. At least netizens can't see any obvious waste of money.

After the Chuanliu brand press conference, Luo Mingzhe began to record the evaluation video as soon as he left the press conference.

It was recorded on the first day, edited on the second day, and uploaded to the online platform on the third day.

Since many netizens are paying attention to the evaluation of Chuanliu 2.0 headphones, Luo Mingzhe’s evaluation video quickly hit the home page as soon as it was released.

Netizens clicked on the evaluation video. Luo Mingzhe held many boxes in his hands and began to preface:

“Today, we are going to review headphones.

"That's right, we want to catch up with the traffic of a certain top singer. "My Dream" is really good. Friends who haven't heard it can give it a listen.

"I won't play this song here. I really can't afford to play a song with a nine-digit copyright.

"I made a joke, now let's get back to the topic.

“The protagonist of this review is the Sichuan 2.0 wired headphones in my hand.

“Of course, for comparison, I found five additional wired headphones in the same price range, making up six models for evaluation.

“First of all, the headphones I have were sent to me by the promotion department of Dachuan Audio.

"There must be friends who want to ask, Mingzhe, are you just out of money? So can this evaluation be fair?

"Hey! I also wanted to make some money, but Dachuan Audio just sent me a pair of headphones without putting any money in them.

“Let me tell you secretly, Dachuan Audio Company is so poor that they didn’t even pay for the theme song, so they can only try their luck by sending headphones one by one.

“Some friends must be asking again, this pair of headphones is a sample sent by the manufacturer, is it the same quality as the mass-produced ones?

"You are right, I also have this suspicion, so..."

After he finished speaking, he grabbed two earphone boxes from the table next to him: "So, I went to Dongmoubao and placed an order for two pairs of earphones. They arrived in the same city on the same day. Is there nothing to say now?"