This star’s style is wrong

"Dark Glory" failed to gain star status, leading to polarized impressions of the show.

Generally speaking, whether a TV series is good or not can be seen from the reactions of major TV stations.

After all, the film selection departments of major TV stations are all professional in this field, and their ratings of TV series are mostly accurate.

Although there are occasional mistakes, these are rare events.

There are hundreds of TV dramas reviewed by TV stations every year, but not many of them are actually mistaken.

Therefore, the stardom of "Dark Glory" has caused the gossip media to begin to speculate that the quality of this drama is of concern.

actually.

"Dark Glory" did not achieve star status, but it was not because no TV stations were willing to broadcast it. It was more because the price and risks were not in line with expectations.

After all, buying a TV series by a TV station is actually a mathematical problem.

The price of the series must be lower than the expected revenue minus the risk factor in order for the TV station to pay for it.

The main reason why "Dark Glory" failed to gain star status is the risk factor.

If the TV station wants to broadcast this drama, it has to take high risks, and it may even cause negative feedback from the audience.

In this case, the TV station is naturally unwilling to pay a sky-high price to purchase.

In fact, there are still TV stations that are communicating with Ark Culture, but the prices are not high.

Moreover, the two seasons of "Dark Glory" add up to a total of 16 episodes. Due to the relatively small number of episodes and the high total price, the price of each episode is basically at the ceiling level of domestic TV series.

…

The reason why major TV stations are not so positive about "Dark Glory" is that in addition to the sensitive subject matter, there is another reason.

That is, Deng Huiling and Jia Haochen's "Nowhere to Hide" has also been completed. The post-production is nearing completion, and they are also contacting TV stations and video websites.

Comparing the two dramas, major TV stations are obviously more interested in "Nowhere to Hide".

the reason is simple.

The female lead in "Nowhere to Hide" is a single mother with a seven or eight-year-old son.

Just this character setting is in line with the taste of the main audience of the TV series.

Coupled with the blessing of Jia Haochen, a top star, it not only caters to the main audience of the TV series, but also attracts fans and traffic.

From the starring role to the content, this TV series is closer to the standard answer for a hit TV series.

Moreover, "Nowhere to Hide" has forty episodes, but the total price is not much higher than "Dark Glory".

For the same amount of money, the TV station can buy 24 more episodes. Calculated in this way, the cost is much lower.

Therefore, it makes sense that "Nowhere to Hide" is more popular with television stations.

…

Since the official announcement of "Nowhere to Hide", major TV stations have been like sharks smelling blood. They have abandoned "Dark Glory" and all rushed to compete for "Nowhere to Hide".

The gossip media began to add fuel to the fire and stifle traffic.

["Nowhere to Hide" was snatched up by TV stations, and "Dark Glory" was not successful in stardom. Song Li + Fang Xing lost to Deng Huiling + Jia Haochen? 】

[The latest news is that the price of a single episode of "Nowhere to Hide" has been raised to 3 million, with the total price exceeding 100 million. The newly promoted Feiyingshidi lost to his nominated opponent? 】

Since the Eagle Awards Ceremony was held at the beginning of the year, Fang Xing and Jia Haochen were nominated for Best Actor together. In the end, Fang Xing won the award and was awarded the title of Eagle Visual Emperor.

Now, the winners' and nominees' TV series are scheduled to collide.

This is a hot topic in entertainment news. It has become a hot topic. How could the gossip media let go of this kind of showdown between top celebrities?

Therefore, even if the producers of the two dramas do not want to use this hype, the gossip media will take the initiative to use this topic to hype.

It’s early July, and it’s summer vacation again.

The summer season is a time when many film and television dramas start airing together.

If nothing else goes wrong, "Nowhere to Hide" and "Dark Glory" will both enter the summer schedule, but it is hard to say whether they will coincide with the summer release.

Both dramas have begun pre-heating.

However, before Ark Culture even started to promote it, "Dark Glory" and "Nowhere to Hide" were being searched every day.

The entire network of self-media swarmed in to speculate and earn traffic.

This shocking headline swept the entire internet:

【Shock! The star of the new drama is in trouble, Fang Xing encounters Waterloo, and the powerful forces of Shi Di Shi and Queen Shi join forces. Why are they in such a situation? Who is dragging whom down? 】

Under this topic, all kinds of traffic fans, passers-by, and music fans are dancing wildly, each expressing their own opinions.

[If powerful forces join forces, the more they join forces, the uglier they will become. Just watch basketball and you will know that it is not very feasible to put the stars of each team into one team. 】

[That would be embarrassing. I was originally looking forward to the collaboration between Fang Xing and Song Li. If this is a bad drama, it would be really embarrassing. 】

[Originally, there was a shady secret behind the Flying Eagle Award. It was Haochen who should have won the award, but it was given to a piece of trash named Fang. 】

[Yes, it’s fine now. The water receded and we finally found out who was swimming in the fruit. How bad is a drama that even TV stations are unwilling to broadcast? Killing me. 】

[Haochen Chong, use your strength to prove how blind the judges of the Flying Eagle Award are! 】

[Let me tell you an interesting thing. I have been browsing the comments for a day, and I can hardly see the account that helped Fang Xing speak. Isn’t this said to be top-notch? Why don't you even have any fans? 】

[He is just a singer. What fans does he have? New dramas rush to the streets and go back to singing. 】

[If you love him, you will hate him forever. That singer, your new play is about to hit the streets, practice your voice quickly and get ready to sing. 】

[Isn’t this a moment of ecstasy for fans? Everyone is looking forward to his new drama hitting the streets. I'm sorry, Teacher Song Li, for causing trouble to you. 】

[Teacher Song Li, I’m sorry. 】

[Teacher Song Li, I’m sorry +1]

Everyone in the music group was celebrating the countdown to Fang Xingguan's return to the music scene, and at the same time, they tacitly began to apologize to Song Li.

…

After related topics dominated the hot search for a week.

"Nowhere to Hide" was the first to be officially announced, landing on Xiangjiang Satellite TV and Kyoto Satellite TV, and being simulcast on both channels.

According to gossip media reports, the price of a single episode of "Nowhere to Hide" has been raised to 3.8 million.

This price is very high and is close to the ceiling price.

Especially when the filming cost of "Nowhere to Hide" is not very high.

Since "Nowhere to Hide" is a drama about single mothers and online violence, it is more of a life drama.

Moreover, except for Deng Huiling and Jia Haochen, the actors hired did not receive high salaries.

The companies of Deng Huiling and Jia Haochen also invested in this drama, so their remuneration was also discounted.

Therefore, the investment in "Nowhere to Hide" is 150 million, which is not a large investment for an S-level production.

The price of a single episode of "Nowhere to Hide" is 3.8 million, and the total price has reached 152 million.

Just the purchase price of the TV station has already recouped the investment.

There will also be revenue from the video website in the future, and the show has already made money before it even started airing.

…

Subsequently, Xiangjiang Satellite TV, Kyoto Satellite TV, Tianji Film and Television, and Shengqi Entertainment jointly announced that "Nowhere to Hide" will be scheduled for July 20 and will be broadcast simultaneously on both channels.

In addition, video platforms such as Penguin Video, Xiangtao Video, and Wandou Video also broadcast together.

at the same time.

Shengqi Entertainment and Tianji Film and Television have officially begun promoting "Nowhere to Hide".

Deng Huiling and Jia Haochen appeared on Xiangjiang TV and Kyoto TV's flagship variety shows to promote new dramas.

Local promotion activities have also been launched one after another, and the promotional posters and trailers of "Nowhere to Hide" can be seen all over the Internet.

…

the other side.

Television stations, including Donghai TV, failed to compete for "Nowhere to Hide".

I can’t get “Nowhere to Hide,” but I still have to get the TV series.

Therefore, TV stations such as Donghai TV, Jiangnan TV, and Jiangcheng TV began to contact other film and television companies to find TV series that could compete with "Nowhere to Hide".

According to the current popularity of "Nowhere to Hide", if we can't find a drama that can compete with this drama, it will be equivalent to giving up the ratings in late July and August.

Then the whole summer season is completely ruined.

Xiangjiang Satellite TV and Kyoto Satellite TV co-broadcast "Nowhere to Hide", and the broadcast time was very ruthless.

It covers almost late July and most of August.

Just by looking at the scheduled schedule, you can see how ambitious Xiangjiang TV and Kyoto TV are. Their goal is to occupy the entire summer schedule.

Ratings are the lifeblood of a television station.

Once the ratings drop, it is very difficult to increase them.

Therefore, even knowing that "Nowhere to Hide" is difficult to deal with.

Major TV stations still have to bite the bullet and buy dramas that can compete with them.

Even if you can't win, you can't lose too much. At least you have to stabilize the summer ratings.

"Nowhere to Hide" has been taken away by Xiangjiang Satellite TV and Kyoto Satellite TV, and other TV stations naturally thought of "Dark Glory".

However, "Dark Glory" is not the only option.

In addition to "Dark Glory", film and television companies such as Fanfan Entertainment and Tianlong Film and Television also have several TV series to be broadcast. Although they are not as popular as "Nowhere to Hide", they still have great potential.

Of course, "Dark Glory" is also one of the optional dramas. All major TV stations have film selection directors communicating with Ark Culture's marketing department.

However, the prices offered by TV stations are basically around 2.5 million per episode.

Since the total investment of "Dark Glory" is 90 million, there are only 16 episodes.

At 2.5 million per episode, the total price is only 40 million, less than half of the investment.

actually.

The price of 2.5 million per episode is not low for ordinary TV series.

After all, in addition to TV stations, you can also get revenue from video platforms, plus revenue from interstitial advertising.

In fact, the price of 2.5 million per episode is enough to recover the investment cost.

However, the gap between this price and Fang Xing's psychological price is a bit big.

…

Due to previous cooperation with Donghai Satellite TV many times, the second season of "The Voice of China" achieved great success not long ago.

Therefore, Wei Shurong, the deputy director of Donghai Satellite TV, came to meet Fang Xing to drink tea and talk about "Dark Glory".

The two of them are already familiar with each other, so there is no need for those polite words.

Chatting while drinking tea.

"Have you not decided which channel the new drama will be broadcast on?" Wei Shurong asked proactively.

"Actually, any channel is fine, I don't care." Fang Xing really doesn't care, as long as the price is right.

"We are also old friends. We will definitely cooperate in the future. It is not appropriate to set the price too low, but it is impossible to open to the upper limit set by the leaders in the station. Let me tell you directly. The leaders in the station held a meeting to discuss and felt that it cannot be done. More than 3 million episodes. This is the online broadcast. I can only help you here. 3 million episodes will be broadcast exclusively on satellite TV." Wei Shurong came closer and spoke with heartfelt words.

He did tell the truth.

The current price offered by major TV stations for "Dark Glory" is generally 2.5 million per episode.

East China Sea TV and Ark Culture have a long-term cooperation, and there will be a third season of "The Voice of China" next year.

Therefore, Wei Shurong did not hide it and directly stated the price limit of 3 million per episode.

The two parties have a long-term cooperation, but one thing is another thing.

The price of the third season of "The Voice of China" will be whatever it is. We will not set a sky-high price for "Dark Glory" just because of "The Voice of China".

The price of an episode of 3 million is already 500,000 higher than the price offered by other TV stations.

Fang Xing shook his head helplessly: "Actually, I told the TV station early in the morning that the base price of "Dark Glory" is 5 million per episode."

Wei Shurong immediately shook his head and said: "This is impossible. The subject matter of this drama is sensitive and the risk is very high. 3 million is already a price given for the sake of long-term cooperation.

"Besides, if you think about it, Nowhere to Hide only had 3.8 million episodes.

"How can "Dark Glory" reach 5 million per episode? This price is completely non-negotiable."

actually.

"Dark Glory" only has 16 episodes. If it costs 5 million per episode, the total price will only be 80 million, which is almost half of the total price of "Nowhere to Hide".

Of course, because the number of episodes is too small, the TV station can't finish it in a few days, and it is indeed not cost-effective.

"I don't want to embarrass the station either. In business, we will still be friends even if we don't cooperate." Fang Xing didn't force anything.

Wei Shurong looked puzzled and asked, "What is Mr. Fang's plan? Is there any other TV station willing to pay 5 million per episode?"

If there is really a TV station willing to offer such a high price, the news has already spread in the circle, so Wei Shurong thinks it is unlikely.

Fang Xing shook his head and smiled: "No, I'm not hiding it. It's true that Donghai Satellite TV offers the highest price."

"Then why isn't it broadcast on our station?" Wei Shurong became even more confused.

"It doesn't have to be broadcast on TV stations. In fact, I understand your concerns. Before this, there has been no TV series of this type that has been broadcast on satellite TV. Therefore, I am not surprised that "Dark Glory" has received a bad reception."

Fang Xing paused and said calmly: "However, now the TV series does not have to be a star. The video platform has basically reached an agreement and is waiting to be finalized.

"If we really can't talk about the TV station, then we can broadcast it online."

Video websites don’t care at all about things that TV stations worry about.

When viewers see a bad drama on TV, they will scold the TV station for airing bad dramas every day.

However, when viewers see a bad drama on a video website, they will just click a cross, scold the director, screenwriter and actors, and then watch another drama.

Therefore, the five major video websites, including Penguin Video, Xiangtao Video, and Wandou Video, have all scheduled multi-platform simulcasts.

Now we just have to finalize the schedule.

The reason why it hasn't been set yet is because we're still talking about TV stations.

Fang Xing has basically thought about it: "The video platform has urged me many times. Since the TV station can't negotiate, we will broadcast it online. This way, we can have more freedom in the broadcast time."