This star’s style is wrong

The summer movie box office is not like the Spring Festival and National Day movies, which will explode violently in the first three days.

The Spring Festival period and the National Day period are both due to the long holidays. Audiences, whether they are going to school or working, have time to watch movies during these two holidays.

Therefore, during the Spring Festival and National Day periods, the box office will be very fierce in the first three days of the period, and a single movie can generate a box office of 200 to 300 million yuan.

The summer season is different, because there is no fixed holiday for office workers during the summer season.

Throughout the summer, for two months, as long as the movie is not released, you can go see it.

Therefore, the summer box office will not be concentrated in two or three days.

Of course, when a popular movie is released, the box office will still explode.

If multiple popular movies are released at the same time, the outbreak will be more violent.

June 30th.

The special effects blockbuster "Fire Walker", a big director, top actors, the big production "Married Halfway", and Fang Xing's return to the first movie "Crazy Stone".

All three are popular movies, so on June 30th, the summer box office began to explode.

On the Maoyan Professional APP, box office changes of movies are displayed in real time and refreshed every few seconds.

The special effects blockbuster "Firewalker" has ranked first at the box office from the beginning.

The proportion of the film schedule is there, 30% of the film schedule, the highest special effects film in the summer schedule, S+ investment, a big production of 300 million.

And, more importantly, there are no other competing special effects blockbusters in the summer season.

There is another special effects film, but it is not a big production, and the creative team is average, and they have been with it from the beginning.

Therefore, "Fire Walker" has no similar competition in this summer's summer release, and the box office on the first day was very high.

Of course, there are still competitors.

"Married Halfway" followed closely at the box office, and "Crazy Stone" ranked third.

Wait until the next morning.

The box office data on the first day of the summer season has been compiled, and major entertainment media have begun to report on the box office on the first day.

"Fire Walker" 131 million.

"Married Halfway" 115 million.

"Crazy Stone" earned 97.5 million, almost breaking 100 million.

When this box office data came out, it immediately aroused heated discussion across the Internet.

Fans of "Married Halfway" are becoming more and more crazy, and the entire Internet is attacking all people and companies related to "Crazy Stone".

[24% of the film schedule, the result is that the box office is not as good as "Married Halfway", a bad movie like "Crazy Stone" still has the reputation to account for such a high number of films. This piece of shit FX has taken its shamelessness to the extreme. 】

[The movie schedule is high, the box office is low, it’s clear at a glance. As an NC fan of FX, what else can I say? 】

[The biggest joke in this summer’s season is that I spent money to buy movies, but the box office turned out to be so crappy! 】

【Crush! Crush easily. 】

[Slap FX in the face hard, I just want to see him throw himself on the street, the more miserable the better. 】

Among the many mocking voices, there are also some voices speaking for "Crazy Stone".

[I just finished watching "Crazy Stone". In one word, it's great! 】

Under this comment, crazy fans scolded it 99+ times.

【nice? How come a good-looking movie has high ratings but low box office? 】

[Your aesthetics need to be improved. 】

[If you want to make money together, please create a group number. 】

[It’s started, it’s started, I’m starting to buy online again, and it’s getting good reviews. 】

There are also some viewers who have watched both movies and commented on the two movies:

[I watched both of them, but I had no choice. My girlfriend wanted to watch "Married Halfway", and I wanted to watch "Crazy Stone" when I was young, so I had to watch both. Post your movie tickets first to avoid being treated as trolls.

Both movies are actually pretty good. Judging from the looks of the actors, "Married Halfway" is a sure winner. The leading actors are all handsome guys and beauties, and they are in line with the aesthetics of female audiences.

However, I personally like "Crazy Stone" better. It has more laughs and the actors look more ordinary, but it is actually more suitable for the big screen. The key is that the acting is pretty good, and it's a rare comedy in recent years. 】

Under this long comment, there were also 99+ comments from fans.

【Advanced pulling and stepping! First I said that both movies were good, and then I started to praise "Crazy Stone". It seemed like it was all praise, but in fact it was just praise. 】

[Where did you steal the picture from? They also posted movie tickets. Did you go to the cinema? If you have watched both movies, would you dare to say that "Crazy Stone" is better than "Married Halfway"? Get your eyes treated quickly. 】

[I think my brain should be treated. 】

[In this bad FX movie, the actors are either crooked or greasy middle-aged men. Can I watch this kind of movie? 】

…

Obviously the box office champion on the first day was "Firewalker", but the ones that caused the most noise were "Married Halfway" and "Crazy Stone".

No way, "Firewalker" was indeed number one at the box office on its first day.

The traffic fans of "Married Halfway" cannot ride on the face of "Fire Walker". Moreover, the box office of the two movies is not in the same genre, so the competition is not that fierce.

"Crazy Stone" is different, it is also a comedy, and there were rumors about the filming a month ago.

Fanfan Entertainment, the producer of "Married Halfway", has been focusing on "Crazy Stone" to promote it, creating a phenomenon where the two movies are incompatible and constantly at odds with each other.

The box office data on the first day was released. "Married Halfway" ranked 22%, but the box office exceeded "Crazy Stone" which ranked 24%.

In this situation, if you don't take advantage of the situation, why wait?

Therefore, the traffic fans of "Married Halfway" attack all over the Internet. Whenever they see a comment saying good things about "Crazy Stone", they will curse it.

As a result, public opinion on the Internet has almost formed a one-sided trend.

It seems that everyone is criticizing "Crazy Stone" for its high schedule and low box office.

…

When a movie is released, every production company is paying attention to the box office data of the movie.

Ark Culture is no exception.

"Boss, the first day's box office is out. It's a few million to over 100 million, which is lower than "Married Halfway". Do you want to increase the publicity?" Qiao Yinghong was a little worried.

On the first day, the number of films scheduled was second, but the box office was third.

Judging from this data alone, it doesn’t seem very good.

When Fang Xing saw the box office data, he was very calm and said, "Don't worry, the box office is pretty good."

These words are not meant to comfort company employees, Fang Xing really feels that way.

The leading actors in "Crazy Stone" are basically not well-known.

The most well-known person in the entire cast is the director and guest star Liang Youhua.

Moreover, Fang Xing was very kind in his promotion. During the promotion, he did focus on promoting Liang Youhua, but clearly marked that Liang Youhua was a guest appearance.

This is also the reason why many viewers don't buy it.

In addition, Lin Yingxue also makes a guest appearance.

It can be said that well-known actors are all guest stars.

The leading actors are all "unknown people" and have no ability to carry the box office.

Audiences have to buy a ticket to watch a movie, and they only know whether the movie is good or not after buying the ticket, walking into the cinema, and starting to watch it.

You spend money first, and then you know the quality of the product.

In this case, the audience can only judge the quality of the movie through limited information, and the first one to bear the brunt is the starring cast.

The cast of leading actors is not well-known, which has made many viewers uninterested.

Fang Xing knew this from the beginning, so he was not surprised by the box office on the first day. He even thought it was pretty good: "The box office data was within my expectations. The lead actor didn't carry the box office, so it's pretty good."

"Then why did the boss sign such a high guarantee to arrange the film? If the box office..." Qiao Yinghong was worried that if the film really failed to hit the market, the company would suffer huge losses.

Fang Xing was very calm: "This movie deserves this schedule. If I didn't strive for 24% of the schedule, but signed the 12% schedule given by Penguin Pictures at the beginning, the result would be a box office of 50 million on the first day, and the box office performance would be good or bad. The proportion of films scheduled is slowly declining, and the opportunity for an explosion is lost.”

No matter how good a movie is, if it is not scheduled, it will not be able to have a box office.

The first day of filming for most movies is the highest filming schedule.

Even if "Crazy Stone" slowly increases its film schedule due to its quality, the 12% of film schedules at the beginning will not increase by 20% even if it increases all the way.

It's different now. 24% of the film schedule has started, and the box office share is nearly 100 million. Although it is not the highest, the attendance rate is not low.

Even if theater companies want to lower their film schedules, they won’t drop too much.

According to Fang Xing's estimate, even if it drops, it will definitely not be lower than 20%.

In other words, if it starts with 12% of the number of films arranged at the beginning, then the upper limit of the proportion of films arranged will not reach the current lower limit.

not to mention.

Fang Xing is confident that "Crazy Stone" will do better and better at the box office.

…

Due to the madness of the fans, there was an illusion that the entire network was trolling "Crazy Stone".

Relatively speaking, the evaluation in Moments is much more normal.

After watching the movie, many viewers will send a message to Moments to share it.

Therefore, on this day, the Moments were flooded with three movies, and the number of Moments updates from the three movies was almost the same.

The other two movies are normal. After all, the opinions on the Internet are mostly positive.

Only "Crazy Stone" was criticized by the entire Internet, but the opposite was true in the circle of friends.

["Crazy Stone" is the best comedy movie you have ever watched? 】

People who see this circle of friends will find it strange when comparing it with the public opinion on the Internet, so they can't help but ask under the updates of the circle of friends:

【real or fake? Everyone on the Internet is scolding it, saying that it is a bad movie, a high-scheduled movie, and a low box office. 】

People who post updates on Moments usually reply:

[I don’t know why the Internet is so noisy. Anyway, I watched it and thought it was good. Let’s not talk about the best comedy film in ten years. At least the best in three years. 】

[Is the evaluation so high? Is it real? 】

[Old classmate, aren’t you getting paid to post on Moments? 】

[I have that free time, so I might as well write a few more lines of code, finally take a break on the weekend and watch a movie. 】

[In other words, can I watch this movie? 】

[Not only can I watch it, but I personally think it would be a pity not to watch it. I have a feeling that these leading actors are going to be famous. Fang Xing is really good at flattering people. 】

Similar circles of friends spread among many small circles.

As a result, the reputation of "Crazy Stone" has become polarized on Weibo and other online platforms and circles of friends.

Immediately afterwards.

Due to the influence of box office trends.

The proportion of films scheduled on the second day began to change.

"Flame Walker" won the first-day box office championship, so its share of scheduled films increased slightly by 32%.

"Married Halfway" was ranked third on the first day and ranked second at the box office, so the number of films also increased, reaching 23%.

"Crazy Stone"'s film schedule share dropped slightly to 23%.

Seeing this proportion of film schedules, although the film schedule of "Crazy Stone" has dropped, top fans are still dissatisfied and feel that the decrease is too small.

The next day's movie box office is out.

"Firewalker" has a box office of 128 million. The box office has declined, but it still occupies the top spot at the single-day box office.

"Married Halfway" had a box office of 109 million, which also saw a slight decline in box office, but it still ranked second.

"Crazy Stone" had a box office of 102 million, becoming the only one among the first three movies to have an increase in box office, and it was the first time that the box office exceeded 100 million in a single day.

This data comes out.

The top fans of "Married Halfway" are still making fun of it, mocking that "Crazy Stone" is not as good as "Married Halfway" at the box office.

Immediately afterwards.

On the third day.

The reputation of the three films began to slowly ferment.

The proportion of films arranged has not changed much.

Wait until the box office is released on the third day.

"Fire Walker" has a box office of 118 million, maintaining its position as the single-day box office champion.

The box office of "Married Halfway" remained stable, with 108 million.

"Crazy Stone" officially counterattacked at the box office on the third day, surpassing the original second place and reaching 109 million.

As soon as this box office data comes out.

Zhu Yiting's fans are even more crazy because the two movies have the same proportion of films, but "Crazy Stone" counterattacked at the box office and surpassed "Married Halfway". Although it only exceeded it by a little, it did surpass it.

Fans began to question "Crazy Stone" for stealing box office, and even asked for photos to spread rumors.

[It started, it started again. FX is a piece of shit. TV series get points, but when it comes to movies, it starts to steal the box office. 】

【How shameless! Why can someone be so disgusted? 】

As "Crazy Stone" turned around at the box office, some viewers who were originally afraid to speak began to comment:

[One thing to say, I watched both movies. In terms of the fame and appearance of the leading actor, "Married Halfway" really wins. But when it comes to the plot of the movie, it also has a lot of laughs. "Crazy Stone" can beat "Married Halfway" by several blocks. Anyway, if I want to watch it a second time, I will watch "Crazy Stone" a second time, and I will definitely not watch "Married Halfway" a second time. 】

[Having watched all three movies, "Fire Walker" gave him special effects money, and the plot is passable. "Married Halfway" may be a new category of idol comedy. Liu Wenwen is indeed beautiful, so it won't hurt to buy a ticket to watch it. However, among the three movies, the only one that won by the movie itself was "Crazy Stone". If this movie were to be taken seriously, it would have already touched the ceiling of mainland comedy films. 】

[Why was it that the whole Internet was scolding me two days ago? In the past two days, the wind suddenly started to change. It was so fierce. Who should I believe? 】

[Don’t believe anyone, just go and see for yourself. Anyway, I personally rate the summer film "Crazy Stone" as number one. The laughs and twists are so clever. Really win with plot, not top-notch performance, or special effects. This kind of movie should be supported, otherwise in the future, movie companies will only make money with their hearts and make movies with their feet. 】

[You are right, for the healthy development of the film market, we must also support "Crazy Stone". Why should a film that conquers the audience with its story and plot be lost to a top-notch money-making film? 】