This star’s style is wrong

"The Wandering Earth 2" was filmed until New Year's Eve and was officially completed.

Instead of holding a closing party, they took a holiday first and let the crew and crew go home to celebrate the New Year.

I plan to wait until the movie is released and have a celebration party to gather everyone together.

Since Fang Xing has been on the set for the second half of this year, and occasionally takes a break to talk about the Spring Festival release of "Bear Bears", he doesn't have time to attend any TV station's Spring Festival gala.

However, Ark Culture has many singers, and they all have very good singing skills.

Lu Ming, Shen Jianjia, and Shen Xiyin jointly recorded seven or eight provincial satellite TV Spring Festival galas.

Whenever I get the chance, I will promote "Bear Bears".

After all, during the Spring Festival this year, Ark Culture only has one movie released.

Moreover, it is a theatrical version of a cartoon that will be released during the Spring Festival.

The industry is generally not optimistic about it.

However, Fang Xing and Zhang Changfeng negotiated a box office contract of 600 million. If the final box office does not reach 600 million, Penguin Pictures will also divide the accounts according to the 600 million box office.

In other words, Ark Culture is likely to lose money on this animated film.

If "Bear Bears" fails at the box office, the loss could be in the hundreds of millions.

Although Penguin Pictures has not announced the 600 million box office betting contract signed with Ark Culture, this kind of thing is actually not a secret in the industry.

The news spread throughout the industry the day after the signing.

In many film and television industry groups, there are industry insiders discussing it.

"The theater version of "Bear Bears" actually dared to sign a 600 million box office bet. This is too courageous."

"Don't the industry's estimates for the theatrical version of "Bear Out" say that the box office is at most 100 million? There is a gap several times from 600 million. Is there any new news out that the "Bear Out" theatrical version will be a hit? "

"There is no new news. The gossip I heard from inside Penguin Pictures said that Fang Xing and Zhang Changfeng personally negotiated. Fang Xing took a 600 million gambling contract in exchange for 10% of the first day of filming. He is really a cruel person."

"Holy shit! If according to predictions, the theatrical version of "Bear Bears" only has a box office of 100 million, then including the publicity and distribution costs, Ark Culture will lose 100 to 200 million."

"It may be less than 200 million, but it should be more than 100 million."

"I feel it will be close to 200 million, because Ark Culture has invested a lot in publicity and has a wide range of land promotions. It is very willing to spend money."

"What is the origin of "Bear Bears"? Although the TV version has good ratings, theatrical animated films are rarely successful. With a base of 100 million, it should be difficult to change."

"It was Fang Jing who reminded me of the gambling contract. Maybe he is very confident in this movie version of "Bear Bears"."

"I feel like he doesn't understand the market for animated films. He feels that "Nezha" can hit a box office of 4.6 billion, and "Bear Infested" can too."

"'Nezha' and 'The Bear' are completely different concepts, and their production costs are five to six times different."

The industry has already seen the trailer of "Bear Bears".

In terms of animation precision, "Bear Infested: Treasure Hunting Bear Soldiers" and "Nezha: The Devil Boy Comes to the World" are indeed not on the same plane.

"Nezha: The Devil Boy Comes to the World" took three and a half years from project establishment to completion, with an investment of 400 million.

"Bear Infested: Treasure Hunting Bear Soldiers" has an investment of 70 million and a production time of seven months.

The two animated films are indeed very different in terms of investment and production time.

Therefore, the industry will not compare the two animated movies together at all.

This is also the reason why the industry is not optimistic about "Bear Bears".

The investment is small, the production time is short, and it is a theatrical version of a TV cartoon. All factors combined, it seems that there is no possibility of high box office.

In fact.

Most of the industry's predictions for a movie are accurate. Even if there is an error, the error will not be too big.

therefore.

This time, the gap between the industry's predictions and Fang Xingxuan's box office bet reached 6 times.

In the eyes of most people in the film and television industry, even if "Bear Bears" becomes a hit, a box office of 200 million is already the limit, and 600 million is absolutely impossible.

"One thing to say, although the theatrical version of "Bear Bears" will most likely lose money, Ark Culture can indeed afford to lose money. Any TV series or movie can make several times the profit."

"Indeed, the strength of Ark Culture is undeniable. When "The Wandering Earth 2" is released, it is estimated that it will earn more than 4 billion yuan."

"The production of "The Three-Body Problem" has also been completed. When it is broadcast, the results should not be bad."

…

Amid the doubts in the industry, Ark Culture continued to promote "Bear Haunted: Treasure Hunting Bear Soldiers" with overwhelming publicity.

The exteriors of buses in many big cities are spray-painted with images of Xiong Da and Xiong Er.

Local promotions are spread all over cities big and small.

Based on the ferocity of this kind of publicity, those who didn't know it would have thought it was a special effects blockbuster with an investment of 400 to 500 million yuan.

During the entire promotion period of "Bear Bears", Fang Xing did not participate much because he had been on the set filming "The Wandering Earth 2".

The filming was completed until New Year's Eve, and the crew went home for the holidays.

Fang Xing spent the Spring Festival at home with his family just like last year.

Qian Qian has grown one year taller and is like a beautiful little princess. Everyone who sees her likes her.

Last year.

Fang Xing took his family to the cinema and could only watch animated movies that made adults want to sleep.

This year is finally different, with "Bear Bears" released.

Moreover, when Qian Qian was at home, she liked to watch the TV version of the cartoon "The Haunting of Bears". Every night when her father came home, the first thing she did was to hold his father's hand and talk about what Xiong Da and Xiong Er had done today. .

On the eve of the Spring Festival, when her grandparents took her out to buy new year's goods, there were many "Bear Bears" posters in front of the supermarket.

There are also many products with "Bear Bears" patterns printed on them on supermarket shelves.

When Qian Qian saw it, she took the things off and put them in the shopping cart.

The grandparents dote on their granddaughter so much that as long as the granddaughter is happy, they will pack it up and take it home no matter what they buy.

…

During the promotion period of "Bear Bears", the third season of "Bear Bears" cartoon has also come to an end.

The third season of "Bear Bears" on CCTV Children's Channel cannot have movie advertisements embedded in it.

However, Nebula Animation directly purchased advertisements from CCTV Children's Channel for publicity purposes. After the third season of "Bear Bears" was broadcast, it directly ran a 15-second commercial to promote the Spring Festival episode "Bear Bears: Treasure Hunt" nationwide. Released in cinemas.

This ad cost a lot of money, but it was very effective.

Children in many families know that "Bear Bears" will be released in theaters during the Chinese New Year, and they can only watch it in theaters and not on TV.

Therefore, before the Chinese New Year, many children have already asked their parents to take them to the cinema to watch "Bear Bears".

It’s not just CCTV Children’s Channel.

Other provincial satellite TV children's channels also bought advertisements during the second round of broadcasting the third season of "Bear Bears".

In addition to TV stations, there are also video websites.

However, the video website did not buy the advertisement. Instead, when signing the online broadcast rights, it directly produced a 15-second advertisement for "Bear Bears: Treasure Hunt" and placed it at the end of the animation.

Therefore, the promotion of the "Bear Bears" animated film can be said to be all-round and without blind spots. The goal is to let all viewers who like to watch "Bear Bears" know that the "Bear Bears" series of animated films will be released in theaters.

With such ferocious claims.

The time has finally arrived on the first day of the Lunar New Year.

The Spring Festival movie is officially released.

As in previous years, Fang Xing takes his family to the cinema to watch a movie on New Year's Day every year.

In previous years, they were basically animated movies produced by other film and television companies, but most of them were animations for young children, which would make adults sleepy after watching them.

This year is different.

Animated movies with Ark culture are released.

Therefore, before the family set off, Fang Xing booked tickets on his mobile phone.

Since we were watching the afternoon show, there were not many people, so it was not difficult to book tickets in advance.

Before departure.

Liang Jing called and asked if he wanted to watch "Bear Bears: Treasure Hunt" together.

After all, it was produced by Nebula Animation, so Liang Jing must watch it.

The two families had watched movies together before.

So Fang Xing booked three more tickets and watched it with Liang Jing's family.

Arrived at the cinema.

The two families meet.

Liang Xiaoyu took Qianqian to the claw machine in the movie theater to catch dolls.

Qian Qian likes to catch dolls, especially a stuffed dolphin that Fang Xing caught for her. She hugs it to sleep every night.

Fang Xing and Liang Jing were sitting in the rest area of ​​the cinema, waiting for the movie to start.

This movie theater is the largest one in Ningyun District and has a large passenger flow.

In the afternoon, the audience was very large.

For the top three popular movies released this year, the afternoon screenings were basically sold out, with only some corner seats available.

The movie-watching experience in the corner seats is actually very bad, so unless it is extremely crowded, the audience will not be willing to buy tickets for the corner seats.

Relatively speaking.

The tickets for "Bear Bears" are more abundant than other popular movies.

but.

Once parents started showing up to movie theaters with their children, things started to change.

Parents come in with their children and ask what movie they want to watch.

Many children will look at the posters in the cinema and point to the poster of Big Bear 2 and shout: "I want to see "Bear Bears"."

Parents who take their children out to watch movies during the Spring Festival are basically ready to watch boring cartoons for young children.

Therefore, as long as the children persist, most parents will compromise.

The only difference is which cartoon to watch.

There are two animated movies this year, one is "Bear Bears" and the other is "Havoc in the Flower and Fruit Mountain".

This "Havoc in the Flower and Fruit Mountain" is a myth-themed animated film following the success of "Nezha".

The investment is not small, 200 million.

There is also a lot of publicity, but it is not as fierce as "Bear Bears".

Originally, it was difficult to get 10% of the first-day screening of "Bear Bears". Fang Xing gambled with 600 million box office and got such a high ranking.

In disguise, the schedule of other movies has been reduced, and the one with the largest reduction is "Havoc in the Flower and Fruit Mountain".

After all, they are all animated movies, and if they are competing products, the impact will indeed be greater.

The distribution company of "Havoc in Flowers and Fruits Mountain" even arranged employees to do promotions in the most prosperous movie theater on the first day. If you buy a ticket to watch "Havoc in Flowers and Fruits Mountain", you can draw a lottery and have a chance to win a Monkey King doll.

This activity is indeed effective. Many families bought tickets for "Havoc in the Flower and Fruit Mountain" for the sake of the Monkey King doll.

However, there are some children who, after seeing the poster of Big Bear 2, insist on watching "Bear Bears" without any negotiation.

Therefore, starting from the afternoon, tickets for "Bear Bears: Treasure Hunt" became more and more popular, and three, four, or even four or five were sold at a time.

…

Fang Xing and Liang Jing were in the movie theater and saw many parents bringing their children, all of whom wanted to watch "The Bear".

Both of them were very happy when they saw this situation.

The animated TV version of "Bear Bears" has indeed played a big role.

At least among children, this cartoon is very popular.

…

the other side.

The animation company that produced "Havoc in the Flower and Fruit Mountain" is Tianyi Animation.

At the beginning, "Havoc in Flower and Fruit Mountain" was expected to get 10% of the film schedule.

However, "Bear Bears" suddenly came out, with a 600 million box office betting contract, eating up 10% of the film schedule.

As a result, "Havoc in the Flower and Fruit Mountain" only received 8% of the first-day screenings.

This made Tianyi Animation very unhappy.

However, Tianyi Animation is still confident.

Because anyone who works in the film and television industry can see that the theatrical version of "Bear Bears" has no chance of achieving such a high box office.

10% of the film schedule is only for the first day. After the first day's box office is a hit, the second day's film schedule will be cut in half.

When the time comes, the film schedule released by "Infested Bears" will definitely be cheaper than the competing film "Havoc in the Flower and Fruit Mountain".

After all, there are only two animated movies released during the Spring Festival this year. When "Bear Bears" hits the streets, the remaining "Havoc in the Flower and Fruit Mountain" will reap the most dividends.

Therefore, Tianyi Animation is not in a hurry, and is doing its best to ensure attendance on the first day, and then start a counterattack from the second day.

It's evening.

Movies in the evening are a prime venue, especially on holidays. Popular movie theaters are almost always full, and tickets for any movie shown in the movie theater are sold out.

therefore.

The evening performances of "The Bears" and "Havoc in the Flower and Fruit Mountain" were basically sold out.

The real-time box office data on Maoyan APP is also constantly changing.

When it started, the top five hit movies had the highest box office.

"Bear Bears" ranks sixth in the film schedule, so it also ranks sixth in the box office.

"Havoc in the Flower and Fruit Mountain" followed closely behind and was filmed at seventh.

Tianyi Animation saw the box office of "Bear Bears" on the first day, and it turned out to be quite good. It was worthy of 10% of the film schedule, and the single-day box office reached 80 million.

This surprised the top management of Tianyi Animation.

However, Tianyi Animation has not lost confidence.

The box office on the first day of the Spring Festival is indeed mainly determined by the movie schedule. After all, no matter what movie is shown in the cinema, the tickets can be sold out, even if it is a bad movie.

However, word of mouth cannot fool people.

Tianyi Animation does not believe that a theatrical version of a TV animation can beat an orthodox animated film.

Therefore, I waited for word-of-mouth to come out the next day and put down "Bear Infested".

only.

Things were different from what Tianyi Animation expected.

That night, after watching the movie, many viewers posted on WeChat Moments to share their viewing experience.

Of course, in the Moments posted by viewers, "Bear Bears: Treasure Hunt" does not account for a high proportion.

After all, there are five popular movies ahead, and most viewers are talking about popular movies.

Only a few parents who watch animated movies with their children will share their experience of watching "Bear Bears".

[Watching cartoons with my children, I originally planned to sleep in the cinema, but ended up watching the entire "Bear Bears" movie. 】

[The movie "Bear Bears" is not to say it is very good. But it was indeed beyond expectation that I could watch it. It can be seen from an adult's perspective, but it is really fun for children. 】