Tokyo Gentleman Story

On November 27, 1998, today was a very memorable day for many old game lovers and console gamers.

Because this day is the day when Sega’s game console Dreamcast is sold.

Maybe many people don't know, but when Sega discontinued the home game console business, many of Sega's designers and engineers were hard-pressed by me... No, they were all dug away by my big Microsoft company.

In the subsequent xBox developed by Microsoft, there are many shadows of Sega game consoles, and after that, many players on the xBox actually chose because of Sega.

How should I put it, if Sega at that time changed his strategy a little bit and then insisted a little bit, there might be a turning point, but who can understand that kind of thing, and the probability of failure will probably be greater then. In case Sega chooses to persist, and then the capital chain breaks, this will be over, and if Microsoft...this stuff has money, there is no way.

All in all, Sega’s problem is that they dig too many pits by themselves, but Sega can’t fill the pits by themselves. So even if DC can be hot, Sega probably won’t be able to live. The game, this is saved.

But in any case, the dc of this era is no longer the dc in the original history. At this time, things will be different.

The selling price of Sega is 328oo yen, which is about 400 dollars.

On the day of listing, there was a long line in front of Sega's store.

It can be seen that everyone is still very enthusiastic about Sega DC.

"How come there are so many people."

When game fan Huang Lei came to the scene, he was shocked instantly.

There are simply too many people who came to buy dc, not only that, but Huang Lei also saw a tent at the door of the Sega franchise store!

Did someone come in line all night?

He knows that many of Sega’s fans are very fanatical, and he is actually one of them, but queuing all night or something, is this too exaggerated?

As a person from a certain oriental country, Huang Lei never expected that the Japanese fanatical for games would be so terrifying.

"The Japanese are really amazing, I'm ashamed..."

Huang Lei was a little embarrassed, such a game attitude, he really can't match.

He is an employee who came from a big eastern country to support the work of animic club. He has actually seen the dc machine a long time ago. Although he also likes this game console, Huang Lei never thought that the Japanese attitude was more fanatical than himself. .

"Today, Mr. Yuchuan also came." Standing behind Huang Lei was Ichiro Kuroshima, who was regarded as Huang Lei’s boss. He came here naturally for the purpose of buying; "General Mr. Yuchuan?" Huang Lei had some strange.

"It's the one in front. When the sale starts, he will give the first dc to the first purchaser and then sign it." Ichiro Kuroshima pointed to the person standing at the door.

Manager Yukawa’s name is "Yukawa Eiichi", and he is considered a high-level Sega. When Sega opened the game console, Yukawa was often used as a stalk from the black, Sega DC, there was a version of Yukawa's professional theme.

——Well, Sega also said that if DC does not buy well, Yuchuan will pull the cart to the street to sell it; Sega’s propaganda tricks are very useful, and many people who are not late to the game know about Sega; although Knowing this, Kuroshima Ichiro was still very emotional: "But I didn't expect it, there are so many people here, far beyond my imagination!"

DC or something, as the developer, Ichiro Kuroshima naturally played it, but today I saw so many people buying DC, which is really an amazing scene.

"That... reporter over there?"

Huang Lei, who had been observing the crowd, took a look at the crowd around him. He suddenly saw several people carrying cameras. These people were obviously reporters.

"Well, no matter what, let's line up first." Switching to Iran, he waved his hand. He was more concerned about what game he should play after DC got his hands.

Finally, with the arrival of ten o'clock in the morning, Sega; the dear man standing in line in front of the line, after getting the special edition dc signed by Mr. Yuchuan, he was too excited to be himself.

At this moment, the previous reporter also walked over.

"This gentleman, you are the first person to buy a Sega dc game console. I don't know how you feel about it?"

"I have been queuing since last night, but it is all worth it! I am a Sega fan, it is great to be able to buy the first Sega DC machine!"

This person was a little trembling when he spoke, and he was obviously already extremely excited.

On the other side, Huang Lei and Kuroshima Ichiro followed in line, and they waited until more than half an hour before it was finally their turn.

Aside from anything else, one person and one set for two; it doesn't count if you buy a dc, of course, the game is also necessary. After throwing out the small one hundred thousand yen, the two are finally comfortable.

"It's really evil capitalism, all my work is involved." Huang Lei also sighed when he came out of the shop.

The consequences of failing to control all of a sudden, that's it.

But in any case, being able to buy the game in your mind is a very worthwhile thing.

"Go back quickly!"

Ichiro Kurojima couldn't wait any longer. After buying the machine, he and Huang Lei got on the subway and left.

Sitting on the subway all the way, both of them held the dc box in their arms, as if they were guarding confidential documents.

The two of them took the subway towards home nervously.

However, at this moment, Kuroshima Ichiro suddenly patted his head: "Forgot to buy it!"

"What?"

Huang Lei is inexplicable.

"VR fighter!"

Patronized to buy "Guilty Crown", but Ichiro Kuroshima found that he had forgotten to buy the VR warrior of the highlight!

"Guilty Crown" or something, Kuroshima Ichiro and Huang Lei have actually played it, but VR Warrior 3 on DC, this is the proper game!

"go back?"

Anyway, I haven’t left the subway station yet. It doesn’t matter if I go back now. Although Huang Lei also wants to play the game right away, if Huang Lei goes back now, the games he has in his hands are basically the ones he played during the previous test. Some games are better than nothing. Without VR fighters, it feels a bit dull.

Sure enough, some interesting games are still needed at this time.

"Okay. Let's just have a meal."

If you forget, you will forget, but if you go back now, it will probably be time for lunch, so after getting off the subway, the two of them found a restaurant nearby.

After eating a fast food together, the two of them headed towards the Sega store.

"It's amazing... there are still so many people."

Obviously when two people lined up here at the beginning, a bunch of people followed, but in the morning, there were so many people lined up here, which is really amazing.

"In this case, when will we buy the game..."

Huang Lei was a little embarrassed. Although they had already spent a lot of time, it took nearly an hour and a half to queue up at this time. This really hurts.

"Well, it seems I can only go to other places." Ichiro Kuroshima nodded thoughtfully.

"Nani?! Already sold out?!"

Just as the two were about to leave, they suddenly heard an exclamation inside.

"Hi, sir. I'm very sorry. Our sales are 10,000 units. In addition to offline purchases, there are two modes of telephone and Internet ordering. Just now, the dc in our store has been sold out."

"...Why!" the man yelled unwillingly.

"Sir, please don't worry. Although the sale in this shop has ended, there should be stocks elsewhere. If you... eh, sir, please go slowly..."

The waiter girl hadn't finished speaking yet, the player who wanted to buy dc flew out of here.

What an international joke, the people behind are starting to flash people now, I don’t rush to keep up at this time, I know if I can continue to buy it!

After noticing the other party's words and actions, the others immediately started to do it, probably within a few minutes. At this moment, there was already a long queue at the gate of Sega, and half of the people had left at this moment.

The two looked at each other silently.

"It seems we don't have to wait in line now." Ichiro Kuroshima murmured.

"Probably..." Huang Lei also nodded, he was also a little dumbfounded.

But the absence of people is a good thing for the two of them. After buying the game, they set off on their way back.

After tossing all morning, they are a little impatient now. After purchasing this game, they all left here quickly. At this time, they are all ready to go home.

"It looks like everything is going well..."

Just after the two left here, Yu Chuan, who had been on the scene, was relieved at this time.

The dc stock is not enough, which is a flaw.

Until a few days ago, Sega had been in a circle because of this incident.

Unlike Sony, which has a solid foundation, Sega has never been able to get the perfect support of Sega because of the turmoil between the arcade department and the home machine department. Although Dachuan has the ability to stand out, the facts are not very good.

——In fact, Sega America once proposed a very good dc plan, but unfortunately, that plan was eventually rejected due to Sega's internal personnel struggle and became a victim of Sega's internal friction.

Not only that, because of insufficient funds, Sega could not choose to cooperate with Toshiba to develop chips like Sony did. In terms of designing and manufacturing chips, they could only choose to outsource, and the result of outsourcing was the pit of nec. Goods, it shows that the chip yield is low, and the process is not perfect. This is really a flaw.

Low yield is a problem that can be solved, but it takes time, and they don’t have time at all now.

It is also because of the low yield rate, so Sega’s current stocking volume is a big problem.

However, in the past few days, Sega suddenly changed its competitive strategy and switched to another marketing method.

The purpose of this marketing technique is to purchase in limited quantities.

What to do when the stock is not enough? Very simple, limited sale!

Of course, simply limited sales are useless. At the same time as limited sales, large-scale publicity and various means of advertising are needed to maintain the enthusiasm and sense of expectations for Sega DC.

This method has existed since ancient times, but Sega never used this method before.

Not only that, although the players present did not know it, in fact, at least half of the people in the line of Sega were hired by them.

——Well, yes, half of the so-called players in line are hired to run the game!

Sega dc will be open for sale every weekend, selling 50,000 units each time, and of this, only about one-half to two-thirds of the quantity will flow into the hands of players, and the rest~www. readwn.com~ is purchased by someone who does not exist.

Well, to put it simply, this is a monkey... Ah, no, it is a tactic of hungry marketing.

Hunger marketing is also called hunger marketing, which is actually a very old method.

Whether it is a company that sells Apple or a company that sells Xiaomi, they are all pursuers of this strategy, one or two, their monkey-playing strategy is simply not too clever.

Sega certainly does not intend to use this marketing method.

But Sega's use of this monkey-playing strategy this time is actually a helpless move-because the yield rate is too low, their current supply of goods simply cannot keep up. If you don't use this method, but just keep waiting, it will only make the players' enthusiasm decay.

Instead of this, it's better to use this method now, temporarily stabilize, and constantly tout dc, and then continue to show dc in front of people to maintain the popularity and topicality, so that it is possible to win in the end.

Executive Yuchuan remembered that this idea was put forward by Mr. Masao Chiba who recently entered Sega. When Sega was in a hurry, he proposed to use this method to temporarily stabilize, and then win time for himself to solve production capacity. Question, this is the most important thing now.

"It looks like this should be no problem for the time being."

He nodded.

At least it has bought time for Sega so that it will not be taken away by Sony.

And Mr. Tang Chuan has noticed that this strategy seems to be really useful, at least one or two of the players he saw today are very fanatical.

Well, the production capacity will increase in the future, should we continue to use this technique?

He wanted to suggest this to others...

...

Today is two-in-one, I have been very disciplined recently~ (to be continued.)