Tokyo Literary Godfather

The content of the third episode has been shot early, and the post-editing work has been completed. The murderer is played by a well-known NHK female anchor, who is probably as famous as Dong Qing in Japan. We met by chance when we went to NHK to do a talk show.

As Kei Fujiwara spent more time in the broadcasting industry, he accumulated more contacts. The phone book that was originally empty is now gradually filled with names: XX president, XX director, XX executive, etc. .

For a creator, works are certainly a moat, but personal relationships are another level of fortification.

The third episode of "Furuhata Rensaburo" and "Genius Detective Mitarai Kyi - Astrology Killing Magic" were released almost at the same time.

The setting of the first chapter of "Astrology Killing Magic" is quite attractive, so after this chapter was published, it received pretty good feedback from readers, and it also ranked second in the readers' favorite ranking. In Xiaozheng's statistics, there was a fifty-vote difference between the two.

The first-place work is the work of an author who has won the Ranpo Prize in recent years. The Ranpo Prize was just announced a few months ago. This author has struck while the iron is hot and launched a new work. Now it is a time when it is attracting much attention, and it is the same as when Kei Fujiwara won the prize. The situation was exactly the same when Naoki rewarded him.

Therefore, it makes sense that this author's new work ranks first in popularity.

However, the difference between third place and Kei Fujiwara is less than ten votes, which shows that the popularity of these two works is almost the same. Maybe in the next issue, "Genius Detective Mitarashi Kiyo" will fall to third place.

This result doesn't look bad, but for Sima Guitai, it seems a little more than satisfactory.

It's like if an average online article author gets into the top ten on the Qidian monthly vote list, he'll probably be very happy, but if a platinum author who's gaining momentum only gets the tenth spot, he might get ridiculed.

Isn't this (squid/eagle/elbow/newspaper-selling)? We haven’t seen each other for a few days, why are you like this?

Sima Guitai is facing this situation now. The voices of ridicule in the forum are getting louder and louder. They can be summed up in one sentence: Is this the true level of the youngest recipient of the Naoki Award?

Others say that the Naoki curse worked.

At this time, news came out that the ratings of "Furuhata Shinsaburo" had plummeted, and various "crusades" against Keita Sima gradually appeared in newspapers and periodicals.

"Qiwen Weekly": [Is Naoki's curse working? Or is the genius writer showing his mediocre nature? 】

"Last October, the novel "White Night Walk" came out, making everyone aware of this young writer in his early 20s. Sima Guitai single-handedly set off a socialist trend in the mystery literature world, making the socialist trend Mystery literary works became popular. Just when everyone thought that his next work would continue the glory of the socialist school, he came up with a work in a changed style."

"The response to "The Genius Detective Mitarashi Kyoshi" is still mediocre. It is obviously not enough to continue the writer's reputation as a genius."

"So I wonder if this writer was eager to prove himself and wanted to continue his reputation as a genius, so he hurriedly produced his third work "Furuhata Jinsaburo". So far, Keita Sima has produced three works , spread across the three categories of original case, declension, and society.”

"However, it is regrettable that this work does not seem to be recognized by the audience. According to statistics, the broadcast rate of the first episode of this drama is as high as 28%, entering the threshold of popular dramas. This result is enough to make Keita Shima and Fukuyama Dai The top executives celebrated the success, but what was embarrassing was that the ratings for the second episode a week later dropped by a full 5%."

"Perhaps many readers don't understand the concept of 5%. The author gives an example. The average ratings of several morning dramas broadcast this year, such as "Grandma Pearl", are only about 5.5%, which means that "Furuhata Renzaburo" has a full Diminishes the ratings of a morning drama.”

"Such a large drop shows that the audience does not like this mystery work. Perhaps Sima Keita and his fans will find it difficult to accept what I will say next, but I still want to say it."

"Sima Keita is not a genius, and his intelligence is not enough for him to create more sophisticated mystery novels. I think he himself knows this very well, so he changed his mind to make love dramas and food dramas. A social work It made him famous, but the times are abandoning him."

The words were extremely rude. When Kei Fujiwara was sitting in the office, he couldn't help but frown when he saw this article, no matter how calm he was.

Looking at the author's signature, hey, Mizukami Xingjiang, old friend.

This person criticized Kei Fujiwara one after another in the newspaper, and the theme was clear every time, that is, "Sima Keita is not a genius and cannot write good reasoning works."

When "Bai Ye Xing" was in full swing, he began to sing bad words. However, the market response to "White Night Walk" was very good at that time. Readers regarded him as a joke, but Kei Fujiwara ignored it.

Perhaps it is the blessing of the novice halo. At that time, "White Night Journey" was the most outstanding mystery novel in the past three years, which was a generally accepted argument among readers. The newspaper editor didn't dare to challenge public opinion, fearing that readers would be lost, so he forced him to delete some fierce remarks in the article.

However, now, the brilliance of "White Night Walk" is gradually fading, and Sima Guitai's new works seem to be less recognized by readers. As a result, Yukio Minami gradually let himself go.

Even "hate Sima Keita" has almost become a label of Mizukami Xingjiang, which has caused his column fee to rise. It’s almost more than his own novel manuscript fees.

There is actually a huge market for celebrity criticism. This can be seen from the entertainment area of ​​Bilibili. The ones with the most traffic are always those who use tricks to mock and humiliate celebrity directors. The more cunning you criticize, the more innovative you will be. Like it. The more people watch.

Although the Internet has not yet become popular, critics have perfected their ability to damage people in newspaper pages.

Kei Fujiwara read these book reviews for a while. At this time, Yui Mizuhara walked in, saw the newspaper in Kei Fujiwara's hand, was silent for a moment, and asked: "Fujiwara, I will find someone to negotiate with this author later. "

Put some money in your mouth, make him be merciful, and stop talking about what you have and what you don't have. These days, more people read newspapers than TV viewers. What if you don’t want to watch their dramas after reading these articles?

"Ignore it." Fujiwara Kei said.

"But……"

"It is their freedom to express what they say. If one person's mouth is blocked, more people will be blocked. The budget is precious, and every penny must be spent wisely." Kei Fujiwara said.

In fact, Kei Fujiwara is not a stubborn person. If spending money on public relations is good for the show, Kei Fujiwara doesn't mind doing it. And there is no shortage of the ability to do it yourself after being scolded, but I don’t think it is necessary. The main point of the article is aimed at Kei Fujiwara personally, and it will not have a great impact on the drama "Furuhata Rensaburo".

And it’s considered advertising in disguise.

"Is this...really okay?"

Fujiwara Kei raised his head and smiled and said to Mizuhara Yui: "It really doesn't matter, Mizuhara, have you ever heard of the sleeper effect?"

Mizuhara Yui blinked her big eyes with long eyelashes and shook her head.

"A concept in psychology that refers to the tendency for people to forget the source of a message due to time lag, retaining only a vague memory of the content."

"During World War II, in order to boost morale, the U.S. Army would show various inspirational movies in the barracks to let the soldiers fight bravely, but it aroused the resentment of the soldiers, thinking that the upper-level approach was to encourage them to die, and there was a strong resistance. Emotion. Soon, however, the soldiers embraced the ideas propagated in the film, and over time, this identification reached its peak."

This psychological phenomenon has been applied to advertising, so various TV programs will suddenly insert advertisements when they are broadcast in exciting places. Aren't advertisers afraid that audiences will be disgusted with their products? I'm really not afraid. This kind of disgust is only temporary. Soon I will forget everything except the name of their product.

Melatonin is a successful example of applying this psychological phenomenon to the extreme.

"So if these people want to scold them, they can scold it, and it will make more people know about this drama. At that time, readers will forget about the bad reviews, and just remember that there is a police detective named Ren Saburo Guhata in this world."