Tokyo Literary Godfather

Chapter 222 Cancellation of Sponsorship

The spring broadcast time is getting closer and closer, and TV stations are actively preparing for the spring broadcast.

NBC's "My Exes" and Star Channel's "Kyoto Lover's Notes" are also being filmed in full swing.

The sponsorship of the condiment company where Kyou Ohno works also made Mizuhara Yui very happy, because these days, through her calculations, she felt that if the filming continued according to the plan, the 1.5 times the shooting budget of Kei Fujiwara's "Housekeeper Mita" could not be met at all. , may exceed.

The total amount of production funds allocated by the TV station to various departments is fixed. If more is given to them, the funds for other TV drama projects will be reduced. Therefore, in addition to applying for production funds, producers are also responsible for soliciting advertising sponsorships.

Relying on the astonishing performance before Fukuyama Tsukijiu, Mizuhara Yui attracted many sponsors, the biggest sponsor of which was a Japanese kitchenware brand, and its sponsorship fee directly solved the early stage funding problem of "Hansawa Naoki".

However, something went wrong. The "Good Craftsman" company suddenly decided to cancel the sponsorship that was originally agreed upon. The reason is that after their research, they were ultimately not optimistic about the future of this drama.

The advertising department of Liangjiang Company is not optimistic about the new season of Fukuyama Yuejiu drama, because there are many good works at the same time in this season, and they can form strong competition at the same time.

Moreover, "Naoki Hansawa" is a workplace drama, and the audience may not meet the main consumer groups of kitchenware companies. The company's advertising department believes that if Fukuyama Television continues to shoot a work similar to "Homeless Children", they will definitely continue to sponsor it.

Of course, it is impossible for the crew to change the theme that has been determined at will for a sponsor, so Master Craftsman canceled the sponsorship and turned around to invest in NBC's "My Ex-Husbands".

Newspapers also began to report this incident, and the headlines were also sensational: Is Fukuyama’s Taiyue Nine dramas not favored by the brand? [Famous Craftsman] abandoned [Naoki Hansawa].

Mizuhara Yui had no choice but to find other advertising sponsors. At this time, Ohno Kyoume once again extended a helping hand.

His condiment company increased the sponsorship fee and became the largest advertising sponsor of "Hansawa Naoki", which immediately solved the immediate financial dilemma for the crew.

Compared with the various difficulties that arose when "Naoki Hansawa" started filming, the broadcast of "Housekeeper Mita" can be said to be smooth, and the ratings have stabilized, around 32%. The other programs were too good to hold up.

The heroine of "Housekeeper Mita" Matsuo Yoko returned to the ranks of first-line actresses as soon as she came out of the movie, which also made her feel a little unreal.

You know, for artists, making a comeback in the entertainment industry is almost impossible.

The rate at which entertainers in the entertainment industry are replaced is just like human nails and hair, which grow without stopping for a moment, crop after crop, and there is no reason for the clipped nails and hair to return to the fingers and scalp. Every year there are countless newcomers, eyeing the position of the old people eagerly, eager to pull them down.

Therefore, it is not easy for a person who has been away from the entertainment industry for nearly ten years to restore his former glory. The queen of Japanese dramas is just an empty title. A former "Queen of Japanese Drama" who is nearly forty years old is not competitive at all compared with delicate actresses in their early twenties such as Arima Guixiang and Kono Aoi.

But the miraculous performance of "Housewife Mita" surprised everyone. A former actress who had been away from the entertainment industry for so many years, unexpectedly became popular again in less than two months... It is really shocking.

NHK also specially invited Matsuo Yoko to participate in their talk show. Although Matsuo Yoko on the program has traces of years on her face, although her appearance is no longer fresh and tender as when she was in the green years, she still looks elegant and noble.

The host said: "Thank you very much, Ms. Matsuo for agreeing to our invitation during her busy schedule. As far as we know, after finishing the recording of our program, Ms. Matsuno will go back to continue filming the TV series, right?"

"Yes." Yoko Matsuo smiled, "I've been busy filming TV dramas these days, so I am very grateful to the program team for the invitation, and finally let me be Yoko Matsuo, but when I leave here, I will go back to be a nanny .”

"How does it feel to be an actor again?"

"It's very good. The hard and heavy shooting work that once made me feel has become comfortable and free for me now." Matsuo Yoko smiled and rolled up her hair. "I understand now that for a person, , your own career is the guarantee of a happy life.”

"I am also very happy to see Ms. Matsuo now. In fact, I am also a fan of Ms. Matsuo. When I first entered the industry, my dream at that time was to interview Ms. Matsuo one day. Later, I heard the news of your retirement. It’s a pity that I thought this dream would never come true. I didn’t expect that my original wish would come true after so many years.”

Yoko Matsuo smiled and said: "Yes, I chose to come back just to realize your dream."

There was a roar of laughter from the audience.

"Can you tell me how the show "Housewife Mita" found you?"

"Actually, we found each other." Yoko Matsuo said, "At that time, I had just escaped from the divorce lawsuit and discussed with my agent about returning to the entertainment industry."

"At that time, neither I nor my agent had any hope of playing the leading role. Even if it was a supporting role that only appeared in three episodes, I was willing to play it. But at this time, my agent suddenly contacted me and said that "Homeless" Mr. Fujiwara, the creative writer of "The Returnable Child," hopes that I can play the leading role in his next drama."

"My agent was very happy at the time, and I was still confused. I thought it was just an ordinary audition invitation, nothing to be excited about."

The host was amused, "In the past year, this Fujiwara screenwriter has been a popular figure in the industry and has achieved many ratings miracles. Haven't Miss Matsuo heard of him?"

Yoko Matsuo said: "I'm really ashamed. Because I haven't been in contact with the broadcasting industry for a long time and I haven't watched many TV programs, so I only know Mr. Fujiwara by his name. Even after meeting him, I thought I had made a mistake. It’s really too young. It’s simply unbelievable that such a young person has achieved such outstanding achievements.”

"You are not the only one who is surprised." The host said, "Fujiwara-san came to our program last year, and I couldn't believe it when I saw him in person. Mr. Fujiwara is a miracle worker, and he can see As an ordinary viewer, I am very happy about the cooperation between the two of you."

"So I'm really lucky."

"Will Ms. Matsuo shoot other works next?"

"After "Housekeeper Mita", I will continue to collaborate with Mr. Fujiwara on a work called "Hansawa Naoki". It is a professional drama that will be released in the spring of this year. I hope everyone can watch it by then. support."

"Definitely, I hope to see more and more exciting performances from Miss Matsuo."

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