Tokyo Literary Godfather

"Teacher Fujiwara, I watched the last episode of "Naoki Hansawa" and it was really exciting."

When Sumitomo Mitsui Bank was filming again, a bank clerk who wore glasses, squinted his eyes, and looked a bit like Yin Xiangjie stepped forward and praised him.

The reason why this bank opened up the venue for them and allowed them to shoot is thanks to Yoshida Kashi. As the director of one of the five major civil rights organizations, I had an unusually wide network of contacts. I made a phone call to a managing director of the bank and allowed them to borrow the venue.

Kei Fujiwara's career has developed very smoothly, but if he wants to achieve the industry status of Yoshida Kashi, it will take at least five to ten years.

It is recognized that Kei Fujiwara is a genius in the industry, but even if he is a genius, he has only been in the industry for two years. He still needs more time to take root in the broadcasting industry before he can truly become an admirable figure.

The bank clerk's name was Suzuki Ayumi, a section manager in the personal financial business department. He pushed up his glasses and said, "Teacher Fujiwara, our bank has many favorable policies for customers with larger deposits..."

After the crew came here to shoot, they would meet with the bank employees from time to time. The bank employees also took notice and chatted with the crew from time to time, hoping to develop customers.

Writers are recognized as wealthy in Japan, so well-known writers and screenwriters like Fujiwara Kei are shining golden turtles in the eyes of bankers, natural high-quality customers. Therefore, during this period, Suzuki Ayumi was always there from time to time. appeared before his eyes.

Sumitomo Mitsui Banking Corporation is one of the top ten commercial banks in the world and also ranks the top two in Japan. In the future, Kei Fujiwara will receive a steady stream of manuscript fees and copyright fees. It is relatively safe to find a familiar business manager to manage.

Although this Suzuki-kun has a treacherous look on his face... But after getting to know Kei Fujiwara during this period, he is a person with a good reputation and can give customers a lot of very sound financial advice.

Because it tells the story of the banking industry, "Naoki Hansawa" attracted the attention of bank employees as soon as it was aired. In fact, it is difficult to make good professional dramas because most professional dramas are made by people who have never worked in this industry. Written by professional screenwriters, they compile information and collect stories from an outsider's perspective, and are more or less always separated from the industry.

So this is one of the reasons why many professional dramas like to focus their stories on the entanglement between men and women, because it can avoid writing some more professional content.

Because of this, many viewers who work in banks were not very optimistic about the show at first, and many even turned on the TV to watch "Naoki Hansawa" with the mentality of watching the fun or even complaining.

But once you enter it, you can't stop. The details of this drama are very rich, and it can be seen that the screenwriter seems to know the banking industry very well. For example, the common "report whitewashing", another example is the boss's blame, and the national tax inspection that makes all bankers a headache...

This also surprised many bankers, including Suzuki Ayumi. This screenwriter is quite good. It’s not like he is half-hearted. Many plots are difficult for laymen to write. It’s like he really has bank work experience. generally.

"Hansawa Naoki" in the parallel world is actually adapted from the novels "We Are the Bubble Entry Team" and "We Are the Bubble Trick Team" by Naoki Award winner Jun Ikeido.

Jun Ikeido himself was a bank employee and has been working at Mitsubishi Bank since graduation. After working in the bank for ten years, he resigned from the bank and engaged in corporate investment consulting. He also began writing business novels. Therefore, the content of "Hansawa Naoki" is more realistic than other professional dramas, because many plots are the author's personal experience.

After the third episode was aired, "Naoki Hansawa" caused more splashes. Many viewers who watched it particularly liked the show, and they spared no effort to recommend the show to their friends, and word of mouth began to spread. The phenomenon.

Whether it is a drama or a movie, the promotion of film and television works is mainly divided into two stages: the first stage is when the producer spends money to lay out advertisements to make the work known to more viewers and attract viewers to watch;

After the first stage of publicity, the first batch of viewers will be attracted to watch, and after this group of viewers have watched it, they will enter the second stage of publicity.

However, the publicity at this stage will gradually be out of the control of the producer, and the content of the publicity may be positive or negative. The first batch of viewers will express their viewing experience of this work on various occasions, and this group of people will play a decisive role in the number of subsequent viewers.

Compared with professional critics, most viewers believe in the evaluation of a film and television work by the people around them. This is the power of tap water.

More and more people are introducing the work "Naoki Hansawa" to the people around them, and some of the lines in this play have become popular. The most famous line is naturally "An eye for an eye, an eye for an eye, ten times the return." It began to appear frequently in the mouths of young people, and even appeared in some student compositions.

This sentence is even more popular among young people than the sentence "Homeless Children" was broadcast a few months ago [If you pity me, give me money! ], it is estimated that it will be selected as the first place in this year's New Language Awards.

Not only that, but the lines that made the audience hang on their tongues include "One mistake, a lifetime of indifference", "A bank is a place where you can borrow an umbrella on a sunny day and take it away on a rainy day" and "The fault of the boss is the responsibility of the subordinate, and the credit of the subordinate is the boss." these words.

These lines appeared in the first few episodes, and they are also the central idea of ​​the play. Because these lines resonated with the public and had a deep-rooted effect, they left a deep impression on the audience.

In this pre-Internet age, nothing is more viral than a buzzword.

As these lines became more and more popular, the show became more and more well-known.

People in the broadcasting industry are naturally aware of this. When the senior executives of NBC and Fanxing TV heard more and more people saying "Tit for a tooth, double the return", they couldn't help breaking out in a cold sweat.

Not long ago, [If you have sympathy for me, give me money! ], and now [A tooth for a tooth, ten times the return], Kei Fujiwara has shown a strong ability to create memes, and can convert lines into catchphrases and integrate them into the lives of the people, which is only possessed by the top creators ability.

It is easier to understand some Chinese stars as examples, such as Zhou Xingchi, Zhao Benshan...

The director of Fanxing TV Production Bureau felt more and more uneasy. This feeling of uneasiness began on the 9th of last week. Last week, the second episode of "Kyoto Lover's Notes" was broadcast, and the ratings dropped by a full two percentage points, which was shocking. .

The reason why this drama was arranged by him at this time is to defeat Fukuyama TV's Yuejiu drama. However, "Naoki Hansawa" lives better and better. It seems that it has not been affected at all, and they spent a lot of money on production drama, but instead became weaker and weaker.

It is normal for the ratings of the second episode of an idol drama to be lower than the first episode, but it still hurts to drop so much... I hope the third episode will not drop again, at least not so much...

However, the ninth day of the month came again, and when the ratings report was presented in the office of the head of the production bureau the next day, the head closed his eyes.

This time the audience rating was 17.8%, another two percent drop...