Top of the big era

In the afternoon, discuss cooperation with Ai Hui.

Zhou Buqi is looking forward to this.

Ai Hui's influence in Japan is greater than the sum of Sony Music, Warner Music, and Universal Music. He is the king of local music, and the three major music giants can't do anything about it.

Some of its business lines have dozens of lines. In addition to music distribution, publishing, concerts, and song awards, it also involves in communications, television, animation, artist management, logistics, and music schools.

There are more than a dozen idol groups under it, not to mention many groups of grandparents. In recent years, the groups such as Sweets, AAA, Kiss-MY-Ft2, moumoon, girl-next-door, etc. are all AI built back.

Whether it is the project of turning YikYak into a "fan circle center" or the production of "The Voice", as long as there is Ai Hui's support, it is basically more than half of the success.

Before the meeting, Zhou Buqi expressed optimism.

Because of his investigations, Aihui owns an Internet business, and puts his own music on his own music website, and mobile phone users can download and listen to music for a fee.

It can be seen that after meeting, my heart was half cold.

Ai Hui sent out a team with very low standards.

None of the decision makers of the Aihui Group showed up. The people who came to the meeting were several persons in charge of Aihui Music under the Aihui Group, Chairman Matsuura Katsuto, Vice Chairman Ryu Chiba, Executive Director and General Manager Toshio Kobayashi, etc. .

Just these few shrimp soldiers and crab generals, can they be the masters?

After some introductions, I learned that Qianyelong is the vice president of Aihui Group, with a high position and great power to speak. But why is he the vice chairman of Aihui Music?

Xu Baihui introduced in private, saying that Chiba Long was the chairman of Aihui Music back then, and Matsuura Katsuto was just a music producer. Once Chiba Ryu wanted to fire Matsuura Katsuto, Hamasaki led a group of artists to quit, saying that he would advance and retreat with his mentor. If Katsuto Matsuura is fired, they will leave too.

Ai Hui panicked at once, and withdrew his order to fire Katsuto Matsuura. In order to appease people, Matsuura Katsuto was also promoted to the chairman of Aihui Music, and Chiba Ryu was demoted to vice chairman.

This incident caused a lot of trouble for a time, and Ayumi Hamasaki's reputation, character and professionalism were all hit, and the popularity subsided, and he was not as popular as before.

Zhou Buqi was overjoyed, and felt that the chance had increased.

After the meeting, let's talk about the cooperation between "Red Cliff" and Aihui Music.

Zhou Buqi will not participate.

Xu Baihui whispered to him, "This Matsuura Katsuto is a super big scumbag, the kind that is rare in the world. He doesn't distinguish between public and private, and uses the company's resources to satisfy his own desires. The female singers he cultivates are basically...well, even Ayumi Hamasaki made M."

"What?"

Zhou Buqi was taken aback.

Xu Baihui said in a low voice: "I've been investigating these past few days, and people from Aihui told me. Matsuura Katsuto is a musical genius, and he created the top singers and groups of Aihui Music. But this person's moral character is too bad , otherwise the group would not have fired him as a hero. But he domesticated Ayumi Hamasaki into a kitten, and he did whatever he said. Ayumi Hamasaki abandoned his professionalism to protect him."

"real or fake?"

"There are even more shocking things!"

"Um?"

"At that time, Katsuto Matsuura fell in love with Ayumi Hamasaki's mother, and discovered the musical talent of the little girl Ayumi Hamasaki, and began to train her. After a few years, Ayumi Hamasaki grew up and became popular. They fell in love gone."

"Ahem..."

This is the conference room for negotiations, Zhou Buqi tried his best to suppress his shock.

What the hell!

can play!

Really know how to play!

Xu Baihui went on to say: "A few years ago, Matsuura Katsuto and Ayumi Hamasaki broke up. It is said that Matsuura Katsuto brought a small movie actress home to play, and was caught by Ayumi Hamasaki."

Zhou Buqi couldn't help sighing, "Sure enough, he's a musical genius, really unique."

Xu Baihui said: "After the breakup, Katsuto Matsuura fell in love with a team idol he had cultivated, who was more than 20 years younger than him. But he still cared about Ayumi Hamasaki. After the breakup, Ayumi Hamasaki fell in love with someone else. Very good, we also got couple tattoos together. Katsuto Matsuura asked Ayumi to wash it off, but she disagreed. Katsuto Matsuura also asked Ayumi to add some patterns and add his own elements. It turned out that Ayumi Hamasaki was really good add."

"Well……"

Zhou Buqi didn't know what to say.

Xu Baihui shrugged, "I found this out. It may be that the people at Ai Hui Music hate Matsuura Katsuto, and maybe they are trying to smear him on purpose."

Zhou Buqi smiled, "No matter what, it's a good thing for us!"

"Good thing?"

"Co-production of "The Voice" is not easy. If you can invite Ayumi Hamasaki as a mentor and give her a chance to wash her name and become famous, Matsuura Katsuto will definitely be very willing. With his support, this matter will be interesting That’s right. Let Matsuura Katsuto be the music director and Ayumi Hamasaki be the mentor at that time, which will also create opportunities for them.”

Xu Baihui nodded, "Well, this idea is fine."

The cooperation between Ai Hui and "Red Cliff" is very smooth, and the cooperation is nothing more than three aspects: first, Ai Hui is responsible for releasing all the soundtracks in the "Red Cliff" movie, and will release an album; second, "Red Cliff" invites Tibetans under Ai Hui The female singer Alan sang the theme song; three, the cooperation of the stage play.

During this process, Ai Hui will hold no less than 3 music events to promote "Red Cliff" before the screening.

There's nothing to say about that.

However, the cooperation between Ai Hui, Ziweixing and Jieyu Media is a bit difficult to discuss.

Require all artists under the banner to open an account on YikYak?

Want to strengthen the interaction between idol groups and fans on YikYak, and attract fans to rank on YikYak?

What the hell kind of operation is this!

The competition in the Japanese music market is fierce. There are dozens of charts, and an Internet company is needed to join in?

disagree!

Aihui Music is the biggest traditional force in the Japanese music market and the biggest defender of the traditional model. What reason is there to make changes?

Ai Hui is different from Dongbao.

Dongbao is the publisher of "Chibi", and both parties have the right to choose to give up the cooperation. Ai Hui is the investor of "Red Cliff", which means that "Red Cliff" can only cooperate with Ai Hui in the music business.

The negotiations did not go well.

In the first step, the plan to cooperate with Ai Hui to make YikYak the traffic center of the fan circle failed.

The second step is to make "The Voice".

This is even more impossible.

For a giant of Ai Hui's level, does he still need to promote musicians through drafts? Just find scouts directly, and go to the offline LivaHouse to choose. You can also go to some second- and third-tier music companies to poach corners. With Ai Hui's influence, it is easy to poach them.

Zhou Buqi was speechless.

Sure enough, a group of old stubborn people who have never seen the world!

This is positioning "The Voice" as a talent show music program.

Xu Baihui explained: "The Voice" is not a music talent show in the conventional sense, but an interesting variety show with music as the starting point."

These Japanese guys were all dumbfounded.

Qian Yelong, vice president of Aihui Group and vice chairman of Aihui Music, seemed very interested, "How to make money?"

Xu Baihui was very happy when she saw the fish was hooked, "The profit point of "The Voice" is not selling records...Of course, selling records is also a way, but it is not the most important way. I have a copy of the material here, and several gentlemen can read it .”

After handing the translated material to the meeting secretary, Xu Baihui continued: "The Voice in our country created a miracle in the ratings only in the first season. The ratings of the first three episodes were 1.5%, 2.8%, 3.093%. The ratings of the finals exceeded 5.8%.”

Qianyelong frowned, "Invested 50 million yuan, and gained a total of 290 million yuan in advertising fees... Do you mean to make money from advertising fees? This is too little, can the cost be recovered?"

"Mr. Chiba, 290 million Huaxia coins, equivalent to 4 billion yen..."

"Is it too little?"

Chiba Ryu was confused, and every Japanese present was also confused.

Xu Baihui secretly blamed herself, feeling that she still didn't know enough about the Japanese market. The other party's indifferent attitude was largely due to the unfamiliarity between the two parties.

Xu Baihui said softly: "'The Voice' is a new cooperation model. According to the ratio of the ratings, the advertising fee will be shared with the TV station."

Chiba Ryudo: "The Japanese TV model is that TV stations produce or purchase TV programs and broadcast them on TV stations."

All right!

Another problem arose.

It is also difficult to break through the TV station.

Fortunately, Mr. Qianye Long changed the subject, "However, the dividend model is not impossible. If Ai comes back to operate, he can still convince the TV station. The problem is that the income of your program is too low. Our TV Asahi, The annual advertising fee is more than 200 billion yen. It is not worthwhile to invest so much effort and energy in order to earn such a little advertising fee.”

Xu Baihui cursed in her heart, I'm afraid you are not a fool!

Can data from different countries be compared together? My brain is rusted, I really think that Japan is the whole world, the data I show you is just a reference standard.

In the Japanese market, the advertising revenue of "The Voice" is not enough, because the media advertising market in Japan as a whole is too large, which is 5-6 times that of China.

Moreover, there are hundreds of TV stations in China, and there are mainly five major TV stations in Japan, and the concentration of advertisements is extremely high.

Different national conditions cannot be compared horizontally.

It is clearly stated in the materials that the TV station's advertising dividend is only a small part of "The Voice", and the larger income is the sponsorship fees and soft advertisements in the program.

With the popularity of the first season of "The Voice", the commercials for the second season were all sold out. The general sponsor of the first season was Yuanwei Milk Tea, but in the second season, Yuanwei Milk Tea invested 120 million in sponsorship fees, and they didn't even get the main naming right!

Jiaduobao directly offered 200 million yuan!

Although Yuanwei milk tea has a good sales volume and is the leader in the milk tea industry, it is far behind Wanglaoji under Jiaduobao. Wanglaojina is a national-level drink that can compete head-on with Coca-Cola, and its sales are dozens of times that of Yuanwei milk tea.

According to Jieyu Media's estimates, the total soft and hard advertising revenue of the second season of "The Voice" is likely to reach 700-800 million yuan.

It's a lot easier than working hard to make a record and sell an album.

Japan's advertising business is so developed and mature.

You idiots, why don't you understand?

Xu Baihui was furious.

I think these old guys have rusty heads, lifeless, and no commercial creativity. It is even more vigilant and hostile to new business models.

Zhou Buqi also saw Xu Baihui's embarrassment and knew that she didn't do enough homework.

Now that we've met and established a relationship, it's easy to say.

Let's talk slowly in the future, and explain the model and concept of "The Voice" clearly, so it may not be impossible to cooperate.

That's it this time, I will talk to Matsuura Katsuto and Chiba Ryu separately later, and break them one by one.

When they parted, Qianye Long smiled and said: "Mr. Zhou, Ai Hui can ask all the artists under his banner to open accounts on YikYak. It goes without saying that there is nothing to cooperate with, this is a deal."

The general meaning is that Ai Hui doesn't like YikYak, a gadget.

If YikYak gives a sum of money, Ai Hui can ask the artists under his banner to open an account, pay the money and deliver the goods.

This knowledge is really shallow, like a stinky stone.

Zhou Buqi was very happy.

Problems that money can solve are not problems!

From the looks of it, this Chiba Ryu is indeed a group-level executive, not the same as Matsuura Katsuto, who is in charge of the music business. At a higher level, he hopes to maintain a good relationship with large companies from China such as China Film and Ziweixing.

Ai Hui currently only opened branches in Hong Kong and Taiwan, but failed to enter China.

Huaxia is a big market full of vigor and prosperity.

Backed by the country, there is a huge potential market, so Aihui hopes to establish a cooperative relationship with China Film and Ziwei Star, paving the way for Aihui to enter the mainland market in the future.

When traveling abroad, whether it is an enterprise or an individual, relying on a strong motherland is equivalent to having backing, which is added value.