Top of the big era

Ninetowns and Ziweixing have quite a relationship, to be precise, it is Jieyu Media.

Back then, Jieyu Media was still at the helm of Senior Sister Zhenyu, and the Xiaonei network had just been established.

At that time, Xiaonei had no financing and lacked funds, so advertising became an inevitable choice for Xiaonei to survive. But what ad to choose?

Senior sister Zhen Yu took the order to go to the magic capital.

Her first goal is Shanda.

After all, Shanda was in full swing at that time, and Boss Chen was still the richest man in the country.

But after going there, the people in Shanda didn't like Zhen Yu very much, and looked down on this pretty little girl. Senior Sister Zhenyu fought hard, and finally got an advertising order for a chess and card game.

Zhen Yu was very unwilling.

A small order of chess and card games cannot meet the expenses of Xiaonei.

Then, she made a temporary decision and went to Jiucheng.

As a result, the cooperation went very smoothly. Ninetowns gave Xiaonei the big advertising order of "World of Warcraft".

From then on.

Not to mention, Ninetowns and Jieyu Media have just completed another cooperation. Ninetowns invested 12 million yuan and invited Jieyu Media's team to shoot a commercial film.

Jieyu Media was very sincere and sent Ning Hao, along with Huang Bo, Wang Xun and other actors, to use the "Crazy Stone" team to make a short film called "Miracle World".

About 30 minutes.

This matter has just been negotiated, and I went to Jinmen to shoot the scene. It is estimated that the shooting will be completed in one month, and it will be launched for promotion in two months.

It can also be seen from this that Ninetowns dares to spend money in promoting games.

But what happened to "World of Warcraft"?

Zhang Yiming gave an explanation, "Ninetowns and Blizzard signed a four-year agency contract, this is already the third year, and it should expire in April next year."

Zhou Buqi suddenly thought of something, "Contract renewal blocked?"

Zhang Yiming said: "There are difficulties for sure. In order to enter the country, Blizzard did not ask a high price. The four-year agency fee was 50 million US dollars, plus 22% profit sharing. Such agency conditions are far from "Warcraft" World" level, the price increase is inevitable."

Zhou Buqi pondered and said: "Ninetowns has not purchased a slot for "World of Warcraft". It seems that the progress of the contract renewal is not going well."

"This should be."

"It's no wonder Ninetowns hastily cooperated with Jieyu Media and spent a huge amount of money to shoot a movie advertisement for "World of Miracles". This is a plan. I hope to replace "World of Warcraft" with "World of Miracles."

Combining the front and back, Zhou Buqi suddenly realized, and there was a feeling of spying on Ninetowns' commercial secrets.

In fact, foresight is enough. Blizzard did change the agency rights of "World of Warcraft" and chose to cooperate with NetEase.

But Zhou Buqi personally participated in this industry, so that he can really get a glimpse of it and understand the business logic in it.

After making a phone call here, Zhang Chaoyang stopped showing off his tea art, and said with a smile: "In my opinion, the cooperation between Blizzard and Ninetowns is the best!"

Zhou Buqi said: "The performance of Ninetowns is not supported by "World of Warcraft"? If the agency of "World of Warcraft" is lost, how can Ninetowns' stock price be supported? Although "World of Miracles" is also a hit games, but it’s not as good as World of Warcraft. Even if Blizzard wants to raise the price, it’s necessary to renew the contract, right?”

Sohu is also making games, and has quickly become a new force in the domestic game industry, so Zhang Chaoyang knows the market very well, and said with a smile: "Now it is not a question of whether Ninetowns is willing to raise the price and renew the contract, but whether Blizzard is willing to cooperate with Ninetowns." The issue of the continued cooperation between Ninetowns. The strength of Ninetowns is still a bit weak, and there have been many problems in the past few years of operation."

"That's not the point, is it?"

"Ninetowns is just a game agency company, not a game production company. It is a matter of hard power."

"What's the meaning?"

"You haven't played "World of Warcraft", have you? The main mode of this game is dungeons. The domestic side has not promoted Wrath of the Lich King for a long time. The very important reason is that Ninetowns is not strong enough. The process of Sinicizing the game , In fact, it is also a production. Ninetowns lacks the strength in this area.”

Zhou Buqi said: "So, Blizzard hopes to choose a game production company to be the new agent of "World of Warcraft?"

Zhang Chaoyang smiled, "My personal guess."

Zhou Buqi narrowed his eyes and stared at him.

Zhang Chaoyang felt terrified, and leaned back, "What kind of eyes are you looking at? What bad idea are you thinking about?"

Zhou Buqi laughed and said, "Sohu is also a game production company. Your original "Tian Long Ba Bu" is very successful."

Zhang Chaoyang snorted, "Stop!"

Zhou Buqi said solemnly: "If Blizzard doesn't cooperate with Ninetowns, Sohu should push forward! Even if Ninetowns' operation is not good, "World of Warcraft" will still be the number one online game in China."

Zhang Chaoyang looked suspicious, "Are you serious?"

Zhou Buqi was angry and funny, "You think I'm joking with you, I don't have that much free time. I'm telling you something serious. Old Zhang, didn't you say that you want me to invest in Changyou and play games with you?"

"no……"

"This is an opportunity that should be seized. It's fine if Blizzard doesn't change agents. If they want to change, why not fight for it?"

"You said it all, "World of Warcraft" is now the number one online game, so the agency fee..."

"No matter how much it is, it's worth it." Zhou Buqi had a smile on his face, "Old Zhang, in the past few years, I have given you many ideas, right? You didn't listen every time. Looking back now, How about it?"

Zhang Chaoyang twitched the corner of his mouth.

Zhou Buqi said kindly: "If it weren't for the fact that you are a neighbor and lent me an office building for free, I wouldn't help you. Sohu's main business has not developed much. If you want to stabilize the stock price, Still have to work hard on the game.”

Zhang Chaoyang pondered for a long time, "This matter cannot be decided by patting your head."

Zhou Buqi said with a smile: "That's right, it's only due in one year, don't worry. But there is something right now, it depends on whether you are willing to do it."

"What's up?"

"In the game panel of Helo, a chess and card game platform is needed, just like the QQ game hall."

"Well, yes."

"I first looked for the winger game hall, but they backed down and couldn't afford the 10 million pit fee."

Zhang Chaoyang was annoyed and funny, "10 million? Chess and card games are casual games, not the same as online games. The annual revenue of Haofang Battle Platform is only 10 million, and the profit is only 5 million. The winger game hall is not much better. Let them All profits to you?"

Zhou Buqi said angrily: "Users are more important, or profits are more important? Zhang, I have always told you the truth, as long as there is traffic, the prospect of chess and card game platforms is better than any other online game. How complicated is the operation of online games, When the era of universal Internet access comes, how many people can play online games? Chess and card games are different, there are 1 billion users in China!"

This is not an exaggeration.

Now is the PC era, and it is the world of large-scale online games. When the era of mobile phones for all people comes, it will be different. Except for "Glory of the King" and "Peace Elite", the income of any other mobile game in China is not comparable to that of chess and card games.

Chess and board games have a large market, high profits, high retention rate, low threshold, high user stickiness, long life cycle, and fast fission of their own communication attributes.

Chess and board games are the number one outlet for the game industry in the future.

Whether it is "World of Warcraft" or "Glory of the King", it will become obsolete as time goes by, but chess and cards will never become obsolete and will never be eliminated.

Zhang Chaoyang raised his eyebrows, and asked suspiciously, "You don't want Changyou to help you develop a chess and card game platform, do you?"

Zhou Buqi smiled, "Is there any problem?"

Zhang Chaoyang shook his head and said, "Changyou makes large-scale online games, such casual games..."

Zhou Buqi waved his hand and interrupted him, "Strategy can be adjusted! Lao Zhang, I am pointing out a clear way for you. You didn't listen to it a few times before. If you don't listen this time... then you won't If there is a solution, Sohu will definitely be eliminated by the times.”

Zhang Chaoyang said: "I didn't say I don't believe you."

Zhou Buqi smiled, "That's right, it's said that you will grow wiser if you suffer from it. How many times have you suffered from it?"

Zhang Chaoyang asked, "Why don't you do it yourself?"

Zhou Buqi said: "Games are not in Ziweixing's strategic plan. However, if you don't do it, I will send a person to register a new company. I will personally invest and let him make games. First start with chess and card games, and then borrow With Ziweixing's signboard, we can snatch the agency rights of "World of Warcraft"."

Zhang Chaoyang laughed loudly, "The ambition is really big."

Zhou Buqi stretched his waist, "But it's too troublesome and complicated to operate. I'm not very interested in this business. If you have the energy, it's better to do overseas business. If you agree to cooperate, we will join hands to develop these Give the plan to Changyou."

Zhang Chaoyang was a little amused, "Are you so kind?"

Zhou Buqi snorted: "Aren't you always jealous of your success, saying that you sold Sogou because you were cheated by me? Hmph, doing a good job in the game business is much better than running Sogou yourself!"

"Board game..."

Zhang Chaoyang pondered for a long time.

Zhou Buqi said angrily: "Old Zhang, I think your courage is too bad, right? Isn't it just a board game, so what if you fail?"

Zhang Chaoyang glared at him, "Is this about a board game? We cooperated with you, so why don't you push Changyou to grab the agency rights of "World of Warcraft"?"

Zhou Buqi was taken aback for a moment, then laughed, "Old Zhang, you know me quite well!"

Zhang Chaoyang suddenly thought of something, "By the way, isn't the Helo game panel going live on the 1st of next month? It's too late to develop a chess and card game platform now."

"No development."

"Um?"

"Go buy it. There are at least a dozen chess and card game platforms on the market, all of which are struggling to make a profit. If you buy it, isn't it easy to grab?"

Zhang Chaoyang felt that he was in a trap, he gritted his teeth and said, "You have figured everything out, and you are trying to lure me into the game step by step!"

Zhou Buqi smiled and said, "Then are you coming or not?"

Zhang Chaoyang glanced at him, and said in a deep voice: "How much do you pay? Let me tell you, it's easy to buy a chess and card game platform. But with the current level of "World of Warcraft", the agency fee can be sky-high. In addition The agency fee must exceed 100 million U.S. dollars, and it is very possible to exceed 200 million U.S. dollars!"

Zhou Buqi said indifferently: "Chess and board games are a rigid need for leisure and entertainment. They are Helo's strategy and must be available. Since it is a strategy, it is not a matter of money. As long as you can accept my plan, in terms of Changyou's cooperation method, Everything is easy to talk about."