Top of the big era

Restricted by the internet speed, YY's entertainment channel only has audio.

The live video service will not be gradually promoted in China until after 2010. A number of live broadcast websites have emerged, and a number of websites focusing on high-definition video have also emerged.

Zhou Buqi hadn't used YY much, and Zhang Yiming only paid attention to the product and didn't understand it deeply.

So I found a young guy from the finance department, who is a senior YY player. Needless to say, YY's game channel, he briefly mentioned the entertainment channel.

The main thing is the "five items", namely MC, Sanke, set words, alternative and rap.

Basically, they all have the same set of patterns, and there is no taboo about dirty words and other offensive words.

Many people listen to it just to learn how to swear.

The guy even yelled immediately: "Asura is originally a golden arhat, and he must do it when he sees his will. The emperor and I exchanged our lives, and we have been practicing behind closed doors since then. Forget your eyes and walk around the world, the man's ambition is like a diamond. I will go and give up my life, how many people in the world can wander..."

This is very restrained, at least there are no indecent words.

But it still made Zhou Buqi and Zhang Yiming a little creepy.

Especially Zhou Buqi felt very embarrassed. Several anchors on the entertainment channel who had held "big shows" with thousands of people were all from his hometown in Northeast China. Errenzhuan was greenized and promoted by Mr. Benshan, and those who said something inappropriate in the venue were spread on the Internet.

However, this also illustrates a potential of YY Entertainment Channel.

This is just voice. After a few years, when the Internet speed improves and the live broadcast service is opened, it will inevitably form a very large and very popular market.

After praising this guy and letting him go back to work, Zhang Yiming said with a smile: "The more elegant the music, the less popular, the more kitsch the more people love it. No one listens to classical music, and pop music is getting more and more salivating. The voice is excellent. The content is extremely vulgar, vulgar, and vulgar, and as long as it develops, it may be more marketable than pop music."

Zhou Buqi was sweating profusely.

It really made him talk, this is really a certain market trend in the future.

Fortunately, the state intervened in time and severely rectified it. The last four of the "five items" were banned, and only a part of the relatively clean and green shouting content was retained.

The current Internet market is still in a period of barbaric growth, and some dirty and dirty words are nothing more than nothing.

Zhou Buqi said: "We must tolerate the existence of diversified art forms, we must encourage elegant art, and we must also support some popular forms of expression. Cross talk has been elegant for more than ten or twenty years, and it almost died. These things really cannot be single-handedly. Just kill them and follow the official regulatory requirements. Different periods have different social ecology.”

Zhang Yiming breathed a sigh of relief, for fear that the big boss would only focus on the sky and ignore the life and entertainment of the ordinary people at the bottom.

A major disadvantage of Helo is that it is too simple, its entertainment properties are not high, and its form is too elegant. The design of many product details is a bit like MSN.

This is bound to be less attractive to young people.

However, Helo’s product positioning cannot be easily changed to pursue entertainment and vulgarity. This will make many old users of Helo who are used to refreshing and simple Helo not used to it, especially some high-end white-collar users.

To push Helo beyond QQ, entertainment, vulgarity, and civilianization are essential. This is one of the reasons why Ziweixing strongly supports Rainbow Helo.

With the concept of magic reformed Helo, it is possible to not only maintain the integrity of the original Helo, but also meet the product needs of different user groups through various magic reformed versions.

But a rainbow Helo doesn't seem to be enough.

YY has a huge market and influence in this field, especially the catchy and brainwashing magical MC, rap and other content, which can easily attract a group of passionate young people.

Zhang Yiming said: "Among YY's entertainment shows, the hottest and most popular show is the show with thousands of people. It's not because the show is not popular, but because YY's user base is too small and the audience is too small."

Zhou Buqi nodded, "Well, cooperating with Helo will bring YY's development to a new level. By the way, what about the profit model?"

Zhang Yiming said: "You can send gifts to the anchor, and charge for value-added services. You shouldn't have to worry too much about this. If you have traffic, you will have income no matter what."

Zhou Buqi pondered and said: "Cooperating with YY is indeed a very important opportunity. But one thing must be cautious. If YY is connected with Helo, when they become famous and have the confidence to cultivate user habits, they will turn their faces and deny it." What should I do if I'm dead?"

Zhang Yiming deeply agreed, "Indeed, this point needs to be extra cautious."

Zhou Buqi said: "If it's Sohu Helo and Taobao Helo, we don't have to worry too much about it. It's not sticky enough. But YY's voice show is really contagious. Now it should be the only one in China. YY, right?"

Zhang Yiming coughed lightly, "There should be many similar models, but YY is the only one that is legal and well-known."

"Too!"

These days, there are voice chat services. This is nothing, even if the Internet speed is very poor, there are still criminals who have spotted the market demand and launched some paid indecent live broadcast content, including Helo. Add friends first, watch video chat, and try a short episode first... If you want to continue watching, please transfer money to the designated account, and then you can watch more and more exciting content.

Since May, Helo has resolutely resisted and rectified in response to the call of the country. Once such violations of laws and regulations are discovered, the account will be permanently banned.

In this regard, Ziweixing has an advantage. In February, it launched an artificial intelligence pornography recognition program, and in April, it launched a simple intelligent review function for video chat screens.

First, the computer will review it through artificial intelligence, pick out those video chats that may violate regulations, and hand them over to humans for review. Once it is determined to be illegal, they will be punished.

After all, not all indecent video chats are illegal. If it is a small affair between husband and wife, it really cannot interfere with other people's privacy. The "Yellow Appreciation Teachers" recruited by Ziweixing are all women, even if they see something, the loss of both husband and wife is not too big. When a man sees a woman, it is the man who takes advantage; when a woman sees a man, it is the man who takes advantage.

Not a big problem!

Zhou Buqi said: "YY's voice show is very magical. The part that the kid yelled just now, my brain is still buzzing. It can be called brainwashing. If you want to operate the YY version of Helo, you have to be extra special. Note that the constraints are clearly defined in the form of a contract to avoid future backlash."

Zhang Yiming agreed: "That's right, once Helo helps YY complete the drainage, their form of entertainment will easily cultivate a large number of loyal users. At that time, even if the cooperation with Helo is cut off, those loyal users will be the same. Will choose to register with YY and become their new user."

Zhou Buqi regretted a bit, "YY was invested by Lei Jun, and he had conceived the business strategy of 'UC+YY' at the beginning. If I had known earlier, when I bought UC, I should have bought YY together."

Zhang Yiming said easily: "It's not too late to make a move now. YY is just a small product in a niche field, a small company. I think there is no need for mergers and acquisitions. It costs too much, and YY's voice show The content...is really vulgar, and it doesn't fit Ziweixing's temperament. Let's invest in equity, enter their board of directors and decision-making level, and have a certain degree of control to prevent changes."

Zhou Buqi nodded slightly, quite satisfied, "Okay, then follow this idea. You can make arrangements, make a strategic investment in YY, and launch the YY version of Helo."

It was clearly talking about someone else's company, but within a few words between the two of them, YY's fate was decided.

In front of a giant like Ziweixing, YY doesn't even have the qualifications to struggle.

Even if Mr. Li, the founder of YY, disagrees, there is still Lei Jun, the big financial backer!

Investors will certainly agree.

Zhang Yiming hesitated and asked, "What should we do with Rainbow Helo? The current Rainbow Helo has more than 1 million daily activities, and it has already formed a certain scale. As long as the 51 side exerts its strength, I guess it will soon be able to push up daily activities." to 4 million to 5 million. Although 51 Space is squeezed by QQ Space, it still has more than 13 million DAU every day.”

Zhou Buqi also had a bit of a headache, "You can't rush to the door, can you?"

Zhang Yiming said: "Why don't we send out some signals here? I guess Rainbow Helo is also observing our attitude, and it is a dream to complete the connection between Rainbow Helo and its own community."

Zhou Buqi waved his hand, "We're not in a hurry, they're in a hurry. We've shown our kindness again and again, and they might have other ideas, thinking we're begging them."

Zhang Yiming laughed and said, "Stay on the sidelines? Waiting for them to take the initiative to give us money?"

Zhou Buqi said: "Wait and see, 51 has not been able to complete the financing for a long time, and they are the ones who are anxious. As long as Rainbow Helo and 51 complete the docking, they will have confidence in front of investors. Now we take the initiative Well, don’t worry. 51’s team is going wild, they are different from other Internet companies, don’t equate them with YY.”

Zhang Yiming nodded, "Okay, let's deal with YY first. When YY is almost done, if there is still no movement from 51, let's find a way to express it."

Zhou Buqi smiled and said: "Well, I guess 51's book funds are running out, and it won't last long. Let's do YY's case first. Well, we must keep the whole process secret, and don't leak the news, especially the plan to change Helo. A little bit of wind came out."

After Zhang Yiming left, Zhou Buqi sat on the boss's chair with his eyes closed, thinking about the direction in which Mogai Helo might still exist.

At this time, there was a faint fragrance around him.

It was Ning Yaxian's taste.

Zhou Buqi didn't even open his eyes, he felt Ning Yaxian's breath in his ear, and asked in a low voice: "Did you break Xiaomeng's body?"

"ah?"

Zhou Buqi opened his eyes suddenly, stunned.

Seeing this, Ning Yaxian understood, her expression became calmer, and she exhaled, "Sure enough, let me be right."

"You... how do you know?"

"She's different, I can see that."

"You can see this?" Zhou Buqi immediately became excited, "Yaxian, you have a unique trick! You have to teach me, what method is it?? Look at the eyebrows, the shape of the legs, or the butt? You can't Is it just listening and asking? If I learn this trick, in the future I will... Well, my eyes are like a torch, which is good for recruitment and good for the company."

Ning Yaxian rolled her eyes, and said angrily, "What can I do about it? That's my sister, and I know enough about her personal emotions, living habits, and behavior."