Top of the big era

Lu Qi's position is the global vice president of Ziwei Star Group, mainly to expand the European and American markets. Silicon Valley has already started, and Europe will also start. The first stop is London, England.

Let’s start with something simple. The United States and the United Kingdom are both English-language departments. Let’s set up a branch in the United Kingdom first.

Zhou Buqi happened to be in the UK too, so it was hard to avoid seeing him, so between the acquisition of Manchester United and financing for Neptune Capital, he took the time to go to London to give Lu Qi a platform.

He didn't participate at all in what to do, mainly to express support and maintain the relationship with Lu Qi.

"By the way, you want to buy Manchester United?"

"yes."

"It's all over the news."

Lu Qi laughed, invited the big boss to have a cup of coffee, and briefly talked about his plans for the UK branch. The branch president is his old subordinate Benson, who is British, and was sent to the UK to form a team. There was no obstacle.

Zhou Buqi had a headache, "This is the most worrying thing. British football is good in everything, but there are too many frivolous news, just like the paparazzi on Hong Kong Island. The media in other places mainly report on the entertainment industry. The UK is focusing on football coverage."

Lu Qi asked curiously, "You don't want to be on the news?"

Zhou Buqi said: "At least not so often."

Lu Qi said: "Then we have to go and say hello to the media giants."

Zhou Buqi nodded, "Well, I'll ask someone later and contact News Corp."

"News Corporation..."

Lu Qi's eyes flashed, as if thinking of something.

Zhou Buqi raised his eyebrows, "What's wrong?"

Lu Qi said: "I remember you said that in the early stage of the development of the mobile Internet in the future, we should focus on grabbing traffic."

Zhou Buqi said: "That's right, traffic is king. Whoever can grab the traffic entrance will firmly become the industry hegemony. Among the Silicon Valley giants, Google is the best and has the most cutting-edge vision. Android, Google Chrome is an open source and free product, and the fundamental reason is that both products can become the traffic portal of the next era.”

Google is not omnipotent, and the strategic layout on Google Chrome has gone wrong.

In the wireless Internet era, the browser is the traffic portal. But in the era of mobile Internet, the role of the browser is not so strong.

Google Chrome is nice and powerful.

But this is only a tactical success, a product-level success.

Strategically failed.

Fortunately, the great success of the Android operating system, coupled with continuous years of investment in YouTube, has allowed Google, an already "outdated" Internet company that mainly makes profits through search platforms, to stand firmly at the pinnacle of the industry in the next era.

The fundamental reason is the strategic search for traffic entrances.

With the strength of Ziweixing, it is impossible to compete with Google in the field of operating system for traffic entry, so it can only look for opportunities from other aspects, such as social tools Helo and YikYak.

Lu Qi blinked, "I remember you said that the future is the era of entertainment."

Zhou Buqi smiled and said, "That's right, so I have been working in Hollywood for the past few months, and I have also joined the board of directors of Netflix. Including Manchester United Club, it is actually the focus of traffic. Traffic is king and the era of entertainment can be combined more deeply. .”

Lu Qi said: "News Corporation has had some scandals this year, coupled with the economic crisis, it is said that it may lose 5 billion to 6 billion US dollars in a few years. They are looking to sell some assets to ease the pressure on cash flow."

"That part of the assets?"

"Internet domain."

"MySpace?" Zhou Buqi shook his head and refused resolutely, "This website is dead, it cannot be an opponent of Facebook, there is no chance."

Lu Qi laughed and said, "You think MySpace is dead, but News Corp. still has great hopes for this website. If you want to buy them, they won't sell them. What they will sell are some less important assets, mainly IGN Entertainment, part of Fox Interactive Media."

Zhou Buqi asked, "IGN Entertainment? What do you do?"

Lu Qi said: "Game websites, some new game recommendations or game reviews."

Zhou Buqi also understood that it should be a website like 17173 in China. He has no interest in this field. "Ziweixing has not yet developed the genes for the game industry."

Lu Qi shook his head, "IGN Entertainment also has a movie review website, which is very popular in the United States. You should have heard of it. It's called Rotten Tomatoes."

"Rotten Tomatoes?"

Zhou Buqi's eyes lit up.

Lu Qi said: "I remember you said that Ziwei Star will expand the film industry through the Internet in the future, and may sell digital movie tickets online and offline in the future. Since tickets are sold online, Rotten Tomatoes is a good film industry Recently, I sent someone to investigate, and in the profit model of Rotten Tomatoes, 60% is advertising revenue, and 30% is the commission charged for attracting traffic to the movie ticketing website.”

Zhou Buqi was very excited.

Experts are really different.

Regarding the layout of "Internet + Movies", he had already conceived it, but he didn't make it clear, but only occasionally mentioned a sentence or two casually.

Android phones have just appeared now, and it will take time to develop slowly, so there is no need to worry.

Unexpectedly, with his casual sentence, Lu Qi took his heart, and then followed this line of thought, which really fit his business philosophy.

Subjective initiative is very strong.

Zhou Buqi was very happy and asked, "How is the current online movie ticket sales in the United States?"

Lu Qi shook his head, "I don't know the specifics. This is a niche industry. It mainly consists of two websites, one is MovieTickets and the other is Fandango."

Zhou Buqi said: "Online ticket sales are small, but movies are the public. To start this industry, it doesn't matter whether you make money or not. The important thing is to build a strong enough ecosystem. Amazon has done a good job in this regard. Well, we have combined e-commerce delivery with movies. We are social media, so we will have more advantages. The strategic layout must be ambitious. The biggest difference between mobile Internet access and computer Internet access is that computer Internet users can use browsers in different The logic of smartphones is App, so it is difficult to jump, which means that it is very closed. The walls of Ziwei Star must be colorful enough.”

Lu Qi is not a young man like Zhang Yiming or Guo Pengfei, he is an experienced industry leader, and Zhou Buqi doesn't need to be too clear, just a few words and some questions are enough.

Lu Qi thought for a while, then slowly said: "Then I'll deal with this matter later, and buy Rotten Tomatoes? Then I'll buy a few movie-related websites to create an industrial system around movies. Reaching a strategic cooperation with Netflix will be complete."

Zhou Buqi smiled and said, "Yes, that's what it means."

"Well, that's fine." Lu Qi thought for a while, "It shouldn't cost much. A few years ago, IGN only spent 10 million dollars to acquire Rotten Tomatoes."

Zhou Buqi waved his hand, "This is a strategy, we must do it well!"