Top of the big era

Chapter 1242 Internet + Fashion

Shi Jinglin is not interested in some luxury goods or fashionable items, not because she doesn't like them, but because she has been playing with these things since she was a child and is tired of them.

She knows these things very well and said: "Many fashion items sold by big international brands are not available online in China, and some are not available at all when they are online."

Yang Mi nodded repeatedly, "Yes, I know. I have a cousin. She is a flight attendant on international flights. She specializes in overseas purchasing and can earn 70,000 to 80,000 yuan every month."

When it comes to this, Zhou Buqi knows it well, "There are many overseas purchasing websites in China, but they are uneven and their credibility is too poor."

Yang Mi hurriedly said: "Yes, yes, there are many scammers. When I was studying at Nortel, my classmate purchased a bag online. When it arrived, I went to identify it and it was said to be a fake. I checked it again later and it passed the test. The materials are all fake.”

"Well, this direction is very good."

Zhou Buqi is relatively optimistic about this entrepreneurial direction.

Many trendy products do not enter the country. If you want to buy them, you can only go abroad. However, it is inconvenient to go abroad from home, and it is necessary to apply for a relatively complicated visa, which has given rise to the overseas purchasing industry.

Under the global financial crisis, the consumption power of developed countries in Europe and the United States has been greatly weakened, and more and more luxury goods and fashionable products have been bought by the country's high-income class.

Although this is a niche industry, its customer base is high-income and has extremely strong spending power. As long as the service is in place and credibility is guaranteed, profits can be easily generated.

The problem is, it's easier said than done.

Yang Mi is just a little star, can she really do it?

Shi Jinglin had already thought about it and was eager to give it a try, "Farfetch is doing very well. The entrepreneurial team used to run a boutique store and has a close relationship with the European fashion circle. They have opened up the relationship between the Internet and the fashion circle. . If we want to do it, we can just connect with Farfetch directly and use their resources. I asked, and their boss also values ​​the mainland market, but they are not from the Internet industry and lack resources in this area, which we happen to have."

Zhou Buqi is a little funny.

What a huge appetite!

He is still planning the "Internet + movie" industry, and Shi Jinglin will arrange for Yang Mi to develop the "Internet + fashion" industry.

However, her thinking is really clear.

Farfetch has just started its business less than a year ago. It is a website built by a team from the Portuguese fashion circle. They currently lack financing and Internet-related resources.

Although this is a niche e-commerce platform, the technical difficulty is not high. But this is also relative. It is nothing to Ziweixing, but it is more complicated for a group of cross-industry teams.

With such a background relationship, there is a prerequisite for cooperation.

First, Ziweixing Group provided financing to Farfetch to help them build a more complete and excellent e-commerce website. It just so happened that Luqi was setting up a branch in London and could help.

Then, it is time to start cooperation with China.

We can cooperate with multiple parties to build a domestic Farfetch branch. The partners can be Ziweixing and JD.com, plus Yang Mi.

Ziweixing provides data and traffic support, and high-income groups are almost all deep users of Ziweixing;

JD.com provides logistics support, and the Farfetch branch is actually very simple to set up. It is only open to first- and second-tier cities, and there is no need to go to small cities. Jingdong’s logistics system is still under construction, mainly focusing on big cities, which is complementary to each other;

Yang Mi is a star who can provide brand effect and credibility guarantee. The entertainment industry and the fashion industry often overlap, and she can use her connections in the industry to gain popularity.

The question now is whether she can do it at her level?

Zhou Buqi was very suspicious.

Shi Jinglin said: "You can let Sister Zhao Ying pass."

"Zhao Ying?"

"Forgot? She used to be the fashion editor. Later, I wanted to do a group purchase of cosmetics on the school website, so I asked her to come and help. Now she is the deputy director of the school group purchase, in charge of purchasing."

Zhou Buqi nodded, "Oh, it's her!"

Shi Jinglin said with a smile: "She is a good friend of mine. She used to work in the fashion industry and recommends some fashionable products. Let her come out and set up Farfetch's domestic branch."

"Um."

Zhou Buqi approved of this arrangement.

Yang Mi is smarter and more motivated than most female celebrities. But she is just a female star, how strong can she be? At first she said she wanted to do some other business, but Zhou Buqi thought she would be an agent for facial masks or other products and start a simple small business. Unexpectedly, Shi Jinglin was suddenly manipulated into doing e-commerce.

It will definitely not work if Yang Mi leads the team to do e-commerce.

If Zhao Ying is allowed to go out, it will be very reliable. As the deputy director of on-campus group buying and the former editor-in-chief of NetEase and several fashion magazines, she has a sufficient understanding of the Internet and fashion circles.

Coupled with the resources of Ziweixing and JD.com, it can be easily done.

When the time comes, let Yang Mi be Zhao Ying's deputy, mainly doing some marketing and promotion work, and it will be enough to start a business together.

really weird!

Why is Shi Jinglin so concerned about Yang Mi? Not only did I find a project called Farfetch in London, I also thought about the domestic operation model.

What does it mean?

Did she fall in love with someone else?

Don't like Wu Yu, but like Yang Mi?

It's impossible to like both, right?

snort!

What a scumbag!

Zhou Buqi remained calm and said calmly: "If you're tired, take a shower and rest. Well, who will be sleeping with you tonight?"

Shi Jinglin rarely volunteered, "Let me do it!"

"you?"

Zhou Buqi raised his eyebrows.

Shi Jinglin said sweetly: "Mimi and I will have a good chat about overseas purchasing and entrepreneurship together."

Zhou Buqi turned to look at Yang Mi and found that her face was brightly red.

Depend on!

Sure enough!

Scumbag!

…

Farfetch is just a new company that has been established for less than a year, and it is doing quite well. The main reason is that the main creative team has been doing offline shopping stores before, and has already had a group of customers and industry contacts.

It was a bit overkill to ask Zhou Buqi to personally handle this matter. He made a call to China and asked Zhang Yiming or Xu Liangjie to come over, and then he and Lu Qi would settle the Farfetch matter.

No matter what, this is indeed a good entrepreneurial direction.

I don’t know how it works abroad. If we build a Farfetch in China, it will be very marketable and in demand. A genuine online ordering and overseas purchasing e-commerce platform can solve the dilemma of consumers.

There are too many fakes of luxury goods and fashionable items.

Not only are there many fakes, but in many cases there are no genuine products in the country.

Many young girls have worked hard to save some money and want to buy a favorite bag, but what they end up buying is a fake... That really makes them want to die.

Ziweixing should shoulder such social responsibility.