Top of the big era

The next morning, Zhou Buqi took the documents and went to find Yang Mi.

It's a big deal, it's business.

Zhou Buqi attaches great importance to the product Farfetch, which is "Internet + Fashion", a high-end e-commerce company with low cost and high profit. It can cut a piece of meat from Amazon internationally, not to mention domestically, it can be called the only one.

Moreover, this platform cannot be imitated by others.

It is easy to build a website, but how to build the relationship between European trendy brands and luxury brands?

Many domestic e-commerce platforms also claim to have major European fashion brands. In fact, that is not the case at all, those shops are not authorized at all.

For this type of luxury, the most important product strategy is to separate from the general public and have a sense of superiority. Others use beautiful women as models, so they just want to play with their individuality and can't follow the crowd.

If a platform sells both mobile phones and gadgets that cost tens of dollars, and then puts LV and Chanel bags on it for sale...then the price is too low and it does not conform to their marketing philosophy.

It is impossible for ordinary e-commerce platforms, including Amazon, to obtain the official store authorization of high-end big brands.

Only Farfetch, created by an entrepreneurial team from the fashion circle, has obtained the authorization of some major fashion brands, and has established cooperative relationships with Chanel, LV and other brands to help them maintain customer relationships online.

The reason why Zhou Buqi paid attention to Farfetch was that when she was in the UK, Shi Jinglin took Yang Mi and Jiang Bingjie to Milan for shopping, visited many specialty stores and boutiques, and bought a lot of luxury and trendy products .

Then, Yang Mi's heart was moved.

To beg Zhou Buqi to start his own business. At that time, her idea was to open a buyer's store in China, and there was not even one such store in China.

However, Zhou Buqi does not think that there will be a future for offline buyer stores.

If the channel relationship with major European brands cannot be established, it is difficult for the buyer's store to have a chance. Later, many domestic buyer stores could only cooperate with the third- and fourth-rate brands in Europe, or invite some local designers to design some trendy clothes.

Then they went to London to play and finally saw their chance.

If the offline buyer's store can't open, then the online buyer's store is better!

Then I discovered Farfetch, an e-commerce platform that was established less than a year ago.

Zhou Buqi had promised at the beginning that he would help Yang Mi become the female boss. Although this project is very important, he couldn't break his promise.

This girl has big ambitions.

In her previous life, she was once criticized by the market for her poor acting skills and poor popularity, which resulted in fewer film appointments. She simply gritted her teeth and opened her own studio to do it herself! The first time I started a business, I dared to bet hundreds of millions against the capital, and then acted as the leading actor to make a TV series. The new drama has been recognized by the market and is a great success, and the bet is won.

It is a good thing to be ambitious and courageous.

Zhou Buqi went directly to the luxury apartment he bought for Yang Mi, which was already the fourth house.

After opening the door, she was slightly taken aback.

In front of me is a middle-aged woman.

She looks about five or six points similar to Yang Mi.

Yang Mi came out of the bathroom, holding toothpaste in her hand, her mouth was full of toothpaste, and said vaguely: "Mom, this is the godfather I recognize, my big sponsor, you can call Mr. Zhou. Father Zhou, you Sit down for a while, and I'll fix my face."

"Oh, okay, Zhou... Mr. Zhou, come and sit inside."

Mother Yang was a bit unable to cope with this kind of thing, and she was a little overwhelmed when they met for the first time. He was also intimidated by the other party's identity and financial resources, and felt that his waist was not straight.

The value of this apartment is three to four million at least, isn't it just bought by others?

Zhou Buqi was very calm, and said with a smile: "Okay, you're welcome, Mimi just woke up?"

Mother Yang complained a bit, "Yeah, I didn't even eat breakfast."

Zhou Buqi said: "It's winter, it's better to sleep a little longer. Well, you don't have to be busy, I don't need anything, you're welcome."

Now I understand it too.

Participating in an entrepreneurial project is a big deal. Yang Mi was not sure, so she called her mother over to make suggestions. This is comfortable enough, not shy at all.

Mama Yang brought a fruit plate and poured another cup of coffee. With an unnatural smile on her face, she sat on the sofa beside her, feeling uncontrollably short, "That...Mr. Zhou, Mimi told me everything, thank you for taking care of her these two years, and even bought her a house and a car..."

"It should."

"The entertainment industry is too chaotic. If it weren't for your care, she might be bullied."

Zhou Buqi smiled, "With me here, no."

"Yes, yes, her father and I are very relieved to leave Mimi to you." There was a mechanical smile on the corner of Yang's mother's mouth, and she felt that she had never been so humble in her life.

At this time, Yang Mi came back after rinsing her mouth, and simply rinsed her delicate egg white face with clean water, and patted her face with both hands without wiping her face with a towel.

Even without makeup, she is delicate and pure.

"What's more, I was almost bullied!" Yang Mi looked at her mother with some complaints.

Mother Yang was slightly taken aback, "What's wrong?"

Yang Mi said: "Didn't you accept a scene for me, the one who made Di Renjie's prequel. Yesterday I went to meet the director with my agent, and there were other actresses and two investors present."

Zhou Buqi raised his eyebrows, "Is it difficult for you?"

"They dare?" Yang Mi snorted softly, "Who doesn't know that I am now the head of Jieyu Media. There is an investor, a small real estate boss, who asked her secretary to bring me a message, saying They want to wrap me up."

Mother Yang was taken aback, thinking how could she say such things? Are you not afraid that the boss of the funder has thoughts in his heart? After taking a look at Boss Zhou, he breathed a sigh of relief. Fortunately, he didn't seem angry.

"Then don't shoot."

Zhou Buqi looked calm, but his tone was unquestionable.

Yang Mi said briskly: "I know, I have quit the group. The producer seemed a little angry and threatened me to pay liquidated damages. I really thought I didn't understand anything. They still wanted to trick me and didn't watch it. Look at his virtue!"

Mother Yang was very cautious. She took a careful look at Boss Zhou, and told him deliberately, telling her daughter: "In the entertainment industry, you should keep yourself clean and stay away from those irrelevant people. Mr. Zhou takes care of you so much, you Don't be silly."

Yang Mi rolled her eyes.

Zhou Buqi smiled, "Mimi's vision is not that bad."

"That's right." Yang Mi pursed her lips, "Don't say that the famous flower has an owner, even if there is no owner, it's not something their toads can eat."

Zhou Buqi nodded, and said "hmm".

Yang's mother has been by her daughter's side for so many years, she has been acting as a manager and life assistant, and she is also very familiar with the entertainment industry, so she said kindly: "Mr. I was lied to. Many actresses are beautiful on the outside, but behind the scenes they are doing things that are crueler than killers, but you must never find someone in this industry to be your wife."

"Mom?" Yang Mi was angry and funny, "My godfather is married, what are you talking about? Can he not understand things that you understand?"

"Huh? Knot...married?"

Mother Yang was a little shocked, how young does Boss Zhou look? Married at a young age... Uh, it should be a business marriage, right? Also, different levels of people have different levels of distress.

Zhou Buqi didn't want to get entangled in this topic, so he hurried to discuss the business.

It's okay that Yang Mi is alone.

Her mother was there too, a little restrained.

"Farfetch China, this company is headquartered in the capital, and the CEO is Zhao Ying. She is an executive of Ziwei Star and is very experienced. She is in charge of the company's specific business. You can be the chairman."

"Director?"

Yang Mi sat beside Zhou Buqi like a good girl, her eyes flashed with excitement.

Zhou Buqi said: "This is an Internet company, and you can't do the specific work well. You can just be in charge of outreach, open up channels in the entertainment circle, fashion circle, model circle, and peripheral circles, and use your own influence to spread Promote the website."

This is a big event, and Mama Yang can't stand on the sidelines. She leaned over and couldn't help but ask, "Outer circle? What is this?"

Yang Mi said casually: "It's just a group of young people who yearn for a better life but don't get opportunities. They are the peripheral crowd of the mainstream entertainment and fashion circles. The girls in this circle are even more chaotic. Some of them may have more than a dozen of them. Investor."

"A dozen funders?" Zhou Buqi was surprised.

Yang Mi pursed her lips and said with a smile: "It's not what you think, it's not a big boss. If you can meet a big boss, don't you just enter the inner circle from the outer circle, and you will have a chance. Many actors come here like this. Before becoming famous, the beneficiary you are looking for may be an ordinary office worker, who pays 5,000 yuan or 10,000 yuan a month, and has regular dates once or twice. If you find more benefactors, you can earn more than a dozen dollars a month Wan, you can also dress up like a celebrity."

Zhou Buqi said that he was ignorant.

Yang Mi is still more concerned about her career, "What about the shares, how are the shares divided?"

Zhou Buqi said: "25% of the shares are reserved for the entrepreneurial team. Zhao Ying is the CEO, and she personally holds 5%. You are the chairman, and you have 12%."

"12%..." Yang Mi felt a little guilty, she didn't understand anything, "I... can I do it?"

Zhou Buqi laughed, "No confidence?"

Yang Mi said weakly: "Zhao Ying is the CEO, and she is only 5%. I don't know much about the Internet."

Zhou Buqi said: "You are the chairman, so you don't need to understand, just lead the way. This is a luxury platform, and social resources and personal connections are more important."

In the entrepreneurial team, the types of shareholders are mainly divided into four categories: capital shareholders, resource shareholders, ability shareholders and advisory shareholders.

In the process of starting a business, resource-based shareholders are the most important.

Why is the failure rate of entrepreneurship so high?

Because entrepreneurs are often grassroots and lack social resources, it is almost impossible to struggle from the bottom. The most difficult thing is to cross the hierarchy. The upper-level team has connections, relationships, and channels, and the probability of entrepreneurial success is greatly improved. In contrast, capital shareholders are the least important. If you have resources and capabilities, money will come to you.

In Farfetch China, the three major shareholders are Farfetch headquarters, Ziweixing and JD.com. Farfetch’s headquarters provides international resources and brands; Ziweixing and JD.com provide domestic resources and funds.

The three companies also have to assume the role of consultants at the same time.

Therefore, Farfetch China is not a purely entrepreneurial project. With three parent companies behind it, it is difficult to fail. Even if the "Yang Mi + Zhao Ying" team formed in the early stage fails to do it, you can continue to do it with another group of people. People with money, resources, and ability can find them slowly.

Zhao Ying is the CEO, and she is a capable shareholder, mainly leading the team to be responsible for specific operations.

Yang Mi is the chairman, and she is a resource shareholder. She can use her fame and influence to provide social resources in the entertainment, fashion and model circles.

This is not enough.

Zhou Buqi said: "I will transfer another 500,000 US dollars to you and invest in the company in your name. In this way, you will become a resource-based and capital-based shareholder. Then you will be the spokesperson of the website for free and undertake marketing work Take more shares, Zhao Ying can't say anything."

Yang Mi's face was ruddy and beautiful, "Well, thank godfather."

Yang's mother breathed a sigh of relief, thinking that her daughter's presence in this benefactor is really reliable. It's not hard to find rich people who spend a lot of money, but not many are willing to help pave the way for their careers.