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The plan Jiang Nanchun wants to promote is to sell Focus Media’s core outdoor digital advertising business to Sina in the form of mergers and acquisitions, allowing Focus and Sina to join forces.

The main direction is cross-industry collaborative media business, which is another very forward-looking and breakthrough business model innovation.

The so-called cross-industry collaboration is the integration of online and offline advertising. In this way, advertising effects are strengthened and advertising conversion rates are enhanced.

In October last year, Jiang Nanchun specifically talked to Zhou Buqi.

This is a great idea.

For example, elevator advertisements in office buildings are mainly targeted at white-collar workers who work in office buildings. It just so happens that almost all white-collar workers across the country are users of Friends Network.

This has a linkage effect.

When white-collar workers are at work, they occasionally log in to their friends' websites and check their friends' updates, and they will see advertisements. When I get off work, I can see the same advertisement again in the elevator.

This has a strengthening effect and will be more favored by advertisers.

Ziweixing and Focus Media have been cooperating on this business model for more than half a year, and the results are not bad and not as exaggerated as expected.

The problem comes from Ziweixing.

Focus Media's advertisements are all picture advertisements and video advertisements, but Ziweixing is removing page advertisements and does not have its own video business, so it lacks space for video advertisements.

The only good thing is that with the help of Focus Media, Ziweixing has received more advertising orders, but it cannot satisfy Mr. Jiang's appetite.

I had no choice but to find Sina.

Portal websites have gradually developed from the core area of ​​​​the Internet to the margins. NetEase and Sohu are actively developing game businesses, while Mr. Cao of Sina is more focused on the direction of media.

In addition, Mr. Guo of Fuxing has acquired a large number of stocks in Sina and Focus, intending to promote the merger of the two companies.

After discussion among the three parties, it was settled.

Focus wants to divest its core business and sell it to Sina to create a new cross-industry media giant. However, Mr. Jiang can control the board of directors of Focus Media, but Mr. Cao cannot control the board of directors of Sina. Only then did Mr. Cao want to lead the management to force the company to go to the palace and complete the management buyout.

When it comes to this matter, Jiang Nanchun feels particularly pity, "Actually, the best partner is Ziweixing. There is still a chance now. Don't you think about it?"

Zhou Buqi said with a smile: "How do you think about it? Ziweixing is not a listed company. The valuation is too high or too low and you are unbalanced. You can't do a cash transaction, right?"

Jiang Nanchun coughed and said, "Actually, a reverse takeover is possible."

"Stop it!"

Zhou Buqi was amused.

Reverse takeover, Focus Media acquires Ziweixing? This is convenient. Focus is originally a listed company. If this transaction is completed, Ziweixing will be equivalent to a backdoor listing.

But the problem is that this will seriously damage the interests of Ziweixing and benefit Focus shareholders.

Jiang Nanchun said seriously: "I think this plan is feasible. Take a long-term view. No matter what, let's go public first. If Ziweixing is listed separately, there will be a lock-up period and various restrictions, which will be very troublesome. Focus will be listed on the market After many years, the restrictions have almost disappeared. Moreover, the listing entity can also change its name to Ziweixing."

Zhou Buqixin said that your level of deception is much worse than that of Lao Ma.

It is always difficult to tell the truth from what Lao Ma says, but your words are not convincing at all.

However, this time he brought San Dezi to ask for the scriptures. Zhou Buqi saved him some face and said with a smile: "Ziweixing is in the process of splitting up. The big moves in mergers and acquisitions are called Stopped."

"Split it up? Split it off? That business?"

"International Business."

"Um?"

"Domestic business and international business must be separated. The domestic business manages the domestic market, and the foreign business manages the foreign market. To avoid conflicts between the two systems."

Jiang Nanchun's expression changed slightly, "Is it such a big thing?"

Zhou Buqi said: "That's right, so your suggestion will not be considered."

Jiang Nanchun looked at him deeply, "I heard that YikYak is doing very well in Japan, and it has finally gained real media influence overseas."

Zhou Buqi sighed, "There's nothing we can do about it. Foreign media can't get in. It's unrealistic for our media to get out."

Jiang Nanchun shook his head repeatedly, "It may not be approved."

"Already communicated."

"accepted?"

"almost."

"What conditions?"

"I will make a public commitment to donate all the shares of Ziweixing Group that I hold personally. I will cash them out in installments after the company is listed and donate in installments to give back to the society."

"ah?"

Jiang Nanchun took a deep breath and couldn't help but feel in awe.

Depend on!

This guy’s pattern is great!

At present, the domestic donation environment has not yet improved. Celebrities only donate 50,000 or 100,000, and entrepreneurs' donations are also very limited. Donating tens of millions a year is considered a lot.

It will be different in a few years. If celebrities don't donate millions, they will be scolded. If the top ten richest people don't donate billions a year, they may lose tens of billions.

Zhou Buqi is nothing more than relying on the advantage of foresight to announce in advance things that must be done in the future but may not be done now, creating an information gap and harvesting a wave of grassroots praise and official support in advance, as well as the admiration of fellow entrepreneurs. .

At least Jiang Nanchun was restrained.

Looking at him blankly.

Just now, Mr. Jiang fooled me, but it had no effect at all. Compared with the real expert Boss Zhou, the gap is too big. An expert will know if there is one as soon as he takes action.

Zhou Buqi pointed out: "We are different from Western countries. Our policy is to 'allow some people to get rich first, and get rich first and then get rich later.' If we don't get rich later, we won't be allowed to get rich first. The current social environment is very Be open, don’t create any misunderstandings to avoid suffering losses in the future, and don’t import Western things.”

"Surprisingly."

Jiang Nanchun shook his head, as if it was hard to imagine that this young man would have such a big picture.

Zhou Buqi said with a smile: "After the split, it will be divided into two companies, Ziweixing International and Ziweixing, and each will be listed on the market. The donation will be Ziweixing's shares."

"What if the overseas business fails to take off? I have promised to donate more domestic stocks..."

"I have other assets, so it's not a big problem."

"When will it be split?"

"We are in the process of auditing and financial separation, which will be explained at the board of directors meeting this year. It is estimated that it will be completed within half a year. This is also why I lead Santoku... Just the Englishman just now, he is my assistant at Manchester United. After the split, One of the most important directions for Ziweixing’s international business is to focus on football.”

Jiang Nanchun smiled and said, "I know, you bought Manchester United and your financial resources are amazing. No wonder you gave away all your wealth easily. You don't want to show off your wealth."

Zhou Buqi waved his hand, "That's not the case. Do you have any senior executives who are good at English? It is best to have experience studying in the UK and understand the culture there."

"Yes." Jiang Nanchun didn't know what he was going to do. "Xiao Yang, the vice president in charge of marketing, came back from studying in the UK. He studied business administration and EMBA in Cambridge. Isn't he the British assistant I sent to receive him just now? ."

"real?"

Zhou Buqi's eyes lit up.

Jiang Nanchun felt something was wrong in his eyes, "What do you want to do?"

Zhou Buqi sighed, "Manchester United is short of people!"

"Fuck!" Jiang Nanchun opened his eyes wide and understood what he meant immediately, "You come to poach me? No way! No way! Xiao Yang is a new force that I focus on training. He may take over in the future. He is the one I rely on most. assistant."

Zhou Buqi said seriously: "Lao Jiang, I actually very much agree with your idea of ​​'cross-industry collaboration'. But your business design is a bit too rough. Whether it's 'Focus + Ziweixing' or 'Focus + Sina' , cross-industry collaboration is not refined enough. My model is better."

"What's your mode?"

"Internet + football."

"ah?"

Jiang Nanchun was confused and felt baffled.

Zhou Buqi said: "You also know that Ziweixing's overseas business is not easy to do, especially in the U.S. market, where the competitive pressure is very high. So I chose Europe as my starting point, using football as the entry point. Put those football websites, football Data analysis platforms, betting websites, including video editing, production, and dissemination of football matches, as well as the official websites of major teams, are all integrated to create an Internet online football center."

Jiang Nanchun said calmly, "Sounds good."

Zhou Buqi said: "In terms of the industrial integration of the Internet and football, there is a very important area, which is the cross-industry collaboration business model you designed."

"which aspect?"

"Football stadium billboard."

"Um?"

Jiang Nanchun's eyes suddenly lit up, feeling like he had been reminded.

yes!

This is also a good direction.

Since Focus Media was born in 2003 and achieved rapid success, many such offline advertising media companies have appeared in the market.

For example, China Television Media does urban subway advertising, AirMedia Media does aviation and aircraft advertising, as well as some vertical fields on trains and buses.

However, the advertising resources in these monopolistic industries are beyond the reach of ordinary people. Jiang Nanchun is just an ordinary person. No matter how powerful Focus Media is, it cannot handle these businesses.

In order to pursue new growth points, we can only find some markets that others cannot see or despise to develop our efforts. After elevator advertising, cinema advertising, building advertising, hypermarket advertising, etc. were launched.

After being reminded by Zhou Buqi, he felt that he had discovered a new growth point - stadium advertising. For traditional stadium advertising, clubs contact advertisers.

But how can the club have so many resources?

If Focus were to do this and contract the stadium billboards for all the Chinese Super League clubs, this business would be no different from the operation model of building advertising and elevator advertising, and it would be easy to get started.

Zhou Buqi sighed and said speechlessly: "However, Europeans' thinking is too outdated. If Americans are okay and can accept this innovative business model, the British may not be able to understand it. You have to give me Recommend someone to come and help.”

"Xiao Yang can't do it!"

Jiang Nanchun firmly refused.

Zhou Buqi hummed: "Cross-industry collaboration is a good direction, but Focus and Sina may not be able to do it successfully. Europe is a football world, and I have Manchester United as my guide, as well as Ziweixing's Internet resources, so that I can focus on cross-industry cooperation." Industry integration. If you want to realize your business idea, Lao Jiang, to put it bluntly, you have to rely on me!"