Top of the big era

"David Geffen?"

Zhou Buqi thought the name sounded familiar.

Son Zhengyi said: "A leader in the music industry, well... he founded DreamWorks, didn't you know?"

"Oh, it's him!"

Zhou Buqi suddenly realized that David Geffen was one of the three giants who founded DreamWorks together with Katzenberg and Spielberg.

Just like DreamWorks' position in the film industry, David Geffen can also challenge Sony Records, Warner Records, and Universal Records alone in the music industry.

The only regret is that he has too little wealth to do bigger things.

Zhou Buqi was surprised, "He's looking for you? Is he also interested in EMI Records?"

Son Zhengyi said: "I don't know, but he seems to look down on Warner Records, saying that they are too stingy and can't do big things. It should be because of some troubles in the past."

"Do you think his judgment is correct?"

"Whether it is right or not, it can only be right. If we join forces to invite EMI Records, with the same chips, we will definitely not be the opponent of Warner Records."

"Just wait and see what happens?"

"Yes, let's observe the situation first."

"All right."

Zhou Buqi didn't have any good solution to this problem. The price of EMI records was too expensive, it was too laborious and risky to buy alone, so he still had to tie up a large consortium to act together.

Let’s first look at how Warner Records operates, and then analyze the details. If Warner Records acquires EMI, it will have to accept it.

In this situation, the initiative is not in our hands.

Hopefully David Geffen’s judgment is accurate.

In his previous life, Son successfully completed the acquisition of the U.S. telecommunications company Sprint in 2013, and then started the idea of ​​an entertainment industry empire. He hired David Geffen as a consultant and quoted US$8.5 billion for Universal Music and 34 Music. The $100 million bid from DreamWorks Animation ended in failure.

The timing was wrong.

too late.

During that time, the entertainment industry was popular all over the world and was one of the industries with the highest growth rate in the world. Even Internet companies were crazy about entering the entertainment industry.

In this case, entertainment companies with such big brands are all hot products, and acquisitions are very difficult.

This life is different.

Under the leadership of Zhou Buqi, Son Zhengyi conducted early research on the entertainment industry, and had in-depth analysis and judgment on future business directions.

Moreover, EMI Records has not yet been divided up by Sony Records and Universal Records.

Coupled with the fact that the economic situation is so bad, the difficulty of entering the market has been greatly reduced.

However, Zhou Buqi is wary of David Geffen.

Depend on!

There are so many people eyeing SoftBank’s fat piece of meat!

David Geffen has a great influence. If we cooperate with him to win EMI Records...then who has the right to speak? SoftBank certainly doesn’t want a say. They are only making financial investments for financial value-added and inter-industry collaboration. So, does EMI’s right to speak belong to Jieyu Media or music industry tycoon David Geffen?

Zhou Buqi suggested: "I think we should take action as soon as possible regarding EMI Records. The person in charge of Ziweixing's European region has already been decided, and he is former Yahoo Global Vice President Paul Koerner. The next step is to select a location. It will be very soon. Probably London."

Not surprisingly, it’s London.

This is the English department, which has close ties with the United States and can communicate with the Silicon Valley headquarters without any barriers. However, the UK is not the only option, Germany is also good.

The EU is the center of Europe, and Germany is the core of the EU. When working in Germany, you can also work in English.

Ziweixing previously established a London branch in London, which only targets the UK region. The European headquarters is oriented to the entire Europe and will provide a large number of jobs and tax revenue. The British authorities will definitely do their best to keep the European headquarters in London, which will leave room for negotiation.

Son Zhengyi asked: "What is your industrial layout in the UK?"

Zhou Buqi said: "Manchester United invests in Farfetch, a luxury e-commerce platform, Ziweixing Sports Digital Media Company...well, it is this subsidiary that is engaged in the Internet football industry. There is also the gaming industry, Changyou and The9 will participate. .By the way, I am also interested in acquiring a special effects company recently."

"Special effects company?" Sun Zhengyi was surprised, "Is Ziweixing going to officially enter the game to make games?"

Zhou Buqi smiled and said: "Not yet. The main business of the special effects company is still to undertake film and television works. You know that I also have business cooperation in Hollywood. I am also a shareholder of Marvel. There is also a side business, which is to do Advertising, that’s the main purpose.”

"advertise……"

Son Zhengyi frowned slightly and did special effects for the advertisement, which seemed to require no technical content.

Zhou Buqi said: "What I want to do is a Super Bowl-level advertisement. If it cannot reach that standard, at least it cannot be too bad. Traditional advertisements are too easy to cause rejection by users, so we must create beautiful and attractive ones." advertise."

"Where to put it?"

"Manchester United."

"ah?"

"Putting it on the big screen and stadium billboards at Old Trafford. During the game, more beautiful advertisements can be provided."

This is not Zhou Buqi's idea, but comes from the smart and wise sister Bao.

Because of the Glazer family's stinginess over the past few years, the infrastructure at Old Trafford is very shabby. Many Premier League teams have large screens in their stadiums, as big as a basketball court, to display scores. But there is no such thing in Manchester United's stadium, only a few small screens showing text.

After this season, Manchester United's infrastructure must be upgraded.

Mainly the stadium billboards and big screens.

Xue Baoshan provided a very creative idea. Why can't the naming rights be sold for the big screen in the stadium? Like her production of The Voice.

There is also a big screen at the recording site of "The Voice", which has naming rights. For example, when introducing a certain talent show singer, there will be the trademark "Yuanwei Milk Tea" on it, followed by the singer's avatar and personal information.

This creates advertising revenue.

The traditional stadium big screen displays the score during the game, such as Manchester United 2:1 Tottenham. No redundant information. It is such a waste to use such a good resource irrationally!

Many teams have even named their stadiums, such as Bayern's Allianz Arena and Manchester City's Etihad Stadium. Why not name a stadium's big screen?

In the Super Bowl in the United States, in addition to the game and halftime show, another major attraction is the advertising. Merchants will shoot and play the most exquisite and sci-fi advertisements, the kind of advertisements that no one can bear to miss. Not only will this kind of advertising not repel the audience, but they will even get immersed in it, as if they were watching a movie and not wanting to let go of the details.

Why not study?

There are really too many angles in the commercial use of stadiums.

For example, when Rooney scores a goal, can the large screen on site and the LED billboards around the stadium jump in flames at the same time, like red waves rolling, so that the billboards can celebrate passionately with the players.

During the celebration, some sponsors such as Heineken, Coca-Cola, Chevrolet, and Helo appeared. Create exquisite advertising special effects and deeply integrate advertising with football.

Rather than like in the past, the billboards on the stadium are billboards, the green field is the green field, and the two sides are completely cut off. Pitchside advertising is incompatible with a football match and will only offend people. In this case, how can merchants be willing to advertise?

Planting sycamore trees can attract golden phoenixes.

Starting from next season, Old Trafford's stadium advertising system will be fully upgraded, all updated to Led screens, from solid advertising to dynamic advertising. And add 1-2 game status advertising schedulers to change the advertising at any time to match the game according to changes on the field.

For example, if the opponent attacks, it is very dangerous.

The billboards on the side of the court can flash quickly to create a sense of tension: "Durex reminds you, we are about to shoot! Be careful!"

For example, if our team scores a goal, we are very happy.

The billboards beside the stadium can play the passionate scene: "Budweiser celebrates the goal with you."

Even a free kick, a corner kick, a wonderful pass, a beautiful counterattack... you can design some specially targeted advertisements.

Turn a boring advertisement into a fun attraction in the stadium!

Turning in-stadium advertising into an exclusive symbol of watching football at Old Trafford is as engaging as a Super Bowl ad.

In this way, the attention of the advertisement will be greatly increased, and advertisers will enthusiastically sign up.

Son is also a fan, and after hearing this idea, he was immediately moved.

The investment fund under SoftBank Group is called the Vision Fund.

Vision means that his investment philosophy is like a "vision", and he invests for a certain "vision" and a certain "ideal". This investment philosophy allowed him to achieve great success.

Buffett's annualized return is about 25%. There are a large number of outstanding private equity managers in the world who can achieve an average annualized return of more than 20%. Domestic private equity tycoons also follow this standard.

Masayoshi Son is very exaggerated. After investing for decades, the average annual return is as high as 44%, so investors are eager to give him money.

The scene described by Zhou Buqi is obviously a beautiful vision in the field of football. This made Sun Zhengyi excited and saw the possibility of working with him to change the world.

Son was very excited, "Can football be combined with music in the future?"

Zhou Buqi said: "Sports is for health, but professional sports is for entertainment. Sports and entertainment must be deeply integrated. Not only music, but also cooperation in film and television. EMI Records is headquartered in London, which can more conveniently produce Multi-industry and cross-platform collaboration. The future business model must be cross-domain, connected, cooperative and win-win. The stronger the business map’s cohesive nature, the stronger its vitality and stronger competitiveness.”

"EMI Records..." Son took a deep breath, "Okay, I will act as soon as possible."