Top of the big era

Magic City, Ziweixing International Building.

This place is on the riverside and is the core business district of the city. There are many international financial giants nearby. It is a place where white-collar workers are rich.

When I go to work every day, there are rich people coming and going.

Zhou Buqi has a large office here, which is more than five times the size of the Sohu Building office. It has high-end facilities, a fresh and elegant environment, and is also equipped with a dedicated lounge and toilet. From the floor-to-ceiling windows, you can see the ever-flowing Huangpu River and overlook where many celebrities gather.

Working here is truly a luxury.

But it is also necessary for work.

This is the International Building, and what we have to do is connect Ziweixing’s domestic and foreign businesses. Sending good domestic products abroad and introducing good foreign products into the country requires very high language standards.

There are many foreign companies around and many foreigners are working there. The presence of foreigners makes it easier to conduct research.

For example, if a well-made product in China can be taken abroad, will it be able to adapt to the situation?

Then you can do a small survey in the country first.

Go to nearby companies to give presentations to foreigners and get results based on their feedback.

Zhou Buqi doesn't care much anyway, so it's very comfortable to work here. Liu Qing, the president of the branch, is abroad all year round, so communication is very convenient.

The most important thing right now is the mobile version of Helo.

The American versions of Apple, Android, and Microsoft have all been launched, and the Japanese version of Apple has just been launched. The cumulative number of overseas users has reached 7.2 million.

Among them, the number of installations on Apple has reached 7 million!

Luqi has done a great job in promoting Helo on Apple. This is how business is done. The greatest business is one that not only meets your own needs, but more importantly, meets the needs of the other party.

The more the other party's needs are met, the better the business performance will tend to be.

There are currently about 25 million iPhones in the world, which has torn a hole in the mobile phone market and ushered in the smartphone era.

Jobs would not be satisfied with just making a hardware product.

What he wants to play is software and hardware.

The iPhone is a tool, and this is a manufacturing business. According to Mr. Li Chaoren, it is best not to get involved in the manufacturing industry because it is not profitable at all. If you want to make big money, you still have to do a tax-collecting business.

Jobs was very powerful. He was able to buck the trend and make a lot of money through manufacturing. This was not enough. He designed a software ecological model for Apple and created a future tax-collecting business, the Apple Store.

There are two main profit models for Apple stores, one is advertising and the other is revenue.

But right now they lack a reasonable entry angle.

There is no real hit product on the market that can demonstrate the significance of Apple Store advertising space. At this time, Lu Qi came to the door and brought them Helo!

The two sides hit it off immediately!

Ziweixing only spent a measly US$3 million in promotion fees and successfully occupied the top spot on all recommended lists in the Apple Store for the next 6 months!

In other words, as long as users of Apple mobile phones open the App Store, they will be brainwashed by Helo over and over again until they download and install it.

Helo has only been online in the Apple Store for a month, and it has already been downloaded more than 11 million times and installed 7 million times.

It can be called the most popular and popular application on iPhone.

This is definitely a good start!

This achievement alone is enough for Ziweixing to gain a foothold in overseas markets!

As someone who has experienced it, Zhou Buqi understands the importance of a high-frequency app that is firmly locked on the user's desktop. Now, it is the stage for Ziweixing to use Helo to establish a flow reservoir in overseas markets!

The reservoir must be continuously filled with water and enlarged to become a world-class Three Gorges Dam!

Overseas business can take off.

Lu Qi is doing a great job, and Zhou Buqi can't be idle.

On February 26, Zhou Buqi flew to London with sisters Ning Yaxian and Ning Yameng, his daughter Xinxin, two secretaries Sun Wanran and Ning Lu, and his second sister Shi Jingmei. There are also a few accompanying executives and assistants, so let’s all take international flights.

Currently, the total number of overseas Helo installations on Apple is 7 million, including 6.2 million in the United States, 600,000 in the United Kingdom, and only 200,000 in continental Europe.

This is related to Apple's sales strategy.

The United States is the home base of the United States.

The iPhone first started in the United States, then went to English-speaking countries such as the United Kingdom, Australia, and New Zealand, then to Latin-speaking countries in continental Europe, and then to Asian regions such as South Korea and Japan.

It also has something to do with the product.

Overseas Helo's headquarters is in the United States, and its servers are in the United States, so American users will find it very smooth and convenient to use. But it’s difficult in continental Europe. You can’t just cross the ocean and use servers in other regions, right? The response speed will be greatly reduced.

At present, Ziweixing has established servers in the UK, and Luqi has also appointed Paul Kohner, the president of Ziweixing Europe. His first task is for Ziweixing to build a branch in Germany to open business in continental Europe. The server drives over.

This movement is already very slow.

According to Zhou Buqi's initial idea, at the end of last year, he would start business in Europe and then quickly promote YikYak. Twitter’s board of directors has passed a resolution to launch business in Europe.

YikYak has fallen behind.

There is nothing that can be done, Zhou Buqi can understand.

Ziweixing's overseas business was huge as soon as it started. In addition, Boss Zhou was very ambitious and developed several sub-industries, such as "Internet + Movies", "Internet + Fashion", and "Internet + Football".

With so many things going on at once, Lu Qi's energy is really limited.

Generally speaking, Zhou Buqi is very satisfied with Lu Qi's work and full of expectations.

The voyage was long.

Zhou Buqi came to take care of Ning Yaxian and Ning Yameng, while the girls gathered together... to play mahjong.

Well, the game has been upgraded.

In the past, I mostly played poker.

Later, I felt that poker was not pure enough, so I placed a mahjong machine next to the wine cabinet on the plane, and I played mahjong while sipping red wine. Even the flight attendants sat next to me and watched with gusto.

Don't tell me, Mahjong is so attractive.

After a while, Ning Yameng also went over to watch the fun.

Zhou Buqi coaxed Xinxin and chatted with Ning Yaxian, mainly talking about her family. Both daughters are pregnant, and parents have complicated emotions. However, some things have already happened and we have to admit them. When she heard that her two daughters were going abroad to have babies and their children were born abroad, the mother was very worried and said that she wanted to go there to take care of her daughters.

"Okay, let the old couple travel abroad together." Of course Zhou Buqi had to accept this suggestion, "Let them go to the capital and get the Ziweixing work visa."

Ning Yaxian was very embarrassed, "I don't want to trouble you with family matters."

Zhou Buqi said: "What are you talking about? Your family affairs are my business. I can't let you and Yameng give birth to children for me. If I don't care about anything, then I won't be a scumbag?" "

Ning Yaxian pursed her lips, "There are so many houses, can you come here?"

Zhou Buqi coughed lightly and said shamelessly: "So you have to give birth to the baby quickly. After you give birth, help me coordinate."

Ning Yaxian said softly "Hmm".

"What do you think? In England or America?"

"Be with Xiao Meng."

"Yeah, that's fine. We'll hire a few chefs from China then."

Zhou Buqi nodded.

Ning Yameng is the vice president of the Fashion Commune, and her pregnancy was 3 months later than her sister. While in the UK, she will definitely pay special attention to business matters.

Chaowan Commune and Manchester United have cooperated to create a series of blind boxes for season players.

Manchester United is a poor club, so this will go smoothly and she will just need a little attention. The design of the blind box figures mainly depends on Manchester United's suggestions. If the figures cannot be designed, the club will not like them and the players will think it is insulting to their personal image.

At this time, Ning Lu trotted over, "Mr. Lei's call!"

After Zhou Buqi answered the call, he said simply: "I'm on a plane and the signal may not be good."

Lei Jun stopped talking nonsense, "The cooperation between Ziweixing and on-campus group buying is very necessary, but... But after our research, your investment suggestion still does not meet the positioning of Fanke."

Zhou Buqi smiled and said, "Understood."

He had already thought of it.

It is too difficult to change Fanke's corporate positioning. It is not only difficult for Lei Jun and Chen Nian, but also for investors. Vanke has had three rounds of financing before, and its valuation has reached US$500 million.

It received so much money and gave such a high valuation because it is an Internet company.

If it is a clothing company with sales of only 110 million last year, how can it raise so much money? Why can you give such a high valuation? Once Fanke's corporate positioning changes, what should investors do? Isn't all the money wasted?

The ship turned around in disaster.

Vancl has taken so much money from the capital market that it can no longer change if it wants to. The double-edged sword of capital is vividly demonstrated in the case of Fanke.

How depressing.

Zhou Buqi paused and said, "However, when cooperating with on-campus group buying, Fanke must follow the on-campus model, use on-campus logistics, and deliver the goods to our warehouse. This is the only basis for cooperation."

Lei Jun said angrily: "The logistics of Xiaonei.com is JD Logistics, isn't it? Fancl also needs to build its own logistics."

Zhou Buqi snorted: "By the time you build up logistics, you won't even know it's the Year of the Monkey or the Horse! Let's get the clothes done first! At this stage, Fanke is not worthy of treating JD.com as a rival."

Lei Jundao: "The plan has been set. In June, we will enter the women's clothing market. In July, we will enter the children's clothing market. In August, we will enter the canvas shoes market. This year, Vancl will get 30% of clothing sales on the Internet."

"Are you kidding me?"

Zhou Buqi doesn't believe it at all. Taobao exists, and Fanke still wants to get 30%? Isn’t this pure nonsense?

Lei Jun coughed slightly, "I mean 30% of e-commerce clothing sales in the B2C field, ranking first in the country."

Zhou Buqi nodded, "Well, that's pretty much it."

B2C e-commerce, JD.com, Dangdang, and Amazon's clothing sales are all unsatisfactory, and several other clothing B2C e-commerce companies can be ignored.

Fanke entered e-commerce with clothing, and the angle was chosen really well.