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Europe is more pragmatic, which can be seen from the luxury goods industry. The world's top luxury goods are basically produced in Europe, but Europeans don't buy them much and sell them to the United States, China, Japan and South Korea.

Player blind boxes and star cards are indeed similar in gameplay mode, but blind boxes are figures and toys, and have more practical value.

Another point is that European football is too big and there are too many professional players.

It is never possible to collect all the star cards. Once this road starts, there is no end. It is a pure industry of harvesting leeks. Player blind box figures... of course also have harvesting attributes, but they will be more practical in every aspect.

A team can only register 25 players each season, and then launch a player blind box with 25 players each season.

This is a collection that has a beginning and an end.

Once collected, you will gain a full sense of accomplishment. Buy another figurine card slot and place the 25 player figurines in their respective positions according to the logos, and it will become a collectible. It can also be placed on a desk, bookshelf or display cabinet for viewing value.

Star cards are just cards, they are speculated. This set is very popular in the United States, but not accepted in Europe. The toy properties of the figures also give the impression of value for money.

Of course, Shi Jingmei's worries are not unreasonable.

What if Europeans are just weird and just don’t accept it? At this time, Chaowan Commune signed long-term contracts with major wealthy clubs. Once the market did not recognize it, the long-term contracts would be lost.

Shi Jingmei suggested: "Otherwise, first sign a sharing contract with teams such as Liverpool, Arsenal, and Tottenham and see the effect. If the effect is good, then buy it out."

Zhou Buqi said: "You can't take all the good things by yourself!"

Wu Yu nodded repeatedly, "Yes, Manchester United is my family's team, so anything is fine, but teams like Liverpool and Arsenal are not. If we sign a 40% sales sharing contract with them in the first year, and the market The response was very good, and we earned them nearly 10 million pounds in profit. Our risk was reduced, and they also saw money!"

Zhou Buqi smiled and said, "Yes, as the saying goes, the greater the risk, the greater the reward. Signing a share-sharing contract to test the waters first can certainly reduce the risks of the trendy play commune, and also provide the major teams with higher demands." basis for negotiating the amount of remuneration.”

Whoever bears the risk will gain more.

If Chaowan Commune signs a 40% sales dividend contract with Arsenal, it would be equivalent to Chaowan Commune transferring the risk to Arsenal.

Arsenal don’t want to take risks either!

Football clubs all like to do safe and stable business, and all derivatives cooperation is almost a "fixed buyout fee + low share" model.

European clubs have poor earning power and poor ability to withstand pressure. The slightest disturbance in the market may cause the team to go bankrupt.

For them, stability trumps everything.

For Arsenal, they signed a long-term contract with Chaowan Commune for 6-8 years. The annual fixed sponsorship fee is 2 million to 3 million pounds, and there is also a lower sales share... Anyway, it is fixed every year. The sponsorship fee is guaranteed to be collected regardless of drought or flood.

If it is a pure sharing model, even if it is a 40% sales share, what if the player’s blind box sales are poor? That is equivalent to causing a budget loss to Arsenal.

If the blind box sales are booming and Chaowan Commune wants to cooperate in the "buyout + low share" model, Arsenal will also ask for a matching high sponsorship fee.

Zhou Buqi continued: "In the final analysis, the initiative in this matter does not lie with us. From the club's perspective, they prefer the fixed sponsorship fee model, and they do not like to take risks. If Chaowan Commune does not adopt this model will leave opportunities for other blind box companies.”

Shi Jingmei nodded slightly, "Well, the copyright is in the hands of the major teams."

Zhou Buqi said with a smile: "If we are cooperating with Hollywood movies, or cooperating with Disney to launch a series of Disney Princess blind boxes, it will definitely be a share-sharing model. Americans are more adventurous. The environment in Europe is different."

Wu Yu raised his hand and said excitedly: "Yes, I know! The reason why the United States appeared is that a group of people who couldn't live in Europe and a group of adventurous people in Europe went to the American continent. Those who are conservative and like stability, Both stayed in Europe. It's two cultures. Europe is more conservative, America is more adventurous."

Zhou Buqi said: "Yes, almost! That's what it means! When doing business in different cultural regions, you have to cater to the local culture and value judgments. If you want to expand the industry in Europe, you still have to adopt the conservative cooperation they prefer. Plan. For those clubs, they would rather make less money than take the risk."

Shi Jingmei actually feels that the "buyout + share" model is more in line with Europe, but she is only the general manager of Chaowan Commune and cannot bear the responsibility for the huge losses caused to the company by poor decision-making.

Seeing that the big boss has spoken, there is no problem.

Shi Jingmei took a deep breath and clenched her fists, "In this case, let's follow the jersey cooperation model and cooperate with sponsorship fees and low profit sharing."

Zhou Buqi agreed: "This is right. In this kind of cooperation, whoever has the copyright has the right to speak. The most important thing at the moment is to sign contracts with the major giants. There is no threshold for the blind box industry, and the top priority is to grab it." track. When the blind box companies that follow the trend appear one after another, and everyone competes viciously, we have to offer more competitive contracts to convince the major giants. We must act as soon as possible on this matter, and strive to win the contract between Real Madrid and Barcelona within this year. , Chelsea, Arsenal, Liverpool, Milan, Inter Milan, Bayern and other wealthy clubs have signed contracts.”

Shi Jingmei said softly, "Yeah", even if the matter was settled, "But what if... what if something really happens and the contract is lost in my hands?"

"So you need to sign a long-term contract. With a long term, you can reduce the risk. Use a long enough time to cultivate the market."

In terms of cultivating the market, Zhou Buqi is more confident.

How to cultivate the market?

In fact, it is the guidance of public opinion.

If many social celebrities are playing player blind box, and a lot of news about player blind box appears frequently, more followers can be attracted to participate.

With the development of the Internet and the fermentation of Twitter, Facebook and Helo Moments, this is not difficult for Ziweixing.

Wu Yu blinked a few times and said quickly: "Yes, Sister Meimei, my husband said that there are advantages to signing the contract now. When signing the contract, I must have used Manchester United's blind box sales data as a reference. However, the Manchester United blind box is currently only sold in the Manchester area and has not been truly promoted around the world. This data sample is obviously too small. When we negotiate the contract, we will have more benefits."

Of course Shi Jingmei understands this truth, "If the player blind box will be generally popular, of course it will be no problem. Even if our contract is larger and we pay more sponsorship fees, it will still be worth it. I am afraid that the market will not recognize it. The benefits come with risks.”

Zhou Buqi saw that she was still worried, so he smiled and said: "Second sister, how can there be no risk in doing business? But from my point of view, the possibility of success is very high, definitely more than 50%! Like Real Madrid, Barcelona and Manchester United Teams like Liverpool and Arsenal have fans all over the world. Even if blind boxes may not be popular in certain areas, they can’t be unpopular all over the world, right? They can be entrusted to Adidas, Nike, or other dealers to sell them on their behalf. . As long as the market is opened in a certain region, relying on the addictive mechanism of blind boxes, there will be room for obtaining excess profits."

Seeing his firm attitude, Shi Jingmei accepted it completely, "If this is the case, it is necessary for Chaowan Commune to establish a European headquarters and recruit some operations, design, finance and negotiation teams."

Zhou Buqi smiled and said: "You should! You can be more generous and go directly to the Fortune 500 to recruit executives!"

"ah?"

Shi Jingmei felt a little guilty.

Wu Yu was also panicked, and was stunned for a while.

real or fake?

The reason why the company Chaowan Commune was originally established was that she thought Japanese gashapon was very fun. It happened that Zhou Buqi also wanted to find something for her to do, so he started the company based on the popularity of the "Red Cliff" movie in Japan. Three Kingdoms series blind box.

Just like playing a game, I started a business in a daze.

It has only been more than a year. Do you have the qualifications and capabilities to recruit senior executives from the Fortune 500 companies?

"Um……"

Wu Yu thought secretly.

The fundamental reason is that my husband bought Manchester United. If Manchester United were not their own team, how could Chaowan Commune be able to reach cooperation with Manchester United so easily?

There is also Ziweixing Digital Media, which seems to be related to Manchester United.

I thought my husband's acquisition of Manchester United was just a game, for pure entertainment. Unexpectedly, there are so many spin-off industries from Manchester United!

European football can be so profitable!

My husband has such a good eye!

Zhou Buqi also had some other opinions, "That's right, there are definitely risks for Chaowan Commune in signing contracts with so many wealthy teams. It spends tens of millions of euros in fixed sponsorship fees every year. If the strategy makes a mistake, it will If it doesn’t work well, it will go bankrupt directly.”

Shi Jingmei nodded repeatedly, "Yes, the risk is very high!"

Zhou Buqi smiled and said: "No matter how great the risk is, is it still greater than taking a chestnut out of the fire?"

"What's the meaning?"

Shi Jingmei was stunned and didn't react.

Zhou Buqi said with a smile: "In this world, there is an industry called venture capital, and there is no industry more risky than this. Chaowan Commune is not afraid of risks and can just transfer the risks directly to the venture capital funds."

"Transfer the risk..." Shi Jingmei took a deep breath and whispered, "Go to the capital market to raise funds!"

"Yes, the adventurous spirit of venture capitalists is amazing." Zhou Buqi gave the ultimate strategy, "Manchester United's blind boxes are selling very well. Can the blind boxes of other wealthy teams sell as well as Manchester United?" , I don’t know either! But it doesn’t matter, venture capitalists dare to bet. Take the sales data of Manchester United’s blind box, and then take the contracts of giant teams such as Real Madrid, Barcelona, ​​Liverpool, Arsenal, Inter Milan, and Bayern to go to Wall Street to find venture capital. Don’t be afraid of not coming. Money! If you tell the story beautifully, you might be able to raise more than 200 million US dollars in one go. All the plans of Chaowan Commune will have the economic foundation to be realized."