Top of the big era

The entire Southeast Asia, including the Hong Kong government, is the back garden of the Premier League. This is a place with the world's largest broadcast revenue after the United Kingdom.

In this area, almost no other European leagues are broadcast, mainly the Premier League. Among the 20 teams in the Premier League, the most popular one is of course Manchester United!

A conservative estimate is that there are at least 60 million Manchester United fans here.

There are also 30 million Arsenal fans.

The remaining 20 million-30 million are for the other 18 Premier League teams.

Because this place is so important, after the establishment of Manchester United Commercial Company, it set up a commercial office in Singapore and hired Mr. Mil Thompson, the deputy director of commercial affairs of the local sports station, to serve as the Asia-Pacific Region President, come and directly manage this area.

This was San Dezi's suggestion and Zhou Buqi's idea.

You know, in pure English-speaking countries such as the United States, Australia, New Zealand, South Africa, and Canada, Manchester United does not have a dedicated regional president to manage.

This shows how important this area is.

Zhou Buqi had not yet met Mil Thompson, so he went to Singapore first and listened to his report. The performance is very good. The office was only established in July this year. So far, it has attracted 28 commercial sponsorships for Manchester United, which can increase the commercial income of Manchester United by 12 million pounds every year.

Many sponsorships come and go, but they are very necessary.

Such as hotel sponsorship.

This is not an advertisement in the Manchester United club, but more of a licensing agreement. For example, hanging Manchester United's team emblem and flag in the hotel, as well as some photos of players, shows that this hotel has hosted Manchester United, thereby increasing the occupancy rate and attraction.

For example, if a certain chewing gum wants to shoot an advertisement, and hiring players is too expensive, you can shoot an advertisement inside and outside Old Trafford, which can also be considered an income for Manchester United.

There are also some large companies that have ambitions for overseas business, but they don’t know enough about overseas markets and don’t know how to promote them. What should they do?

A club with global influence like Manchester United is a good marketing resource. Going to Old Trafford to buy billboards at the stadium is expensive. The value of a billboard in a single season can reach 1.2 million to 1.5 million pounds. .

Mil Thompson has a wide range of contacts in Southeast Asia, but unfortunately his level is too low. He is not able to reach the bosses of many large companies, so he cannot negotiate larger contracts.

For example, Flextronics, a giant company in Singapore, actually wants to cooperate with Manchester United to shoot a series of commercials to promote its business in Malaysia, Thailand, the Philippines, Vietnam, Hong Kong, Macao and Taiwan.

This is a big order, with a total annual value that could exceed $5 million.

Thompson came to contact him several times, but he didn't even see the vice president. The marketing director below only said that the leader was still studying it and would go back and wait for news!

Depend on!

When doing sales and advertising, the most taboo thing is to go back and wait for news. You must take the initiative. Only when you meet each other can you have a chance to convince the other party.

Otherwise, once the other party encounters the choice of whether to do it or not, they may give up. If you can find an opportunity to meet with the other party, chat a few words, and express some sincerity in cooperation and friendly gestures, when the time comes to choose whether to do something or not, the other party may choose to do it.

Thompson's level is not enough, but Zhou Buqi is too good. Not to mention Flextronics, a Fortune 500 company, when he arrived in Singapore, the entire political and business circles in Singapore took action to warmly welcome him!

The latest issue of Forbes' list of the world's billionaires has been released.

Zhou Buqi is on the list!

Li Chaoren has surpassed the Hong Kong government and is the richest man in China!

In the world rankings, it is also second only to Bill Gates with a net worth of US$40 billion, Warren Buffett with a net worth of US$37 billion, and Carlos Elu with a net worth of US$35 billion. Ranking in the world with a net worth of US$24.5 billion fourth!

He is the youngest among the top 500 richest people in the world.

The only ones who can be compared with them are the two founders of Google. They are ten years older than Zhou Buqi and both have a net worth of about 12 billion US dollars. The two of them combined are almost as good as Zhou Buqi.

To be honest, Zhou Buqi doesn't know how much money he has now. Most of his properties are not listed on the market, they are all valuations, and he doesn't know how Forbes magazine calculates them.

Anyway, the influence is unprecedented.

Through Singapore's political circles, a grand cocktail party was held, and Zhou Buqi could tell that this was an attempt to attract investment!

The presidents and prime ministers of other countries showed up to entertain them, and they were so sincere that Zhou Buqi couldn't refuse, so he made a promise, saying that it was the Southeast Asian business headquarters of Ziweixing International, Ziweixing Global, Ziweixing Digital Media, including Manchester United. will be located in Singapore. The latest project to be launched is to build a super cloud computing service center in Singapore, radiating throughout Southeast Asia.

This was planned long ago.

Singapore is similar to the Hong Kong government. It is a free port, a tax depression, and both have a strong financial system.

Singapore's rise actually relies on its neighboring countries, Indonesia and Malaysia. These two countries have serious corruption and unstable internal affairs. Many officials' dirty money and businessmen's hard-earned money are deposited in Singapore's banks for safety. .

Singapore banks, like Swiss banks, are not real-name, which protects depositors and helps hide wealth. In this way, Singapore intercepted a large amount of wealth from both countries for its own use through the financial system, and then quickly became rich.

In Southeast Asia, where chaos is common, Singapore is the safest and most stable, with low tax rates. English is the official language and convenient.

There are many benefits, and it is inevitable to locate the Southeast Asia headquarters in Singapore.

The next day, I went to Malaysia again.

On the third day, we finally arrived at the main destination of the trip - Thailand, and met the Xie family of the Chia Tai Group.

It is said that when the Glazer family encountered a crisis last year, there was a Thai consortium that bid for Manchester United at the same time as Zhou Buqi, led by the CP Group.

Because Manchester United's price was too high, and Zhou Buqi made peace with it, the other party withdrew.

The Manchester United culture in Thailand is much stronger than that in Singapore and Malaysia. There is only one type of fans here, and that is Manchester United fans. Of the 28 sponsorship orders that Thompson has secured, 19 are from Thailand.

The largest shopping mall chain in Thailand is owned by the Charoen Pokphand Group. If blind box self-service vending machines can be introduced into Xie's shopping malls, the market will basically open up.

The Xie family is pure Chinese, and the younger generations can also speak Chinese. They communicate very smoothly and are very happy.

Then, Zhou Buqi finally got to see the life of a wealthy family.

It’s really like a group of wives and concubines.

None of them are shy.

There are many young girls in the family, and I don’t know who they all belong to. In short, their status is not very high. The Xie family also said that if Zhou Buqi fell in love with him and picked them casually, he would refuse them one after another.

A young man from the fourth generation of the Xie family named Xie Yuzhou explained to him with a smile that this was very normal in Thailand. Not to mention such a wealthy family, even an ordinary boy can find three or four wives.

Zhou Buqi had heard of some before, but was still curious, "Is it allowed by law?"

Xie Yuzhou said: "It's not allowed. The law was changed decades ago and it is monogamy. But no one will abide by the law and there is no way to abide by it. If you abide by the law, there will be chaos."

"Why?"

"There are more women than men."

"That's not true, is it?"

Zhou Buqi was a little puzzled. Even many countries in Eastern Europe had recovered, and the number of men and women was gradually getting closer. Thailand had not heard of any serious unrest.

Xie Yuzhou laughed and said, "Let's go see something!"

The two are of the same age and have a common language. At the strong request of Xie's elders, he arranged for more than 20 people to protect him and secretly went to a local nightclub.

The scale is very large.

It's bigger than a strip club in the United States. You get to have sex directly on the stage. It's a live performance.

The beautiful waiters who were constantly selling drinks were all stunningly beautiful, but Xie Yuzhou kindly reminded them not to look too much and think too much, as those are all shemales.

Zhou Buqi understands why there are more women and fewer men. All the men are becoming shemales, so of course there are fewer men!

Xie Yuzhou said seriously: "There are actually not many shemales. I was just joking. The main reason is the monks. Monks have a very high status here and are raised by the state. Ordinary people have to kneel down to worship when they see a monk. Moreover, Being a monk is like serving in the military. All men have to have this experience in their lives. Now the economy in Thailand is not very good. Many men become monks and become monks. They like this kind of high-ranking life without worrying about food and clothing, and they really become a monk. For these two reasons, as long as he is a normal man in society and has a relatively stable job, even a street vendor can marry two more wives. If he has more wives than he can afford to support, he can also rent them out. "

Zhou Buqi said amusedly: "Why is it so similar to Vietnam?"

"Is it also rented in Vietnam? I've never heard of it."

"No, just buy it. Many people in my hometown go to Vietnam to buy wives. The bride price is about US$5,000."

"Well, it's cheaper than Thailand."

Xie Yuyu laughed.

He has been assigned a task by his family, specifically responsible for cooperating with the Chaowan Commune. This cooperation process also includes advertising on TV stations.

Before coming, he made two phone calls.

Halfway through the show, two very beautiful and eye-catching girls appeared. Zhou Buqi didn’t dare to look too much and couldn’t tell whether they were boys or girls.

Xie Yuzhou smiled and explained that they were both contracted actors of Channel 7, one was named Shachu and the other was named Hana, and they were both his. He hugged 27-year-old Shachu and then pushed 17-year-old Hana over.

Zhou Buqi quickly said that he would not be rewarded for his merits, so there was no need for it. Then he briefly talked about the blind box marketing method, which is not the traditional advertising of celebrities. This is too low-end. Working directly with the local Premier League broadcaster, when broadcasting Manchester United games, the commentator can broadcast the player blind boxes, and during the broadcast break, the blind boxes can be opened and displayed on the spot.

This model has lower costs and better results.