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Zhou Buqi wants to build a multinational football group, and there are two candidates. One is San Dezi, who is responsible for business and group management; the other is Rangnick, who is fully responsible for competitive affairs.

This is a very bold idea, but it is not unconventional. Someone is already doing this - Red Bull Group.

Since four years ago, Red Bull Group has begun to deploy the football industry, acquiring several clubs to create an integrated football ecosystem.

When Zhou Buqi bid for Manchester United, there were Thai Chinese businessmen who wanted to buy Manchester United, and the core was the Red Bull Group. At that time, Red Bull wanted Manchester United to be the core of their Red Bull football kingdom.

However, Manchester United's price is too high.

Red Bull can’t afford it either.

He could only give it to Zhou Buqi.

Red Bull can only settle for the next best thing. On the one hand, it builds Austria's Red Bull Salzburg, and on the other hand, it works hard to operate Red Bull Leipzig, which is currently in the third level of Germany's league, to rush into the Bundesliga!

Then, use Red Bull Leipzig as the center of the Red Bull football ecosystem to develop this football industry.

But it's not done very well.

In the previous life, the Red Bull Football Group was slow to develop. Later, Rangnick was asked to help, and their multinational football group could really get off the ground. In this life, there is no need for it. Zhou Buqi has already taken advantage of it.

This matter has basically been finalized. The next step is to find a good club, buy it, and carry out a series of renovations.

The domestic side has already chosen the East Asian team.

However, this matter cannot be rushed.

There must be a larger and more comprehensive strategic system design.

Football doesn't make money.

Xu Genbao runs a football base in Chongming Island. Not to mention the loan, he can't even pay the annual interest. If boss Zhou hadn't appeared, he would have even been reduced to selling his children to survive.

This is not a problem with domestic football, but is similar all over the world. Except for the Premier League, which is very profitable and commercialized, almost all football leagues in other countries and regions are in a state of loss.

Most clubs have to rely on the enthusiasm of investors for continuous blood transfusion and continuous investment. Once investors lose their enthusiasm and stop giving money, the team will go bankrupt.

This is a great irony for football, the world's largest sport.

Zhou Buqi plays Manchester United. This is his hobby and he has passion. Although he is reluctant to play football in China, as long as he does it, he will have a sense of responsibility and mission and be willing to invest at any cost. .

However, let him spend money to invest in teams in Brazil, Australia, Portugal and other countries, and continuously provide money to help their development... Why? These countries have nothing to do with him and are not of interest to him. He simply doesn't have the mood or motivation to do so.

So I had to figure out a way to be self-reliant.

Fortunately, the Internet era is here.

Under the new media, the internet celebrity economy was born.

Football is the number one sport and has a wide audience in any country. Especially in countries with a football culture, players are like heroes within their teams.

Normal ticket income, transfer fee income and sponsorship fee income cannot support a club.

Then we need to generate further income!

It is necessary to use the new media of the Internet to have more channels of commercial income to commercialize football. But there is a contradiction again, and it is difficult to strike a good balance between business and competition. If business is good, competition will decline; if competition is good, business will not be very good.

To achieve a balance between business and competition requires extremely high management skills. Only a few teams in the world such as Real Madrid, Barcelona, ​​Manchester United, and Bayern can do this well.

For some small teams, as long as they increase their commercial operations, their competitive performance will inevitably be affected.

It does not matter.

Zhou Buqi plays football in places like Brazil, Australia, the United States, Portugal, and South Africa not to help those countries improve their football level, but to select local players, provide good prospects for higher-level teams, and lower the level of high-level football. The talent cost and trial and error cost of level teams.

If these low-level teams can not only provide good prospects but also be self-reliant, that is the best way.

As for Rangnick, he only needs to focus on the competitive results of one or two top clubs.

This is a super huge industrial layout.

Looking around the world, no one can play it.

Neither does Red Bull Group.

They are too weak.

Zhou Buqi wanted to give it a try.

Of course, this is not only to help develop his multinational football group, but more importantly, to use the content, brand and influence of football to enhance the international status of Ziweixing's core Internet industry.

Zhou Buqi has asked his secretary to send out invitations to Ziweixing, Ziweixing International, Asda, Jieyu Media, Ziweixing Global, Ziweixing Digital Media, Chaowan Commune, Netflix, as well as Manchester United and Hoffenheim Two top European clubs will gather in Huangpu Beach on August 25th!

He wants to straighten out his thoughts on this matter!

However, one thing must be determined first: what is the name of this new multinational football group? Is it called Ziweixing?

This actually has no additional meaning.

"Ziweixing" is just a company name, not a product name. It is the product, not the company, that directly faces users. For example, the current Manchester United jersey advertisement sponsored by Ziweixing is worth 50 million US dollars per year, and the sponsorship brand used is "Helo".

However, you can’t name it after Helo, right?

Brazilian Helo, South African Helo, American Helo... are a bit nondescript and do not meet the essence of naming promotion. Football has a strong vitality, and many teams have a history of hundreds of years.

But Helo is an Internet product. How many decades can it live?

After Helo dies, the team may continue to exist.

Just like the Shenhua team.

Originally this was sponsored by Shanghai Shenhua Group. Later, Shenhua died, but the name Shenhua was retained. The name "Shenhua" loses its advertising effect, which is equivalent to wasting an important marketing resource.

So the name of this multinational football group is very important!

This is free billboard.

That night, Zhou Buqi refused the outside entertainment and went home for dinner. Teacher Wen had just returned from the United States holding his daughter Niannian. My daughter is now three years old and very cute.

When I got home, I was a little surprised. Ning Yameng was also there.

Zhou Buqi first held his precious daughter in his arms and lifted her up high, then said with a smile: "Yameng, aren't you in Spain?"

"I asked her to come back."

A crisp voice came from diagonally behind.

"Aunt Meimei..."

Before Zhou Buqi could turn around, Niannian in his arms was waving his little hands happily.

It turned out to be Shi Jingmei.

"Second sister?" Zhou Buqi was even more surprised, "Isn't Chaowan Commune busy arranging blind box sales for the new season? If you are not in Europe, why did you come back with Yameng?"

Shi Jingmei pursed her lips and glanced at him, "There are more important things!" Then, she opened her arms and teased her with a smile: "Here, auntie, hug me!"

Nian Nian showed no mercy, "No, daddy hugs me!"

Zhou Buqi laughed.

Shi Jingmei joked with Niannian a little more, "It was your wife Wu Yu who asked us to come back quickly. She said that if we came back late, we would have no chance to enjoy the pillow breeze."

Zhou Buqi coughed twice and quickly explained, "Second sister, don't be joking. I respect you as much, but I don't want to talk about you."

"Yeah?"

Shi Jingmei seemed to be smiling but not smiling.

Wen Zhixia knew this bastard man's bastard life, so she rolled her eyes at him and hugged her daughter over, "Dad has to work, let's go painting with mom, okay?"

Then, Zhou Buqi, Shi Jingmei, and Ning Yameng went upstairs to the study room, and saw Wu Yu writing in the study room.

"Husband, you're back!"

Wu Yu put down his pen, smiled sweetly, and waved his little hands.

Zhou Buqi didn't know whether to laugh or cry, "What are you doing? The three of you are getting together, and it feels like there's nothing good going on!"

"A good thing, a good thing for sure!"

Wu Yu ran over with a smile, took his arm, and pushed him down on the sofa to sit down.

Then, Shi Jingmei sat on the left side of Zhou Buqi, Wu Yu sat on the right side, and Ning Yameng moved a stool and sat in front of him, surrounding him with the momentum of three heroes fighting Lu Bu.

Zhou Buqi didn't know what kind of medicine they were selling in the gourds, so he said funnyly: "Heroes, if you have something to say, just talk about it! If you don't know, I thought you were going to fight three against one."

Wu Yu blinked, obviously the mastermind of today's incident, and said quickly: "Husband, I heard you called, Rangnick came to Shanghai, right?"

Zhou Buqi couldn't help laughing, "Do you still know about Rangnick?"

Wu Yu pouted and said fiercely: "Husband, don't interrupt, answer honestly!"

Zhou Buqi nodded, "Yes, here we come."

Wu Yu asked: "Is your plan for the multinational football group about to be implemented?"

"right."

"Let Rangnick be in charge?"

"Well, Rangnick is in charge of sports. Santoku is in charge of business. Santoku is the vice chairman of the board of directors of Manchester United and my right-hand man."

Wu Yu pursed her lips and said coquettishly: "I don't care if it's San Dezi or Xiao Taohong. I just want to ask if the multinational football group you want to build has a unified name like the Red Bull Football Group. ?Just like RB Leipzig, RB New York, RB Salzburg."

Zhou Buqi was a little surprised, "You know all this?"

Wu Yu raised his fair chin slightly, somewhat proudly, "Why don't you know? Don't forget, when you were playing football, I was your cheerleader, and I also know football."

Shi Jingmei couldn't stand listening any longer and quickly stopped the two of them from flirting, "Chaowan Blind Box is mainly engaged in the football business now. Of course we know some business in the football industry. This multinational football group you run , is it going to follow the model of Red Bull Football Group?"

Zhou Buqi said frankly: "It's almost the same, but Red Bull Group is a small business. What I want to do is a big business with larger scale and greater industrial synergy."

Shi Jingmei waved her hand, "That's not important. I want to ask, what is the name of your football group?"

Zhou Buqi suddenly realized.

I see!

Unexpectedly, Sister Wu has also learned to be smart, and her business acumen has become so strong.