Top of the big era

Lei Jun has rich experience in entrepreneurship and investment. In the past few years, he has invested in many famous Internet companies, such as eBay, YY, UC, Lakala, and Fanke.

He actually knows it very well.

Under the strong momentum of Ziweixing's WeChat, the MiLiao product has almost no room for survival, not to mention that there is also a QChat that is eyeing it.

As a small start-up company, it is really better to eat less than to chew off.

However, it was really difficult for him to give up on Mi Liao like this.

He has a very clear judgment that the mobile social networking market is likely to be a trillion-dollar market. Even if you can't be the first, you can't be the second... you can still make a lot of money and have a lot of money if you are fifth or sixth. Not a bad profit.

However, from Ziweixing's perspective, the existence of Mi Liao is the biggest point of disagreement between the two parties.

A MiLiao model cannot have a big impact on Ziweixing’s business.

But it will affect Ziweixing's strategic choices.

Lei Jun already knew the meaning revealed in Boss Zhou's words. The core purpose was to promote WeChat. Ziweixing can help the development of Xiaomi mobile phones, but it must comply with Ziweixing's strategic plan. You can't feed a tiger into trouble, right?

Xiaomi must give up "Mi Chat" and then use "WeChat" as a bundled product with Xiaomi mobile phones. Through the WeChat product, a strategic partnership between Ziweixing and Xiaomi will be formed.

Regarding this proposal, several groups of people from Ziweixing have come to talk to him, but Lei Jun has always resisted. This time it was different, it was Zhou Buqi in person.

Behind it is also related to a series of cooperation between the two parties.

After solving the problems of supply chain channels and sales channels, Xiaomi has found a solution to its most urgent dilemma. Ziweixing can solve this problem. This is a very ambitious plan.

At this time, Lei Jun was struggling in his heart and did not rush to respond, "Any more? What else do you want?"

Zhou Buqi said: "Xiaomi wants to give up MiLiao, which is the basis for strategic cooperation between the two companies. The last requirement is business cooperation. I hope... Xiaomi mobile phones can be pre-installed with 10-20 models of MSI For its apps, if a competing third-party app wants to cooperate with Xiaomi, it’s best to say no.”

"10 styles? 20 styles?" Lei Jun was stunned, "Isn't it a bit too much?"

Zhou Buqi disagreed, "Is that much? There are too many excellent apps under Ziweixing, such as Friends Network, Xiaonei Network, WeChat, Weibo, Weidian Search, Weidian Browser, Weidian Music, Weidian Antivirus, Weidian Mobile Guard, Weidian Mobile Assistant, Embarrassing Encyclopedia, Weizhi, Toutiao...most of them are essential applications for mobile Internet access. Pre-installation of these products will not affect the brand of Xiaomi mobile phones."

There are too many pre-installed apps on mobile phones, which can lead to poor user experience.

It will affect the brand of mobile phones.

These products of Ziweixing all have certain necessary attributes, and a bad experience will be much weaker.

There is never a shortage of smart people in this world. Even if many people do not have the foresight of Boss Zhou, they can still rely on their own knowledge and industry knowledge to make certain predictions about the future.

That's what Internet phones are like.

This is a global trend.

Strategic planning is very similar to Zhou Buqi.

Last year, MySpace launched a homemade smartphone. Why is a social networking site transformed into a mobile phone? The reason is simple, because MySpace was defeated by Facebook.

On the computer side, MySpace is no longer a rival to Facebook, so we can only place our hope in the next era - the mobile phone era.

Therefore, MySpace transformed and made its own mobile phone, intending to rely on its own mobile phone to bundle some MySpace products and services, so as to be one step ahead of Facebook and seize the opportunity of the mobile Internet.

Unfortunately, mobile phone manufacturing entirely adopts an outsourcing strategy. The model is too rough and the granularity is too poor, resulting in the market not recognizing it at all.

Recently, two domestic Internet giants, Baidu and Alibaba, have released internal news that they are also making mobile phones!

Baidu's is called Baidu Yi Mobile.

Alibaba’s is called Alibaba Cloud Mobile.

The purpose is actually the same.

Mobile phones are just tools. These Internet giants have never thought about making big money from mobile phones. Instead, they want to lock in users through mobile phone products, and then make money through long-term operation of these mobile phone users through Internet applications and software services.

Baidu is building the Baidu Yi mobile platform, and Alibaba is building the Alibaba Cloud mobile platform.

They were all very ambitious, but they made the same mistakes.

The concept is good, but it lacks a deep understanding of the mobile Internet, the domestic smartphone industry and the platform economy.

Cognition is the core competitiveness.

In this regard, Zhou Buqi is not modest at all. Let alone being the first person in the country, he even thinks he is the first person in the world. Even Bill Gates, Larry Page, and Zuckerberg are not the best. question.

Lei Jun frowned, "Xiaomi is positioned as an Internet company."

Zhou Buqi asked knowingly, "So what?"

Lei Jun said in a deep voice: "Xiaomi is making Internet mobile phones. After increasing the user base, it must use mobile phones as a medium to provide Internet services to mobile phone users. This is the long-term solution..."

"I know." Zhou Buqi interrupted him with a smile, "Ziweixing was doing well back then, and I suddenly established a mobile phone manufacturing team and established the Aisda Group. Isn't this the same reason?"

Lei Jun was in awe.

How many years ago was that?

This year's high-end Aster series has reached the fourth generation of Aster4. Its two major functional innovations, fingerprint unlocking and intelligent voice assistant Rokid, have shocked the entire mobile phone industry and become a leader in the global smartphone era.

Several years ago, Boss Zhou had already assessed the situation and had such a long-term business plan.

Zhou Buqi said: "Xiaomi's positioning and future plans are too arrogant. For a small startup company, the top priority is to survive and compete with new entrants such as China Cool Alliance, Jinli Meizu, and Baidu Ali. Survive the competition from giants! Xiaomi has to make mobile phones and then sell them. This is the most important thing."

Lei Jun said "Yeah" without comment.

Zhou Buqi said: "If Xiaomi succeeds, we can find opportunities to transform in the future. IBM has transformed four or five times in its century-old history, and now it is transforming towards cloud computing. No great company can do without strategic thinking. Adjustment and business transformation. But the premise of a great company is that you must first become an excellent company and an outstanding company. Everything is difficult at the beginning, and for Xiaomi at this stage, it should still find a way to survive."

For ordinary entrepreneurs, in order to succeed in starting a business, it is really a desperate effort to put all their wealth and even their lives on it.

But Lei Jun is different.

He is a successful person and a business tycoon, so he is not easy to fool.

Lei Jun shook his head and said calmly: "Xiaomi's survival is of course the most important thing, but I will never choose to quench my thirst by drinking poison. I will not squeeze out all future resources for Xiaomi's current success."

Zhou Buqi laughed, "No."

Lei Jun said firmly: "I believe that pre-installed apps will become a trend in smartphones. But I also believe that with the development of the industry and the intensification of competition, mobile phone experience will become an important basis for consumers to make choices when purchasing. ."

In this situation, lying and telling lies will definitely not work.

That would be too demeaning.

And the two are still good friends.

You have to tell the truth, but you can’t tell the whole truth. The highest level of deception is to tell the truth, not lies.

What Lei Jun said was his true feeling.

However, he didn't tell the whole story.

His idea is that after Xiaomi mobile phones develop, they will definitely transform into the field of operating systems and mobile apps, and develop in the direction of the Internet.

If 100 million people across the country have purchased Xiaomi mobile phones, this means that if Xiaomi launches a product such as "Xiaomi App Center", "Xiaomi Home", or "Xiaomi Music" or "Xiaomi E-commerce", , can cover 100 million users in a short period of time.

Through the locking of terminal products, it is simply an excellent channel to promote new apps.

If Xiaomi and Ziweixing now reach a cooperation, 10-20 Ziweixing apps will be pre-installed. Then in the future, when Xiaomi succeeds in starting a business, develops and transforms towards the Internet, it will be difficult.

For example, Xiaomi wants to promote a product called "Xiaomi Music", but the phone has already been pre-installed with Ziweixing's "Micro Music", which also has exclusive attributes.

This makes Xiaomi unable to execute this plan, and Xiaomi's imagination in the future will be greatly reduced.

If this requirement is truly accepted, Xiaomi will have to pre-install 10-20 apps from Ziweixing on its mobile phones, which means that Xiaomi has almost hollowed out its potential future assets before signing this unequal treaty.

When some people start a business, they sign a loan contract with investors in their personal capacity as soon as they start a business, so that after the business fails, they have to continue to repay hundreds of millions of debts; He signed a lot of unequal treaties with his routine, and his personal share was only 1%, and he would have to fight various lawsuits in the later stage.

Lei Jun, a senior entrepreneurial expert, would obviously not be easily teased by Boss Zhou.

Fortunately, Zhou Buqi has long been used to it.

He is actually not very good at formal business negotiations. The top big bosses are generally not very good at it, such as Steve Jobs, Bill Gates, Zuckerberg, Boss Ma, the richest man Wang, and Lao Liu from JD.com.

On the one hand, it is a matter of personal dignity, and on the other hand, the reason why such successful and famous people can expand their careers to such a large scale is that these people all have a very similar informal spirit and style.

When negotiating, you are not willing to haggle. The other party will lower your posture and beg for a few words, and then you will relent and agree to the other party's request.

The interest rate difference of tens of millions or hundreds of millions is actually not a big difference for this kind of people.

Zhou Buqi is similar.

He almost never participates in the details of formal negotiations. But this scene is different now. This is an informal occasion, a private chat between friends.

The main thing is to talk about a big framework.

As for the details, a professional team will follow up later.

Zhou Buqi seemed very relaxed and said with a smile: "What do you want?"

Lei Jun said: "I know what you mean. Others can't understand it, but I can understand it. Now is the early stage of mobile Internet, and many people are still arguing... Just like Mr. Li from Baidu, he said that mobile Internet is like wine The driver behind me drove into a side road. But I firmly believe that this is the future."

Zhou Buqi smiled and didn't respond.

Lei Jun continued: "If my judgment is correct, the reason why you are willing to cooperate with Xiaomi is because this is the most important strategic direction of Ziweixing at this stage, the direction of mobile Internet!"

Zhou Buqi laughed loudly, "Who did you listen to?"

Lei Jun snorted, firmly believing in his judgment, and said calmly: "Now, it is the early stage of the mobile Internet. All the territory and all the tracks are empty. It is the easiest stage to grab the territory. When it develops in the future, There will inevitably be divisions among the heroes. At that time, if you want to grab a new territory, you will have to invest countless resources and go through several bloody battles."

It is undeniable that this analysis is so right.

Zhou Buqi said vaguely: "It sounds reasonable."

Lei Jun sighed, "I've heard it all. In the past half year, Ziweixing has been the largest financial backer in the domestic mobile phone industry."

"No!" Zhou Buqi waved his hands repeatedly, "China Cool Alliance, ZTE, Huawei, Coolpad, Lenovo, they are all technology giants, who is still short of money? It's just cooperation, mutual benefit."

In the first half of this year, Ziweixing launched a wave of comprehensive marketing targeting the domestic smartphone industry.

The plan is internally called "Immortal."

It was taken by Meng Houkun.

Because he was opposed to this plan, he said that if this idea wanted to achieve market effects, it would have to be a fairy, so he named it "Goddess".

The "Immortal" plan has a time limit of 24 months and a total fund of 500 million yuan.

It is to comprehensively cover the 12 mainstream smartphones currently on the domestic market, cooperate with these mobile phones, and pre-install Ziweixing’s App.

The core product is, of course, WeChat.

Secondly, there are Weidian Mobile Assistant, UC Mobile Assistant, Weidian Browser, Weibo, Weidian Music, Weidian Mobile Guard, Weidian Input Method, Toutiao, Embarrassing Encyclopedia, Meitu Xiuxiu, etc.

Mainly for the four major manufacturers of "China Cool Alliance".

On average, each family received 100 million yuan.

Therefore, there are also jokes in the industry, saying that Ziweixing is a big financier in the mobile phone industry, and throwing money away is like throwing away paper money. It is said to be throwing away paper money, because such a marketing strategy is looked down upon by the market and will inevitably end in vain.

This was also the greatest confidence that Lei Jun found Zhou Buqi and wanted to cooperate with him.

He knows what Ziweixing needs most right now.

As long as Xiaomi succeeds, it can become a high-quality promotion channel for Ziweixing App.

This is the pie he drew for Boss Zhou.

It is his most important bargaining chip.

However, he cannot hollow out all the future assets of Xiaomi... and give all the future intangible assets to Ziweixing. Even if Xiaomi succeeds in starting a business, it will only be able to make a small amount of money from hardware sales in the future. If all the software service fields in the world are covered by Ziweixing, it would be a huge loss.

Xiaomi mobile phones have become tools for Ziweixing App, and Xiaomi has become Ziweixing’s wage earner, just like a colony that has lost its sovereignty.

Lei Jun has been dealing with Zhou Buqi for a long time. He has been mentally prepared for a long time and must not be fooled.

Today I will only drink tea but not alcohol. I have to keep the clearest head.