Top of the big era

Manchester United's Asian tour has begun, and next they will have a friendly match with Tai Zun in Shanghai. This is a football event, and many enthusiastic fans flock to it.

Zhou Buqi also went south.

It's not that I went to watch the game live. There was nothing to watch in this game. The nature of the performance was very strong and the reference was of little significance. As long as the players did not get injured.

This time I went south mainly to communicate with Ji Xiaqing, the product director of the international department, but her plan was temporarily abandoned. It is too slow to do self-research. Ziweixing International has spent US$155 million to complete the acquisition of cross-border e-commerce service product Shopify.

Although Zhou Buqi did not follow Ji Xiaqing's ideas, she still made a contribution and provided the big boss with ideas for cloud services around cross-border e-commerce.

In overseas markets, Ziweiyun has found an opportunity to compete with Amazon Cloud in the e-commerce field.

For Zhou Buqi, this was actually not an unexpected surprise.

Because he also knows this direction.

It's just that he usually has too many things to take care of, and he can't think of it at the moment. If she hadn't reminded him, it might have been several years before he remembered that he could compete with Amazon Cloud through cross-border e-commerce.

It would be a little too late to enter the market at that time.

If you want to acquire Shopify, let alone US$150 million, you can't even buy it for US$1.5 billion.

Unexpectedly, I saw two unexpected people in the magic city. Chen Dong and Liu Qiangdong were drinking tea here, so Zhou Buqi hurried over.

Chen Dong is here to select products for Jingtao's blind box business, and Liu Qiangdong is here to attend the opening ceremony of the new logistics center.

Since they are both engaged in e-commerce, they have a lot of common language to communicate with each other.

After Zhou Buqi sat down, he said carelessly: "What's there to talk about? Domestic e-commerce companies are the best in the world, and the whole world should learn from China."

Chen Dongshen agreed, "Well, Mr. Ma has made a great contribution."

"What are you talking about?" Zhou Buqi disagreed and pointed at Liu Qiangdong, "Lao Ma's contribution is quite big, and our Lao Liu's contribution is also not small! Taobao and JD.com are two models that together support the domestic e-commerce industry. The rivers and lakes of the business market.”

Liu Qiangdong was very pleased with this compliment.

But Zhou Buqi felt it from the bottom of his heart, "Don't Amazon also have business in China? All business processes are the same as those in the United States. How can they be competitive? What they do is different from Taobao and JD.com." , you can’t live.”

Chen Dong smiled and said: "It's not accurate either. The main reason is that the leading domestic e-commerce companies are doing very well."

Zhou Buqi has been studying cross-border e-commerce recently and is quite familiar with it. "Well, that's true. There are three main e-commerce models in the world. They are all based on social credit. The first one is In Southeast Asia, it’s all cash on delivery, where the money is paid and delivered.”

Chen Dongdao: "Isn't it the same in China in the past few years? Consumers are worried about not receiving the goods after paying. Changes in the industry are mainly driven by Boss Ma."

Liu Qiangdong felt a little embarrassed about this.

JD.com is now the largest B2C shopping platform in China and the e-commerce platform second only to Taobao in terms of sales. But the current main payment method on JD.com is still cash on delivery.

For this reason, JD.com’s delivery boys are equipped with a POS machine to swipe credit cards for customers.

This greatly reduces work efficiency.

It also improves the turnover cycle of JD.com’s book funds, which is far less convenient than online payment.

Zhou Buqi nodded, "Yes, what Lao Ma established is the second model, establishing a third-party transfer account. Through the intermediate account, the transaction risks of buyers and sellers are resolved. The online payment system of domestic e-commerce It was established.”

Liu Qiangdong shook his head and said calmly, "This third-party account is indeed an innovation, but it is a serious violation. What qualifications does an e-commerce company have to supervise other people's funds? Is Alipay treating itself as a bank?"

Zhou Buqi waved his hand and said indifferently, "Isn't it true that licenses have already been issued?"

"Licenses are being issued now, but they were not issued a few years ago." Liu Qiangdong was not convinced. "They are walking a tightrope. If they act according to the law, their group will have to be arrested. JD.com and Dangdang.com This model is a legitimate company."

JD.com and Dangdang also have online payment functions.

However, just like Xiaonei.com, JD.com and Dangdang are self-operated products. There is only one seller, and that is the platform. This eliminates the hidden danger of the seller not delivering the goods after the buyer pays, and the platform does not need to play around with "supervising funds".

In other words, in the process of domestic e-commerce development, Dangdang and JD.com are operating legally and compliantly. The Taobao model is indeed pioneering and highly innovative, but it is still wandering in the gray area of ​​the law.

The relationship behind Lao Ma's back is strong enough, otherwise he might have to sneak in.

"But facts have proven that Taobao is on the right track. The third-party intermediary account model has indeed promoted the development of the e-commerce industry. Otherwise, the domestic e-commerce environment may still be like that in Southeast Asia, where it can only sell goods. Payment is due." Zhou Buqi sighed, "Innovation requires risk, and reform requires risk even more. In the past thirty years, many entrepreneurs have risked their lives to promote the development of the industry. Successful, and promote relevant national policies and changes in laws and regulations; fail, hunker down.”

Although Liu Qiangdong didn't get along well with Lao Ma, he had to admit this, "Well, it's always a good thing."

Zhou Buqi said with a smile: "There is a third type, the European and American kind, direct point-to-point transactions. The buyer pays the seller directly. What about Jingtao? What is the model of Jingtao?"

Chen Dongdao: "It's also peer-to-peer. For self-operated products, the platform collects payment. For third-party stores, the seller collects payment directly."

Zhou Buqi asked: "Is there no controversy?"

Chen Dong smiled and said: "Yes, but there are other mechanisms to prevent it. For example, insurance, the insurance company can pay the compensation for false transactions. The platform will also collect a deposit from the third-party store, and use this deposit to pay Consumers pay compensation. In fact, this model is better.”

"Um?"

"If a user encounters consumer fraud after paying, and the seller delays delivery, then for the consumer, this is not only not a bad thing, but a good thing. The compensation he receives is much higher than the amount he paid. At least twice as much.”

"Is there a punitive clause?"

Zhou Buqi suddenly realized.

Now we understand the advantages of peer-to-peer exchanges in developed countries abroad. First of all, it saves time and convenience. E-commerce companies only engage in e-commerce and do not need to apply for a financial license to obtain the qualification to supervise third-party accounts.

There is another way, that is, this strategy can kill one person and serve as a warning to hundreds.

If sellers dare to make counterfeit goods, there are punitive clauses.

If a buyer is defrauded of 100 yuan, 200 yuan may be deducted from the deposit deposited to the platform. Coupled with the compensation from the insurance company, consumers who encounter this kind of fraud can actually make a lot of money.

Therefore, many consumers will specifically “fight counterfeiting”.

For example, on the Amazon platform, there are buyers who are professional in fighting counterfeiting.

Buyers can make a lot of money relying on this model, and the Amazon platform can also rely on these counterfeit buyers to clean up the environment on the platform, making online shopping safer and the shopping environment better.

Rely on this market mechanism to purify the platform and make it open and transparent. There is no need for the platform to rely on platform power to deal with illegal stores. If you rely on power to punish, there will always be many shadows.