Top of the big era

Shi Jinglin is an expert. She heard Zhou Buqi talk about cross-border e-commerce last year, so she paid attention to product selection. However, the industry was just emerging at that time and she was still a little unclear.

Nowadays, many cross-border e-commerce websites are operating quite well. For example, there is a website selling red wine in France, which can generate sales of hundreds of thousands of dollars every month.

The biggest factor in success is selling hot items.

If you want to sell popular products, you must first select the popular products.

Shi Jinglin chuckled and said: "I have found a strategy, which is to spend money to buy volume."

Zhou Buqi couldn't laugh or cry, "That's it?"

Shi Jinglin rolled her eyes at him and said, "I haven't finished yet. The so-called buying volume is to buy traffic on platforms like Google and Facebook and complete the payment test, just like on-campus group buying."

"Well, that's the only way."

Zhou Buqi nodded.

Jiang Fan had said similar thoughts before.

There is no on-campus group buying abroad, how can I do the test? Facebook is a very good platform. Buying traffic here... is actually buying advertising space.

Test a product’s popularity with different conversion rates for the same ads.

Shi Jinglin said: "Through advertising recommendations with limited time and space, we can test the general user response. If a product has a poor conversion rate, give up decisively. If a product has a high conversion rate in a short period of time, , then it is very likely to become an internet celebrity product.”

Zhou Buqi said: "Well, this is basically the idea. Is that what the red wine website you mentioned does?"

Shi Jinglin said softly: "That's about it. I contacted them and asked about some operational matters. They didn't tell them at first, but then I sent them several emails before they said it. Basically 2 -3 weeks of testing time. Products with poor performance will be removed from the shelves decisively; products with good performance will be All_in directly.”

"What about after All_in?"

"Then we continue to buy volume and expand the coverage of the product. Usually we test it on Facebook. After it is selected, we increase the budget, buy traffic and advertising on major platforms, and start to sell orders."

"This mode is quite simple."

Zhou Buqi has communicated with Boss Ma and Liu Qiangdong. This kind of overseas e-commerce method is really different from that in China. It's quite fresh, the logic is clear, and it's easy to operate.

Shi Jinglin said: “These cross-border e-commerce websites are small websites with little branding. They do not have their own traffic like Amazon and eBay. Users can enter these websites and wander around like shopping to discover interesting products. . The model of cross-border e-commerce must be simple and direct. There is no own traffic, it is all external traffic. The only thing is to constantly buy traffic, spend money on advertising, and strive for conversion rates.”

Zhou Buqi nodded, "So, the e-commerce industry is an important financial sponsor of the Internet advertising industry! This is not the case in China. Several giants are too powerful. They want to earn some advertising fees from platforms such as Taobao, JD.com, and Dangdang. It's really It’s getting harder and harder. The overseas market is much simpler, it’s a fool’s errand business model.”

Shi Jinglin said with a smile: "Yes, after I consulted, I was quite surprised. Facebook is now the most important platform for cross-border e-commerce purchases. How can Facebook take away such a huge piece of cake?"

Zhou Buqi said: "Facebook's purchases are mainly for the PC side. Helo and Ucgram are both mobile products. They are still in the rapid development stage of the product, and advertising is limited. There are no ads on Facebook's mobile app. , in the fierce competition, who dares to advertise on a large scale."

“Isn’t there also Yahoo!”

"Yeah, Yahoo!"

Zhou Buqi sat up and gently hugged Shi Jinglin. These words came to his heart.

In the North American market, Yahoo’s PC traffic is no worse than Facebook’s.

Yahoo's next very important task is to revive its online advertising business. The problem of anonymous login is difficult to solve, causing Yahoo's online advertising business to encounter a big bottleneck.

If Ziweiyun can provide a one-stop service in the field of cross-border e-commerce, it will not only provide website building templates for e-commerce websites, but also provide payment methods and security solutions for third-party supervision accounts, and can also provide payment testing and purchase volume It’s really hard to think of an integrated solution for operations and sales that includes advertising, advertising, and sales.

In this way, Ziweiyun can prioritize relevant advertising on its own platforms, especially Yahoo.

Shi Jinglin has a similar idea, "Most people who do cross-border e-commerce are laymen and have little knowledge of the Internet. They don't even understand the most basic things of buying traffic and advertising. If Ziweiyun can provide a package of services from scratch, The final solution will definitely win this market and establish a firm foothold in the field of e-commerce cloud services."

Zhou Buqi hesitated for a moment and suggested: "How about you come to work at Ziweixing International? Teacher Wen has gone to Yahoo, right? Come to Ziweiyun and cooperate with Jiang Fan..."

"I'm not going!"

Shi Jinglin rolled her eyes at him.

With her personality, she is not willing to do anything to others. If she is not the chairman and president of Yuanwei Group, she will become a supporting role for Zi Weiyun? How can this make sense?

Zhou Buqi smiled and said: "Let's accumulate some experience in cross-border e-commerce first. I have thoroughly understood the entire process and various models of cross-border e-commerce in Ziweiyun. I want to make big moves in the cross-border e-commerce industry in the future." , you will have experience.”

Shi Jinglin snorted, "Don't forget, I'm a professional! Those people who are doing cross-border e-commerce now are all idiots, and no one has grasped the point!"

Zhou Buqi asked: "What's the point?"

Shi Jinglin hummed: "They have learned how to buy volume and advertise, and they mainly choose the Facebook platform. However, they don't even understand the advertising mechanism of the Facebook platform, how can they achieve the best advertising effect?"

Zhou Buqi asked: "What do you mean? Personalized advertising?"

Shi Jinglin pursed her lips and said proudly: "Don't you understand now? Do you want my sister to tell you?"

"Okay!"

"Facebook wants to make money from advertising, but they also need to pay attention to user experience and not let ads cause users' disgust. One of the most important advertising strategies is to avoid duplication and reduce homogeneous advertising."

"right."

Zhou Buqi nodded.

This is not a surprising discovery. Most major platforms do this, including Ziweixing’s Friends.com, Toutiao, Weibo, and Weidian.

In the early years, Internet companies did not have such awareness. When advertising, it was overwhelming and repetitive advertisements were everywhere.

The most typical one is Taobao.

Open the browser and you will see relevant advertisements on various websites. There is no change or innovation, just constant repetition. This can easily lead to user boredom, mania and dissatisfaction.

So much so that during that period Taobao became synonymous with rogue products and rogue advertisements.

Later, with the development of the industry, everyone became more and more fully aware of Internet advertising.

This kind of repetitive advertising will not only greatly reduce the user experience, but also greatly reduce the advertising conversion rate. It can be said to be a lose-lose for reputation and interests, and it is not cost-effective.