Top of the big era

Universal Pictures was originally an entertainment giant, with Universal Film Studio, Universal Film Distribution Company, Universal TV Series Production Company, TV stations, Universal Studios, Universal Records, Universal Games, publishing houses, brokerage companies, etc.

Later, due to the changes of the times, it was gradually divested and split up under the operation of capital.

A few years ago, when Zhou Buqi formed Ziweixing Global, he also split it up.

He only purchased the film business, film distribution business and TV series business. Others such as games, publishing, TV stations, and Universal Studios were not owned by Comcast. Universal Music Group continues to be owned by Vivendi.

Universal Pictures now has nothing to do with Ziweixing Universal.

If Universal Pictures wants to compete for the copyright of "Star Wars" and build a Star Wars theme park in the amusement park, it will have to compete with Disney.

However, the transaction here can be complicated.

If after the theme park is built and Lucasfilm's license is withdrawn, it will be all over. Whether it's Disneyland or Universal Studios, they need to have definite guarantees in this regard.

This is similar to the sales of blind box doll figures from Chaowan Commune’s “Disney Princess” series.

If the trendy toy company starts up the Disney Princess blind box market in the blind box market, and Disney suddenly stops cooperating and takes back the copyright, then everything will be in vain.

This is very similar.

Let’s talk about it together.

Let Shi Jingmei negotiate this kind of thing on behalf of Chaowan Commune. Even if the negotiation can be successful, a layer of skin will be peeled off. Disney's largest annual income comes from licensing derivative consumer product copyrights from its cartoons. The share it asks for is terrifyingly high, and 50% of the sales share is considered low.

For example, if a Mickey Mouse-shaped pillow sells for $10, Disney may take $5 away. The pillow factory deducts production costs, logistics costs, sales costs, labor costs and management costs, and the net profit of each pillow may be only US$1.

It’s not just Disney either.

That's what all of Hollywood does.

The licensing fees for IPs such as "Star Wars", "Marvel Super Heroes", "Jurassic Park", "Minions" and "Shrek" owned by Ziweixing Global are also similar.

As Party A, of course I am very happy; but Chaowan Commune has to be Party B, and we cannot just watch Shi Jingmei, Wu Yu, and Ning Yameng being bullied by Disney.

Men, you have to hold up the sky for women!

At this time, Zhou Buqi was bound to take action.

Ziweixing Global's current market value has reached 150 billion U.S. dollars, while Disney's market value is only 60 billion U.S. dollars... Market value can often represent strength.

Zhou Buqi was lying on the bed, with Ning Yameng on his left and Wu Yu on his right, and asked, "By the way, how is the Marvel license you obtained from Marvel Studios divided into proportions?"

Ning Yameng is in charge of product design, and Wu Yu is in charge of marketing. She said crisply: "We have established an authorization system, which is based on 35%."

"35%?"

"Well, it's 35% of net profit, not sales."

"35% of the net profit sharing..." Zhou Buqi was a little confused, "With this ratio, it may not be realistic to win the copyright of Disney Princess."

Wu Yujiao said with a smile: "35% is the basic line. We can also do special things. We have already discussed that as long as we can get the copyright of the Disney Princess series, we can pay them up to 50%."

Movies are the leader in entertainment, and this practical significance is reflected.

The Hollywood giants who own movies really have absolute dominance in this kind of negotiation.

This is also related to the ability of commercial operations. Many football clubs also have absolute copyright. For example, Trendy Play Commune wants to cooperate with Liverpool to launch blind box figures of Liverpool stars. With the capabilities of a football club, it is impossible to negotiate such a high revenue share.

Zhou Buqi said: "You don't necessarily need that many, don't worry, I'll take care of Disney. Let me tell you...instead of spending so much effort to take care of Disney, it's better to develop according to the established plan. Once you've done football, you can do basketball." Yeah. Basketball blind box figures are much easier than football."

There is so much football.

There are five major leagues, five languages, five countries, and hundreds of teams, but they all play independently, lacking unified management, and compete with each other.

The NBA is much simpler, with a more mature business model. It is managed by a unified NBA league, which has the right to handle the copyrights of all teams.

Just like the Premier League.

If Chaowan Commune wants to launch Manchester United star dolls, it needs to discuss cooperation with Manchester United; if it wants to launch Arsenal star dolls, it needs to discuss cooperation with Arsenal.

The Premier League has no right to interfere.

The NBA is different. Chaowan Commune can negotiate cooperation with a single team, or it can directly cooperate with the NBA to acquire the copyrights of all teams at once.

Sold in packages, the price can be lower.

However, it is indeed difficult for the three women Shi Jingmei, Wu Yu and Ning Yameng to run the basketball business on their own. They are still suitable for being feminine figures such as fashion models, Disney princesses, and SpongeBob SquarePants. s things.

The next day, Zhou Buqi packed his bags and prepared to set off again, heading to Paris, France.

Wu Yu and Ning Yameng also went together.

The two of them wanted to travel with the man, go to Paris to walk around, see it, and then participate in the Paris Fashion Week that was held for a while.

Zhou Buqi is due to work.

Go and connect with the French operator Orange.

On the plane, Zhou Buqi heard good news. It was said that Ziweixing Digital Media's stock surged 5.7% at the opening today. This was because there was news in the market that Ziweixing Digital Media wanted to launch a truly fair and just company. Oscar-level annual football awards.

Then, it exploded the market.

The capital market became active.

Football is really important in Europe.

When he arrived in Paris, Zhou Buqi met Steven Richard, CEO of the operator Orange, and had a friendly discussion about the cooperation between the two parties in Internet-based OTT phone services and payment services.

Orange has 200 million users in Europe. In addition to France, it is also very dominant in the UK.

At present, Ziweixing has only signed a French cooperation agreement with them.

It would be best to win over the British market as well.

If you want to make ultra-high-definition OTT video calls, you must have a dedicated network and dedicated line.

For now, there are only three solutions - sharing, renting, and self-building.

One, go to the shared operator’s voice network dedicated line.

The cooperation between Ziweixing International and Orange adopts this model, which has low cost and fast execution. But when the operator reacts and finds that the voice network is occupied, trouble will continue in the future, which is not a long-term solution.

Second, rent an independent private network line from an operator.

Like Apple's FaceTime, but it's too expensive.

The rent of 1 billion US dollars a year will be 10 billion US dollars in ten years. The application scale of Helo is much larger than that of FaceTime. How much rent does it cost per year?

The third option is to build it yourself.

This will be very slow in terms of efficiency. Within ten or eight years, it will be difficult to build an optical fiber network covering major cities around the world. The advantage is that self-built and self-used will save money in the long run and save a lot of trouble with operators; if you don’t need it in the future, you can also directly sell the self-built private network and dedicated line to the operator.

This is a physical spot asset.

This business logic is just like JD.com’s JD Logistics.

The solution Zhou Buqi was looking for for Ziweixing International’s OTT phone service was a three-step solution.

I will slowly build my own home here first.

Work with operators in the short term to share their voice networks. When they come to their senses and are no longer willing to share, they will rent their dedicated network and expressway.

As your own private line network is gradually built and gradually applied, you can no longer rent the services of an operator and can do it yourself. This problem will be completely solved.