Top of the big era

The whole process was naturally enjoyable.

On the surface, the cooperation between the two parties was very smooth, and each made a lot of money during the cooperation. The competition in the Korean market is far less intense than in China. Smartphones have high profit margins, unlike in China where they are desperate to keep prices down in order to grab the market.

No one has trouble with money.

Unless there is something more important than immediate profits involved.

After a tour, Zheng Zaihao invited Zhou Buqi and his party to his office. As if changing his face, he closed the door. The smile on his face immediately faded, and he let out a long sigh.

Zheng Zaihao said: "Mr. Zhou, I really didn't expect you to come."

Zhou Buqi smiled and said: "Whether I come or not, it should not affect the cooperation between Hyundai and Asda. I believe it will be of great benefit to both parties."

Zheng Zaihao nodded, "It does have benefits, but now there are also some troubles."

"Tell me."

Zhou Buqi knew that there must be some serious problems with modern mobile phones.

Yan Guangming didn't speak Korean or English, so it was a bit difficult for him to communicate with a translator. But now that Boss Zhou has come forward, there is no need for it.

If you want to do this kind of international business, it is really difficult to do it without knowing English.

Wanda’s boss Wang doesn’t speak English. When he was doing market expansion internationally, he was often tricked and deceived.

Zheng Zaihao said: "SK Group's semiconductor company Hynix mainly produces memory, hard disks and flash memory chips. This company was previously acquired by SK Group from Hyundai and was formerly known as Hyundai Memory."

Zhou Buqi nodded, "I understand a little bit."

Zheng Zaihao sighed, "To be honest, we really didn't expect that the cooperation between Hyundai and Asda would be so smooth. We thought that this kind of cooperation model... would at best allow our mobile phone business to survive. To think that it has achieved such amazing results and has become the second best mobile phone in the Korean market after Samsung.”

Zhou Buqi smiled and said: "As far as I know, in the Korean market, Hyundai is already a giant company as famous as Samsung. I am not surprised at all to achieve such results. This is even in my plan."

This is a bit flattering.

When he first planned to make an OEM mobile phone, he wanted to make an Aster high-end phone. Because the threshold for making mobile phones is really low. With the strength of modern mobile phones, it may not be feasible to make high-end phones that can compete with Apple and Samsung, but mid- to low-end smartphones should be possible, right?

Unexpectedly, modern mobile phones are weaker than imagined.

It's already 2013, and modern mobile phones can still only focus on being feature phones. All smartphones rely on Asda's OEM, which gives Motorola's OEM mobile phones, a mid-to-low-end brand owned by Asda, entry. Opportunities in the Korean market.

The OEM machine was a big hit.

Market share increased rapidly.

Zheng Zaihao said with admiration: "Yes, none of us expected that your casual words would lead to a big business worth billions of dollars for our two families today. Many media said that you are today's The most business-minded entrepreneurs in the world, this has long been a consensus within our Hyundai Group."

Zhou Buqi smiled and said, "Thank you."

Zheng Zaihao said: "Mr. Zhou, your thinking is too advanced and your strategic vision is too sharp... Of course, this is not your problem, it is our problem. You are too good and we cannot keep up with you. Thinking. Now Hyundai and ASDA have some problems, mainly because we have some loopholes."

This attitude is very good.

Zhou Buqi was very satisfied.

He glanced at Lao Yan.

I don’t think it works.

If he hadn't come here, Lao Yan's status would not be sufficient and he couldn't speak English. Even if he had strong interpersonal skills, he might not be able to make the other party show such a humble attitude.

Although this matter may be difficult, judging from the other party's attitude, Hyundai is not targeting Asda, but actually has some troubles that it cannot solve.

Zheng Zaihao said: "When you proposed the OEM model of cooperation between Asda and Hyundai Mobile Phones, you may have thought about what would happen three or four years later, or even seven or eight years later. You built a great cooperation plan for both of us. . But you are the greatest entrepreneur, and we are too far away from you. We failed to understand your big plan, and this is why some subsequent problems arose."

Zhou Buqi smiled slightly, with a calm expression, "Tell me more specifically."

Zheng Zaihao said: "Mainly, we didn't expect the sales to be so high!"

Zhou Buqi laughed dumbly.

Sure enough!

It's really the sequelae of Motorola OEM.

Jung Jae-ho continued: "SK Group acquired Hyundai Memory and became Hynix Semiconductor. In the acquisition agreement, there were additional terms for the mobile phone business, limited to 5 million mobile phones. If it is a small business, , modern mobile phones can be tested in the market at will. But once they are sold on a large scale and the market size is formed, you must support Hynix."

"Is there a contract?"

Zhou Buqi also understood the binding relationship between modern mobile phones and Hynix.

"Well, there is a contract." Zheng Zaihao had no choice but to say, "The sales volume before was very low, so it was not important. But since this year, two new high-quality and low-price mobile phones have been released and have been greatly welcomed by the market. Sales have increased significantly. We must consider Hynix’s requirements and purchase their flash memory chips.”

Zhou Buqi frowned, "How could this happen?"

Zheng Zaihao said sincerely: "This is our mistake. The person in charge of the previous mobile phone business has been fired. Hyundai hopes to continue to cooperate with Asda for a long time, but now there are some unavoidable problems. If Haihai If Lux's contract is not resolved, then the cooperation between the two parties may..."

"Um?"

Zhou Buqi raised his eyebrows.

Zheng Zaihao said quickly: "Everyone within Hyundai hopes to continue the cooperation with Asda. In the past two years of cooperation, everyone has seen the results. But if the relationship with Hynix cannot be handled well, the mobile phone will The money earned from the business may not be enough to pay compensation to Hynix.”

If Asda is unwilling to purchase Hynix's flash memory chips no matter what, then Hyundai Mobile will have no choice but to terminate its cooperation with them.

It’s not that I don’t want to, it’s that I can’t.

The money earned from OEM mobile phones may not be enough to compensate Hynix.

Zheng Zaihao said tentatively: "Hynix's flash memory chips are not much worse than Samsung's, and they are enough to support the mobile phone business we cooperate with."

Zhou Buqi said: "Hynix is ​​not in Asda's supply chain."

Zheng Zaihao is not giving up, "If you choose Hynix, you can get a more favorable price and priority in orders. In the transaction case of SK Group's acquisition of Hyundai Memory, there are not only some restrictions on Hyundai, but also require Hyundai mobile phones to be purchased from Hyundai." Lux purchases. There are also restrictions on Hynix. Modern mobile phones can get lower prices, and can have priority or even exclusive rights."

"Oh? Exclusive supply?"

Zhou Buqi was immediately attracted by such terms.

Zheng Zaihao said: "Yes, exclusive supply! This was originally a clause for modern mobile phones, but now modern mobile phones are Asda's mobile phones, so naturally such terms can also belong to Asda."