Top of the big era

Facebook has indeed had some troubles recently. The biggest trouble is, of course, what Tang Jie said, the forced decoupling of Facebook Messenger and Facebook. According to the dissatisfaction expressed by many users, what could have been done with one App has now been forcibly divided into two parts.

This has led to the emergence of a 1-star party group in the Apple Store and Google Store.

Let’s give these two products low scores.

The reason why I gave it 1 star is because the lowest one is only 1 star.

However, there are other factors besides this.

For example, the feminist trend, which is getting stronger and stronger, seems to have spread in Silicon Valley overnight. An organization has conducted some surveys on men and women in large companies in Silicon Valley, not on the relationship between men and women, but on the ratio of men to women.

Google has the most negative reviews, with only 29% of its global employees being female.

Followed by Facebook, the proportion of female employees is 31%.

Ziweixing International is also on the list.

Now, Ziweixing International has 9,270 employees worldwide, of which 2,940 are female employees. The proportion of female employees is only 32%, which is only slightly better than Facebook.

This resulted in the three companies receiving widespread verbal and written criticism.

There are also thoughtful people who have discovered some mysteries of running technology companies through such media reports.

Today, Google, Facebook and Ziweixing International are the three major Internet companies with the strongest momentum. Especially on the mobile side, these three Internet giants are the best technology giants developing on the mobile side!

Such achievements...

It seems to be related to the ratio of female employees.

The fewer women on staff, the easier it is to succeed.

Ziweixing International now has 22 senior executives with group vice presidents or above. Among them, Vice President of Public Relations McKenna paid attention to this issue. When reporting to the big boss, she mainly mentioned this point and hoped that the company would improve it in the next recruitment. , can be reflected in gender role tendencies.

Fairness and freedom are inherently contradictory to a certain extent.

Today's egalitarianism, whether it is racial equality or gender equality, will inevitably affect the company's freedom in selecting and employing people in the process of promotion.

I hope the big boss will take it seriously.

Zhou Buqi was more cautious about such a question. After reading the report she handed over, he asked: "What about Apple? The proportion of female employees at Apple is 46%? Is this data true?"

McKenna is an authentic American woman and said: "It's true. Apple, Microsoft and Amazon are all doing very well in this regard. Apple also had difficulties with employee ratios in the early years. Later, Jobs established a big project ”

"Where's Microsoft?"

"Microsoft is similar, with a large number of sales positions. Sales jobs are mainly for female employees."

"Maini, there are some things we don't need to be secretive about. In fields related to scientific research and development, the vast majority of applicants in the market are men." Zhou Buqi felt helpless about this, "I believe you can feel it too. , the company will never discriminate on the basis of gender in the recruitment process, but the general environment is like this. Men seem to be more interested in IT and technology research and development jobs than women, just like the mathematical geniuses in this world must be men..."

Halfway through the words, it’s hard to say any more.

A bit arbitrary.

But that's the truth.

Among the brilliant mathematicians of the past few hundred years, not one of them was a woman. If it was caused by unfair education in ancient times, in recent decades education equality has long been achieved, and women can also receive the same mathematics education as men.

However, the result is that in the cutting-edge fields of mathematics and some outstanding mathematical achievements, those mathematicians are all men, and there have never been female mathematical geniuses. No matter how much women think about equal rights, it is impossible to achieve equal rights in such hard-core fields.

McKenna smiled: "I understand, but I think the company can overcome such difficulties, just like Microsoft, Apple, and Amazon have done it. The current trend of women's equal rights is getting stronger and stronger. If we can address this issue With more proper handling, we can have a better social image and corporate brand.”

Of course Zhou Buqi knew what she said was right, "What good idea do you have?"

McKenna said: "As you said, in the field of scientific research and development, the proportion of women is indeed very low. This is an objective fact. But for some disadvantaged groups, if you tell the objective facts, it is discrimination. . You say that black people have dark skin, it is discrimination, you say that yellow people have small eyes, it is discrimination, you say that women are not good at math, it is discrimination, and you say that disabled people have disabilities, it is also discrimination. In many cases, if we can actively cover up the truth for them, It will appear more civilized and friendly, and can better protect their dignity.”

Zhou Buqi cursed in his heart.

Depend on!

This really feels like being discriminated against!

Does this boss have small eyes?

Oh shit!

If you weren't over forty and a white woman, I would definitely let you try how powerful my big place is!

Who do you look down on?

However, Zhou Buqi would not go online just because of such a trivial matter. He frowned slightly, "How can we protect their dignity?"

McKenna said: "There are some positions that are very suitable for female workers. For example, sales, legal affairs, finance, office clerks, customer service and human resources are all very popular positions for women."

"Our company is not doing well?"

Zhou Buqi was a little surprised.

McKenna whispered: "It's good, but not the best. The company does not make any distinction between men and women in job recruitment, but there are some unspoken rules to take care of minorities as much as possible. In these positions, if women can be more inclined, it will be beneficial to the company's balance in terms of gender ratio."

Zhou Buqi sighed, "Civilization is an invisible yoke."

McKenna smiled and said: "This is the value and social responsibility that a large company should have."

Zhou Buqi pondered: "In fact, it is best to have one or two big projects, just like Apple's retail experience store. This kind of offline store will provide many jobs, which can provide a large number of female employees for the company. In some key businesses, there should be as little influence of unspoken rules as possible, so that the capable can take the position, rather than destroying the competition law of survival of the fittest in the company in pursuit of a symbol of civilization. . "

McKenna shook her head, not quite agreeing, "Survival of the fittest is the law of the jungle, not a symbol of civilization in modern society."

"But for corporate competition, the mechanism of survival of the fittest is more effective, isn't it?" Zhou Buqi was a little disgusted with the communication with American women, but he had to show calmness, "Because market competition will not be civilized and polite, the market economy is the survival of the fittest."

McKenna raised her eyebrows, as if she heard something, and asked suspiciously: "Butch, you... don't you agree with the idea of ​​civilized enterprises?"

Zhou Buqi said: "I agree, but we all have to admit that in the barbaric market competition, whoever is more barbaric often has the advantage. I hope that Ziweixing International will try its best to reduce the negative impact while pursuing civilization, so as to maintain the strong competitiveness of our company's core business. "

To put it bluntly, it is to find one or two less important sectors.

Put all female employees in to meet the "standard" in terms of proportion.

In this regard, Apple's strategy is very good.

Jobs is really a business genius!

There are hundreds of Apple experience stores and retail stores worldwide. These hundreds of stores are actually Apple's marginal business, but they provide tens of thousands of jobs. Most of the employees are minorities and women, which greatly meets Apple's requirements for political correctness.

Such offline retail business is separated from Apple's core IT business.

This greatly reduces the damage of this "civilization" effect to Apple's competitiveness.

If a strategy like McKenna adopts a "women first" unspoken rule in many key departments, the coverage will be too wide, and the negative effect will expand from "points" to "lines" and then cover the entire "surface".

The damage to the company will be great.

Many American technology companies are often at a disadvantage when competing with domestic technology giants, because they are too civilized. Employees are not allowed to work overtime, they must respect minorities, balance the ratio of men and women, respect creativity and not copy, they must establish a union to protect the interests of employees, and they cannot be fired at will...

Domestic technology companies are completely the opposite, pursuing the wolf spirit.

Use barbarism to impact civilization.

Zhou Buqi was very worried that Ziweixing International would be assimilated by the social atmosphere and corporate management methods in the United States, thereby reducing the company's own market competitiveness.