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Zhou Buqi's plan to ban micro-business involves more than just interest relationships as Zhang Zetian said.

The existence of micro-business will seriously damage the ecology of the circle of friends.

Users check Moments to see what their friends are doing, not to view ads. You can add an advertisement to many friends' updates to generate revenue, but you cannot add a few friends' updates to a full screen of ads to cause havoc.

Micro-business is a big disruption.

If someone adds a few WeChat business friends, the circle of friends will be basically useless. Once you open the circle of friends, the screen will be filled with various product information posted by them, and it will be full of advertisements. Moreover, in order to expand the customer base, micro-businesses will continue to add people, which will also cause harassment to users.

In fact, there is another factor that is more serious than the interest relationship-user structure.

After returning to Beijing, Zhou Buqi immediately held a meeting with the WeChat team. For this purpose, he also called Zhang Yiming, He Yang, and Meng Houkun.

Zhou Buqi has different views on micro-business. In fact, there are also internal differences.

Mainly divided into three factions.

One group is the opposition. This group of people is very small. There are only three people, Zhou Buqi, Fu Hongliang and Luo Wenjing.

One group is happy to see success and adopts the strategy of not taking the initiative, refusing, and being irresponsible.

WeChat business is not created by WeChat and does not take the initiative; let good seedlings thrive spontaneously in the WeChat ecosystem. Since WeChat business has appeared, there is no need to reject it; WeChat business is a spontaneous private transaction between buyers and sellers and has nothing to do with WeChat, so it is not Responsible.

As for the results of micro-business, I love it!

Zhou Buqi was very disgusted with this faction.

How can you adopt such a negative attitude?

Just like a scumbag!

What Zhou Buqi dislikes the most is scumbag men. You don't have to take the initiative or refuse... But you have ruined the innocence of this young girl. At the very least, you have to be responsible. Only enjoying rights and interests without taking responsibility is no different from a gangster.

In fact, there is a third faction.

The one who supports it.

This is the mainstream opinion, including Zhang Yiming, He Yang, Guo Pengfei, Guo Pengfei, Liang Rubo, Zhang Xiaolong, Nie Caijun and other senior executives all expressed their support. They believe that WeChat should vigorously develop micro-business!

Ziweixing is a domestic Internet giant!

It’s Brother Yi!

Even if Alibaba becomes "lawless" after its listing, its market value is still one degree lower than Ziweixing's! At one time, it was Baidu, with a market value of approximately US$50 billion.

However, Ziweixing has a gap in its business, that is, e-commerce.

Although Ziweixing has on-campus group purchases and preferred channels, and has a close strategic partnership with JD.com, for the huge and unimaginable e-commerce industry, Ziweixing earns too little profit from this industry.

Both Baidu and Penguin have launched comprehensive attacks on e-commerce, but both failed and were pushed back by Taobao.

Previously, Ziweixing did not engage in e-commerce, which made sense.

However, now WeChat businesses have grown up spontaneously, and the growth rate is amazing. The model is completely different from Taobao, and there are acquaintance relationships among WeChat friends. E-commerce with acquaintances can have a higher transaction rate and active space.

Now Ziweixing has finally found a way out for micro-business that may compete with Taobao. Of course, it must be strongly supported!

Zhou Buqi is naturally the opposing faction.

At the beginning of the meeting, he made his attitude clear.

This has caused many people to feel a bit depressed and discouraged.

Zhou Buqi said: "When it's time to be decisive, you must be decisive! Moments is the most popular social platform in China, and its activity is even more than Weibo. This is a very precious platform resource. But don't forget, This is a social network with acquaintances, and the resource space is very limited! In the limited space, we must make good content, rather than letting the circle of friends become a promotion platform for WeChat stores!”

Fu Hongliang is one of the few executives who also holds an opposing attitude. He said: "Let alone socializing with acquaintances, even socializing with strangers is incompatible with e-commerce. As far as the current product form is concerned, social products are incompatible with E-commerce advertising is not compatible! There are a lot of product advertisements on Taobao, and users don’t care at all, because users go to Taobao just to browse different stores and products, but users can’t browse social products. It’s not about looking at WeChat business to see ads!”

After Zhang Xiaolong joined Ziweixing, he has begun to take over WeChat in an all-round way. It can be said that WeChat business has grown up under his indulgence. He frowned and said: "WeChat business may play a vital strategic role in the future. Ziweixing complements the disadvantages of the e-commerce sector.”

"This is impossible!" Zhou Buqi waved his hand, "The nature of micro-business makes this path impossible. The current micro-business team came here after Taobao went public to combat counterfeiting."

Zhang Xiaolong said: "This is the market's decision."

"It is indeed the market's decision, but we should also have some of the most basic moral requirements." Zhou Buqi lowered his head, picked up the material in his hand and shook it, "95% of the user structure of micro-business is female. user."

Guo Pengfei said: "It is true that women dominate, because this is the attribute of the circle of friends. Because women have more innate sharing habits, which is a kind of 'gossip' in their genes. They are more curious about the dynamics of the people around them, and they are also friends. The main audience of the circle is female college students and mothers.”

"Yes, they are female college students and mothers!" Zhou Buqi slapped the table, "I looked at the user structure and product structure of WeChat Business, and it was shocking! The most important products of WeChat Business are facial masks and maternal and infant products. supplies, and the third is various health products!”

As soon as these words came out, many people changed their minds.

This is an inevitable link.

At this point, many people even had the ostrich spirit and deliberately ignored it, pretending not to see it, but boss Zhou brought it up.

Zhou Buqi said: "Facial masks, maternal and infant products and health care products are all related to physical health. Many people think that there are too many fakes on Taobao, and they are afraid to buy such products on Taobao. But WeChat business is based on WeChat The acquaintance network and WeChat platform give users an innate trust advantage. The reason why female college students, female white-collar workers, and mothers are more willing to choose this kind of products in WeChat business is because they feel that they are in Taobao! I’ll buy fakes!”

Fu Hongliang also spoke plausibly, "This is also the point I object to the most! This is really ridiculous. It is out of users' trust in us that they have promoted the overnight popularity of WeChat business. But, what is the real situation? WeChat business It’s full of fakes! Wechat merchants are the junk that Taobao eliminated!”

Another woman named Luo Wenjing is the vice president of WeChat. She is the third person to oppose WeChat business. As a woman, she has more say. “In fact, there is a more terrifying trend, which is infant milk powder. "

As soon as these words came out, everyone fell silent.

This is terrible.

Luo Wenjing said calmly: "I am also a mother. When I first had a baby, my biggest concern was the health of the baby. I want to buy the safest milk powder for my baby, and I also want to use the best maternal and infant products. Of course, with the company's facilities and my income, I won't have any problems in this regard. But what about ordinary mothers? How can they buy peace of mind? Safe maternal and child products and infant milk powder?”

Speaking of this, Luo Wenjing became a little excited, "This is so ridiculous, really, so ridiculous and terrible! If you are an adult, fake facial masks, fake cosmetics, and health care products are only for adults. However, The most disturbing part is the upcoming trend of maternal and infant products and milk powder! This is for children, newborn babies!”

Baoshan just gave birth to a baby not long ago.

It’s not even a full moon yet.

When Zhou Buqi heard this, he felt more and more empathetic.

With his conditions and Luo Wenjing's conditions, he can certainly buy safe and healthy infant and child products. But what about ordinary people? Where are they going to buy it? They don’t trust Taobao because they trust micro-business, so they choose this platform.

But what about the result?

Wechat business is more fake than Taobao!

Many unscrupulous merchants are relying on the trust relationship established by the platform for users, but they are betraying this trust and making money without conscience! This is simply seeking money and murder!