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Chapter 3221 Disadvantages of the Sharing Economy
The rightful owner has arrived.
Banmi’s founder, Liu Chang, is a woman in her forties.
Her appearance is not bad, and it can be seen that she was also a very beautiful woman when she was young. It’s just that my skin is not as tight as I am getting older, or it may be that I have been under too much pressure these days, which has caused my overall condition to be very bad. In short, the first impression it seems...
It’s just that Fu Sheng has a very strong taste!
Zhou Buqi can only express that he feels inferior. He says in his heart that you are more powerful than me. What I like most now are those girls in their twenties who have never been in love. Compared with you, they are much superficial. .
Fu Sheng was afraid that Boss Zhou would scold Liu Chang, so he was also there to accompany him.
Zhou Buqi didn't feel too embarrassed and waved his hand casually, "Sit down and let's talk about what's going on."
Liu Chang seemed to be very nervous. He just stood there and said politely: "Banmi...Banmi is actually an O2O tourism model where locals act as tour guides. Some people, including people in the traditional tourism industry, have tried it before. But most people give up after making some attempts, because it is difficult to scale up and scale up. For example, some people take tourists to wineries, and some people take tourists to concerts... Every order is an order. "
Zhou Buqi nodded, "How do you improve?"
Liu Changdao: "My first idea was to go abroad and do it in Silicon Valley. But after the product was launched, we soon encountered old problems. We worked very hard on operation and promotion. Judging from the situation at the time, one month The trading volume is only a few dozen orders.”
"Then what?"
"Later, in the process of exploration, we found that tourists have a strong demand for visiting Silicon Valley technology companies, so we designed and launched a 'corporate tour' project, hoping to drive traffic and transaction volume. Sure enough, after the launch of the corporate tour section, , the trading volume of the platform immediately went up to 200. In many of the 'corporate tours', Banmi is a Chinese programmer or other Chinese employee in major technology companies. In one month, the Banmi platform has completed more than 1,800 transactions, 60% of which are 'corporate tours', and there are Another 40% of the transaction volume is obviously also brought by 'corporate tourism'."
"Have you analyzed the reason for this?"
"Well..." Liu Chang had of course analyzed it, but he just didn't know from which angle to start talking to Boss Zhou, "In fact, 90% of our products are priced at zero yuan. This is the purpose of Banmi, mainly to promote The joy of sharing. We can’t control the private transactions between tour guides and tourists. The reason why the corporate tour business is so popular is probably related to interests.”
Zhou Buqi said: "Profit is on the one hand. From a human perspective, the attraction to tourists is voyeurism, and the attraction to tour guides is showing off. Behind this peeping and showing off, they are all targeting company resources."
"Yes." Liu Chang lowered his head and began to apologize, "Actually, we were also very worried about the company tour project at the beginning, but then we started doing it and were reluctant to let it go. The most popular part of the company tour, It’s just free meals. Taking advantage of the relaxed management environment of large companies in Silicon Valley, Chinese tour guides take tourists to eat free meals in the company cafeteria.”
Zhou Buqi said in a deep voice: "This matter must be treated with caution! When doing things in the future, you must be thoughtful."
Liu Chang secretly breathed a sigh of relief.
good.
You can still do things in the future, which means that Boss Zhou deliberately let it go this time.
It can be considered an escape.
Fu Sheng stood by and said with a smile: "Actually, she can't be blamed entirely. When Banmi had an accident for the first time, where was it? Airbnb, right?"
Liu Chang said "hmm".
Fu Sheng explained from the side: "Actually, when the first incident happened, she had already removed the company's products from the shelves. Later, Facebook's successive crackdowns on Banmi also attracted the attention of many other major technology companies. They are all taking action, mainly due to reports from competitors.”
"report?"
Zhou Buqi smiled half-heartedly and glanced at Liu Chang.
Liu Chang gritted his teeth and said: "Actually, I have also discovered that the job opportunities of Chinese employees who have worked as Banmi have been threatened. Some Chinese people are complaining in Moments, Twitter, and WeChat groups, and even started to criticize Banmi. Criticism and abuse. I realized my mistake at that time and wanted to speak out publicly, but the lawyer told me that it was best not to take responsibility for it, otherwise there would be a risk of litigation.”
Only then did Zhou Buqi's expression improve, "This is the truth."
Now is the wave of O2O entrepreneurship.
O2O tourism is also a very popular entry point, with hundreds of similar companies appearing in China. It is to connect tour guides and tourists through a platform... As for whether the tour guide is a professional tour guide, this is not important.
Just like online car-hailing.
It just connects drivers and passengers. It doesn't matter whether the driver is a taxi driver or not.
This has great destructive power on the industry.
Many people actually drive Didi in public cars. There are even people with evil intentions who work as drivers for the rich or powerful, drive a luxury car to Didi, and then specifically go to attract young and beautiful girls, disguise themselves as the second generation of rich people from the grassroots, and then go to defraud money and sex. .
Zhou Buqi said calmly: "Big companies in Silicon Valley, especially Internet companies, have always welcomed outsiders to visit and learn, which reflects the spirit and characteristics of mutual benefit and sharing in the Internet industry. What you did, at the very least, illegally occupied company resources; at the most, it destroyed the working environment of Chinese in Silicon Valley. More seriously, it may even affect the openness and inclusiveness of the global Internet industry."
"Mr. Zhou, we have deeply realized our mistakes and will take action immediately." Liu Chang quickly made a promise.
Zhou Buqi asked: "What do you want to do?"
Liu Chang said: "First, I still want to continue with Banmi, but we will discuss cooperation through formal channels of technology companies and no longer contact employees privately. Second, Banmi will move from Silicon Valley to New York, and then return to Beijing, Shanghai and Guangzhou in China, and the focus of operations will return to China."
"Return to China?" Zhou Buqi glanced at her with a serious look, "You have to be more cautious when doing business in China. If you do something wrong in Silicon Valley, you still have a chance to run. If you use the Silicon Valley approach on these large companies in China, you will never have a chance to turn things around."
Liu Chang's face turned pale, "I understand."
Zhou Buqi said: "Now this O2O sharing economy is a global trend. In fact, I have been practicing the Internet concept of sharing economy ten years ago. However, there are several key obstacles to the sharing economy, which has caused various drawbacks in this large industry. In the sharing economy, if you share your own resources, there is of course no problem. But most of the time, people share other people's resources for their own benefit."
This is another warning.
Sharing economy, sharing other people's resources, if "others" have weak voice and little ability, then sharing is sharing, and they have no ability to resist.
If the party whose resources are shared has strong voice, like Facebook, Apple, and Amazon in Silicon Valley, once giants of this magnitude act collectively, no one can resist. Therefore, if the sharing economy business continues, it will often tend to be self-operated in the end. The platform will do it by itself, not sharing other people's resources, not taking advantage of others, and there will be fewer controversial points.
As for Liu Chang...
Zhou Buqi gave Fu Sheng a face and let her go.
Even if she was given a chance, she would not have much chance to do what she wanted to do, O2O tourism.
The tourism industry is closely related to the economic environment. In the past few years, the domestic tourism industry has exploded, but starting this year, it has begun to decline. Those who start tourism businesses basically have no chance.
Zhou Buqi waved his hand, "Okay, let's just let this go. In Silicon Valley, you should make a statement to the big companies involved and apologize if necessary. Don't let the image of Chinese people in Silicon Valley be affected too much because of the Banmi incident."
Liu Chang was overjoyed, "Thank you for your advice, Mr. Zhou. I'll do it right away!"
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