Top of the big era

Liu Qing was stunned.

She had never seen anything like it.

Half an hour after the mobile group buying started, the number of orders placed has exceeded 10,000!

The turnover is 7.5 million yuan!

How can there be such a business? It's almost the same as the supply fair.

Isn't it said that e-commerce has just started?

Isn't it said that college students are diligent and thrifty, and save as much as they can?

Sitting in Shi Jinglin's office, Liu Qing looked at the background data of Xiaonei's group buying, and was stunned speechless, feeling beyond the scope of cognition.

Shi Jinglin glanced at her, and said lightly: "College students nowadays are rich, which is different from when you were in college. When Zhou Buqi first started his business two years ago, IC cards and IP cards were still popular. He It was the first pot of gold earned by selling cards. But times have changed, and now almost every college student has a mobile phone, which is not expensive."

Liu Qing couldn't hide her shock, "Didn't you just buy three waves of cosmetics this month?"

"right."

"Sales break 200 million?"

"right."

"hiss!"

Liu Qing took a deep breath, feeling that the model of Xiaonei.com was a bit wrong, "This is squeezing out all the money in their hands, this is fishing out of the river!"

Shi Jinglin's expression was indifferent, disapproving, "You have completely explained the truth."

"Is not it?"

"Of course not. Group buying online on campus is a benefit for college students. It's not just about fishing out the water, but...it's better to teach someone how to fish than to give him a fish."

"Um?"

Liu Qing was slightly taken aback, a little unresponsive.

Shi Jinglin walked over, manipulated with the mouse, and arranged the orders of individual orders, "Did you see it?"

Liu Qing opened her eyes wide in disbelief, "1000 mobile phones? Who is this? Li Liang from Liucheng Teachers College, he bought 1000 mobile phones? What is he going to do?"

Not only him.

After sorting, there are more generous orders below.

A male student from Nanjing University placed an order for 500 pieces; a female student from Boda University placed an order for 450 pieces; a male student from Yucheng University of Traditional Chinese Medicine placed an order for 380 pieces...

Liu Qing was taken aback.

Looking at these exaggerated order numbers, I feel hot in the chest and cold in the back.

She got it!

Ordering so many mobile phones at one time is definitely not helping the students, so there is only one result...purchasing.

Teaching him how to fish is worse than teaching him how to fish... Hiss!

It turns out that this is Xiaonei!

At this moment, Liu Qing finally realized the special significance of Xiaonei to domestic college students.

Shi Jinglin was very satisfied with the change in her expression, and said with a smile: "Group buying on Xiaonei.com is a benefit for all students. The reason why it is a benefit is because here, college students can buy goods at extremely low prices. Myself Whether it is used or bought for others, it is very cost-effective. There are 20 million college students in the country, and those who really have spending power...maybe only about 2 million, and they may not all participate in the group buying on Xiaonei. Of course, they cannot be kept on them. Pull the wool."

Liu Qing was quite moved, "Has this always been done?"

Shi Jinglin snorted, "Of course not, the strategy was launched after I took over the group buying business. Zhou Buqi doesn't know what he's busy with every day, so he doesn't pay attention to this kind of thing."

Liu Qing was in awe, admiring this young and beautiful sister, "Can you tell me more about it?"

If it were a stinky man, Shi Jinglin might wave her hand and blow him up.

But when facing beautiful women, she was very patient, and said calmly: "The consumption power of college students is limited. Compared with a large country with a population of 1.4 billion, college students are also a small group. However, college students are special because Especially because they are young, knowledgeable, educated, hard-working, ambitious, courageous. Even if they can’t do what Zhou Buqi, Liu Qiangdong, and Li Guoqing did, they have accumulated a wealth of wealth during college, but everyone As long as some people are willing to do it and earn some tuition and living expenses, they will be fine.”

"So you mobilized college students to help you sell your goods?"

"What's this called?"

Shi Jinglin was a little dissatisfied.

What she did was a good person and a good deed.

"College students can order products online on campus, and then sell them off-campus. There are at least three benefits! First, make money, let them experience the taste of making money for the first time; second, exercise, go to the process of off-campus sales, It is the best social practice, which is much better than fantasizing about society in an ivory tower; third, honing one's own willpower and gaining experience is beneficial to their lives."

"Yes, it is better to teach a man to fish than to give him a fish!"

Liu Qing was filled with emotion.

I really didn't expect that a group buying e-commerce company could be played with so many tricks by them. This is not just selling goods at low prices to serve college students, but providing college students with an opportunity to show their abilities, make money, exercise, and practice in society.

This is much more meaningful than going to McDonald's as a temporary worker, or going to the administrative building to clean tables as a part-time job.

Shi Jinglin said: "When we first started group buying on mobile phones last year, college students were more likely to buy for their relatives and friends. Gradually, the scope is getting bigger and bigger."

"I heard that the sales of mobile phone group purchases in March were not very good?"

"It didn't meet expectations."

"Why? Now that there is a derivative purchasing business, why don't college students buy it?"

"The price is high."

Shi Jinglin was a little helpless, so she explained it to her.

The group buying in March was in response to JD.com Liu Qiangdong’s call to leave room for profit in the manufacturing industry. The manufacturing industry and the distributors have grown together, and it is absolutely impossible to learn from Gome and Suning's practice of forcing the manufacturing industry to death.

This is also a way for JD.com to appease suppliers by looking at the market situation and finding out for JD.com to surpass Gome and Suning.

This leads to a result.

That is, the group purchase price is not much lower than the market price.

If college students place an order on the Xiaonei group buying platform and then resell it...there is really no profit margin. Why do consumers not go to the mall to buy mobile phones, but buy them in the hands of college students? Of course, it is especially cheap for college students. If the profit difference is not too big, you will definitely choose a more reliable large shopping mall.

This led to the group buying of mobile phones in March, and the purchasing business cannot be done. College students can only buy according to their own needs, and the sales volume will naturally not be too high.

"Then what happened this time?"

"The mobile phone department of Panda Electronics has gone bankrupt, and there is a batch of inventory machines left. Our purchase price... is 425 yuan per unit on average? The market price is nearly 1,000 yuan."

"You sell it for 699 yuan...leaving room for 300 yuan for college students?"

Liu Qing twitched the corners of her mouth.

Well!

This sells a mobile phone, earning more money online than other college students who have worked hard to sell offline.

Shi Jinglin glanced at her, and said angrily, "It's us! We are colleagues now! Besides, how complicated is the operation of this e-commerce company? We have to rely on JD.com, and we don't make the money alone."

Liu Qing nodded lightly, expressing her understanding, "It can't happen every time that such a good thing happens, there are stock machines for sale, right? If we sell new models, wouldn't we still be unable to do the purchasing business?"

"right."

"Then what to do?"

"We have to think of a new method, and Zhou Buqi has already done it."

"oh?"

"After the May 1st holiday, we will have a group buying of MP3s." After a pause, Shi Jinglin felt a little proud, "Our own MP3s! The configuration can kill all MP3s in the market, and the price is amazing enough , can disrupt an entire industry.”

"What?"

Liu Qing was taken aback.

Sell ​​MP3s?

Produced by yourself?

Liu Qing couldn't believe it, "Isn't Ziwei Star an Internet company? It also has an electronic processing business? Why didn't I know?"

Shi Jinglin smiled and said, "It's an Internet company, and Zhou Buqi cooperated with a friend. Let's make an MP3 to test the waters first. If it succeeds...the daigou business will really come true!"

If it succeeds, the products produced by Yongyan Electronics can give up all offline channels, and Xiaonei.com group buying will become the only designated sales platform.

There is no need for any middlemen to make the difference.

Xiaonei group buying is equivalent to the largest dealer! Wholesale the products to college students across the country, and then break them into parts, let the college students spontaneously organize and sell offline...

It has not only exercised the ability of college students to adapt to society, but also has the opportunity to earn living expenses through social practice during college, and it has also greatly reduced the link of electronic factories spending money like gold and silver in the supplier channel... they will no longer be caught by Suning , Gome and other giant dealers bullied.

Profits are divided among three parties: college students, Xiaonei and electronics factories.

At that time, with Zhou Buqi's temperament, he will definitely turn Xiaoneiwang and the electronics factory into a family. It is said that he has been inspecting the factory director Yan Guangming for a long time.

Of course, the scale of Yongyan Electronics Factory is still too small, and the supply capacity may not be able to meet the needs of college students across the country. When 100,000 MP3 players are put into the market, they won’t even be able to make a fool of themselves, and the sales must be restricted, so that a few people can’t snatch the supply, and the benefits must be spread to more people.

Liu Qing was shocked and said: "This Zhou Buqi, what is he going to do? He doesn't understand the Internet, but he still needs to make electronic products? Is he busy enough?"

"I don't know either." Shi Jinglin expressed her innocence, "However, he doesn't just own Ziwei Star, he also has milk tea business, drones and shared bicycles."

"I think he's going crazy!"

"Anyway, he doesn't care much about specific things. He has always been using people to do things."

"Um?"

"He doesn't do things. He finds people to do things. He doesn't care about milk tea, drones, shared bicycles, and Jieyu Media. He just finds the most suitable people and lets them do them... At present Look, it's doing pretty well."

Then, Shi Jinglin looked strange, "He told me that this management philosophy was learned from your father."

"Yeah?"

Liu Qing looked very curious.

Shi Jinglin opened her eyes wide, "You don't know?"

Liu Qing shook her head, "My dad doesn't tell me these things... Well, I used to say that I work abroad, his way is suitable for China."

Shi Jinglin said: "Then I think you need to have a good talk with Zhou Buqi if you are looking for an opportunity. I really agree with his point of view. There is a huge difference between running a business in China and Europe and the United States. If one set is grafted into domestic enterprises, it will die miserably."

"Yeah?"

"That's right, building a team, setting a strategy, and leading a team aren't the three elements of management proposed by your father?"

"Um."

"However, what MBA promotes is the way of professional managers. It is the strategy first, and then the team. It is completely opposite."

Liu Qing really didn't think about this issue, mainly because her father's light was too dazzling when she was growing up. She has been very good since she was a child, not to mention the top three, she seldom gets second in the exam, and she is the first almost every time. But even so, when people talk about her, they always evaluate Boss Liu's daughter.

It made her very uncomfortable.

So she was very rebellious. She voluntarily filled out the college entrance examination and rejected her family's opinions and learned computers. After graduating from a bachelor's degree, she went to the United States to study, and then worked at Goldman Sachs... She always wanted to appear as "Liu Qing" instead of being known to the world as the daughter of Boss Liu. Many of my father's ideas are also to avoid if possible.

Shi Jinglin said softly: "In foreign countries, especially in Silicon Valley, to be a high-tech enterprise, you must first determine the strategy. Then find people according to the strategy, because Silicon Valley is open to talents from all over the world. As long as there is demand, you will be able to find suitable talents Corresponding talents. But domestic is different, our human resources are limited, many people are lost abroad, and can only be found among some Chinese people. Therefore, if domestic people also decide on a strategy first and then find people, I am afraid that we will never find a suitable one. People. The result will be a mismatch between strategy and people, the collapse of the superstructure, and the collapse of the enterprise. We can only find people first, and then formulate corresponding strategies and business plans according to the characteristics of this person.”

"Zhou Buqi said that?"

"Yes, he said it in the training class."

Liu Qing blinked, "You admire him a lot?"

Shi Jinglin's rare face flushed, she turned her head away, pretending to be calm, "It's nothing."

Liu Qing remained calm and asked tentatively, "I heard he has a girlfriend?"

"Yes, it's Wen Zhixia who is in charge of the bike-sharing business."

"Do you know her well?"

"So-so." Shi Jinglin's face didn't turn red and her heart didn't beat, "She's usually very low-key, even though she works on the first floor, but usually she's almost invisible, and she doesn't come to Ziweixing either."

"oh."

Liu Qing nodded.

She clearly remembered that Zhou Buqi had admitted to her that he had three girlfriends!

The heart of gossip ignited like a flame, and said something seemingly unintentionally: "In today's society, rich people have a lot of women, three wives and four concubines. This is too unfair to us women."

Shi Jinglin shook her head with a calm expression, "Zhou Buqi probably won't, he has strong self-discipline. Didn't you see a sign of 'self-control' hanging in his office? He is very self-cultivating, just like ordinary people Men are different."

Seeing her serious look, Liu Qing almost believed it!

However, when we met for the first time in the United States, we talked for more than an hour, and then... she was half-pushed and half-assed by Zhou Buqi.

Why!

Sure enough, she is young, this Miss Shi is a little innocent, I hope she can protect herself well...

Uh, she's an executive, and rabbits don't eat weeds, Zhou Buqi shouldn't be able to attack her...