Top of the big era

After leaving Zhou Buqi's office, He Yang felt a lot of emotion.

He admired Fu Hongliang very much, and felt that this young man was very thoughtful, courageous and aggressive.

However, some ideas are not mature.

Especially compared with Boss Zhou, it's too far behind.

Fu Hongliang's proposal was to spend 100 million yuan to advertise on CCTV. This proposal was rejected by boss Zhou. The slogan of "10 billion subsidies" cannot be used. This advertisement is meaningless.

Instead, there are a few marketing suggestions given by Zhou Buqi.

Less money spent.

The effect can be greatly increased.

In particular, the Harlequin female internet celebrity plan can be described as a magical design to weaken competitors and strengthen their own image. It's just a bit dark.

However, when doing business, the law is the bottom line, and it is not a mistake to be negative.

That is to say, domestic companies don't understand this kind of subtle and amazing public relations routine these days. If they understand it, they will probably have more fun playing it than anyone else.

This boss Zhou is really a genius.

But within a few steps, He Yang felt more and more uneasy.

This is not straight-up marketing.

This is the slant of the sword.

It is an invisible big hand that uses the Internet as the chessboard and the Internet users all over the world as the chess pieces.

He Yang is sure that these few tricks can achieve amazing market effects and play a huge role in the launch of Helo and the competition with QQ.

Maybe Helo has really become another national-level instant messaging software.

But……

Success is addictive, and this addiction is sometimes stronger than drug gambling.

Many people are able to restrain their inner desire for gambling, drug pornography, and self-cultivation. However, what everyone can't overcome is success.

Step by step, more and more successful.

Just like Zhou Buqi.

In terms of his wealth, even if he eats, drinks and plays all his life, it is enough for everyone around him to eat, drink and play with him. The reason why I still work so hard, and I still have pursuits, and goals... Is actually addicted to success, enjoying the achievements of changing the world because of myself.

After the material pursuit is over, it is the spiritual pursuit. But whether it is material pursuit or spiritual pursuit, there is the same logic behind it, which is success.

He Yang was a little worried.

Worried that Boss Zhou is too young to hold back.

Playing with a few women, even if you become addicted, is still a trivial matter. Even if he didn't hide it well, the relevant departments would help him block the news.

Heroes don't care about personal morality, these are trivial matters.

What is really scary is not properly channeling a successful addiction.

For example, it is very dangerous to take a slanted sword in order to market Helo this time.

Once addicted, there will be endless troubles.

How can I not get my shoes wet when I often walk by the river?

Wet shoes, Ziwei Xing might be doomed. If you don't have wet shoes, the end may be even more dire. If you continue to be successful, it may drive domestic companies to start playing this set of marketing tricks.

If you don't make products well, you can't provide users with the best product experience. But they want to confuse and use the emotions of the people to induce their positions and opinions to compete with their opponents.

This is troublesome.

In the short term, it may have a miraculous effect, but in the long run, it will inevitably cause immeasurable harm to national enterprises, and will cause domestic enterprises to fall into huge negative public opinion in the international economic circle.

For things that are too long-term, He Yang doesn't think about it. He wants Ziweixing to live, to live for a long time, and to live better and better, especially in the future. Under the market economy system, there is no shortcut to deal with foreign giants fairly and justly.

"Caijun, what happened this time is top secret, no one can tell." He Yang stopped in his tracks with a very serious tone.

Nie Caijun was a little surprised, "Top secret? At what level?"

He Yang took a deep breath, "The boss is young, so he didn't think carefully this time. It's enough for the three of us to know about it. We will set up a secret team to take charge later. Even senior executives and members of the decision-making committee cannot disclose it."

Nie Caijun didn't quite understand, "It's not that serious, is it? The marketing plan this time...is a bit of a loss, but it's within logic, and it's not illegal."

He Yang shook his head and sighed softly, "Caijun, let me ask you a question. In the workplace, where is the leadership of a manager most reflected?"

"this……"

A few standard answers quickly appeared in Nie Caijun's mind, but from Boss He's tone, it was obvious that what he wanted was not a standard answer.

He Yang didn't make things difficult for him, and explained: "A decision made by the superior may affect the entire career development of the subordinate. Therefore, as a subordinate, the greatest talent is to manage the superior well. Lead the superior well and let the superior make one less crime. A small mistake is to prevent yourself from making a big mistake."

Nie Caijun knew that his words were not aimless, his complexion changed slightly, and he lowered his voice, "Boss He, you want to lead our big boss?"

He Yang did not deny it, and sighed, "No matter how talented he is, he is still a human being. As a human being, he has emotions, desires, greed, anger, and ignorance, and he may make mistakes. Especially since he is so young and has business experience It may not be rich. This time the sword is slanted, and once it achieves great success, it may cause a deviation in his understanding of business."

Nie Caijun was in awe.

I feel that Boss He is what a corporate executive should look like.

Not blindly sycophanting and obeying orders, but also properly leading the big boss, and constantly correcting his growth path.

Nie Caijun took a deep breath, feeling very emotional, "A solitary yin does not grow, and a solitary yang does not grow. Everyone will have a sunny side. Even if Boss Zhou is a genius, it is inevitable. He is very young. It is our responsibility to help him adjust his direction when he is in trouble. Only when he is born facing the sun will he grow stronger and stronger."

He Yang nodded, "This is already the second time."

Nie Caijun's expression darkened, "Well, last time we teamed up with Baidu to fight against Google in a similar way."

He Yangdao: "It is not a long-term solution to take a slanted sword. Uprightness is the teacher of the king. To be an enterprise, you still have to speak with products and services. Use better product quality and better user experience to gain user recognition. "

Nie Caijun twitched the corner of his mouth and lowered his voice, "To Google, we are taking a slanted sword. It is very unfair to Google. This time it is different. They took the slanted sword first, and we will fight it with a tooth for a tooth." "QQ Farm" is already online No. Without this method, not to mention Helo is difficult to do, the business of Friends.com will be eroded.”

He Yang laughed and said, "You think I'm pedantic? If it wasn't for this reason, I would like to terminate this clown internet celebrity plan now."

"Um."

Nie Caijun heaved a sigh of relief.

He really felt that the few marketing suggestions given by Boss Zhou were very good, and he was afraid that Boss He would be too hotheaded to reject them. It is indeed not the right way to go slanted with the sword, but it is the strongest way to resist the slanted sword.

He Yang nodded, "Well, this matter should be kept secret. I'll go back and talk to him, this kind of thing... we should avoid it as much as possible in the future, and we can't confuse the relationship between primary and secondary."

Then, he turned his head and went to talk to Boss Zhou.

In this regard, he is very confident.

In his opinion, the biggest advantage of Boss Zhou is not his accurate judgment and precise vision, but his self-examination and his ability to listen to more diversified viewpoints from different perspectives.

...

Many geniuses are arrogant.

There is a little bit of arrogance.

For example, Shi Jinglin, Xu Baihui, and Zhang Yiming, including Mr. Li from Baidu, Mr. Ma from Ali, and Mr. Liu from JD.com, are all amazing. When it comes to their own fields, they basically believe in themselves.

Zhou Buqi is different, he doesn't rely on talent at all, he never thinks he is a genius.

He believes that his greatest strength is his self-knowledge.

He Yang spoke earnestly for more than half an hour, and Zhou Buqi was almost tired of listening. He yawned and said, "Old He, if you have any demands, just say so? Why are you beating around the bush? If you want to criticize, I will criticize. I humbly accept."

"Ahem... I don't want to criticize you, I just want to give you some warnings. It's a wrong way to go wrong. Even if you succeed once or twice, it doesn't explain the problem. The core logic of the product is still the user, it's the service..."

"Well, I see."

Zhou Buqi expressed his opinion loudly, like a primary school student answering a teacher's question.

He Yang was slightly taken aback, "You understand?"

Zhou Buqi said: "Aren't you just afraid that I will reap too many benefits from the crooked road, and I like it... Oh, you are overthinking! The crooked road is not easy at all, it is uncomfortable. It is better to go the right way, Beautiful. Don't worry, Lao He, don't look at me young, I have a lot of experience."

Ning Yaxian in the office almost staggered when she heard this.

Covering his face, pretending to have something very important, he got up and went to the general affairs room next door.

He Yang was overjoyed when he saw that he was doing good, and he was not rebellious at all. He felt that this Xiao Zhou was amazing, "Last time, there was a problem with Google. But there is Baidu and the official will behind it, so I won't say much. What’s the matter. This time pushing Helo, it’s a competitor who broke the rules first, which is reasonable. Try to avoid similar behaviors in the future.”

"Ok, I know."

"You can use a similar routine as a trump card, and it is a bottom-of-the-box stunt when your life is dying. As for a stunt, you can't use it often. More often, you still have to use..."

He Yang babbled.

Zhou Buqi became a little impatient, and looked at the time, "Old He, I understand what you said, so don't give me lessons. I have something to do today, and I have to leave work early. If there is nothing else, I will Just take a step first?"

Today is October 10th.

It's Aunt Xue's birthday.

It was also the day when he and Sister Bao entered the bridal chamber.

Gotta leave work early and get ready.

Zhou Buqi wanted to go outside to set up a big banquet, but Aunt Xue disagreed, saying that birthdays are the last thing she likes. Every time I pass, I get a year older.

She is not the kind of flamboyant and high-profile person. She cooks a few dishes at home, buys a cake and eats something simple.

Zhou Buqi volunteered.

He said that tonight he would cook by himself, stir-fry some special dishes, celebrate Aunt Xue's birthday, and reward Sister Bao.