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Burning money subsidies, simple and rude.

But it is also the easiest and most effective way to grow wildly to seize the market.

The 10 billion subsidy that Zhou Buqi wants to do is genuine, that is, within three years, 10 billion will be used to subsidize users. Driven by money, Ziweixing has laid a solid foundation in the PC Internet era, and has a solid foundation in China.

Three years later, the era of mobile Internet came.

At that time, Ziwei Star's center of gravity can be shifted to foreign countries. During the time of major changes, it will be a quick attack to grab a piece of land from the Silicon Valley giants, and it will be a piece!

If you grab one more piece, you will earn money!

However, 10 billion is really too much.

After this wave of operations, Ziwei Star will not be able to make a profit within three years, and some methods must be adopted to reduce the "loss" of Ziwei Star.

First, the withdrawal threshold must be set. You can withdraw cash only when you have accumulated 15 yuan.

There is no real-name system these days, and there will definitely be many people who are interested in fantasizing about Ziweixing's wool, applying for a batch of accounts, and constantly swiping to accumulate more gold coins faster.

However, in the design of the gold coin wallet system, routine tasks can only receive a maximum of 300 gold coins per day, which is 3 cents. 10 days is 30 cents, 100 days is 3 yuan.

500 days is 15 yuan, and it will take more than a year to withdraw cash!

Such a difficulty in withdrawing cash can make a group of zombie accounts who want to squeeze wool give up hope. It is equivalent to erasing this part of the gold coins from the 10 billion account, but in fact it has not been paid.

If it is a professional fleece team, not only do daily tasks, but also do some other tasks, such as reading articles, watching advertisements, playing social games, participating in promotional activities, etc... Every task is actually creating for Ziweixing. value.

Ziweixing earns 1 yuan and gives users 1 point.

It seems that there are gangs trying to grab Ziweixing's wool, but in fact, capital institutions are making profits by taking advantage of their greed. Occasionally, technical means were used to seize a group of fleece gangs... Qualified as illegal gold coins, all confiscated.

There is no need to divide a penny.

Second, there can be value-added services on the site.

Only 15 yuan can be withdrawn, this limit is a bit big, many people can't wait, what should I do? You can spend gold coins as cash on Ziweixing's website.

For example, the online shopping channel under Ziweixing can be deducted with gold coins; for example, many web games on the open platform of Youyou.com can also be deducted with gold coins if they need to recharge; for example, phone recharges can also be deducted with gold coins.

These deductions are actually the link to generate income for Ziweixing.

The more deductions, the more Ziweixing earns.

After some operations, the user benefits, and the gold coin deduction costs less; Ziwei Star benefits, and the user has a consumption behavior.

The 10 billion subsidy amount has also been deducted.

More parties are satisfied.

This is similar to the coupon model of many "tens of billions of subsidies" in later generations.

For example, there is a piece of clothing with a cost price of 30 yuan and a selling price of 100 yuan. The sales volume is extremely low, and the user's desire to buy is not strong. But given a coupon of 20 yuan, the user will have a mentality of taking advantage, so there is no need to use it for nothing!

The user obviously has no need to buy this dress, but the desire to buy is stimulated by the coupon, and then they spend money to place an order.

Bought it for 80 yuan.

The merchant seems to have lost the 20 yuan coupon and was robbed. In fact, it was tears and blood to earn 50 yuan.

For some value-added services under Ziweixing, users may not really have this demand. But in order to deduct the gold coins, maybe I will try to spend it.

For example, a certain third-party web game on the open platform has launched a recharge bonus of 10 gold coins for 1 gold coin. Many free players may be tempted, and they will try to buy game items with the idea of ​​​​being cheap and not taking advantage of the bastard.

As long as this gold coin wallet system is used well, it can burst out with unimaginable magical power.

Being able to open up all the businesses under the banner is like a central air conditioner, coordinating the temperature of each business, blowing cool air when it is overheated, and blowing warm air when it is too cold.

However, this is not enough!

Relying on the above two points alone, it is still very difficult to digest 10 billion.

So Zhou Buqi has a third trick.

He wants to establish a more lofty mission, and he can't cherish himself with a broom. He wants to help domestic counterparts make collective progress and develop together, and join hands to resist Silicon Valley giants!

The colleagues are happy, the officials are pleased, and the common people are united.

A pattern of great feelings for the country and the people has also been formed.

The gold coin wallet system is a large platform. As long as the technical constraints are resolved and the big data processing capability is improved, more websites can be included.

In addition to Toutiao, Friends.com and Xiaonei.com, other businesses can also come in.

External websites can also come in!

Such as Sohu.

Zhang Chaoyang wants to add Sohu to the gold coin wallet system to enhance Sohu's user stickiness. This is a normal business thinking. However, the gold coins accumulated by users on Sohu should be paid by Sohu.

In other words, Sohu also helped share the 10 billion miles.

The pressure on Ziweixing is less.

Moreover, Ziweixing cannot provide free services!

A certain fee must be charged to the third-party website. Sohu provides users with 1 gold coin, so it has to provide Ziweixing with a service fee of 1 gold coin.

In this way, Ziweixing can turn the initiative into a passive one, and firmly grasp the trend of this "ten billion subsidy".

However, this depends on the advancement of technology.

The first step is to add your own website; the second step is to open it to third-party websites, such as Youku and Kuliu, which have invested in it, and Sohu and Taobao, which have relatively good relationships; the third step is to wait for cloud Computing and big data services have been developed and opened to more external websites.

...

Going to the company the next day, Zhou Buqi got Helo's relevant data immediately.

very horrible!

Over 16 million downloads!

This data shocked Zhou Buqi. Because he cared about the secretary's life and didn't want them to work overtime too late, he left the company after 8 o'clock last night and went to Wang Yaojin's house to talk about life.

At that time, the download volume was more than 6 million.

Unexpectedly, after he left, the data surged by 10 million!

Wang Xing, who came to report, explained with a smile: "It's all a good foundation!"

Zhou Buqi's heart skipped a beat, "You mean college students?"

"Isn't it?" Wang Xing gave a strange look, "The Great Demon King is powerful again. Yesterday, the number of downloads completed through the download page of the Xiaonei website exceeded 9 million."

Zhou Buqi felt a little bit emotional, "I treat them with sincerity, and they will not let me down! Such college students let me see the hope of national rejuvenation."

Wang Xing broke down a bit.

This big boss is taking classes on the outline again.

Zhou Buqi asked again: "How much is the installed capacity now? Has it exceeded 10 million?"

Wang Xing said with a smile: "It's over, it's more than 12 million, and the situation is very good. Yesterday, the traffic of Youyou.com, Xiaonei.com and Toutiao all hit new highs. The traffic of Youyou.com exceeded 240 million, and the traffic of Youyou.com exceeded 700 million. Today Toutiao even reached 900 million."

Zhou Buqi was very excited, "Okay! Okay! Um... What about the competitors? Did you give a response?"

"Not yet, it is estimated that countermeasures are still being discussed at this moment."

Wang Xing looked relaxed.

The general trend has come.

Ziweixing's business foundation in the past few years, support for college students, and exploration of technology... Now with the blessing of the gold coin wallet system, its advantages are fully displayed.

He even believes that this gold coin wallet system is more powerful than Helo, and this is the real soul. Just like QQ, it is very powerful, but its only function is to drive traffic.

With traffic, users will vote with their feet next. The Qzone traffic is huge, but so what? It has been unable to be realized for a long time, and a profit model has not been found for a long time.

The gold coin wallet system is much more powerful, and users' behavior can be controlled to a certain extent through gold coins.

Even an experienced NetEase user is not interested in Toutiao. But under the influence of gold coins, he may come to Toutiao to read articles.

They all read articles, go to Netease to read, and go to Toutiao to read, what is the difference?

The difference is that Toutiao has more content, and under the action of the recommendation algorithm, it can push out articles that are more in line with user preferences.

Over time, NetEase users can be turned into Toutiao users.

QQ has no such effect.

Even if the mini news from the QQ pop-up window brings traffic to the home portal, most users are not interested in this pop-up window, and the pop-up is closed.

After talking about Helo, Wang Xing reported several other important things.

One of them is the proposal from the HR department to promote Chen Guohuan, the director of the marketing department at the M5 level, to the vice president of M6, and take full charge of the marketing business of Ziweixing.

With the surge in Ziweixing's traffic, the demand for advertising will also increase significantly.

Traffic cannot be eaten as food, and the key is to convert traffic into advertising revenue.

This is a daunting task, and the marketing department must work harder.

In the past two years, the marketing department led by Chen Guohuan has achieved excellent results and attracted a large number of advertising orders. Give him a promotion, encourage him, and let him work harder to pull back more advertising orders in the next traffic surge.

One of the most important points is that Micropoint Security Guard launched a small function - real-time traffic monitoring.

As long as it is used well, Ziweixing can use this tool to control the traffic behavior of users on each website.

For example, if an advertiser does not choose Toutiao, but chooses to advertise on Fenghuang.com, Ziweixing can collect user behavior data on the advertisement, how many impressions, how many clicks, how many conversion rates, etc.

Then take out the relevant data of similar advertisements on today's headlines, compare them horizontally, and show them to advertisers.

Everything is very simple.

With an objective comparison of the data, the persuasive power is greatly increased, and this advertiser can be snatched from Fenghuang.com to today's headlines.

Simple to say, not easy to operate.

It will be a big challenge for the marketing department. Chen Guohuan needs to work harder and set higher KPI indicators.

At this time, Zhou Buqi's personal mobile phone called.

It's Meng Houkun.

"Boss Zhou, are you in the office?"

"Yes, what's the matter?"

"I will look for you."

"What's the matter?"

"Hmm... Liu Wenbo's follow-up."