Top of the big era

As early as Helo was still in the discussion stage, there was such a product design internally. Users can participate in corresponding tasks through Helo's gold coin wallet system, download and install some software, and get some gold coins.

Users earn gold coins from the "ten billion subsidy", and Helo earns service fees from software manufacturers.

Helo is a free product.

Especially after the chat record cloud storage plan was rejected, Fu Hongliang was not reconciled and immediately started the plan.

Now that Helo has reached a large scale, it has reached a bottleneck. It can make money from the built platform. Encouraging people to download software is a very effective way.

The behavior of software download occurs on the Helo side, and the proceeds will naturally belong to Helo.

Zhou Buqi took the materials and looked at the promotion price.

There are four levels in total—beginner, 1 yuan; intermediate, 2 yuan; advanced, 5 yuan; and ultimate, 10 yuan.

The primary service of 1 yuan means that the user completes a software download on the gold coin wallet system on the Helo side, and the software manufacturer has to pay a service fee of 1 yuan.

The 2 yuan intermediate service will be better than the primary service, and the technology has been upgraded, and the repetition rate can be effectively checked by means of IP screening and computer scanning.

In order to earn more coins on Helo, many users may apply for many accounts at the same time. The 1 yuan file service does not care about these, and distributes the download tasks randomly, which will inevitably lead to a lot of repetition and waste in marketing.

Especially in many Internet cafes and families, one computer is used by multiple people.

Will keep switching accounts.

This will cause the software to already exist in this computer, and it will be downloaded repeatedly many times.

The intermediate service of 2 yuan is 2 yuan for a download. However, it can be screened through technical means to prevent those users who have already owned the software from participating in similar tasks again, so as to repeatedly squeeze the wool.

The advanced service of 5 yuan is "download + install".

In the intermediate service, users may not install it after downloading, just to earn gold coins for doing tasks. The 5 yuan premium service is to ensure that the user installs the software on the computer.

The ultimate service of 10 yuan is a further step, which is "download + install + open".

To open is to open the application interface of the software, which means that the user has completed the registration of the software and has truly become a landing user.

After seeing the promotion routines of various apps in later generations, Zhou Buqi felt that this price was really affordable.

In some local push routines, the local push personnel take a QR code to find people one by one on the street, ask them to scan the code to download their own App, and immediately give 10 yuan in cash after completing the registration.

Others are even more aggressive, go directly to small towns and small towns, and send potatoes and Chinese cabbage for free, as long as you register.

Some even mobilize old users to attract new users. When an old user recruits a new user, they will be rewarded with more than ten yuan... At that time, the landing cost of a new user could reach dozens of yuan. In extremely competitive industries such as food delivery and short videos, it takes a few hundred dollars to capture a new user.

Seeing the big boss pondering, Fu Hongliang thought he thought it was expensive, and said, "The average software download of Weidian Security Guard is less than 50 cents per download, which is more expensive than Sky Download Station. Because Weidian's traffic is higher, The higher the exposure rate, the higher the download rate of users. With better services, there will be higher prices. Downloading through the gold coin system will have a higher conversion rate. Judging from the current enthusiasm of users for collecting gold coins , it is conservatively estimated that 80% of Helo users will respond positively.”

Zhou Buqi felt that it was a bit exaggerated, and asked, "Helo's DAU is nearly 50 million. Once this task is completed... can the download volume exceed 40 million in a single day?"

Fu Hongliang smiled and shook his head, "This is definitely not possible. The server can't afford it, so we have to take it slowly. Send download tasks to 5-8 million accounts every day, and let's do it in batches."

Zhou Buqi nodded, "Where is Baidu Hi? What order did you give?"

Fu Hongliang curled her lips, "It's very stingy, so I approved a promotion budget of 10 million yuan, and I bought the cheapest primary service, the one that costs 1 yuan."

"When does it begin?"

"At the end of the month, it will take two days to get this done."

Zhou Buqi said with a smile: "Two days earned 10 million, this business is doing well."

Fu Hongliang said: "The current fee standard is still to be determined, and it needs to be revised according to specific data feedback. If the conversion rate of the 1 yuan primary version exceeds 10%, it is more cost-effective than the 10 yuan ultimate version. No one buys ultimate service anymore. I think I can test it with my own product first.”

Zhou Buqi nodded and said, "Well, this idea is okay. First go to Weidian Music Box and Meitu Xiuxiu to test the waters."

Fu Hongliang said with a smile: "That's what I mean, this matter will be finalized this month. Next month, the software download service based on the Helo gold coin wallet system will be officially launched."

Zhou Buqi waved his hand and made a decision, "Okay, you can handle this matter according to your needs. Baidu, don't treat harshly, and set an example for domestic counterparts. In the past few years, the domestic Internet has been in a period of barbaric growth, everywhere It’s all vicious competition, life and death. Helo told them with actions that at Ziweixing, we will treat everyone equally! Compete rather than fight, and only by promoting each other can we improve together.”

...

At noon, Li Yanhong called. He was very happy, "Xiao Zhou, is it true this time?"

"Baidu Hi's promotion?"

"right."

"As long as you take money, you can buy resources. I have already said what is true or false."

Li Yanhong praised: "Okay, it really is a big boss, with courage! What happened at the wine bureau last time, I was wrong, I was too drunk, and I was confused. I regret it afterwards, so don't take it to heart."

Zhou Buqi said casually: "If you don't tell me, I will almost forget."

Li Yanhong smiled and said: "Okay, this time I can see who is the real friend in this industry. This time, I will start with 10 million to test the water. If the promotion effect of Helo is good, we will follow up further. "

"Lao Li, you don't have to be careful, I don't have defenses here." Zhou Buqi paused, "But, let me say it again, your Baidu Hi has no chance. Unless I spend 10 billion, you spend 200 100 million, otherwise don’t even think about doing it.”

Li Yanhong said: "We have all seen the strategic value of Helo. We have opened up Toutiao, Friends.com, Xiaonei.com, and some products of Weidian, so we can't fool people. Baidu also has a lot of products, and we need such a product to integrate The ecosystem is built. You don’t need to talk about this, Baidu Hi must be done.”

Zhou Buqi said: "If you want me to say, you might as well use all your energy to develop Baidu's search business in Japan. Let's cooperate, are you afraid you won't be able to win it?"

Li Yanhong refused, "That's it."

After chatting for ten minutes, no agreement was reached.

The huge success of Helo obviously stimulated Li Yanhong.

The current Baidu has already been thrown away by Ziweixing visibly to the naked eye. You know, at this time last year, Baidu was still the real big brother of the Internet in China.

The success of Helo has made Ziweixing's industrial foundation more and more stable. This is like a catalyst, which has greatly promoted the popularity and income-generating ability of Friends.com and Toutiao.

Zhou Buqi sighed.

I feel a little pity.

If Baidu can work together with itself to focus on the Japanese market... then the success rate will be greatly improved.

well!

With a vision that transcends the times and a judgment that is above the industry, this feeling is very lonely.

fine.

And Teacher Han Yan.

Her voice was as warm and soft as her body, as if it brought her thoughts back to that crazy, tense and exciting night.

"I'll be on the plane right away."

"real?"

Zhou Buqi was pleasantly surprised.

Han Yan smiled lightly: "Why are you so excited, as for, I don't believe that there are no other women around you."

Zhou Buqi didn't hide it either, and said with a smile, "Can it be the same? You are my Teacher Han. I fell in love with you when I was in junior high school, and I wanted to have you. If I wasn't too old then Little, maybe the two of us have already made a good deal."

Han Yan pursed her lips and said, "Just talking nonsense, how old were you then? You want to be nice to me, but I still don't agree."

Zhou Buqi snorted and said, "If you don't agree, I'll go find other female teachers. I remember that there were many beautiful female teachers in our school back then."

Han Yan said angrily, "Why are you like this? I remember you were a good boy back then. You studied hard and didn't fight with your female classmates. You just loved playing football..."

Zhou Buqi smiled and said: "That's junior high school, the female students are all bean sprouts, many of them haven't experienced it, and they can't do it. The female teachers are so good, they are all well developed, they can't do it, and they look good. .”

Han Yan scolded with a smile: "I really didn't expect that I was deceived by you."

"Hand in hand!"

"I didn't think about it at the time, but in the end you..."

Zhou Buqi laughed and avoided the topic, "How do I arrange it now? Do I go there today or tomorrow?"

Han Yan said softly: "Tomorrow, my family is not in the urban area. I will ask my brother to drive me to the urban area in the morning to find you."

Zhou Buqi said: "Then I'll go early and get a room. You come directly to the hotel to find me?"

"Go directly to the hotel..."

"Yes, let's do things first."

"Pooh!"

Han Yan let out annoyed.

Zhou Buqi smiled and said, "By the way, Mr. Han, did you forget what I told you last time?"

Han Yan was a little evasive, "What?"

"What do you call me?"

"Zhou Buqi..."

Zhou Buqi was dissatisfied, "It doesn't feel good to call you by name directly, and it doesn't show the teacher-student friendship between us at all and the state of mind that we will talk about our relationship ten years later."

Han Yan laughed and said: "Then you are in a state of mind if you are called a master? You are my student, how can you be like this. Who did you learn this from, and you can play like this when you are not old."

Zhou Buqi smiled and said, "I have something more to play, do you want to try?"

"In no mood."

"Really don't want to?"

"In no mood."

"Honestly, really don't want to?"

"A little bit."

"Just a little?"

"I..." Han Yan hesitated a bit, "I won't tell you anymore, I'm about to get on the plane, and I'm still holding the baby."

Zhou Buqi was dissatisfied, "You haven't barked yet!"

There was some noise from Han Yan's side. She lowered her voice and said quietly, "Master, I'm about to board the plane. See you tomorrow."