Top of the big era

In 2008, there was an outlet for the Internet, which was API, that is, an open platform.

This is brought up from Silicon Valley.

Since March, it has been on fire.

Of course, Ziweixing has been prepared for a long time. Last year, through a wave of operations, it opened the open platform of Friends.com.

Tang Binchen is negotiating financing with the Japanese social networking site Ameba. The reason why it is going very smoothly is that the other party wants to take advantage of the hot spots of the open platform.

Ziweixing has already promised that as long as the financing is completed, it will open the Friends.com open platform to the other party for free and provide corresponding technical support.

This is a big opportunity, you have to seize the opportunity.

Here comes the question, why is the open platform a big outlet?

Because of Facebook.

Last year, Friends.com and Facebook successively launched open platform business, walking in the forefront of the world. There are not many developers here in China. Over the past year, only more than 7,000 applications have been added to the open platform of Friends.com, of which more than 4,800 are purely free applications.

Facebook is different.

Backed by developers around the world, more than 35,000 applications have appeared in total.

These applications have added a variety of novel ways of playing to Facebook, greatly increased the stickiness and fun of Facebook, and brought huge profits.

Zhou Buqi has read the financial report.

In the first quarter of this year, Facebook's open platform business generated more than $210 million in revenue!

For this revenue, Facebook’s total commission will exceed 65%.

Among them, the game commission is between 40% and 50%, and the advertising commission is a full 70%.

It is equivalent to Facebook doing nothing, just building a platform, and then the website traffic increases, the fun increases, user stickiness arises, and revenue also occurs significantly.

It's a bit like sitting at home with money falling from the sky.

On Youyou.com, the open platform business is getting better and better.

In the first quarter, the total revenue exceeded 42 million yuan!

Among them, the income attributable to Youyou.com is a full 24 million!

In terms of the model design of the open platform, Facebook and Friends.com are a family, and the percentages are almost the same.

However, the current open platform is still in its early stages, and more developers should be encouraged to participate. Therefore, after the commission, both parties will spend a large part of the money to subsidize developers.

For example, Friends.com’s open platform requires a 50% income subsidy to developers of small games and small applications. With an income of 24 million, a subsidy of 12 million will be given to small and medium applicators.

As for those popular web games that earn millions of dollars a month, there will be no subsidies.

For example, Shanda launched a well-known web game "Across the World" last year. In the fourth month of its launch, the total monthly revenue exceeded 10 million.

Among them, the Friends Network open platform contributed 5 million.

Under this situation, a new round of small outlets - web games - has emerged in the domestic Internet circle.

The barriers to entry in the web game industry are very low, and the technical content is very low. Just recruit a few people, find a few designers and artists, and start working. This stimulated a large number of small studios to enter the page game industry in the first quarter of this year.

In the capital area alone, web game companies such as Xinyu Brothers, Zhongcheng Technology, Pea Interactive, and Youxia.com have received financing, and the highest financing has reached 5 million U.S. dollars...

Ziweixing did not get involved.

Because there is no need.

Although Ziweixing sold a wave of open platforms last year and made a fortune. However, it is useless to have an open platform, there must be traffic!

Flow is the most critical.

At present, the website with the largest traffic in China is ranked first by Baidu, second by Weidian, and third by Friends.com! There are nearly 50 million daily active users, and the average daily PV exceeds 1.2 billion!

Although the PV volume of the search platform is high, it is of little significance.

If an open platform wants to form a transformation effect, it must form a community, and there must be a tendency to habitually open. With the success of Helo and the promotion of the gold coin wallet system, this "habit" is slowly being cultivated.

For example, Shanda's "Across the World" ranks among the top three in domestic paid page game revenue, with a monthly income of 10 million. This game has been launched on 34 platforms in total. Among them, the open platform of Friends Network contributed 5 million, accounting for half of the country.

Ziweixing sits on Moments, just like sitting on a golden mountain.

In this situation, Zhou Buqi became more and more confident.

In the previous life, after the launch of Weibo and WeChat, all domestic SNS sites died. Friends.com breaks through this pattern, and the possibility of surviving is getting bigger and bigger.

In the United States, Friends.com has Facebook as a partner; recently, it has reached a cooperation with Japan's Ameba.

The three largest Internet countries in the world are all related to Friends.com. Friends.com can be close to the water, introducing popular foreign web games and popular applications one step ahead, and attracting them to its own open platform.

Friends.com currently has more than 900 employees, of which more than 270 are in the open platform business, and more than half of them are engaged in application development. Among the applications on the open platform, more than 800 are developed by our own family and belong to the exclusive copyright, which is not available on other platforms.

Friends.com has a very good life here, but other platforms can't do it.

Like the one upstairs.

Zhang Chaoyang went downstairs with a bitter face, "I'm convinced! I'm really convinced! How about I give you Sohu and don't mess with me!"

Zhou Buqi laughed loudly, "Why is this? Someone boiled it?"

Zhang Chaoyang said: "As soon as your Toutiao came out, Sohu's traffic has dropped by 20% in the past six months. This is not a big deal. What's more serious is that 17173's revenue has been cut in half."

Zhou Buqi looked exaggerated, "Cut in half? Isn't it? Isn't 17173 a game information platform, it's for game forums and game news."

Zhang Chaoyang said angrily: "Don't pretend to me. Your headline today has stolen all the game news. The traffic has dropped, but the advertising fee has been lost. There is also the income of web games. Users all go to friends to play web games Now, who will come to 17173?"

Business is business, human relationship is human relationship.

Entrepreneurs can be separated.

However, it is not necessary for Lao Zhang.

Zhou Buqi always wanted to take extra care, and coughed lightly: "This... I can't do anything, I can't ask the people at Youyou.com to treat Sohu differently, right? Besides, users have the right to make their own choices, and Youyou.com is already a national website Yes, 1.2 billion PV per day. Although 17173 is doing a good job, compared with Friends.com, it’s still a little bit worse.”

Zhang Chaoyang sighed, "Oh, what a pain!"

Zhou Buqi was a little funny, "Okay, I think you still have fewer dates with female stars, and your acting skills have not improved. If you have anything to do, just speak up, and I will definitely help if you can."

At present, among the three major domestic portals, NetEase has the highest market capitalization of nearly US$2.4 billion.

Sohu followed with $1.8 billion.

Now that the economy is going down, all parties are trying to find ways to stabilize income and stabilize stock prices. There is even news from Sina that they are going to acquire part of the advertising business of Focus Media.

Zhang Chaoyang pondered for a moment, and said, "Your headline literature, did you do a good job?"

"Really?" Zhou Buqi blinked and shook his head, "I didn't pay much attention."

Zhang Chaoyang curled his lips and said, "Since you bought it from Shanda, you have operated so many operations, and you still say you haven't paid attention to it? Sohu, Sina, Netease, Penguin, the reading channels of the four major portals, all of which are headline literature novels."

Zhou Buqi smiled, "This market has just begun, and it needs enough traffic to attract attention."

Zhang Chaoyang asked: "Have you contacted the operator?"

Zhou Buqi nodded and said: "Well, in May, the mobile reading platform will be launched. In June, China Unicom's reading platform will be launched. In addition to Toutiao Literature, there will also be some published books, magazines and periodicals. Well, with Sohu Reading Channel almost."

Zhang Chaoyang narrowed his eyes, and said slowly, "That's different! Carriers, they want to target mobile phone users across the country. This is the largest and most fixed platform, much stronger than your friend network."

"It's just the past few years."

Zhou Buqi snorted and didn't take it seriously.

There is no comparison between state-owned enterprises and private enterprises. Not to mention fair competition, even if state-owned enterprises occupy an absolutely strong position, there is only a hole for private enterprises to breathe, and private enterprises can dig out a golden mountain from this hole to crush state-owned enterprises.

WeChat is like this, Alipay is like this, if Friends.com can survive in the mobile Internet era, it will have a similar pattern, and it will far exceed the various self-operated mobile platforms.

Zhang Chaoyang said: "If mobile platforms promote online novels, the market will usher in a spring."

Zhou Buqi looked at him strangely, "Old Zhang, what do you mean? You want to enter the market and grab the territory from me? Let me tell you, you must not enter this muddy water. The starting point is a giant in the industry. A group of core personnel were poached to start anew, but nothing was done.”

Zhang Chaoyang waved his hand, "I'm talking about page games!"

"Um……"

Zhou Buqi suddenly realized and nodded.

At the current starting point, there are very few genuine users, and that subscription fee is not enough. The biggest income is the game adaptation rights of some popular online novels, mainly web games.

Zhang Chaoyang said: "I want priority."

Zhou Buqi was very straightforward, and said with a smile: "Okay, for such a trivial matter, you can just make a phone call, and even make a special trip. Your "Dragon Babu" is very good, and it is not as powerful as Penguin's "Underground." "City Warrior" is poor. Large-scale online games are so good, you can pick a popular online novel and adapt it into a large-scale game, maybe it will be successful."

Zhang Chaoyang didn't believe it, "Don't talk about it, no matter how popular it is, can it compare to Jin Yong's masterpiece? Adapt a page game and cheat money!"

Zhou Buqi rolled his eyes, "What are you talking about? Are you doing business or cheating?"

Zhang Chaoyang smiled, "Then I'll let someone run this matter later. I'll pick the adaptation of Toutiao Literature's novel first. I'll pick the rest and open it up to other companies."

"no problem."

"When the game is developed, you can add a through train next to the original website of the novel."

Zhou Buqi waved his hand, "I don't care about this matter, you can do whatever you like. If the people in the literature department disagree, I can't help it. I only have one request. After the web game is developed, it must be released on the friend website. on the platform."

Hanging on the open platform, friends.com can get 50% of the commission.

Copyright fees, design fees, game development fees, marketing fees, etc. are all paid by Sohu. They do all the hard work, and they also bear the risk of failure.

Then, Ziweixing leaned on a platform and was able to draw half of the water steadily.

This made Zhou Buqi vividly feel the beauty of Monternet.

Being a platform is really profitable!