please make money

Speaking of which, Sunika showed the invitation letter to the courier brother with a subtle desire to show off: "Smash the washing machine? Do you think it looks good?"

"...haha." The courier brother laughed dryly after reading it: "These companies are still playing very well, just doing marketing."

"Marketing or not, it's not uncommon these days." Sunika even wondered if she should give some tickets to watch the excitement.

After all, in this era when all employees are poor, manufacturers who respond a little bit can be said to be conscientious, not to mention that this kind of response has been wave after wave.

The last time Sunika experienced this feeling, it had to be in Haidilao - and then she never dared to go to Haidilao again because of social fear.

The courier guy had finished watching the show and was about to leave when he remembered something: "Well, what brand of washing machine did you buy before?"

"Just Al, it seems to be an old brand. I heard that the quality used to be very good."

Sunika thought for a while, and washed the other party's floor with running water: "When making things, there are always defective products. Maybe I was unlucky and bought bad ones, but this has been solved, and I feel okay—— The new one is more than 1000 more expensive than the old one, and it also comes with a dryer!"

"Al..." The courier boy nodded thoughtfully, "I just want to buy a new washing machine, um..."

Sunika Amway made a wave, but she didn't take the invitation letter to heart. For her, the best way to eat melons is to eat on her mobile phone, and eat all over the world without leaving home.

But now Sunika is not the only one who lives here. When Mother Su came back, she felt unreliable when she heard about it.

"If you want me to say, it's definitely a show." Mama Su pouted her lips: "The washing machine is also a big item. When I was a salesperson in a department store, I had to queue up to buy this, and I had to have a ticket or relationship. It was released at that time. If the problem is solved, it’s just replaced and repaired. Do you think these companies don’t know how to recycle?”

"Showing off or not, what does it have to do with me?" Sunika shook the invitation letter: "I don't plan to go, are you going?"

"What am I going to do? I don't like this even more." Mother Su shook her head.

"The invitation letter says that there can be up to three people, and there is a free buffet lunch." Sunika threw the invitation letter aside: "If there is a visit to the event or something, I guess I will go."

"Wait, what did you just say?"

"If I were to visit an event, I'd rather go for a stroll, smash a washing machine or something, it's probably just a bunch of reporters talking and posing for pictures, it's boring."

"No, last sentence."

"Three people, and a free buffet lunch."

"Go!" Mother Su grabbed her hand: "Go—"

"...?"

054-Miss must have deep meaning!

"You said, why does the eldest lady prefer to give shopping cards to consumers, rather than give money to reporters?"

The agreed holiday, some people are still doing it, and some people are forced to work overtime.

Lei Fan is the kind who rolls happily. In addition, his overtime work does not count as overtime pay, so everyone ignores it.

However, Liu Jin led a group of executives to work overtime without paying overtime pay, which was a bit unreasonable.

However, the theoretical second-in-command of the consumer electronics department has no such awareness.

He was looking at a group of subordinates in the conference room. There was a notebook in front of him. The notebook was not opened, and a gold pen was placed horizontally on it.

The person sitting on the left has a basic configuration similar to his. In front of him is either a notebook, or some other paper, and the gold pen is almost the same style.

The one sitting on the right doesn't have such a thing, and he will glance at it from time to time during the meeting, with a little envy in his eyes, obviously knowing what it is.

It's a sign of being sent to study by Mr. and Mrs.... These guys from the professional group... Tsk!

"Hey, is it possible that it's because the eldest lady values ​​the group's reputation?"

"It is indeed a normal marketing method to give back some benefits to consumers, but I don't understand why reporters don't."

Is the PR department short of money?

Well, if Lei Fan doesn't nod, then there is indeed a shortage.

But now Mr. Lei waved his hand directly, and the budget has been stretched to the ceiling. Can it be possible without the expenses of dozens of media?

"Old Fang, tell me."

"Maybe this is a follow-up plan, such as using the hands of these media to deliberately discredit our group's reputation."

Lao Fang pushed his glasses: "Wait until a point where public opinion is suppressed, and then there is a reversal. This will have a good publicity effect."

"Any previous cases?"

"There are many cases of reversal of public opinion, but at the commercial level... there are almost none."

People are always forgetful, there are endless melons every day, who cares what kind of moth a washing machine seller is doing.

Unless when the Aishi Group makes its products into religious products like SONY, or leads the industry with a bite of Apple.

But at present, the Aishi Group does not even have a real consumer electronics brand. Although it does everything, everything is at the bottom of the T1 echelon.

Compared with those well-known T0 brands, the Aishi Group is basically equivalent to the gold medal supporting role in the stars, just that one, the familiar one, and then it's gone.

So if you have to say that this is some kind of marketing method, then it's a bit anticlimactic - he didn't keep up with the follow-up scrubbing!

"I think this is precisely where the eldest lady is clever." A senior executive of the professional group folded his hands and pressed his chin: "If you don't fight with a husband, no one in the world can compete with her."

"Tell me." Liu Jin changed his sitting position: "Tell me in detail!"

"Washing the ground, public relations, streaming... Are these methods really useful?"

"Of course it's useful!" Lao Fang frowned: "If it's not useful, then what are the public relations departments and public opinion correspondence teams doing? Other big factories have them!"

"No, no, I don't mean from the perspective of operation, I mean from the perspective of real consumers, think about it in another way, how do you feel?"

"...The vast majority of consumers are blind."

"That was before!" The sharp white light reflected from the glasses of the executive who spoke: "Now that information is advanced, you can fool everyone as fools, is it possible?"

"..."

"What Miss means is to follow the kingly way. Marketing must be done in a high-profile way, but marketing is just a means, not an end. The purpose is to win over consumers!"

"Isn't it better to let the media help?"

"It's not helping? One pink tops ten black? Just let the media say it, will they buy your washing machine?"

"You are too far-fetched. What year is this? Good wine is afraid of deep alleys."

"The real word-of-mouth word of mouth, I think the media only accounts for one-third or even less, and it has to be the user's own experience."

"But it's too offensive to show no courtesy to the media."

"It's more of a gesture—from now on, we're not making a fuss—do you think this event will be short of money?"

"……Won't."

"That's it, or do you think that the eldest lady is just crazy, and she just doesn't feel comfortable giving money to the media, and would rather send money to users than give them?"

"That's even more impossible."

"So we have to unify our views. Travel expenses are an attitude, and how to receive reporters is also an attitude. We don't need to pay money. We are better in other aspects. Don't ask for anything deliberately. Let nature take its course. After all, in the consumer electronics market, in the end it is still Those who rely on strength to speak, high-priced low-price brands and brands that only sell, will eventually die."

Lao Fang pondered for a moment, then spread his hands: "Although I still disagree with this approach, I accept this arrangement."

In other words, he has no objection to not paying the journalists a lot of expenses, but to raise the reception standard and spend the event funds on the consumers.

Liu Jin opened his notebook, jotted down a few names, looked around at his subordinates, and closed the list.

"We have sent out [-] invitations, and it is estimated that one-third of the people will come over the weekend. How is the arrangement in the park?"

"Mr. Lei said that he asked the eldest lady. What the eldest lady means is that don't hold speeches, welcome ceremonies, etc. It's best to make it an open tour."

"Visit? Why make it a form of visit? Our park... has no items to visit."

Not all of the International Trade Park where the Aishi Group is located are used by them, they only occupy a part of this self-contained area.

The headquarters has a total of three buildings and the surrounding parts, which are basically office areas, and other gardens and other designs are ordinary.

When Alia’s father was still there, he had the idea of ​​building an emerging science and technology comprehensive park. In that case, in addition to the office area, there would be a commercial complex, a conference center, and even staff dormitories and schools. More than 200 million square meters.

But later, with the mediocrity of the Aishi Group, this grand idea naturally stopped.

The high-level executives even had to be thankful, at least this park was bought at the beginning, otherwise even the final good environment would have been compromised.

There were really rumors from the board of directors that 'rent these to rich companies, and change to a cheaper office building to earn the rent difference'...

So there is nothing to see in itself, I live my life with deductions and deductions, and it is open for viewing...Visiting the cafeteria?

"Brothers." Liu Jin carefully screwed on the pen: "I have only one opinion, and that is that the eldest lady's opinion must be right!"

The brothers in the non-professional group rolled their eyes secretly, you just lick it, who doesn't know that you, Chief Manager Liu, started by licking Ai Ruhu, now you have a different master, right?

"Isn't there still a day and a half left? If there is no project to visit, then add it now--how to add it, give me a plan in the afternoon, and I will discuss it with Mr. Lei. If you spend the whole day tomorrow, it will be considered as staying up late and working overtime. , we also figure it out, what do you think?"

"...Mr. Liu, I have no objection to these work arrangements, but you have a young lady on the left and Mr. Lei on the right. What's Ai Dong's opinion?"

"Director Ai's opinion?" Liu Jin's chubby face suddenly wrinkled with laughter: "Director Ai's opinion is very simple, the eldest and the youngest will follow the eldest lady!"

"This--"

"Don't believe me? If you don't believe me, go and find out for yourself. What do you mean when a new official takes office? That's it!"

"..."

055-An expert?

"So why do you hate reporters so much, miss?"

"No, I don't hate reporters, how do you see that I hate reporters? 』

Alia, who was on a video call with Lei Fan, was packing her things while talking without raising her head: "I just hate spending money to please the media." 』

"... Reciprocity, in this case, the follow-up will be more controllable."

"Mr. Lei, have you ever thought that what consumers may care about is not the media evaluation, but the real quality and price? 』

"The premise is that they need to know that there is such a brand."

"The consumer electronics division of the Ace Group is an idiot. ”Alia complained mercilessly that the group is full of insects: “Manufacturing so many products for so many years, they are basically at the bottom of the T1 echelon in their respective fields. , Was your PR marketing useful before that? 』

"The situation was different before." Lei Fan looked at Aliya seriously: "Mr. Ai may not have much development plan in this regard."

Ai Ruhu has no development plan (×)

Ai Ruhu is a tick (√)

Facts have proved that even if a dog is tied to Ai Ruhu's position, the current Ai Group will not become worse.

After all, Ai's Group is still following the development strategy of Ai Rulong at the beginning, but it is just the kind that barely meets the passing line.

"I don't care, anyway, tell the public relations department, if they are so busy, why don't they order peanut oil, rice, eggs or something. 』

"……what is it used for?"

"Give it away!Anyway, it's a gift, can't it be given to the invited customers?If you want me to tell you, any kind of impressionism is fake, and you have to be sincere in apologizing. If you can send two hundred catties of rice to someone’s home, they can turn around and give you a private Masai with red bean paste, which will remember you for half your life! 』

Lei Fan rubbed his forehead, and had given up on following up with the young lady's down-to-earth thinking.

Someone asked her why she was so good at killing people without blinking, but she said that she was really talented in not blinking for such a long time.

What is a master who pretends to be confused?That's it.

If it weren't for the trust document of the eldest lady's 75% equity in his hand, he would even wonder if the person in front of him was sent by God to destroy the Ai Group.

Only the real estate sales department will spend money to send rice, noodles, grains and oils to attract people to join in the fun as a group performer-the one who has no bottom line is a liar who sells health care products!

Lei Fan didn't even dare to imagine that on Sunday, the headquarters of the Aishi Group was full of gongs and drums, firecrackers were going off, red flags were waving, and there was a sea of ​​people.

Those who knew it was smashing the washing machine for marketing, those who didn’t know thought it was a holiday...

"Okay, it's settled—and remember, you must prepare lunch!Calculated based on 3000 person-times! 』

Aliya gave an order on the other end of the phone, and then blatantly hung up the call of Giant Lei as a small customer service.

Poor Prime Minister Lei still had half of the words on his lips, but in the end he could only swallow them silently.

The lady from the secretarial department knocked on the door, poked her head in—then hiccupped—

"...?"

"..." The lady from the secretary department retracted her head, as if she was trying to sort out her emotions, she blushed and poked her head in again.

"Mr. Lei, someone said that I have an appointment with you to meet this afternoon, but there is no record on the itinerary. Look—"

"……Are you OK?"

"I'm fine, I'm fine..." The lady from the secretarial department seemed about to have a cerebral hemorrhage, and tried to act as if nothing had happened: "Boss Lei, you are so humorous, haha..."