please make money

"Why? Isn't the benefits he gives to employees good?"

"That's what he's supposed to give—he's got more for himself!"

"It's not illegal to do business, isn't it just to make money?"

"Come on, sit down, let me ask you, how much do you know about Liu Shouzheng?"

Aliya thought for a while, then shook her head: "I don't know, I've heard of the Shouzheng Group before, one plus one computer, but I haven't seen anyone."

"He and your father are of the same era, but they have two different styles from your father. If your father is still there, he will definitely be different from him and not conspire with him."

"so serious?"

"He and your dad, or you, have absolutely opposite paths-do you think technology is important or marketing is important?"

"They are all important, but in comparison, technology is more important."

"He is just the opposite. Both are important, but technology is the least important, and money is the most important."

"Isn't it normal to do business?"

"It's normal, but what he got at the beginning was the support of resources from the state. What did he get in exchange for wasting so many people's efforts over the years?"

Mr. Huo didn't tell Aliya that before choosing her, he actually chose industry leaders several times in China to support her.

Liu Shouzheng was one of them. He couldn't tell Alia about some deeper things, so he could only talk about them openly.

Shouzheng Group, Liu Shouzheng.

At the beginning, he was known as the godfather of the domestic technology industry, and he became famous for a while.

The era of Ai Rulong was an era when many stars were born in the business world, and Liu Shouzheng was the most shining star at that time, and there was not even one of them at one time.

The other party was originally a staff member of the Computer Research Institute of the National Academy of Sciences. Of course, he was an assistant researcher of the unknown kind, or else he was engaged in technology.

When the Computer Research Institute was considering the transformation of scientific and technological achievements and the transfer of research technology to civilian use, a technology development company owned by the whole people was established.

At that time, the technology development company employed a total of 35 people in the research institute, and the main business was also very vague.

One is the transfer of computer research results, and the other is computer technology consulting services.

"A group of people engaged in scientific and technological research are naturally not suitable for business, not to mention that everyone was inexperienced at that time."

Mr. Huo recalled the events of those years, and he seemed to be still in front of his eyes: "The site of the technology development company is very small, and there is only one reception room, and the reception room is actually two small bungalows. Talk to me in the reception room, where is the office? I found out later!"

Later, during the operation of the company, the personnel changed, and Liu Shouzheng was just Xiao Liu, and he couldn't even be ranked in the top five of small companies.

At that time, the person in charge of the company was Director Wang of the Business Department of the original computer research institute, and later Mr. Nan, the chief engineer.

It finally got into his hands, and the first thing he did was to ask Mr. Nan not to call him Xiao Liu, but Mr. Liu.

From that time on, Mr. Liu can be regarded as a decent person...

As for how the technology development company changed from being wholly owned by the state to being privately owned, it is probably a matter of endless reasoning and chaos.

But Liu Shouzheng is an out-and-out controversial figure.

"When he was Xiaoliu back then, he held up banners everywhere, proudly declaring that our company had people like Nan Zonggong, just like Arabic effective numbers. A number like this, followed by a string of zeros, is thousands. Wan, our strength is unrivaled!"

When Mr. Huo said this, his tone was a bit unpleasant, as if he didn't like this kind of flattery.

Aliya was very curious about who Mr. Nan was: "That Mr. Nan, is he very powerful?"

"Awesome, the most powerful computer engineer in China at that time, academician of the Academy of Sciences, in 50, you may not know how much the per capita salary was at that time, but at that time, Mr. Nan received a special reward of [-] yuan from the Academy of Sciences , the money was enough to buy a house in any big city at that time.”

In China in 92, the real estate bubble hadn't appeared yet, and it had to be developed in Qiongdao a year later.

At that time, the average house price in Beijing was only over 2000 yuan, and even after four years, it could barely rise to [-] yuan.

The purchasing power of 50 at that time cannot even be described as amazing...

"Academician Nan doesn't care about money. The money was all used to buy equipment and sponsor the development of computers."

"Isn't that good? Mr. Liu sounds like he respects Academician Nan very much."

"Heh, respect is on the lips, but it's all about taking advantage of it in the heart."

Tangible assets are used, but intangible fame remains.

Since then, Liu Shouzheng has used this to boast about the company and fabricate his family history.

Everyone is in the same industry, so they are naturally aware of these things, and it is indeed not against the law to put money on the face.

Liu Shouzheng said that he walked out of the research institute and founded the Shouzheng Group in a [-]-square-meter communication room.

Consumers who don't know the inside story say that you are very inspirational, and your peers say, well, then you are really shameless.

As for later investing a lot of money in publicity, completely negating the original relationship, such as flipping color TVs, flipping roller skates and Chinese cabbage, it's a mess.

"The reason for this is very simple - behind the Shouzheng Group is the scientific research institute, and behind the scientific research institute is the National Academy of Sciences."

Brother Huo looked at Alia with meaningful eyes: "It's like the relationship between your uncle and your father. He didn't have the qualifications, but he took that position."

In other words, Liu Shouzheng has no history of struggle, and it is not his turn to fight. There is only a starting stage.

Such a start is not conducive to his ability to condense his personal prestige and manage the entire group company.

The most intuitive and similar examples are Ai Rulong and Ai Ruhu.

Ai Rulong worked hard with one hand and one foot to create the Ai Group, so even though he has been missing for many years, there are still many legacy and countless loyal ministers.

Ai Ruhu is a peach picker, all the venue funds and real estate are ready-made, without any suffering, he directly steals the high position and becomes the boss.

He wants to make all of this his own, and the best way is to completely deny Ai Rulong, the founder, and claim that the peaches are grown by himself.

Wherever I search now, what I see is "24 years ago, 10 scientific and technological workers, with 20 yuan of start-up capital, established the predecessor of Shouzheng Group in a 20-square-meter communication room. The history of technology development company".

What Liu Shouzheng did was shameless at best, and Mr. Huo wouldn't be able to complain about him.

What really upset Mr. Huo was that the path taken by Shouzheng Group in the early days was actually very similar to that of Alia.

In the 90s of the last century, the newspaper "Computer World" had an exclusive interview titled "Domestic microcomputers, what is the way out?" 』

Mr. Nan, an academician of the Academy of Engineering, was interviewed at the time, advocating the integration of the industry chain at that time and reducing the cost of microcomputers.

Adopting the all-in-one integrated motherboard reduces the cost of commercially available machines by 2000 to [-] yuan, and helps microcomputers enter thousands of households.

At that time, computers were still relatively professional products, and the purchasers were either enterprises or research institutes, and the home computer market was not taken seriously.

Therefore, the first batch of home computers of Shouzheng Group, that is, the later One Plus One computers, are in short supply in the market, and are even more popular than Alia's mobile phones today.

90s can produce 2000 units a month, and they are sold out within two weeks of stocking up, and the sales trend is still rising in the next month.

Some users simply brought money and drove to the gate of the factory and waited to pick up the goods, which became so popular.

It was at that time that Shouzheng Group completely clarified its development route - selling computers!

Liu Shouzheng is very good at marketing. At that time, he formulated the development strategy of popular science education to stimulate market growth, and began to market the concept nationwide.

The background of the times at that time was that everyone encouraged innovation and looked forward to progress.

The development style of Shouzheng Group made a group of bigwigs very pleased and gave them a lot of support.

The cultural palaces of science and technology museums in dozens of cities helped them develop conceptual science popularization platforms, thus completely securing their cultural concept as the number one brand in the home computer market.

If it is said that it has been soaring since then, with a brand and technology, perhaps Liu Shouzheng's reputation today will not be so bad.

But the problem is, Liu Shou is a very thorough businessman...

Brand and profit come first, technology is not important.

For this reason, he even broke up with Nanzong Gong, who advocated technology first, and parted ways.

"Academician Nan is too idealistic. At the beginning, he offered advice and suggestions. He felt that under the same technical level, core technologies with independent intellectual property rights should be supported through official procurement. He also wanted to standardize official procurement and support independent core IT technologies. It's good."

"I remember, the official made it clear that's what they did, right? There's also a special procurement law."

"Well, he thinks that not only the hardware industry, but also the software industry is a strategic industry, even related to national security. The high-end market of basic software must be done by ourselves, otherwise it will become like Ah San. A low-end market that can do offshore outsourcing.”

"That's all right, so what's the problem?"

"...Yeah, where is the problem..."

Mr. Huo was fiddling with Aliya's business card in his hand, his eyes were a little distant, as if he was recalling something.

After a while, he seemed to come back to his senses: "Continue to talk about Liu Shouzheng, he is a person who can do sales, but he can only do sales."

In order to do sales, Shouzheng Group chose to take the marketing route after giving up the route of technology core.

The most direct choice is to acquire more famous brands from international friends in order to maintain their own brand advantages.

Shouzheng Group spent huge sums of money to acquire the sub-brand of Big Blue, the most prestigious foreign computer giant, and acquired the other party's personal PC business.

But it is not so much that he acquired the other party, it is better to say that the other party bought shares in Shouzheng Group.

The merger cost 12.5 billion U.S. dollars, of which hundreds of millions of U.S. dollars of shares in Shouzheng Group were transferred to the other party, and the directors of the other party also became directors of Shouzheng Group.

That merger case allowed Liu Shouzheng to successfully open up foreign markets, and relying on the quality endorsement of the other party, he successfully doubled the product price.

But the problem is that 12.5 billion did not get any core technology, just bought a standard, which inevitably makes people criticize whether the goodwill is worth it.

Of course, it’s worth it in terms of the stock price, anyway, he’s not losing money—the product’s quality remains the same and the price doubles, isn’t this going to the high end?

Liu Shouzheng successfully brought the Shouzheng Group to the world, and was also known as the godfather of the technology industry at that time.

Aliya didn't pay attention to the history that was different from her memory: "Why did Big Blue sell the right to use the sub-brand?"

"Of course it's because R&D is burning too much money, and the department continues to lose money and can't sustain it."

"Then why did Liu Shouzheng make money instead of losing money after getting the other party's brand?"

"If you don't engage in research and development, of course you won't lose money. How simple is it?"

Twenty years ago, the Big Blue sub-brand burned one billion US dollars in research and development expenses in three and a half years.

After being acquired, the sub-brand has completely embarked on the road of sales.

What the acquired R&D department has to do has changed from creation to annual repairs, replacing some ready-made things in the industrial chain and supply chain.

What other people have, what they make, I will use whatever, very powerful, right?

Of course, Liu Shouzheng also has something to say - his design is so mature that it is not suitable for major revisions.

I changed it, the taste has changed, and users don’t buy it, what should I do?

From assembly production to independent research and development iterations, the cost to be paid is huge, and the pain to be endured is also huge.

Most companies simply cannot survive the positive cycle, even the current Alia, not yet.

All of her current technology research and development are at the stage of investing money, using the inheritance left to her by her father Ai Rulong.

So she can stand and talk without back pain, and she can make hundreds of millions and billions with one move.

But she can't say that other people's back pain is due to kneeling for a long time. It's normal for people not to invest in research and development, but willing to earn assembly fees.

"But the problem is that an assembly group like Shouzheng Group received a lot of support at the beginning, and was even trained as a leader."

Brother Huo put away Aliya's business card: "He was trained as a general, but in the end he was just a poor soldier. The entire industry lost at least ten years of opportunities."

Alia is now being fed by Huo Boss and favored by Tianhai City officials.

But at that time, Shouzheng Group was fed by the whole country, and favored by the national market and consumers.

So when expectations turn into disappointments, whose resources and policies are in favor of these expectations and gritted teeth?

"President Liu told me before that their patented technology application ranks third in China."

"Heh... What is the current proportion of your company's revenue invested in R&D?"

"I don't know, but it shouldn't be lower than 25%, maybe a little higher. It's always a tough start."

"Shouzheng Group will not be higher than three points a year, or even less. It is always easy to make money."

"That's not enough...he said before that there were more than a dozen points."

"They are the boss company, and the books of the boss company are naturally good. After all, they are used to fool investors, but it is estimated that half of the salaries are paid to the development staff. You don't understand this trick when you are in business?"

"Conversely, they rely on a few points of research and development to have such a high income and market share, isn't it good?"

Brother Huo took a deep look at Alia: "Girl, I know what you want to say, and you also know what I want to say. You can say that Liu Shouzheng is immoral for doing these things. He spent money to buy patents as an assembly plant It can indeed make money, even to put it bluntly, there are some things he can't figure out, and there are people who help him smooth things over. The older generation of scientific researchers in the Computer Research Institute can still get a pension from the Shouzheng Group every year. Jin, because of the reduction in funding for scientific research institutions, the Shouzheng Group is actually a way out for the research institute itself, which is understandable—but some things should not be like this.”

"What should it be like?"

"...Yeah, what should it be like?"

For a moment, Mr. Huo was actually a little dazed and discouraged.

When Liu Shouzheng was a child, he was already sitting on hundreds of billions of assets, and he was in the business world, and his business could not be bigger.