please make money

"Two conditions? Okay! Say it!" Jing Ershao was shocked, and he had already made up his mind to agree to Aliya's restriction.

It's nothing more than arranging manpower to supervise oneself, or restricting one's investment direction, but these are not big——

"First, we must launch a sub-brand to make low-end affordable mobile phones, and the price ceiling should not exceed 999."

"...Ah?" Second Young Master Jing replied blankly.

"Second, the production capacity must keep up, the stock must be sufficient, and the system must be polished. If you can't do this, you would rather give up the market than grab the market."

"Why, why?"

"How many brands are there in the current mobile phone market?" Aliya raised her legs, ready to take Sister Weijing.

"There are... more than a dozen?" Jing Ershao recalled and found that there might be more than ten.

"The market is a blue ocean. How can we grab this blue ocean? There are even a large number of functional phones and counterfeit phones on the market. These markets are called sinking markets!"

Aliya dipped her tea, drew a big circle on the table, and then drew a small circle inside the big circle: "This small circle is the market where high-end brands compete, that is, the market you want to capture. of."

"But what does this have to do with 999's mobile phone?"

"Get rid of copycat phones!" Alia raised her chin: "Seize the sinking market, cultivate users - burn money! Burn like a tiger! Burn like a lifetime!"

"……and then?"

"Don't you want to be a geek system? The sub-brand system and your main brand use the same system to cultivate user habits."

"I understand!" Jing Ershao's eyes lit up, and his face showed surprise: "In that case, when they change their mobile phones in the future, they will habitually choose to change to my main brand!"

No, not really, they only look at the price and buy whoever is cheap.

Alia thought so in her heart, but of course she couldn't say that. Who would think of giving back to consumers as a capitalist?What super twenty-five boy...

She looked like she was holding the pearls of wisdom: "Yes, as long as your system is competitive, then cultivating user habits is cultivating the market!"

"It makes sense... sinking the market... Then do you want to castrate some functions? For example, put the core at the high end, and then put the basic one at the low end?"

"No." Aliya waved her hand again and again: "How can this work? You treat it differently, users are idiots? You can at most castrate some insignificant animation effects to ensure smooth performance. 999 mobile phones are not used to make money, but to To open up the market and cultivate user groups, you have to be patient.”

Jing Ershao nodded again and again, feeling very reasonable: "I understand! I thought about it before, sister, I thought it through when you said that!"

Those who do research reports are not fools, and they raised the issue of sinking market and stock market early on.

In addition, what Alia said can even be said to be a prophecy in a certain sense, except for some "small details" that go off track, everything else is very reasonable.

"What about the production capacity?" Jing Ershao felt that the first request was acceptable, but the second one was a little unclear: "We have to hurry up!"

"Hurry up, can you make a good product?"

"But in this regard, Microsoft has achieved it - they released the window system first, won't they win? Sis, what you said about cultivating user habits is exactly the same as Microsoft's strategy, and we have to be fast!"

"Fast, but the core is not good, how to cultivate it? If you just grab it, you will spit out the share sooner or later."

Jing Ershao frowned and thought for a while: "Sister, are you talking about IE browser and Netscape browser, and the case of Firefox and Google?"

IE and Netscape... When Alia heard these two names, she had the illusion of dreaming back to her youth.

How strange it is to hear these two things in 2022-the war between IE and Netscape has to be traced back to the early days of the Internet, which must have happened almost 30 years ago.

At that time, Netscape was the leader in the browser industry, with a market share of more than 70%. It was the absolute industry leader and Apple's default browser.

As a competitor, Microsoft does not have its own default browser and is unwilling to use Netscape, so it chooses to support IE.

By bundling with the Windows system, IE quickly caused an impact on Netscape. This fierce battle lasted for three years, just like when 360 fought against QQ, forcing users to stand in line. In the end, IE, supported by Microsoft's rich and powerful, won. up.

IE, which has seized 96% of the market share, was overthrown on the spot by Firefox, the spiritual sequel of Netscape, because it did not polish itself well.

When Google Chrome came out later, it also gave the open source version Chromium, so that Microsoft Edge, which has replaced the default browser of IE Windows system, has been changed to be developed based on Chromium in 2020, and I voted properly. I personally ordered.

Aliya came back to her senses: "Yes, that's what I mean - IE won Netscape by bundling, we can also win the market by spending money on bundling, but other friends who have the advantage of latecomers, can't we win Are you taking away the market for semi-finished products?"

"really……"

"Be sure to stock up—twice as much as you expected—no! Stock up three times!"

In this way, it can be backlogged and then replaced with electronic waste, severely torturing the capital of the group.

"But in that case, it will cause a backlog, right?"

"You have to have confidence in the market. In such a big market, how do you know how much you can eat if you don't fight? Otherwise, how can you negotiate prices with the supply chain?"

Alia snapped her fingers to settle accounts with him: "If you stock up on 100 units, the supply chain will give you the original price, if you stock up on 1000 million units, the supply chain will give you a [-]% discount! If there are [-] million units in stock, what do you think will happen to the supply chain? ?”

"...will call me daddy."

"That's right—" Aliya leaned back: "In business, you need to broaden your horizons. Stud is also a kind of wisdom."

"But in this case, two billion may not be enough."

"Add it if it's not enough! Does the group have no money? Add money! And your system, what are you going to do?"

"Just - find a programmer normally, and then do it..."

"How many programmers are you looking for?"

"Only a dozen?" Jing Ershao recalled what Xiaojie told him, and there were only more than 100 active users in their gaming forum.

But with just over 100 users, they can make the system of their mobile phone very considerate, and have released so many magical revisions. If they recruit more than a dozen professional programmers, they can't be worse than these enthusiasts, right?

"You're being stingy again, aren't you?" Alia sighed, "We can't always play the tactics of fueling up, we have to lure nests and build phoenixes—or even build nests for phoenixes!"

"……What's the meaning?"

"Invest [-] million! Polish the system! Recruit heroes from all over the world—and spend money on fan forums, schools, etc.! Build a training center!"

In this way, the money will be burned comfortably, and it will be burned to talents, and friends and businessmen will also get benefits-come and dig people!They are all trained for you!

Jing Ershao thought it made sense, but he always felt that something was not right, and he was worried: "Is this in line with the way to make money?"

"Brother..." Aliya held his shoulders and pointed to the skyline outside the window: "The world you see now tells you that the money is the most, but my sister tells you something from the bottom of my heart, if you Just for money, then one day, you will even dare to kill me for money—but is money our ultimate goal?"

"……no!"

"How old are we now? My dad used to have more than a dozen people, seven or eight desks, and now has a fortune of 2000 billion! We need to plan! We need to do big things! We must have a moat, we must have a structure-from now on, you must learn Spend money! Get it? Spend money! Shutup and take my money!!”

"--Understand!!"

099-Pei Liya, the coin-throwing hedgehog

Jin Fan is an employee of Ayer Group, and his job is a programmer.

The consumer electronics department of Ayre Group alone is considered a big company in the market, so he has no dissatisfaction with his employment choice itself.

It’s better to be able to go to the company you want when someone else’s school recruits, and to be able to come to a fairly famous company when you recruit from your own school, which is better than those students who are not wanted by school recruits, and graduation means unemployment.

It’s just that if you really want to talk about the feeling of work, the feeling of taking office, then it can only be... um...

Ha ha - so 30 years - if you can survive for 30 years.

Looking at the clock at hand, it's already 05:30 in the afternoon, so it stands to reason that it's time to get off work now.

But Jin Fan didn't intend to leave work. Instead, he put on his earphones and prepared to make an effort.

He wasn't the only one like this, the other colleagues also woke up from their laziness, and they were all ready to continue working overtime.

After all, his boss is a well-known layman leading an expert. When he caught a group of programmers and forced them to do their jobs, it was really a serious illness.

At first they complained, but now they are used to it, since he wants to spend it, they will spend it too, anyway, they are just fishing for fish.

This can be regarded as an alternative 'I'll spend the whole day with you guys' revenge, procrastinating the daytime work, not having nothing to do when working overtime, and getting some overtime pay.

After all, even if he went back, he would have nothing to do. Years of overtime work made him lose——

"Off work! Everyone off work! Fifteen minutes to pack up and leave the office—"

Lust for fun... huh?

Jin Fan raised his head and glanced behind him, then at his colleague, and found that the other party was as astonished as he was.

"What do you mean?"

"I can't!"

"...a prank! It must be a prank!" Jin Fan came to his senses, clapping his hands with a dazed expression, "It's that kind of short workplace video, pranks and then other colleagues are scolded! I just saw it when I swiped my phone!"

After chatting side-by-side with my colleagues for a while, the voice came again, this time not only shouting at the door, but even leaning over to make an announcement.

"Brother, are you still off work?"

"...Who are you?" Jin Fan looked at the girl in front of him: "After get off work and so on, our supervisor will decide."

"Oh, your supervisor—he's gone."

Aliya flipped through the small notebook in her hand, the program development team...management... well, not much greed, and was transferred, which is considered exile.

Compared with those of his predecessors, he only needs to be beaten, which is lucky in a sense.

"It's time to get off work." Alia closed the notebook: "Aren't you leaving after 05:30?"

But you can't switch on the computer here, if you dare to switch on the programmer's computer, they might just jump up and fight with Alia...

"We—— still have work to do." Jin Fan was not easily fooled, mainly because he was cowardly.

"Then why did you go there during the day?" Aliya looked surprised: "Is the workload so heavy?"

daytime?Paid shit during the day!Who works hard for the boss during the day, are you here to mix your salary or to realize your dreams?

Seeing that the girl in front of him seemed to attribute the reason to too much workload, Jin Fan felt a little guilty, after all, the workload at hand was not too much.

But before he kindly said a few perfunctory words, the girl opened the small notebook again, checked the number, and then made a call to someone.

"Hello? Manager Qian? You are in charge of the program development department now, right? Ah... yes, I know you've just arrived and I don't know yet. It's all right. Let me tell you about the workload arrangement." One thing, be more flexible, you are also a computer major... Ah yes, yes, I understand, since you have the number, well, let's do it, get off work early, today's overtime is a special case-in addition, you let the program Come to the management of the development team, who is still there?"

After a while, a middle-aged man in a greasy plaid shirt with premature baldness rushed into the office and found Alia among a group of cubicles.

"Oh! Miss—how did you come here in person!"

"Call your title during office hours, Director Sun."

"Ah—this...um..." Director Sun looked at the customer service card of the other party, cleared his throat, "Ai—Miss Customer Service?"

"Forget it, you'd better call me Missy, please supervise, everyone gets off work on time."

"Okay! Okay, I'll arrange it right away!"

"I'll go to the next department to have a look. You don't have to worry about me. In addition, Mr. Ai Lijing Ai has already read your previous project proposal and said it's ok. Tomorrow, you will do a detailed report when you go to work."

"I-I can-"

"Ok?"

"Oh! Off work, yes, it's off work time, don't talk about work, don't talk about work..."

"Well... Take a good rest. In addition, there is a discount in the canteen. You can go back after eating. The shuttle bus runs until 10 o'clock."

After all, Aliya wandered to the other side with a small book, leaving only a group of plaid shirts looking at her as if she was looking at aliens.

Jin Fan blinked: "Brother Sun, who is she...?"

"Boss." Brother Sun said concisely, but his expression was still thinking about his previous project proposal.

"Who is the boss?"

"The boss himself - Mr. Ai's daughter, the eldest lady of the group, the largest shareholder - is back!"

Everyone looked at each other for a while, as if digesting this identity, and then suddenly came back to their senses.

"Fuck! The boss told us to get off work?!"

"Is there any happy event today..."

"Not today." Brother Sun glanced at the juniors quietly: "You have caught up with the good time. The meaning of the eldest lady is that we will not work overtime in the future."

"No overtime—what about overtime pay?"

"Where do you get overtime pay if you don't work overtime? But it is said that wages will be raised and part of the benefits will be paid."

"Do you want to make a big cake?" Jin Fan's colleagues laughed and said, "The new official has just come back, so of course he wants to win us over..."

"He owns 75% of the group's shares. Calculated according to his net worth, he is currently ranked third on the list of the richest women in China. Who is he going to win over? You're the one who knocks codes?"

"Who is number one?"

"The number one is Mr. Yang, who is also a second-generation real estate agent. It is said that her father took her to attend various business occasions and board meetings when she was 13 or 4 years old. Later, she went abroad to study and studied at Ohio State University. She majored in marketing and logistics... After graduation, she served as the purchasing manager of the company, and after her unremitting efforts and the transfer of all the shares of her father to her, she instantly reached the top of the list."

"Why are you so familiar?" Jin Fan looked at Sun Ge suspiciously.