While walking to Lin Fei's side:
"Are you still here looking at the computer?"
"Why did you search for Pin Xixi so well?"
"Is it possible that you have also been interested in this company for 20 years?"
Seeing Boss Yang standing next to him, looking at him curiously,
Lin Fei nodded:
"It's really interesting."
"This investment can be done, but it's tricky to do!"
very tricky?
Hearing this, Boss Yang froze for a moment:
"What do you mean by tricky?"
Seeing Boss Yang's bewildered cute look, Lin Fei smiled and said:
"If you want to invest in Pinxixi, the biggest obstacle is the goose factory!"
"......"
Why can't we get around the goose factory?
Boss Yang doesn't know how to complain about this matter,
Could it be that they, Jia Xing, got into a fight with the goose factory?
Seeing that Lin Fei seemed to be thinking about something,
Boss Yang said:
"If you have any ideas, just tell me."
"Maybe, I can also help you think of a way together, maybe!"
Just now, when Boss Yang was taking a shower,
Lin Fei has always been on the Internet, searching the world, and trying to figure out Xixi's development.
Combined with what Shen Huajun said to him tonight,
Lin Fei also roughly judged what stage of development Pin Xixi is in now.
in this world,
Tao Bao and Jingdong are already very mature products.
Tao Bao's strength is much stronger than Jing Dong's, but Jing Dong is not weak,
These two companies can be said to have directly divided the entire e-commerce market into two.
In recent years, there are no new shopping platforms that have emerged!
However, it didn't take long for them to be reduced to scum in a short time in the two strong battles for hegemony.
There are not many newly born online shopping platforms that can survive under the shadow of the two bigwigs.
Even the capital market feels that there should not be a third large-scale online shopping platform on the market right now.
But no one thought,
A very inconspicuous small company called Pinxixi, was actually caught in the cracks and survived!
Not only survived, but the development seems to be pretty good.
Today, the market value of Pinxixi is about 2 million yuan!
Because of its small scale, it is normal for Lin Fei to have never heard of it.
And they are now about to start the third round of financing.
According to Shen Huajun, in the third round of financing, Pinxixi hopes to raise 1.2 million meters of gold.
Many investment banks have extended olive branches to Pinxixi.
However, no matter what kind of competitors it faces, the goose factory has the greatest advantage in this investment.
Because, in Goose Factory, there is a huge temptation that makes Pin Xixi's heart flutter!
...........
In his previous life, Lin Fei was actually on the Internet and accidentally browsed a post about "How Pin Xixi rose to power"!
In this post, it is also revealed in detail,
[Pin Xixi] The reason why she was able to rise gradually under the cracks of the two big bosses!
[Pin Xixi] Why was it able to rise, and why was it possible to gain a chance of survival under the oppression of the two big bosses?
This point is related to the product positioning of [Pin Xixi]!
Huang Zheng, the founder of [Pin Xixi], is really smart!
He didn't focus on the [big market], but focused all his attention on the [small market]!
What is "small market" means "low price market"!
And this market was just ignored by Tao Bao and Jingdong.
Tao Bao and Jingdong are both doing one thing right now, that is, they are constantly upgrading their products [Consumption Upgrade]!
It means that as much as possible, let customers spend more money on their online shopping.
But Pin Xixi's behavior is just the opposite,
They are thinking as much as possible so that the product can be sold on their own platform and sold more cheaply.
In the previous life, Huang Zheng, the founder of [Pin Xi Xi], had a famous saying, "The main target group of Pin Xi Xi is the customers who live outside the Fifth Ring Road!"
What does this sentence mean?
What they focus on is [rural market] and [low-middle-income families]!
It is precisely because they captured this area that Tao Bao and Jingdong ignored,
Only in the e-commerce industry, they have opened up a field that belongs to them alone.
I have to say that Huang Zheng's vision is really precise.
The matter of rising with [Pin Xixi] was really done by him.
The e-commerce circle was originally a "Chu and Han struggle",
As a result, with the rise of [Pin Xixi], it immediately became a "three kingdoms struggle for hegemony"!
Just for this point, Huang Zheng can't do without admiration!
.........
And in this world, the rise of [Pin Xixi] is similar to the previous life.
Even though they have accepted two rounds of financing before,
But in fact, it was really difficult for them to carry out these two rounds of financing!
In the entire investment market, there are not many people who are willing to invest in them!
As for why they are unwilling to invest in [Pin Xixi], the reason is also very simple.
Because no one would think that [Pin Xixi] could survive in the cracks between the two big bosses.
Bankruptcy is only a matter of time.
However, with the development and growth of [Pin Xixi] step by step,
Some bigwigs in the investment world really dropped their jaws in shock.
[Pin Xixi] Not only did it not go bankrupt, but it seems to be doing well,
This also made them usher in a big explosion during the C round of financing.
Many capital forces came to them directly with money and wanted to cooperate with them.
.........
If the precise "product positioning" is the root cause of the survival of [Pinxixi],
Then they can continue to grow and develop, all thanks to the second decision made by the group,
And this decision was called by Lin Fei as "using the huge traffic of social networks to promote the development of the group!"
In the previous life, [Pin Xixi] could develop so quickly,
All because they have reached an in-depth strategic partnership with Goose Factory.
[Pinxixi] Relying on the huge traffic brought by Goose Factory's buttons and prestige, it uses the method of [social fission] to open up a new traffic source for the e-commerce market.
With the step-by-step growth of 【Prestige】,
The value of [Pin Xixi] naturally rose step by step.
Why tonight, Shen Huajun said that the goose factory would be a stumbling block in front of all the investors who want to raise money [Pin Xixi]?
It is because [Pin Xixi] reckons that it is already sending out their next "development signal" to the outside world!
Want to use social traffic to promote group development,
And this so-called "social traffic", which one can compare with Goose Factory?
In the previous life, in the third round of financing of [Pin Xi Xi], they indeed chose the Goose Factory,
But in this world, Lin Fei estimated that the result would be similar.
[Pin Xixi] The probability of accepting financing from Goose Factory is the highest, close to 99%. The remaining other interested financiers, added together, have a success probability of about 1%.
It's complicated, some people may not understand,
To put it simply, [Pin Xixi] just wanted to hug Goose Factory's thigh right now.
Therefore, even if the goose factory gives less money, they will give priority to the goose factory!
Because what they want now is not money, but the lifeline channel for the development of the group.
..........
"Sister Mi, the current situation is probably like this!"
"[Pinxixi]'s next development strategy should be to use the huge traffic on [social network] to further help them develop their own market!"
"As for [social network], there is no company in our country that can compare to Goose Factory!"
"So right now, among all the people who want to finance [Pin Xixi], Goose Factory is the most advantageous!"
"No one else can fight it."
After hearing what Lin Fei said,
Boss Yang is now really aware of where the crux of the problem lies.
After hesitating for a moment, she looked at Lin Fei and said softly:
"Hearing what you said, don't talk about us, isn't there even hope for Tianxia Investment?"
"But, what if we use the previous method??"
"Can you successfully cut off the beard in front of the goose factory?"
Hearing what Boss Yang said, Lin Fei froze for a moment:
"The method used before?"
"any solution?"
Boss Yang thought for a while and said:
"That's the method we adopted when raising rice balls!"
Hearing this, Lin Fei laughed instantly:
"You mean, a beauty trick?"
"..."
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