Don't call me Master, call me Director

"Sounds good, how about we go and see it this weekend?"

"Why weekends? There are no classes in the afternoon, so let's just go and watch."

"Football isn't playing anymore?"

"The ball can be kicked at any time. If you don't watch the movie, you will miss it!"

......

Similar scenes were staged all over Japan, and those young magicians recommended FSN to people around them after watching the movie.

The idea of ​​these people is very simple, since it is a movie made by Comrade Magician, they must help promote it.

Don't say that this movie is so wonderful, even if it's a bad movie, I need to do a favor and do my best.

As for those veterans in the magic world, although they did not recommend FSN to others, they still contributed to the movie box office.

No way, after getting confirmation from their juniors and reading the thesis written by Youzhu, these old guys were finally defeated by their desire for high-level new magic, and obediently walked into the movie theater.

Of course, in addition to all kinds of magicians, those ordinary people will actively recommend FSN to people they know after watching the movie.

People like to pretend, I have seen a good movie, but you don't know, so why don't I come and pretend to be with you?

These reflected in the movie box office, that is, FSN's word-of-mouth among the audience began to slowly ferment.

Although Bandai's publicity hasn't changed much, as the number of people seeing the film has increased, the movie's box office has also continued to rise.

Even though the box office has not experienced any explosive growth these days because it is a working day, it shows a slow upward trend every day.

The latest movie data summary was also fed back to Shen's second hand in time by Udagawa Nanou.

After nearly a week of screenings on weekdays, before the first weekend, FSN had a total box office of 25 million yen in 947 theaters.

Regardless of the less than 1000 million yen, this film arrangement and publicity efforts are already a very remarkable achievement.

"Very good box office results!"

On Friday morning, Matou Shinji received a call from his second uncle, Matou Kariya, his agent in Tokyo.

"Our film has huge box office potential, and I will put some pressure on Bandai to invest more resources."

Of course, Kariya knew that magicians accounted for at least two-thirds of the box office, but that didn't stop him from making a fuss about the box office data.

"It's best for them to release it nationwide next week." Shinji instructed Kariya on the other end of the phone, "The Cannes Film Festival will be held in mid-May, and I've asked Weber to sign up for it. I need to have The confidence to bargain with European publishers!"

Kariya smiled and said, "Don't worry, Shinji. As long as the weekend box office continues to grow, there is no reason for Bandai not to release on a large scale."

"Hey, Second Uncle, don't set up flags indiscriminately!!"

Shinji complained directly.

Fortunately, Matou Kariya's surname is Matou instead of Huang or Zhang, and his mouth has neither been opened nor has the effect of poisonous milk.

With the arrival of Friday, the Japanese film market has entered the busiest time of the week.

For this, Shen Er sincerely appreciates that the current era is 2003, not the 90s.

Even though Japanese companies introduced the weekend system in the 80s, it was not widely promoted until 92.

Even better, the weekend system for primary and secondary schools was implemented in 2002.

For a film and television industry like movies, rest days are naturally the peak period for the box office.

After several days of bitter fermentation, FSN's unreasonable audience reputation finally played a role.

Starting from Friday night, the number of people attending a single show in 25 theaters across Japan is almost double or even triple that of weekdays.

There were even many young people who came to the cinema in droves, calling for FSN!

This situation was quickly reported to Bandai. Although the final decision could only be made after a meeting, Ueno Kazunori already had the idea of ​​investing more resources in FSN.

"The single-day box office on Friday is actually 800 million yen. This is really a treasure."

Ueno Kazunori looked at the data on the public table happily - it was the best proof of FSN's market potential!

With these bases, no matter how conservative Ueno Kazunori was, he decided to stud.

In the final analysis, if you have money, you don't make a bastard!

So before the weekend was over, Bandai's top management held a meeting and unanimously made a decision to expand the scale of publicity and screenings!

Bandai not only gave FSN a more adequate publicity budget, so that this advertisement can appear in the prime time of first-class newspapers and movie stations.

At the same time, it also expanded the screening scale of FSN, planning to expand the number of theaters reflected from 25 to 270.

However, before Bandai could implement his ambitious screening plan, bad news came from the cinema side.

Dongbao Cinemas and Shochiku Cinemas refused to screen FSN!

Chapter 30 The Bone Demon teases Sima Yi, Wu Dalang takes over Lin Daiyu

If the soaring box office on Friday made Bandai finally see the box office potential of FSN, then the soaring box office figures on Saturday made Bandai believe that his decision was not wrong.

Although due to time constraints, FSN still had only 25 theaters showing on Saturday, the box office of the movie on this day soared to 1946 million yen, and the single-house box office performance approached 80 yen!

If you only look at the results of a single hall, this is completely the data that only super-best-selling movies have.

Shen Erye, who rushed to Tokyo from Fuyuki City, learned the good news of the expanded screening before going to Bandai Company.

It's a pity that the second master's joyful mood didn't last long, and it was extinguished because of the refusal of the theaters under Dongbao and Shochiku to show it, and he even lost his temper because of it.

"Toho Cinemas TMD refuses to show FSN! Why??"

Shinji had a reason to be so angry and anxious.

Clearly refused to release movies. Among the two cinemas, Shochiku Cinemas only has 20 or so small theaters, but Dongbao Cinemas has more than 50 cinemas!

Even though this number is not much, it will not compare with Wanda Cinemas and Dadi Cinemas in the future, but it is already the second largest theater chain in Japan, where there are only 400 theaters.

Not to mention that Dongbao's cinemas are all opened in prosperous urban areas with a large number of people.

So, as soon as he entered Bandai's conference room, Shinji yelled loudly.

"Dongbao didn't release my movie because it was too domineering?! Could it be that the distribution company wasn't them, so they wouldn't release the movie? Dongbao rejected me back then!"

"No, it has nothing to do with the issuing company."

Uda Chuannan shook his head and denied Shinji's guess, and from the way she frowned, it could be seen that she was not in a good mood either.

"According to the information I got, this matter is related to film critics?"

"what?"

Shinji was almost taken aback by this outrageous answer, and he looked at Udagawa in disbelief.

Uda Chuan Nanou explained: "It seems that a film critic named Kawachi Ippei launched a team of film critics to put pressure on Toho and Shochiku, asking Toho to refuse to show your movie."

"Dogs take mice, mind your own business."

Recalling the film critic who looked at him disliked all over his face, Shen Er snorted very displeased.

Although he knew that the film critics were more powerful than he expected, Shen Er never thought that this group of people could actually encourage the theaters to make a decision to refuse the screening.

"As soon as those film critics said something, the theaters actually followed suit?"

Regarding Shinji's question, Uda Chuannanou was also quite helpless: "Because Kawachi Ippei has a relatively close relationship with Toho and Shochiku. In the words of the staff there, they can't give up a forest just because of a tree."

Obviously, in the eyes of Toho and Shochiku, the value brought by the film critic headed by Kawachi Ippei is far higher than that of Shen Er alone.

After all, a director can only earn the box office of a few movies, but a high-level film critic can affect the box office of tens of millions of movies.

"Tsk."

Shen Er smacked his lips and asked, "Why did that Heji film critic block my film? It can't be out of artistic pursuits, let my unartistic film be banned from dissemination?"

"It's Hanoi." Uda Chuannanou shrugged his shoulders twice, and corrected, "I think it's because of fear. Your movie was named and shot by him. If it really got a high box office, the mouths of their film critics will not It's worth it."

The most important thing for film critics is their famous mouth who can tell life and death.

They say that good movies get high box office, and they say that bad movies will die. This is the most ideal movie market in the eyes of film critics, and it is also the movie market where they can make the most profits.

For a long time, film critics have been shaping a kind of "truth": only the movies they say are good movies are good movies.

But if there is a movie that their critics say is bad, but the actual box office of the movie is horribly high, then their "truth" will be broken, and the detached status of film critics will no longer be maintained.

Just like the line from "Iron Man 2": As long as you can make God bleed, people will no longer believe in him.

In fact, if it weren't for the special situation in this parallel world and the popularity of art films, the influence of film critics would have been weakened long ago.

"Then what is the reason given by Dongbao Cinemas?" Second Master Shen asked with his hands in his hands.

Not showing a movie because of critics is not an excuse to get it on the table.

Hearing Shinji ask this question, Udagawa Nanou's expression became a little weird, as if he was being laughed out of anger.

"Because the theatrical version of "Crayon Shin-chan" will be released next week, Dongbao will free up the screen for its own movie."

Shen Er let out a big breath through his nostrils: "Damn reason."

It's not once or twice that Dongbao favors his own movies, but this is obviously talking nonsense with his eyes wide open.

Although "Crayon Shin-chan" is also a national-level cartoon, its annual box office of theatrical version is stable between 10 billion and 15 billion yen.

If there is no deviation in Shen Er's memory, the stable box office performance of "Xiao Xin" will remain stable until 20 years later.

Shen Er doesn't believe that Dongbao won't set aside the corresponding number of screens for this kind of new year's movie.

Although this was originally an excuse for prevarication, Dongbao really went too far this time.

"Cut, if it weren't for the fact that there are too few movie theaters..."

In the final analysis, the cause of this incident is that the number of theaters in Japan is too small. If it can be expanded to 1000 theaters, let’s see if Toho can still jump like this.

Thinking of this, Second Master Shen suddenly had the urge to open his own cinema.

But it's just thinking about it, his second master's goal is the global film market, rather than intensive cultivation in Japan, a tiny place.

"Except for these two theaters, other theaters should be fine, right?"

Shinji clasped his chin with both hands, and confirmed to Udagawa Nanou.

"No problem, although the number of theaters was lower than expected, we still won 210 theaters and 812 screens."

"It's enough, it's enough to make FSN popular all over Japan."

Second Lord Shen grinned wickedly.

At this time, there was a certain urge to try in his body.

To deflate those high-ranking old men has always been what Shen Erye wants to do most.

"I didn't take care of you film critics, but you came here by yourself, so don't blame me for being rude."

With a "warm" smile, Shen Erye introduced to Uda Chuannan Ou the film promotion plan he conceived.

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With the beginning of a new week, Bandai's attitude towards FSN has changed from the previous indifference, and began to pay more attention.

In addition to expanding the screening scale to 210 theaters, Bandai also allocated 2000 million yen in promotional funds.

This number does not seem to be much, but it cannot be said that the current situation of the Japanese entertainment industry is too small.

In this era of underdeveloped Internet, Erye Shen really doesn't know how to spend hundreds of millions of yen in publicity fees.

Soon FSN began to appear in first-class newspapers and the prime time of major TV stations. The movie's exquisite character images and wonderful fighting clips soon attracted the attention of countless people.

Bandai's potential as Japan's No. 12 animation distribution company fully exploded at this moment. At the request of Shinji, Bandai accurately delivered movie advertisements and promotions to young audiences between the ages of 25 and [-].

At the same time, the crew staying in Fuyuki City also started to build momentum in conjunction with Bandai's publicity plan.

Although they couldn't leave Fuyuki City for publicity, Shirou and others still accepted interviews, took photo shoots, and produced TV programs as required.

And the most important part of the promotion is the heroine Artoria.

Bandai even sent people to Fuyuki City to ask Arturia to shoot a few FSN peripheral advertisements, including a promotional advertisement for the toy Excalibur.

Such a large-scale and intensive publicity, coupled with the film's high audience reputation, finally made FSN's box office figures grow significantly.

The box office reached 2 million yen on the first four working days of the new week alone, and 4894 million yen on the following three-day weekend.

In the end, FSN made it to the top of the Japanese box office rankings with a box office of 6.3 million yen.

This is FSN's first box office champion, and it is also Shen Erye's first box office champion in his life.

Therefore, the headline of the Monday entertainment page of "Xun Bao" naturally hung the poster of FSN, and hung the label of "Dark Horse of Miracle" below it.