Don't call me Master, call me Director

This achievement is already something to look up to in the eyes of others, but the starring role of this series is Takuya Kimura!

It's Takuya Kimura, the emperor of the Japanese drama!

For Takuya Kimura, if the audience rating is less than 30%, it is a failure!

Fate next door can calmly face the ratings of 28%, and even hold a thank-you party.

But Johnny can't, and Kimura Takuya can't!

Their past achievements made it impossible for them to face such a result calmly.

Don't use the decline in the overall ratings of Japanese TV dramas as an excuse. Isn't the average ratings of UBW next door still above 30%?

The high ratings of UBW is also one of the reasons why Mr. Kitagawa is in a bad mood.

Only a few days later, the ratings of the fifth episode of UBW was as high as 34.7%, almost 10% higher than the ratings of the first episode of "Engine".

In fact, 34.7% is just the average ratings, and the ratings of this episode reached 38% at one point.

Because the content of the fifth episode is almost a solo show of the Cater group. First, Saber was robbed, then the church was captured, and then Archer rebelled and transferred to the Caster camp.

After one episode, the audience found that the Caster group had won, and they actually had 4 heroic spirits on horseback and a super-strike people's teacher.

Faced with such a strong lineup, Fate fans have speculated how the protagonist group can break the situation and win the Holy Grail War.

Mr. Kitagawa is old and doesn't know the specific plot of Fate, but he understands the audience's word-of-mouth evaluation of the TV series.

With such a positive discussion, UBW's ratings in the future will definitely not return below 30%.

Compared with the prosperous UBW, the situation of "Engine" is quite bad.

In addition to the mediocre plot, another aspect of "Engine" that is constantly mentioned by the audience is Takuya Kimura's template-style confident performance, which is incompatible with the role he plays.

Many viewers said that if it wasn't for Takuya Kimura's face, they would not watch "Engine" at all.

If the ratings of "Engine" were poor, Mr. Kitagawa could still comfort himself with the fact that the drama selection was not good, but the sales of celebrity merchandise have been declining year after year, which really made him unable to calm down.

Peripheral sales are the lifeblood of Johnny's, and it is also the cornerstone of Johnny's firm's ability to overwhelm all other firms in Japan.

This is not only because the sale of peripherals can bring huge profits to Johnny's, but also the most intuitive manifestation of the commercial value of Johnny's stars.

In the past two years, the reason for the decline in the sales of Johnny's artist peripherals has nothing to do with internal affairs, and the quality of their artists has not changed much.

The real reason is external pressure - someone is robbing the market that originally belonged to Johnnys.

As I said before, the Japanese entertainment market is a highly introverted market. Consumers only have such a small amount of money. If you buy something from yours, you don’t have the budget to buy something from another.

There are two forces vying for the market with Johnny's, one is the foreign Hallyu stars, and the other is the local emerging Xingyue companies.

From the point of view of sales performance, the market share occupied by Hallyu is obviously more.

But Mr. Kitagawa didn't care much about the seemingly menacing Hallyu.

Because these foreigners are rootless grassroots in Japan, and they can get up because of the support of Fuji TV.

And Fuji TV will choose to promote the Hallyu because it wants to lick the ass of Narita Toyo, the "emperor" of the Japanese entertainment industry.

The president of Dentsu was born in South Korea and has a deep affection for South Korea. He integrates Japanese and Korean entertainment at home, and actively promotes the Korean wave to enter the Japanese entertainment circle smoothly.

The role played by Fuji TV in it is nothing more than the eunuch next to the ancient emperor of China.

But let's not say, Fuji TV is licking the president of Tianfeng, no, it is very hard to promote the Korean Wave.

In order to promote Korean artists, Fuji TV gave them various resources, and there was even a situation where Hallyu artists appeared on all programs for a whole day.

Facing this kind of situation where the GM personally ended the game and dragged the sidelines, even Mr. Kitagawa had no good solution.

After all, the "Emperor" stands behind the Korean wave, and Kitagawa is at best a famous name.

The good news is that there is only one emperor behind the Hallyu wave.

Toyo Narita is already very old, and he has half a foot into the coffin, and he has not lived a good life for a few years.

When Toyoichi Narita dies, Hallyu will naturally be beaten back to its original form and rolled out of the Japanese market.

Mr. Kitagawa believed that he would see this day. He had confidence in his strong body.

Compared with Hallyu, Mr. Kitagawa thinks that Xingyue is the real serious problem.

Don't look at the male stars of Xingyue are all foreigners, but both their offices and the works they star in are all Japanese.

Generally speaking, it is difficult for foreign-born stars to develop in other countries-the leek field in the United States is an exception.

The stars of Xingyue have done what outsiders cannot do, and the reason is very simple-these male stars are so handsome, so handsome that the audience can ignore their gender and nationality, simply because of their Love them for their looks.

This is very fatal to Johnny.

After all, Johnny started his career with handsome male idols. Mr. Kitagawa can say responsibly that except for a few exceptions, Johnny’s idols are the ceiling for Japanese male stars.

But now there is actually an agency with a male star who is more beautiful than Johnny, isn't this fatal?

In particular, this firm also likes to sell celebrity photos, which robs Johnny's job even more.

"Xingyue Company..."

Mr. Kitagawa picked up the relevant materials of Xingyue Company, and all the wrinkles on his face were squeezed together.

What he is most troubled with now is that he knows who his opponent is, but he has no way to attack.

Regardless of the fact that Xingyue Company makes movies and sells photos, but apart from these two, there are not many areas where they conflict with Johnny.

Such as holding concerts, variety shows on TV stations, national tours, CD releases...these businesses that most idols are involved in, Xingyue Company hardly touches.

Xingyue Company gave Mr. Kitagawa the feeling that I stole your business, but not completely.

He obviously challenged Johnny in the most core field, but he didn't think about expanding his achievements in other fields. Is the co-author of this Xingyue company just to disgust Johnny?

"Hey, it would be nice if there was a channel to communicate with the other party."

Grandpa Kitagawa sighed again.

There is no communication between Johnny and Xingyue, and the other party treats Johnny, who is the leader in the Japanese entertainment industry, as nothing.

But Mr. Kitagawa insisted on his identity, and it was impossible to take the initiative to contact the other party, otherwise he would take the initiative to show weakness.

We must know that the seniority ranking in Japan does not only happen among employees in the workplace, but also between companies.

Don't look at Xingyue's success in the entertainment industry all over the world, but in the Japanese entertainment industry, this company, which has been established for less than 5 years, is the bottom junior.

While Mr. Kitagawa was still struggling, his sister Yasuko Fujishima, who was 5 years older than him but tougher than him, walked into the office.

"A Kuo (the old man's name)! Watch TV! TBS is broadcasting the press conference of Tsuburaya Corporation!"

"What's so interesting about a press conference from a small company like Yuangu?"

After saying this, Mr. Kitagawa turned on the TV and tuned the channel to TBS honestly.

As a result, the young man with blue curly hair on the TV screen surprised Mr. Kitagawa.

"Ma... Matou Shinji?! When did he get mixed up with Tsuburaya?"

On the screen, Shen Er said with a smile all over his face: "Under the strong plea of ​​most of the employees of Tsuburaya Company, I! Matou Shinji from Fuyuki City officially announces to become the largest shareholder of Tsuburaya Company!"

"At the same time, I will shoot an Ultraman movie that will be released next year. Both Ultraman of the Showa era and Ultraman of the Heisei era will appear in this movie. Please look forward to it."

Chapter 109 Give back my mother's touch!

At the press conference, Shen Er sat in the middle seat, with a kind smile on his face, that kind look was very different from the "tyrant" at the UBW appreciation meeting some time ago.

Because this is the Tsuburaya company's press conference, in addition to Shinji, Tsuburaya Kazuo, Ooka Shinichi, Iizuka Sadao and other old people from Tsuburaya were also present.

In addition to them, representatives of Bandai Udagawa Nanou and Matou Kariya also attended the press conference.

Bandai will have a representative because Shinji distributed 49% of the shares to Bandai as he did in his previous life, so that they can be more attentive when developing Tsuburaya toys.

Kariya's attendance at the press conference was not following behind the rich woman Bai Fumei, he had just been appointed as the executive director of Tsuburaya Company by Shinji.

Shen Er will definitely not have so much time in the United States to deal with Tsuburaya's affairs in the future, so he simply kicked his second uncle over.

In Zouyan's words, this stupid son is too young to accomplish anything, let him manage a company to practice.

That's what Zou Yan said, Shen Er didn't dare to let his second uncle take over Yuangu directly, he finally pulled Yuangu out of the mud pit, don't be kicked back by his second uncle, a business rookie.

So the second master only gave his second uncle the status of an executive director, and asked him to learn how to manage the company first.

It's just that Shinji and Zouken intend to train Kariya, but he himself doesn't really appreciate it.

"It's really troublesome and not interesting at all."

Kariya squirmed his lips and complained.

Kariya had participated in the press conference several times as an actor, but it was the first time he participated as a company manager like today.

Although it was only a change of status, Kariya had a drastic change, and an invisible pressure made him feel uncomfortable.

Fortunately, the reporters are not interested in Kariya, a second-rate actor. There is one and only one protagonist in this press conference, and that is the current world box office record holder, the great commercial director (British media slang) - Shinji Matou.

Regardless of the fact that Shen Er participated in this press conference as a director, his limelight is far above everyone else in this press conference.

"Mr. Matou, why did you choose to shoot an Ultraman movie?" A reporter asked with a microphone.

Of course, so many reporters came to this press conference not because of Tsuburaya, but because they want to get more news about UBW, which is currently on the air, from Shen Er.

But after announcing the plan for the new movie, "Why do you want to make an Ultraman movie" has become a question in the minds of all reporters.

For a director whose work has grossed more than $10 billion worldwide, special effects films like Altman lack appeal.

Shen Er answered the words very naturally: "Because of childhood memories, because of childhood heroes, and even more because of my childhood feelings."

Saying that, Shen Er looked at Kazuo Tsuburaya: "I am very grateful to Mr. Kazuo Tsuburaya, he gave me the best opportunity to pay tribute to my childhood."

There was silence at the scene, and everyone was looking at Shinji.

Tsuburaya Kazuo responded to Shen Er with the same smile, as if he was thanking Shen Er for what he said just now

Two days ago, Shen Er had communicated with Yuangu Company and formulated a publicity strategy based on selling feelings.

Shen Er decided to use Ultraman as his own hero and dream as the topic, to stir up more people's memories.

As for the effect, it depends on Er Ye's performance.

When it comes to selling feelings, Shen Er didn't look at it too much in his previous life.

After 2010, all kinds of sentimental works emerged one after another, making people dazzled.

From Hollywood's "Transformers" series to the various "Renaissance" of Japanese animation, to the new editions of the four major masterpieces of China.

Regardless of how these sentimental works are made, the most important thing is to first express the feelings to attract those old fans.

In fact, Tsuburaya has also discovered the role of emotional cards. Even without Shen Er's intervention, Tsuburaya will start playing emotional cards from "Max".

But I don't know if it's a problem with Japan's Tokusho environment, or Tsuburaya doesn't know how to use good feelings cards.

Anyway, Tsuburaya's sentimental brand depends entirely on the tap water of old fans. If there is no mutual information from fans, relying on Tsuburaya's own publicity alone can perfectly avoid those old fans of the Ultraman series.

From this perspective, Tsuburaya's publicity plan can be regarded as a wonderful flower in the publicity world.

Shen Er is different, he didn't think that playing the emotional card is an artificial behavior, what he wants is to spread the promotion of "Super 8".

Middle-aged uncles up to 50 years old, and children down to 10 years old are all the targets of Er Ye's propaganda.

And the core of the promotion is only one thing, Altman's new movie is a super emotional work, if you don't watch it, you are not a human being!

As an extremely old IP that started in 1966 and has a lifespan longer than Shinji's two lifetimes combined, it is almost the childhood of all East Asians.

As long as this power can be mobilized, Er Ye believes that there will be countless viewers willing to pay for their childhood.

So in the face of hundreds of reporters who asked questions at the scene, Shen Er recalled affectionately: "I grew up watching Ultraman, and this series is my eternal partner for me when I was young. The favorite toy I got when I was young , is a Tiga Altman soft glue, it is my best friend, and it used to grow up with me."

Hearing what Shen Er said, many reporters at the scene wanted to stand up and speak but dared not.

Many reporters at the scene had participated in UBW's appreciation meeting a few days ago, and they didn't dare to make a fuss when they saw that Shen Er had obviously not finished speaking.

[Did I overdo it before, and they got sick from fright? 】

Shen Er touched his nose, continued to maintain a sad expression and said: "But when I grew up, I forgot and ignored this partner. He was obviously the best friend who accompanied me growing up, but what he got was The fate of being left out in the cold."

Having said that, Shen Er looked at Kazuo Tsuburaya again, patted him on the shoulder and said emotionally: "So I would like to thank Kazuo Tsuburaya. He took the initiative to find me a while ago and asked me if I was interested in Ultraman."

"yes......"

Tsuburaya Kazuo smiled very reluctantly.

If time could be turned back, then he would definitely... still go to Matou Shinji.

After all, when Tsuburaya was tricked by TYO, there were not many choices he could make.