But... if you don't activate it, all the competitors around you will activate it, which means that your competitors will naturally take away a lot of business.
All in all, in the final analysis, Internet celebrity restaurants are still serving as dogs for the Internet giant platforms!Dogs with some popularity and traffic, barking, barking loudly, attract the consumption of ordinary users of the platform.
In essence, no matter how hard you perform, the platform will easily take away part of its income.
What’s the point of being a dog for other platforms?
If you have the chance, you have to open your own platform!Opening a platform to attract investment... Zhang Lihua saves thousands every month and tens of thousands a year.A few years later, she even had the money to open a restaurant and employ six or seven people.
Thinking of this, Zhao Han felt that he was really worthless... As a reborn person, he was actually thinking about the little savings in the pocket of a little girl selling lunch boxes.
Entrepreneurs have really dirty minds. They all want to use other people's money to start their own business.
What I shout out is my ideal, but my heart is thinking about business.
Chapter 29 Just because it’s difficult to calm down
Saturday, April 11.
A day without coding.
Zhao Han was bored and wandering around on the Internet. By surfing the Internet, he randomly triggered memories of some future fragments and wrote down opportunities.
After avoiding it, I didn't think about it, and ended up missing some big opportunities.
Pastry Chinese website... needless to say, the king of paid reading, this business model is small but beautiful.In the entire large Internet industry, the online writing market is not large in scale and the ceiling is not high, but making money is very stable.
Pastry is indeed great, but that doesn’t mean that Pastry Chinese Network will dominate the world for generations to come.
Later, there will always be some new websites established, diverting the market share of the pastry Chinese website.
The investment cost of novel websites is not expensive in terms of software and hardware.As far as 2003 is concerned, many webmasters of personal websites invested tens of thousands of dollars.Those with low investment costs only invested a few thousand yuan, rented the cheapest virtual server, and then put the website on hold.
Big platforms have their own way of living.If a small platform has tens of thousands or even hundreds of thousands of daily active readers, it can still live a prosperous life if it controls its operating costs.
On the other hand, some websites with high costs and low efficiency, with hundreds of millions invested, neither know how to control costs, nor can they expand the scale of the website. In the end, they burn and burn, and the money is gone, and the website The scale is still not up or down.
The online novel market is not the main battlefield for Internet giants.Zhao Han is preparing to serve as a stepping stone to enter the Internet industry.
Sina?Portal news is okay now, but in the future there will be more and more advertisements, and even dogs won’t even look at them.
However, Zhao Han wrote the word "Weibo" on the paper.
Sina's own main business later became useless, but the incubated Weibo was more successful than Sina itself.
Compared with the giants, Weibo is still not as big as in terms of size.However, from Zhao Han's point of view, Weibo is still worthwhile to find opportunities to intercept Hu's small outlets.
After all, it is also a traffic reservoir, which will not cause losses, can continuously make profits, and can also divert traffic to other businesses.
In future generations, why would Musk spend tens of billions of dollars to buy Twitter?Twitter's profitability is even worse than Weibo, but what Musk values is not Twitter's profitability, but the existing active users and the influence of public opinion.
By taking control of Twitter and diverting traffic to Musk's other businesses, Twitter traffic can be monetized in an alternative way.
In Zhao Han’s view, even if Weibo’s user base is not as large as Twitter’s, it still has great strategic value.
In addition, the Sina portal itself reminded Zhao Han of Toutiao.
Toutiao later surpassed traditional news portals and became the top news APP.
There are many reasons. Zhao Han believes that the most important thing is to seize the opportunity period of the transformation from PC Internet to mobile Internet.Also, users are disgusted with traditional portal websites and psoriasis-like advertisements.
Are there few ads on Toutiao today?If you think about it carefully, it is no less than a traditional portal.
However, traditional news portals are covered with a bunch of psoriasis advertisements, which look disgusting and affect the user experience.
Toutiao’s advertisements are in the form of information flow, and they don’t look much on the surface. However, if users repeatedly browse the news and read more content, they will have the opportunity to see more advertisements mixed in the content information flow.
First, attract users to watch the content. If they watch too much and accidentally click on an advertisement, the user blames himself for not being careful, but did not expect that this was deliberately designed by the platform.
Zhao Han wrote down here - "In the mobile Internet era, traditional portals will be marginalized. In the mobile Internet era, the correct way to use news APPs is to use the Toutiao News APP to recommend news content through algorithms. Thousands of people can follow their preferences. Do not display content that users do not pay attention to. The information flow displays content. The longer users browse, the more opportunities they have to see more ads."
Tencent and NetEase...these two businesses are very complex.
In the end, Zhao Han once again recorded that online games will always be the biggest cash cow in the Internet industry in the future. Whether it is a giant like Tencent or NetEase, in essence, games are still needed to realize traffic monetization.
After looking at Tencent, Zhao Han thought of WeChat in 2011.Zhao Han thought for a moment and began to briefly describe WeChat's product style and reasons for its success.
In Zhao Han's view, WeChat's success is, in a sense, the result of taking advantage of the bug in the domestic mobile phone real-name system and the convenience of registering mobile phone numbers to quickly seize this market.
WeChat actually had a similar product before, Fetion for Mobile.The reason why Fetion was surpassed by WeChat was that China Mobile had a bad relationship with China Telecom and China Unicom at the time and did not use Internet thinking to build Fetion. It was only a free value-added service for mobile users.
Mobile phone users of China Telecom and China Unicom cannot register for Fetion.
WeChat, on the other hand, directly uses mobile phone numbers to register, breaking through the registration barriers for users of the three major operators, thereby surpassing Fetion, which originally started earlier.
The failure of Fetion lies in the fact that the mobile management did not pay attention to this product at all.That is to say, it is arrogance. Otherwise, if Fetion breaks through the barriers of the three major operators in advance, WeChat will have nothing to do with it.
Next is Taobao, which represents e-commerce.In the next few years, Taobao will defeat eBay and become the dominant player in China’s e-commerce industry.
At that time, most people in the Internet industry, including Alibaba, believed that Taobao's dominance would be the end of China's e-commerce retail industry.
However, JD.com came, Pinduoduo came, and later Douyin, Kuaishou and even Bilibili started live streaming to bring goods.
Facts have proved that Ali’s fantasy of a single player dominating the e-commerce industry is just a dream.
Nothing to do but wander around online.
Zhao Han gradually figured out the path to start a business in the future.
1. For a novel website, use your own creative advantages to build an original novel platform that is like a cash cow.You know, Pastry Chinese Network became profitable around 04, and has been making profits ever since. The profit scale has gradually increased from one million to more than one billion. It can be called a cash cow, and it is also extremely capable of growth.In later generations, within the Yuewen Group, the one with the highest quality of profitability was the Pastry Chinese Network.
2. Weibo website.After the novel website was established, and after accumulating a technical team and funds, I tried to seize the opportunity of Sina Weibo at all costs.
3. After Weibo's operation is stable, it will engage in game business. Through the game business, it will continue to generate cash and reserve funds for subsequent development.
4. The mobile Internet era is coming, including WeChat, Toutiao, short videos, and e-commerce.
5. If there is an opportunity, further develop cloud servers, operating systems and even self-developed chips...
Listed a lot of things that I plan to do in the future.
However, Zhao Han knew that how far he could go depended on luck... In short, let's take it one step at a time, right?
After looking at the final cloud services, chips and operating systems, Zhao Han felt a little emotional. That was the stuck technology of the future!
If you can follow the steps step by step and gradually reach that step smoothly, it would be good to contribute a little breakthrough to the stuck technical field.
Not for anything else, just for the difficulty of getting over it...
Chapter 30 Demented literary lady...heroine, spare your life!
Sunday, November 11th.
Zhao Han said he would not work today.
But Liu Mengcheng still ran over at noon, and then used the Internet and rice.
Sure enough, she was used to being provided with three meals a day and was not used to spending money to buy food on her own.
Ok?
Seeing Liu Mengcheng eating with peace of mind, he also eats on Saturdays and Sundays.
If you don’t work, you won’t be able to eat, so Zhao Han swallowed it back.
Who asked Zhao Han to fool her? Now she believes that Zhao Han is responsible for taking care of the meal.
What should I do if I get cheated?What can I do? She is a beauty and has value, so just bear with it!
"It's two o'clock. Didn't you say that the recommendation list will be changed?" Liu Mengcheng refreshed the web page and looked a little anxious when he saw that the list had not been changed yet.
"Don't be impatient!" Zhao Han held a fashion magazine and admired the young lady in the colorful pictures from different angles.
As for those soft and pretentious literary words that the young lady added, bah, even the dog won’t look at them. They take up space. It would be good to post a few more young ladies if you have free time.
It's a pity that these physical magazines are so stupid that they insist on producing some small essays that readers basically skip and don't read, pretending to be bourgeois and cool.
It just deceives some young and ignorant students. If you are a stupid young man who contributes to this kind of pheasant magazine, you probably haven't understood the current situation of the industry.
In essence, many of these pheasant magazines, some of which even have ISBNs, are fished out of troubled waters by using one magazine ISBN for multiple magazines. This is an illegal operation, just to fool around.
In addition, there are many profiteers who trick readers into subscribing to magazines for a long time and paying money in advance.At the same time, the author may be given royalties initially, but they will no longer be paid soon.
After that, after swallowing up readers’ money for magazine reservations and countless authors’ royalties, the magazine went bankrupt and was never seen again.But the magazine operator may have replaced it with a new magazine brand and done it again.
Those operations were very unethical, and they were often reported and arrested.However, the current domestic trend is that making money is the kingly way, and you can be a bit wild, as long as you are not discovered too soon.
Although, Zhao Han could tell that this kind of pheasant magazine was not serious.But the photo of the girl in the magazine was really well chosen.
When I saw Zhao Han staring at Se Se's photos, I wanted to lick them.
Liu Mengcheng couldn't bear it anymore, grabbed the magazine, and said, "It's so disgusting. Can you please do something better?"
"Inspiration, this is a necessary step to find inspiration." Zhao Han said plausibly, "Writing requires inspiration. Please don't interfere with me using my precious free time to draw new inspiration."
"Is this inspiration?" Liu Mengcheng pointed to a very hot photo of a young lady.
"Yes, when I saw her, a bunch of stories immediately emerged in my mind, and inspiration rushed out." Zhao Han explained.
"What about this one?" Liu Mengcheng pointed at a young lady who was even more feverish.
"Inspiration, this is inspiration!" Zhao Han nodded repeatedly and said, "Bigger and whiter inspiration!"
"Pervert!" Liu Mengcheng looked at Zhao Han like he was looking at trash.
Zhao Han took back the magazine with a smile and said: "Donor, don't be angry. I know that you are jealous of these wind-burning ladies. However, you still have room for growth. Given time, you can also..."
"Shut up!" Liu Mengcheng was so embarrassed that he unleashed another wave of punches like raindrops.
Zhao Han was KOed again and taken away in one wave.
……
At 02:30 pm on Sunday, the website recommendation replacement was completed...
"Rebirth of the 1990 Literary Era" has a cover recommendation on channel six on the home page.It seems that the six channels recommend roughly five positions for each category, and a total of 30 books are recommended.
There are 5 urban books, and the other four are only recommended by text. "Rebirth of the 1990 Literary Era" was recommended on the cover of Channel [-], which can be regarded as a small cover recommendation.
It needed to be recommended on the cover, so the pastry editorial department hired an artist to create a cover material for a young lady who Zhao Han thought... was dressed conservatively, which made Zhao Han sigh.
It's a pity. If it were a slightly burnished cover, it would be more powerful to attract traffic!
In addition, the website recommendations for the urban category have also been changed. "Rebirth of the 1990 Literary Era" has a large number of titles and is recommended at the last position in the category.
After the two recommendations were updated, it wasn't long before three o'clock arrived.
The total collection of "Rebirth of the 1990 Literary Era" has reached 1100.Before the recommendation, the number of collections was 860, which means there was a sharp increase of 240 collections in one hour.
The growth momentum continues every hour, with more than 200 and more than 200.By five o'clock in the evening, the total collection had reached 1671.
Based on this momentum, Zhao Han doesn't quite understand the current recommendation effect of other books in the same period, but based on the current growth rate of the collection, it can be roughly seen that the recommendation effect is still very strong, at least, it is worthy of the recommendation position!
After all, how many readers were there in 2003 for online literature?
Zhao Han thinks we can’t say the effect is not good, right?If it’s not good, can you give an example of a good recommendation at this time?
Liu Mengcheng was already as excited as a fool: "It's simply amazing! Is this the effect of being recommended on the website?"
"It is a better recommendation, and it is better to add books to it, and the effect will be better." Zhao Han said, "The initial recommendation effect is the best, because it has not been widely exposed before. After being recommended, the subsequent recommendation effect will gradually Lower it, slow it down.”
"Oh! Then what should we do to get more readers' collections and more recommendation votes?" Liu Mengcheng asked.
"Update... Another thing is patience. In the end, it's the quality of the book! In order to maximize profits, the website cannot recommend books that readers don't like to read. Instead, it recommends books that readers like. Only high-quality books will have commercial value. . As long as the book is of good quality and the recommendations are saturated, it will be recommended after a period of cooling down." Zhao Han said, "Readers on the website cannot read books on the same day or at the same time. In addition, the website will also register new readers, and the incremental readers are They are constantly emerging. After draining the flow of existing readers, there will be a large number of incremental readers later, and the effect will be significant if we recommend them again."
"Updates come first! Are you saying that my revision speed slows down updates, so it has an impact on popularity?"
"What do you say?"
"Well! Then I will continue to work hard, and I will continue to work hard to increase the speed, and strive to gradually stabilize it in the future, three or even four updates!"
"I'm very happy that you think so! However, don't put too much pressure on us. This book is our test work! There will be more big ones to come later. I hope you won't be surprised in the future. This small scene is just Surprised. If you see a bigger scene in the future, will you still be scared to death by yourself? "
"Don't think of me as an idiot. I was a famous and talented girl when I was in school."
"She's just a demented scholar."
"Look at the fight, I'm capable of both literary and martial arts!"
"Lin Daiyu uprooted the willow tree... Uh, heroine, I was wrong, please spare my life!"
Chapter 31 The power of a seductive cover
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