Start earning money as the girl next door

Of course, not long after Baidu went public, IDG would close in as soon as possible. This is actually a kind of wisdom, and only make part of the profits from venture capital.

Compared with other venture capital, IDG generally invests less money, mostly millions of dollars or several million dollars, and rarely makes large investments.

IDG does not have the courage to make large bets like SoftBank, and it does not have such a large amount of funds.SoftBank's generosity is due to the fact that it received huge rewards after taking advantage of Yahoo.After that, with the profits from Yahoo cashed out, venture capital investments were made everywhere.

Due to its disadvantage in terms of capital size, IDG does not invest much, and generally casts a wide net with a small investment.It is not IDG’s style to focus on a certain project.

IDG was originally a publisher that published industry research reports, collected various business and investment-related information, and helped some institutions with investment consulting.

After possessing the ability to collect and analyze a large amount of industry data, IDG had an idea, why not invest on its own, and thus began to become a venture capital institution.

Because it started relatively late and the scale of funds is limited.Therefore, IDG's investment amounts are often relatively conservative, mainly involving small amounts in early investments, and subsequent follow-up investments are generally abandoned.

Therefore, in some popular investment projects where the highest bidder gets it, IDG often gets nothing.

"A, it's Alibaba! The reason why I like Alibaba is because it started from B2B, and then gradually expanded to C2C Taobao, and also launched Alipay. In a sense, the establishment of Taobao is an analysis of eBay Various defects, dissatisfaction of merchants, consumers feel that eBay products are too expensive, and online shopping is even more expensive than offline purchases. After various eBay disadvantages were exposed, Taobao probably decided to become a C2C e-commerce because of these. of."

Zhao Han said, “Taobao reduces the burden on merchants and opens stores for free. In essence, it reduces merchants’ costs and allows merchants to benefit from consumers. Therefore, Taobao can make merchants happy because it is free to open stores.

The essence of retail is cost-effectiveness. For all successful retail businesses, there is only one way to obtain the core secret of the market - I can sell the same product cheaper than you!

For example, the same brand of computers sells for 3100 yuan on eBay and 2999 yuan on Taobao. Often, just such a small price difference will cause the traffic of similar products to continue to tilt towards Taobao. Time is on Taobao's side. Every day it competes with eBay, its market share will become larger than eBay!

In a sense, eBay is already dead in the grave. It is unlikely that it will have a chance to save itself. It will just watch Taobao's market share exceed it and crush it day by day. Then, eBay becomes an insignificant role. !

eBay's management system and cognition make it difficult for it to truly see why it loses.Even if it can be seen clearly, it is extremely difficult to correct it.Finally one day, it changed, and it may have completely lost the market, and it has no meaning! "

Hearing Zhao Han's remarks, Xiong Xiaoge couldn't help but be surprised: "You have quite a lot of insights into e-commerce!"

"Haha, I'm so ashamed! It's all because Taobao is so powerful. To a large extent, my company makes money by selling goods on Taobao. We make tens of thousands of dollars in real money every day. I use my vulgar language to describe it! This is simply a sack. Picking up money, these days, if you don’t pay much attention to the pattern and just care about making some money in front of you, in fact, the capital threshold for flower growers in this era is the lowest and the easiest project to make money. In my opinion, opening an online store on Taobao is the lowest threshold. The fastest way to make a fortune.”

Zhao Han smiled and said, "We only invested tens of thousands in Taobao. In less than a year, our daily income was much higher than the original total investment. It was this experience of picking up money from a sack that made me realize Yes, Alibaba will definitely be the leading Internet company among flower growers in the future!"

Xiong Xiaoge sighed: “It’s valuation is too expensive, so I didn’t invest!”

Alibaba's invitation to raise funds for Taobao was naturally sent to IDG, and then, because Xiong Xiaoge reported a cautious valuation and investment amount.

Then, there was no more. As soon as SoftBank took action, Alibaba raised a new round of financing of US$8200 million, setting a new record for domestic venture capital funding.

Generally speaking, in 2004, the total investment scale of Huazhuajia Internet venture capital projects was only more than 2 million US dollars.

The funds attracted by Alibaba accounted for [-]% of the total venture capital investment in the flower garden Internet industry throughout the year!

Many years later, Xiong Xiaoge felt a little regretful. Among the three BAT companies, Alibaba was the only one. He missed the venture capital opportunity because his bid was too low.

The market generally evaluates IDG's bid as low, almost the floor price.

During the Internet winter, IDG can still get some bargains.However, once the market warms up, IDG often misses a bunch of opportunities.

This is because most venture capital investors in the market are much more aggressive than IDG and their bids are much higher.

Chapter 329 Selling PP to the Big Boss

"The last Tencent! I think... it is probably the most worthy investment company in Huazhongjia Internet. It is not only worth investing in the venture capital stage, but even if it is listed now, it is also worth buying!

Because it has almost [-]% of Chinese Internet users, which is equivalent to the Chinese Internet.

As long as the traffic value of the Chinese website becomes more expensive, its value will continue to increase, and both the profit scale and valuation will increase immediately! "

Zhao Han made a very solemn analysis, "Its moat is unshakable. The reason is that instant messaging is seriously exclusive, and the threshold is much higher than changing to a browser, a search, or an e-commerce platform!

Let me tell you, some idiots are now pretending to be white-collar workers who switch to MSN to show that they don’t need QQ. To put it bluntly, they are brainless.It probably won't take long, but sooner or later they will find that MSN can't do business, friends basically don't log in to MSN, and MSN will eventually become useless.

If the scale of instant messaging software in China cannot exceed QQ, then sooner or later users will continue to move to QQ, because online interpersonal relationships are on QQ.

In all regions, as long as the local population exceeds 1 million, there is an instant messaging software with absolute advantages that has gained mainstream status, and other instant messaging software, no matter how strong it is in other markets, cannot shake its position. "

Xiong Xiaoge smiled and said: "Zhao Han, with your understanding of the Internet industry, if you are willing to become an investment partner at IDG, I can recruit you now!"

Zhao Han said with a smile: "I don't plan to be a venture capital partner yet. For me, I still plan to do something to change the world! Maybe in the future, I have already changed the world and I don't plan to change the world again. , and then invest in others.

As for the PPT I am planning to sell to the boss now, no, it should be said that it is already online and in operation. Internet projects, Wenwen Service Network, O2O e-commerce, that is, the integration of online and offline, taking into account both commodity retail and large service businesses. e-commerce.

This project is more difficult than Taobao, and there are no successful cases in Silicon Valley, so I did it!

My main investment philosophy is not to do the so-called Eagle Sauce, but to imitate what Silicon Valley has done. It’s boring to be a so-and-so flower grower.

However, if any successful project is made in Silicon Valley, your venture capital will definitely rush to it in the future. The competition will be extremely high and the success rate will be extremely low!

The hottest track, the so-called direction where there are already successful cases in Silicon Valley, is like this!

I believe in the traditional value investment saying: Don’t invest in places with many people!

The literary service network I built is to do something that is difficult and correct when there is a real need in reality and no one else has done it! "

For a moment, Xiong Xiaoge looked very interested and said: "Can you introduce this product and what it does? I was confused. If one sentence impresses me, I might invest in it!"

"Okay! For example, if I'm hungry, I can order a dish from a specific restaurant online! No matter where I am, someone will deliver it to my door!"

Zhao Han brought Xiong Xiaoge to a computer, "Brother Xiong, the website of Wenwen Service Network has been collected on the homepage! You can register one and give it a try! If you have purchased something on an e-commerce platform, you basically don't need to The cost of learning will be used soon!”

Following Zhao Han's lead, Xiong Xiaoge logged into the website and then unknowingly registered an account.

"Ma Po Tofu Rice Bowl? Order one!" Xiong Xiaoge was encouraged to order, and then filled in the delivery address, which was the company address reported to him by Zhao Han.

Then, half an hour later, a mapo tofu rice bowl was delivered to your door by the delivery boy.

"Um... wenwen service, Mr. Xiong, the takeout you ordered has arrived. It costs 5 yuan for the meal and 2 yuan for the takeout, a total of seven yuan." The delivery man said.

Xiong Xiaoge was embarrassed. He couldn't find 7 yuan in cash in his pocket. He had an emergency [-]-yuan bill in his wallet.

Zhao Han helped him pay the bills.

After the delivery boy received the money, he said before leaving: "I wish you a pleasant meal. If you have a good experience, please give me a good review after confirming receipt of the goods later."

Opening the plastic bag and foam lunch box, Xiong Xiaoge was shocked by the steaming meal!

This service...

Silicon Valley doesn’t have that!

In the past, his investment experience was generally found on the Internet, and he found similar ones from flower growers.

For example, I found out that Tencent Yingjiang had ICQ, and it was acquired at a sky-high price.Investing in Baidu is because of Yingjiang’s Google...

Investments like Sohu, the reason is Yahoo.

Only Zhao Han’s Wenwen Jingjing Company surprisingly avoids the popular circuits of Silicon Valley for all its products.

Jingjing Pinyin input method, Chinese Pinyin input method, Silicon Valley does not do this stuff.

Jingjing Reading Network... Well, Yingjiang has always lagged behind in the online literature industry. Even if it takes another 20 years, the business model in the field of online literature will still be very backward, and there are no particularly successful cases.

The newly developed Wenwen Service Network allows online ordering and delivery within half an hour. In Xiong Xiaoge's eyes, this is simply an incredible magic.

A lot of data on the Internet was originally fictitious, but this is simply fictitious!

"Try it and see!" Zhao Han said, "Our platform will review food safety and conduct random checks. Stores that do not meet the standards will be removed from the shelves. Compared with eating casually on the street, the hygienic conditions are better."

Xiong Xiaoge was not pretentious when he heard this. Although he was a capital tycoon, he was the general person in charge of IDG's flower grower business, and later even reverse-acquired IDG's global business.

However, in essence, Xiong Xiaoge once received a salary of less than 20 yuan a month, and even worked as a low-level worker.

Later, he went to college, studied abroad, and interned at IDG. After being spotted, he stayed and was sent to a flower grower to develop the business, and became a top boss in the venture capital industry of the flower grower.

So it’s not too far away from the masses.

"Hmm... so spicy! It tastes authentic!" Xiong Xiaoge gave a thumbs up.

"Lihua Fast Food is a chain brand founded by Ms. Zhang Lihua, the person in charge of our company's canteen. Every dish has been checked by her! The taste is absolutely excellent, and the price is also low! Of course, there are only a few dishes, and the chef does not need to He is an all-rounder and only needs to be skilled in cooking a few dishes.”

Zhao Han smiled and said, “This chain brand is to solve the problem that some third-party restaurant owners in the early stage did not understand the Internet and were unwilling to enter our website, so we deployed our own stores in advance so that consumers can order food!

Later, the online ordering market was cultivated and continued to attract third-party merchants to settle in. Eventually, our self-operated stores will be adjusted and optimized, and those that are not making money will be closed. Human resources will be deployed to new markets to supply certain products. Area online ordering. "

Chapter 330 Xiong Xiaoge gradually falls into the trap

"How long have you been working on this website?" Xiong Xiaoge asked curiously.

"It just went online in December last year! We only started to deploy the market in one county. There are about more than 12 users, and the daily transaction volume is 3000! Let me tell you, without taking into account some of the previous costs. Just based on daily operations, we are rapidly growing in Jiangcheng County Run towards breakeven. In about February or March, we will be able to generate sustained profit returns."

Zhao Han said, "Next, what we have to do is to replicate it city by city!"

"What's the specific profit model?" Xiong Xiaoge asked.

"Two yuan for a delivery person belongs to the delivery person and the service station. Customers and businesses support food delivery. No matter how many we hire, we will not incur labor fees! But we will not make money from the delivery fee of the delivery person. Every money It’s all given to the delivery personnel and sites.”

Zhao Han explained, “We chose to enter the takeout business because it is misaligned with Taobao.

Businesses mainly focus on catering services serving local areas, because catering consumption is the highest frequency.

For other supplementary consumption, we will have added movie tickets.In the future, there will be door-to-door computer and appliance repairs, nannies, tutors, and decoration.

Well, we are ready to provide all services from now on, such as booking air tickets, train tickets, hotels, recharging phone bills, paying water and electricity bills, traveling, and more.

Including those that users need physical goods, that is, those for e-commerce shopping, we will also provide them in the future!

What I want to do is, Taobao cannot provide my core services, and my moat is higher than it.Only by expanding city by city can we provide localized services.

And if it is easy for me to do C2C e-commerce in the future, and I have the market and consumption, will I still be afraid that the products will not come to my platform for sale?

As for our monetization model, at this stage it is free to open a store.

However, when merchants withdraw cash, they charge a commission of 2%. With this commission, the burden on merchants will be lighter!

Just like movie tickets, our county movie theater has no audience, and hundreds of movie tickets a day cannot be sold. Basically, we have to rely on schools and units to organize movie theaters to have a high attendance rate.

We promoted online and made an agreement with the cinema to watch movies for 2 yuan. Therefore, we can sell at least thousands of movie tickets every day. Movie tickets are sold at low prices, but the consumption of snacks and drinks during the movie really drives the operating efficiency of the cinema. , so many merchants naturally welcome a large number of orders from the platform! "

Xiong Xiaoge browsed the web while eating: "I think there is nothing wrong with this business!"

The idea of ​​ordering food online is not new.

In fact, there are some chain fast food restaurants in the United States that have online ordering websites. However, they provide phone ordering, which means they do not provide online transactions, but only publish information on the Internet.

Xiong Xiaoge suddenly asked: "I remember reading in the newspaper that there is a Fantong.com in Beijing. What is the difference between your online ordering model and Fantong.com?"

"Good question!" Zhao Han said with renewed energy, "The difference is that the model of Fantong.com is very old. It mainly provides information online and relies on a telephone call center for ordering food. In essence, it is an online information intermediary and does not realize online transactions. .

Its profit model is to let restaurants pay 1000 yuan a year to Fantong.com. Before they make money, they have to pay money to the platform first. With the current volume of Internet users, many restaurants may not be online for a year. It only earns one thousand, so this hinders its promotion effect and makes it difficult to expand!

If we compare the structure of the C2C industry, the biggest loser is eBay. Until they encounter a better Taobao, merchants and users will tolerate it.

However, with a better Taobao, eBay's fall is only a matter of time.

The same is true for Rice Tong. Its business model is inherently flawed and needs to be overthrown and start a new business. Otherwise, if you invest in this project, your investment will eventually be zero!

Their original intention was to collect money as a platform, and their goal of collecting money was to focus on restaurants. The restaurant would pay a rent of 1000 per year.

In addition, he also charges 5% of the sales, which is equivalent to various exorbitant taxes. Even if Internet consumption rises in the future, more than [-]% of the merchants will work for him through such an exploitative method. Most of them cannot make money, so they will naturally not go there. He has a store there!

It is a good thing that it does not develop. Once it develops, it will be equivalent to cultivating merchants for me, and merchants are more willing to join my platform. It is a free and free platform. You make money by placing orders, and then you withdraw the money and withdraw it. Yes, I only charge 2%. Rounding up means no money. This model with no operating burden is what merchants want to see! "

Xiong Xiaoge said with a smile: "You still want money, why are you rounding up for free? You're just deceiving people!"

Zhao Han smiled and said: "I am doing this after the fact. After he has done business and made money, I will just charge a little commission. It's just that it is free to open a store on our platform. Before you make money, you will not be charged a commission. In fact, it is the most acceptable model for small merchants.

We cannot look at small catering and small service industries with a big business mentality. They are very poor. Some people just make a living. If you cannot provide them with profits and orders, it will allow small businessmen to increase costs and give you nothing. Paying rent is unrealistic!

I think Jack Ma may resonate with me, making it easy to do business in the world.

You have to let small merchants make money, then they will be willing to join you. If merchants are willing to come, there will be consumption, and the platform will rise!

Cashing out and the like is a matter for later.

Basically, we are targeting both ends. Merchants can provide local services and consumers need local services.We provide convenience and truly match up business in an all-round way, solving the problem of how to connect online traffic to offline business.

This is the real viable O2O e-commerce! "

Xiong Xiaoge thought for a while: "Every city must be laid out in order to provide good services. If this model wants to be large-scale, it is impossible not to burn money, right?"

Zhao Han smiled and said: “With my model, if there is capital investment, I will do it faster.

There are no venture capitalists throwing money at me, so I will do it slower.As long as I work slowly enough, I won't even lose money. The market will continue to grow, and I will continue to conquer one city after another.

Basically, after conquering a city's market, it will start to contribute profits to me. The more cities it conquers, the faster it will generate profits.Gradually, it will support me to open up more new markets faster.

The biggest advantage of this model is that your opponent is not the Internet across the country. Only peers with roots in cities can compete with you!

For example, in the on-site service market in Jiangcheng County, no matter how large the user base of Taobao and eBay is, you can't deliver takeaways to our consumers in a timely manner. There is just no way!

If you only rely on online traffic without solving the problem of offline services, you will not be able to compete with me! "

Hearing this, Xiong Xiaoge began to think deeply, and even picked up a pen and paper to record some key points.