Start earning money as the girl next door

For example, after Ctrip, the company founded by Shen Nanpeng in 05, went public, it hooked up with Sequoia Capital and became a partner of Sequoia Capital, the kind that brings capital to become a partner.Because Shen Nanpeng has successful entrepreneurial experience, his ability to raise funds is beyond that of ordinary venture capital partners, so his investment projects are also more ambitious.

In the future, many people will compare Shen Nanpeng and Xiong Xiaoge. In fact... Shen Nanpeng's investment performance is also better than Xiong Xiaoge.

The main reason is that Xiong Xiaoge is not young enough and his knowledge of some technology industries is not as good as that of people like Shen Nanpeng who have started their own business, so he cannot acquire many good assets.

In short, due to various reasons, 05 became a real blowout and turning point for the flower planting venture capital industry. Many venture capital investors could not bear it anymore and rushed to the market.In the next few years, the amount of venture capital pouring into flower-growing countries will become increasingly exaggerated.

This also caused a scuffle among hundreds of video websites, and even thousands of group buying websites in 2010.Also, dreams are suffocated, and a series of chaos in the shared bicycle bubble have laid a solid foundation.

Nowadays, major venture capital institutions at home and abroad, mainly IDG and SoftBank, have come to invest in flower growers since the last century.

IDG is cautious, so... diversify investments, and some promising projects are out after making too little profit.

As for SoftBank's style of being arrogant, it would spend tens of millions of dollars casually, such as investing in Shanda and Alibaba. SoftBank took the lead in the charge.

For many projects that IDG failed to invest in, SoftBank quoted sky-high prices. IDG's price was too low and it was eliminated directly.

The main reason for Wenwen Service Network is that it has not fallen into SoftBank's sight. Otherwise, Son Zhengyi's investment may not be as generous as Xiong Xiaoge's investment.

"Brother Xiong, it's too late for us to meet each other! I believe we will meet again soon!" Zhao Han said when bidding farewell.

"What kind of PPT are you trying to sell?" Xiong Xiaoge has known Zhao Han for a few days and learned a lot of Zhao Han's wise words.

For example, what is a professional cake painter or a professional PPT sales master?My PPT is ready, where is your money?

"No, Brother Xiong!" Zhao Han didn't mind at all. The old Xiong was actually the same age group as his father. "My PPT is just to let others understand my thoughts. In fact, I am still a down-to-earth person. !”

"Speak directly if you have anything to say." Xiong Xiaoge couldn't help laughing when he saw that Zhao Han was hesitant to speak.

Zhao Han took the opportunity to change the topic: "I mainly heard that Brother Xiong is interested in film and television culture. I wonder if he is interested in investing in a film and television project! Our company Jingjing Reading Network has a future Jin Yong-level IP "In the Snow" "The Journey of the Sword", exclusive IP resources, if successfully developed, will be similar to Hollywood's top IP, "Harry Potter" and the like, harvesting one after another, cutting leeks and maintaining harvests despite droughts and floods, it will be a joy!"

"Oh?" Xiong Xiaoge said emotionally, "Tell me about it!"

"I want to recruit a skilled film and television production team and behind-the-scenes staff in Hong Kong. Skilled workers have honed their skills. They have made dozens of movies. Even though most of them are bad, they have developed muscle reflexes! Mainly the behind-the-scenes staff , I don’t want any high-value celebrities, not even one!”

Zhao Han said, “I plan to create a film company that will focus on the Hong Kong filmmakers who have no means of earning a living, to provide food for themselves, and to use venture capital to make movies.

For example, if I work on the theme of "Rebirth", going back to the 80s and 90s, I will give 10 scripts at a time, and each investment will be mainly feature films, with a budget of 300 million, without any stars, ten is 3000 million.

If you release a hit item, it will be awesome!In addition, we select new actors and sign a management contract. After they become popular, the artist becomes an endorser and makes money by making movies for other companies, and we take a commission!

I only need to do one thing, a large number of skilled workers, and an assembly line to shoot for different low-cost, good scripts.Bet ten and one will be red!

A popular one, not only does the movie make money, but its star-making ability makes the celebrity management business bring profits! "

"Aren't you afraid that I will take away your creativity and make it myself?" Xiong Xiaoge said jokingly.

"If Brother Xiong is like this, you can do it yourself! However, if there are good projects in the future, I won't talk about it." Zhao Han didn't care.

Xiong Xiaoge then smiled: "Okay! I'm also interested in entertainment investment, so I can play with you! Of course, I won't invest until you actually have a project! No need to discuss the PPT stage."

Chapter 334 Civil Service Network Development Plan

"Brother Xiong, please pay attention to me for the time being. In the first half of the year, I probably won't have time, but I may do it in the second half of the year. Hong Kong mainly has more skilled workers in the film and television industry accumulated in the past, and the production of film and television works is very efficient. . I don’t need stars, the price-performance ratio is too bad! What I want to do is to make stars myself. Well, I can also pick up stars, and I can do it even if they are very cheap!” Zhao Han said, “I don’t just do traditional movie box office. , or a TV series. This project is actually related to Wenwen Service Network to a certain extent. Once completed, it will pave the way for the future structure of Wenwen Service Network!"

"Oh?" Xiong Xiaoge couldn't help but be surprised, "Is investing in entertainment related to Wenwen Service Network?"

"Of course...for example, if we invest in ten movies and one of them becomes a hit, the leading actor in it should be somewhat famous." Zhao Han said, "Then, I will ask the slightly famous stars to order food on Wenwen Service Online , it is not a traditional advertisement, it is just to publish a piece of information randomly on the Internet. For example, a certain star posted that the Wenwen Service Network is really powerful. I ordered a takeaway online and it arrived in half an hour! This is invisibly equivalent to advertising. This is not inviting a celebrity. Endorsements are the stars who make themselves famous, and the company allows them to do it with a simple effort!"

Xiong Xiaoge said clearly: "I understand. If you are interested in the entertainment industry, I can help you keep an eye on it. If the project has prospects, I will invest 20% of the equity and will not interfere with your management. If you need help, tell me, I can Just help!”

"No problem, it's so late to meet Brother Xiong!" Zhao Han couldn't help but sigh. Knowing Xiong Xiaoge, the layout of many fields can probably be shortened by two or three years.

After seeing off Xiong Xiaoge, Zhao Han was still quite excited.I got a big deal, a treasure in the venture capital world.

Xiong Xiaoge's connections are even better than money.

Because Xiong Xiaoge, the earliest venture capital representative to enter the flower grower market, participated in a large number of investments in flower grower Internet companies. Xiong Xiaoge’s career history is probably the development history of flower grower Internet venture capital.

The top domestic bosses once had a special chat with Xiong Xiaoge in order to express their attitude towards attracting investment.

Xiong Xiaoge's reputation on Yingjiang's side is mainly due to the persona created by IDG founder Lao Mai for Xiong Xiaoge, and he constantly promotes Xiong Xiaoge through advertisements to raise funds from Wall Street.

The customers are all big guys. If you make money for those influential customers, you will naturally have some influence.

As for Xiong Xiaoge's connections, they were actually quite useful before the Sino-US trade war.

It may be difficult for Zhao Han to invest in many fields across industries, but Xiong Xiaoge can do it.

Just like the entertainment industry, Xiong Xiaoge later also did some of the various investment operations in Yingtu's entertainment industry.

……

December 2005, 1.

Wenwen Jingjing has another new meeting at the company headquarters.

"Dear friends of the company, after Brother Xiong came here, he gave us US$600 million in funds. Are you excited?" Zhao Han asked with a smile.

"Excited!" There was no one present who was not excited.

Chen Jingjing and Zhang Tiantian beside them couldn't help but lose their composure.

Mainly because Xiong Xiaoge originally planned to invest in Jingjing Pinyin input method, but as a result, Zhao Han sold another PPT.

Han Xiaodong and Li Mo, on the other hand, were promoted on the same spot. Because they held shares in Wenwen Service Network, they were suddenly financially free based on valuation calculations.

Of course, this is a valuation, not something that can be cashed out after the shares are freely traded and sold after listing.

In fact, we still need to work hard and gradually develop the company well before we can hope to turn the valuation into market value!

Of course...if it develops well, the valuation of Wenwen Service Network will not be as simple as 3000 million US dollars!

Internet entrepreneurship often fails or fails.

If it succeeds, the valuation or market value will reach astonishing levels. In the next 20 years, most of the companies with the highest market value in the world will be Internet companies.

You can know that the Internet is still the biggest outlet these days!

"Wenwen Service Network is just an appetizer! As I said, for projects that require money, I will give priority to venture capital!"

Zhao Han calculated the rhythm, "Wenwen Service Network is destined to be a tough battle city by city. Before it can completely win over the market across the country, there will be no free time. And the continuous expansion and the fast pace of expansion also mean that The pace of burning money is fast!

According to my original rhythm, I can continue to develop slowly. For example, developing a few cities a year, and the number of users increasing by tens of thousands or hundreds of thousands a year, is also acceptable!After all, if you go fast, you have to burn money!

Now that we have $600 million in cash to build, our original pace of expansion can be a little faster.

This year’s plan does not include Beijing, Shanghai and Guangzhou for the time being!

There are crouching tigers, hidden dragons, and a large number of man-eating beasts there. Development in first-tier cities has alarmed these beasts, which is not a good thing!

What we have to do is not to focus on first-tier cities first, but rather prioritize provincial capitals in each region! In 2005, the target is ten provincial capital markets!

Do you have the confidence to do it? "

"Yes!" Han Xiaodong nodded seriously.

Li Mo and Tan Xiaofei also nodded.

"Okay, the plan for the cultural service network in 05 is to spread all over the country and win ten provincial capitals! While fighting, we will accumulate combat experience and train our team! After conquering a city, we will consolidate one and deeply cultivate the city's market. We cannot lose it! "

Zhao Han said, “To set the city’s standards, we must first clear the city’s Internet café channels and lay the foundation for ordering food. Then, we will continue to attract service industries, mainly the catering industry, to settle in.

At least for a preliminary local push to open up the market in a provincial capital city, you have to have an increase of more than 5 registered users, plus more than 100 catering and other service stores to be settled and have operational revenue, for it to count.

Also, the online website must match the situation of each offline city. The most important thing about service is to be careful and timely. If the technical aspects of our website platform affect the offline business, that is absolutely not possible. !

Therefore, Wenwen Service Network should also take the opportunity to recruit more technical talents. The recruitment requirements are that you use yourself as a benchmark and recruit employees who are as skilled as you are as much as possible. Leaders should not be jealous of more capable subordinates!

Try your best to recruit employees who are better than yourself, or at least not worse than yourself, which is the foundation for your company to become stronger! "

"Boss, you know me, I know how to know people and make good use of them. Xiao Li is more skilled than me!" Han Xiaodong didn't mind, saying that his subordinates were more skilled than him.

This is the corporate culture created by the company. The ability to lead one's own work. Secondly, the key is that you have the ability to discover talents who are better than you and then boldly use them.

Make good use of talents and discover capable talents.

This is the style of work that Zhao Han encourages leaders to do.

If the leader only knows how to work, is afraid that employees will work with high quality and efficiency, and take their own positions, but does not recruit new employees who are better than themselves, then it will definitely not be possible for the company to continue to become stronger.

Chapter 335 Expansion

In January 2005, IDG Capital invested US$1 million in Wenwen Service Network and obtained 600% of the equity. This did not cause any waves in the venture capital circle.

The main reason is that these days, the venture capital circle is not looking at the Internet market for flower growers, but first looking at the Internet market for Eagle Sauce, and then looking for similar substitutes in the flower grower market.

What kind of business model has emerged on the Internet of Eagle Sauce? It is very popular, and venture capital institutions on the flower growers side will look for similar projects.

Copying the business model of Eagle Sauce is not essentially the choice of many entrepreneurial teams, but because most of the venture capital funds are foreign capital, especially Eagle Sauce Capital, which naturally focuses on the popular venture capital companies in Silicon Valley. track.

What I missed was the investment in a certain company in Yingjiang. I took advantage of the time difference between the Yingjiang and Rabbit markets to invest in similar flower growers.

This is Masayoshi Son’s time machine theory. It seems that most of the projects Son invests in based on the time machine theory make money.

Later, I gradually lost my temper and invested in a bunch of PPT projects. Since the valuation was inflated from the beginning, and the entrepreneurial team also burned too much money, the market feedback was not good, and there were no leeks to take over, which trapped Mr. Sun himself. , As a result, Mr. Sun suffered huge losses that lasted for several years.

In 05, the global capital market has turned warm, and a number of Chinese concept stocks have been listed.This has stimulated a large number of venture capital institutions to rush into the rabbit market.A few years ago, during the Internet winter, $600 million was a lot of money.

But by 2005, which was roughly the first year that the volume of venture capital funds began to expand, this was already a very small amount.

In addition, Wenwen Service Network is relatively low-key and has not publicly promoted its acceptance of venture capital.Even in the news, there are very few reports related to the Wenwen Service Network.

Simply put, Wenwen Service Network can be said to be the most low-key company at this time that is difficult to find coverage in the news.

After Wenwen Service Network entered the provincial capital, the first thing it did was to buy a house.On the one hand, buying is indeed more reliable than renting in the long run.In addition, house prices are now low and you can make money by buying them.

The current price of ordinary commercial housing in Badu is about 3000 yuan per square meter, and in the future it will be basically [-] to [-] yuan per square meter.

The area of ​​shops is about 3 to [-] square meters, and in the future it will generally not be less than [-] square meters. Some shops in good locations are [-], [-], [-], or even [-] square meters.

The housing prices in Badu will not be as expensive as those in Beijing, Shanghai and Guangzhou in the future, but the increase is actually about the same, ten times from now.

The yields on office buildings and shops are somewhat different, but they are estimated to be at least five times the income.The rents of high-quality office buildings and shops are higher than those of commercial buildings. In the long run, there is not much difference in the return rate between the two.

Therefore, when buying real estate, you are guaranteed not to lose money in the future.

Zhao Han approved, and Wenwen Service Network purchased real estate in Badu for US$200 million, or 1650 million yuan.The current exchange rate is still in the 8 era, spend it as soon as possible to reduce depreciation losses.

As for investing such a large amount of money in real estate, not only Han Xiaodong went there, but Chen Wenwen also went there, buying, buying, buying, buying, buying and buying. In less than a week, he exchanged a bunch of real estate certificates for provincial capitals.

The total area is about 3500 square meters.

One property is an office building with an area of ​​more than 200 square meters.There are more than 50 other shops.

Zhao Han looked at Chen Wenwen bringing back a pile of house books and couldn't help but sigh. The company is gradually preparing to sell buildings to first-class companies in the future!

When various large international companies encounter difficulties in many businesses, the most common way is to sell off assets.

Some companies shrink their front lines in order to concentrate resources, make breakthroughs in the most promising new businesses, and make a comeback.

But when it sells to the level of the headquarters office building, it is a burnout.Some of these companies turn around and return to their peak shortly after selling their headquarters building.

In some cases...the last assets were sold, and there were no cards left to play, so they went bankrupt completely.

In any case, you must have assets to sell before you can develop to the stage where a first-class enterprise sells buildings.

If there are no assets to sell, the collapse will be silent.

"Sister Wenwen, thank you for your hard work. The provincial capital is bigger and more lively than the county town, right?" Zhao Han smiled.

"Yeah! The road is much wider, and the traffic is also blocked!" Chen Wenwen said, "There are more Internet cafes. If we say that about 20% of the people in Jiangcheng County have been online, at least half of the people in the provincial capital have been exposed to the Internet!"

"After all, there are dozens of colleges and universities in the provincial capital, and college students are all Internet users!" Zhao Han thought for a while, "It's the same as in middle schools. When I was in school, there were computer classrooms and computer classes. However, I was often the main teacher. It’s just taking up time in computer class.”

When Zhao Han went to school, there were actually computer classes. Generally speaking, some of the most basic computer operations were popularized. Of course, there was also simple programming, but... Basically, middle school computer classes were about whether you want to learn or not, but whether you want to listen. Do not listen.

As a result, after the computer teacher came to class, CS, Red Alert, and Sword and Fairy were popular among everyone in the computer room, and the computer room became an Internet cafe.

Even so, computer courses still play a role in popularizing computer technology.If you are talented, you can get access to computers earlier.

For example, when Zhao Han was in junior high school, there was a classmate who showed some talent and love in computer class. The computer teacher, who was neglected, hated to meet him and wanted to give him all his money to train him into a genius coder.

"I think the current market size of the provincial capital may be 100 times that of the county town!" Chen Wenwen said, "Although the population is about four times more, the income gap is about double. However, the computer penetration rate and a large number of universities have brought The number of young people in the country, so the market for Internet-related businesses is not comparable to that of the county town! Therefore, I would guess that the market size potential of the provincial capital is a hundred times! The county town, with a daily transaction volume of 2, dominates the provincial capital market , 200 million a day! The provincial city market is of such size that if it were a real first-tier city, the ordering business alone would probably have a daily turnover of more than [-] million yuan!"

"Yeah! That makes sense!" Zhao Han nodded, "But... we won't go to first-tier cities just yet! It's pointless to go there. You develop well first, and then others burn money and take away users! Repeatedly This seesawing, repeatedly burning money, and users are extremely unstable. There are more than 30 provincial capitals in the country. Assuming that one provincial capital has a daily turnover of 200 million yuan, and 30 provincial capitals are involved, and the market is deeply cultivated, the daily turnover will be at least 6000 million yuan. ! Think about how big this size is!"

"200 billion a year? Such an exaggeration?" Chen Wenwen couldn't help but said in surprise, "Taobao only reached 10 billion last year!"

"It's not an exaggeration at all!"

Zhao Han said calmly, "The annual scale of 10 billion is about 04! In 05, I estimate that Taobao will have 100 billion even if it does not have 80 billion. In the future, Taobao will be a market with deep water and big fish, and it will be unstoppable when it grows. Measurement!

The structure of our Wenwen Service Network is no smaller than Taobao. We are engaged in the entire tertiary industry. If we can capture 10% of the market share of the service industry!Just imagine, how big is the potential of this market? "