On the one hand, Cheng Xue represents the sponsor, and Wenwen Jingjing Technology Company gave a solid 600 million yuan.On the other hand, the authorization of Jin Yong’s copyright opened up a new landscape for Pixel Software Company.
Pixel Software's previous games were generally well-received by hardcore gamers, but they did not achieve real success.
As a Pixel Software company that has developed stand-alone games before, it is a reflection. One reflection is that stand-alone games are not available for the time being, and online games must be developed.
In addition, online games must have a reputation, that is, IP.
Why are online games like "World of Warcraft" such hits?
This is because Blizzard's "Warcraft" stand-alone game has accumulated a lot of user reputation over the years, and finally reached the online game market and realized the realization of IP.
"Swordsman" is essentially something similar, just an IP with a lot of popularity and fans!
With IP in hand, if you can't develop the game well, then you should really find a piece of tofu and kill it.
As for the game development itself, the people at Pixel Software Company can be considered veterans of the game development industry. They started developing games in the 90s, and have experienced stand-alone RPG games, and then the "Sword and Sword OL" online game that they developed on their own.
In a sense, the failure of the "Sword and Sword OL" online game is partly due to the lack of visibility of the IP.
The "Sword and Demon Sealing Record" series is relatively well-known in the domestic stand-alone game market, but word-of-mouth only means recognition by some core player groups, and does not mean great popularity.
Well, the reason why the IP of the "Warcraft" series is even more famous domestically than overseas is mainly because there are so many pirated games.
Therefore, "Sword OL" has no funds to promote and release, and there is no IP bonus.Even the recharge channels for Internet cafes were not well established and had to be left to Sohu later.After Sohu bought the copyright of "Sword and Sword OL", it also went through a lot of fuss. Moreover, Sohu actually did not have a good recharge channel for Internet cafes. Therefore, the lukewarm success of "Sword and Sword OL" is inevitable.
But if the IP is replaced by "Swordsman", it will be different.
Basically, Jin Yong's copyright may not guarantee that his works will be the most popular, but it can basically provide a buffer for various changes in movies, television and games.
Even if your game is mediocre, as long as it is a passing online game.Initially, there must be players who will download and try out the game based on IP.
As long as the quality of the game is decent, it will definitely retain a lot of players.
"After the game is developed, distribution and promotion, as well as... game recharge channels, are all left to us!"
Cheng Xue said, "Our Wenwen Jingjing Technology Company is currently promoting the game to Internet cafes across the country. By this time next year, if the game is launched for public testing, it is estimated that tens of thousands of Internet cafes will have established recharge channels.
In addition, we have other rich recharge channels. It can be said that we are confident that in terms of recharge, we will gradually match some major game companies, at least not worse than the recharge channels of Shanda and NetEase.
Regarding game promotion, our Jingjing Pinyin input method is installed on almost half of the computers in the country. Do you have it on your computer? "
Pixel Software staff responded quickly.
"Yes! I typed it using Jingjing Pinyin."
"Me too."
After getting the answer.
Cheng Xue smiled and said: "Suppose that after "Swordsman" is launched, we will place an advertisement for the game for all Jingjing Pinyin input method users. Based on the current user scale, 2000 million people will see the game advertisement and click on it. Then you enter the download interface of the game's official website. What kind of publicity effect will it have on the game?"
In an instant, a group of people from Pixel Software Company suddenly realized.
The company has been in disarray for half of its life, and I just regret that I have never met the master. If I don't give up, Pixel Software is willing to worship Wen Wen Jingjing and the company as my adoptive father.
This is a proper thigh!
If you want money, give money; if you want IP, give IP.
We need recharge channels at the back, recharge channels, and publicity. In the future, we will give Jingjing Pinyin pop-up advertisements!
Damn it, the group worked hard and prepared to make a hit!
Chapter 384 Weibo is online
2005 3 Month 22 Day.
Weibo, a social media website owned by Wenwen Jingjing Technology Company, released the news in a low-key manner.
The company had conducted a series of internal tests on this product before, and almost no faults could be found. It was carefully polished by Zhao Han and finally came out.
The initial users are mainly invited to register for the authors and readers of Jingjing Reading Network.
Jingjing Reading Network made an announcement:
"Wenwen Jingjing Technology Company's new social media, Weibo invites registration and trial use.
Weibo is a lightweight social media that focuses on interaction between users and fans.
Anyone can become an Internet celebrity. As long as they have enough fans to follow, there is no limit to the number of fans that an ID can get. If you are followed by 100 million people, your voice can quickly reach millions of users. Grassroots Also became an internet celebrity.
Author groups can also interact with fans by registering on Weibo.Compared with ordinary people, online authors have a certain fan base, and the number of fans in the initial stage may have a certain advantage..."
After the news was released, it was calm at first.
Most authors and readers do not need to register a social media account just because of an advertisement.
Therefore, the editorial department of the website also quickly played its role, at least allowing its own contracted author group to register as users!
"Gouda, the company's author fan management platform, Weibo website, register an account, bind your mobile phone, and authenticate with your real name." New editor Qiuyue posted a message to Miss Chunhua's dog on QQ.
Since Shen Chunhua was promoted to editor-in-chief, she is no longer responsible for the affairs of specific authors. Therefore, Qiu Yue has been arranged to take charge of some of her authors.
Li Ergou was a little lazy, but he still replied: "I know! Is there anything else?"
If it were Shen Chunhua who chatted with him, he would be willing to chat more. With this new editor, business would be done.
It seems that Li Ergou is now also a great author with thousands of subscriptions promoted by Jingjing Reading Network. Well, the highest chapter has exceeded 1 subscriptions.
In fact, the average subscription is just over 6000, and monthly electronic subscriptions are over 2.Including publishing fees, Li Ergou is already an author earning about 3 yuan a month.
Well, because of Li Ergou's book, the simplified version was published, but the traditional version continues to be published.I read four traditional Chinese books every month, and after deducting the website’s agency commission, I got 1 yuan.
On the other hand, Pusancheng Shen, Huang Dashan, who debuted at the same time as Li Ergou, has a subscription fee of more than [-] yuan, but physical publishing is relatively stable, and the total subscription fees are almost [-] yuan a month, which is equal to him.
I have to sigh... People never know whether their success is luck or strength.
Now Li Ergou has arrived in the county to buy a house. From time to time, he looks for opportunities to meet Miss Chunhua offline and claims to be dating.
In fact, I only encountered it when I was off work.This bitch licks so hard that Shen Chunhua can only deal with it.
"Gou Da, you first register your personal Weibo account, and then post something casually.
Writing insights, or chatting for a few paragraphs, is as easy as filling in the Dragon Forum.Then, promote Weibo among your fan base and let readers pay attention to your Weibo.
From now on, if you want to publish any personal reflections or new book-related information, you can promote it on your Weibo account. " Qiuyue said.
"Can't I also promote it in the fan group and Longlong Forum?" Li Ergou was surprised.
Qiuyue typed: "It's different. In your QQ group, it's very laborious to get notifications for each group.
Weibo fans can have tens of thousands or even hundreds of thousands of followers. As long as you are famous enough and have enough followers, news about your new book can be seen by countless people immediately after it is released.
The effect of publicity goes beyond traditional media.
Moreover, if Weibo is well managed, you can also publish other information, such as news about new book releases and purchase links.
Or, there may be film and television adaptations in the future. If you can promote it on Weibo and attract traffic to the work, you may have certain advantages.
If you have hundreds of thousands of fans following you, posting a message on Weibo will be more effective than a recommendation from a website. "
"Can my novel be adapted into film and television?" Li Ergou was surprised.
"Maybe, Yu Weiwei went to Hong Kong and will do some film and television business. I heard that she plans to adapt some rebirth stories to make movies. I may not adapt your works now, but managing fans is very important.
Weibo will be part of fan management in the future. First, online novel writers, and later we will invite celebrities to manage fans.There will be various brands to manage fans.In the future, authors who manage their fans well will have certain advantages over ordinary authors who write books!
Think about it, if you have 100 million fans, promote it, convert [-] to [-] collections, and release a new book, you will gain a huge advantage from the beginning.
In short, after you get it done, tell me and I will apply for real-name authentication for you, so that you are different from ordinary users. "Qiuyue painted a big cake and said.
"Oh..." Li Ergou suddenly became interested.
Then I jumped to the Weibo website, did some registration, and filled in some information.
The mobile phone number is also filled in.
Miss Chunhua’s dog, after successfully registering a Weibo account.
Li Ergou posted his first Weibo post: "Being a dog, I mean it sincerely. Woof woof woof..."
Then he informed Qiuyue of the successful registration.
Not long after, Qiuyue passed the real-name authentication for him. Well, in the initial stage, Weibo did not conduct large-scale publicity to the outside world. At first, it mainly focused on the contracted authors of Jingjing Reading Network.
Because online literature has been affected by the anti-pornography scandal last year, it is more cautious about the scale than other traditional media.
Internet literature authors are actually more cautious these days than traditional writers.
At least the editor can control the author and ask him to pay attention to public opinion and personality, and not to mess with the rhythm.
Then, Li Ergou spread the Weibo website among his major readers: "Dear fans and friends, I have registered a Weibo account. Fans who are interested in registering should quickly follow my Weibo! Fans Now 0, urgent!"
Li Ergou also has more than ten fan groups.
After some publicity.
Half an hour later, more than a dozen fans registered to follow on Weibo.A few hours later, it grew to more than 50 fans.
At the same time, other authors from Jingjing Reading Network are also the main force actively registering.
For example, Li Ergou's first Weibo post received a reply from Pu Sancheng Shen.
"Puppy, you are so pitiful. I have been barking for a long time, but no one is paying attention. Please kind-hearted Master Pu San comfort you!" Pu San Chengshen replied on Weibo.
Not long after, a bunch of replies and forwards appeared: "You know, where there are dogs, there is the God of Pusancheng."
Chapter 385: A very popular start
Years later, the company finally discovered that Huang Dashan had coded words during working hours.
Although, Huang Dashan said that he did not delay his work.
He works as a network administrator. If there is a problem with the company's network or computer, it is his turn to take action.
The company has just replaced a batch of computers, and the various network equipment are also new, so they are naturally less likely to malfunction.
If there is no malfunction...then what's the problem if he uses his free time to code?
But the boss didn't listen. He felt that employees who spend most of their working time writing code and fishing would have a very bad impact if they stayed in the company.
Then, Huang Dashan was swept away.
After packing up and returning home, Huang Dashan was not angry, but relieved.
The reason is that since last month, his codeword income has gradually exceeded the [-] monthly income mark.
Among all the writers on Jingjing Reading Network, he is ranked in the top five.
Since the beginning, the book "How to Choose Between Childhood Sweethearts and Neighbors" has been growing in subscriptions along with the increase in website traffic.
After publishing, the monthly income gradually exceeded 3 yuan. In less than a year, the cumulative income was almost more than [-] yuan.
It’s almost the same salary as what I’ve been working for for more than ten years now.
And it is foreseeable that his current income is still accelerating. It is estimated that it will be more than 30 yuan a month now, and it will be maintained until the end of the year. It is not a dream to earn [-] yuan a year.
The reason why I didn't take the initiative to resign is... it's quite exciting to code at work, just like having an affair.
Since you've wasted your salary on prostitution, you can also use the company's computer to code, so why not?
For example, the famous science fiction writer Liu's peak creative period was when he was fishing at Niangziguan Power Station.
When Niangziguan Power Station was shut down, Da Liu became popular.
But... Da Liu's new book is being written, and he is writing it, year after year, but he just can't hold it in!
It can be seen from this that for some authors, secretly typing at work is the period when they are most inspired.
If you really want to give him a full-time job, you will have free time, but you may not be able to actually write anything.
After being fired, Huang Dashan coded full-time at home, but his efficiency did not improve.
Mainly...this guy was on a blind date with his ex-girlfriend from more than ten years ago.
His ex-girlfriend abandoned him and went to the south to work, but now he met her again on a blind date.
Huang Dashan first felt angry, then felt a little twisted excitement, and then he felt relieved...accepted it all.
Well, after my ex-girlfriend became my current girlfriend again, her temper was much better than before.
At least, she used to have a bad temper, but now she seems to be gentle and considerate. I don't know why people would undergo such a huge change.
"Why has your temper changed so much?" Huang Dashan couldn't help but think about some things, "Why can you do things now that you couldn't do before?"
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