Start earning money as the girl next door

The reason...it has been adapted into a film and television show!

Even low-budget films and TV shows have broken the circle!

Presumably, the dog who wrote "Want It All" shed tears of envy!After all, it would be difficult for him to produce a film and television show with a plot that requires everything.

Chapter 431 Weibo users exceed [-] million

Entering July, Mango Channel's "Super Girl" has reached the top in ratings and continues to dominate the charts.

During the broadcast of "Super Girl", at least 3000 million TV sets watched it at the same time.

Even CCTV can't stop "Super Girl".

All major online websites and various offline media are reporting and discussing "Super Girl".

The biggest direct beneficiary from this is undoubtedly Mengniu. Relying on the title of "Super Girl" and various embedded advertisements, Mengniu's sour yogurt production line continues to expand, but it cannot keep up with the growth rate of orders.

Roughly speaking, after the premiere of "Super Girl", the sales of yogurt in the few months were twice as high as those in the whole of last year.

The direct effect is to increase revenue by more than 20 billion and contribute at least 5 million more profits.

In addition, the SP voting for "Super Girl" costs one yuan per ticket, and you can vote with your mobile phone money. This model is also very profitable.

Tens of millions of votes cast, bringing the commercial value of this event to a whole new level.It can be said that Mango Channel’s own commercial monetization capabilities have reached its peak.

In addition, the number of registered users on Weibo, owned by Wenwen Jingjing Company, directly exceeded 7 million on July 8.

At the same time, Weibo’s daily active users have reached an astonishing 500 million, and PV views have exceeded 2 million.

It has successfully ranked among the top five domestic WEB website traffic rankings.

"Boss, soon after Li Yuchun registered, he gained the attention of millions of fans in the name of Brother Chun. Zhang Liangying also gained more than 30 fans..." Bai Xiaolu said with emotion, "With the addition of Zhang Hanyun in 04, Sichuan Province is really full of outstanding people. Produce entertainment talents!”

"This is normal. This is one of the few provinces with a population of over [-] million. It is normal to have some talents. In addition, more people means more viewers and an advantage in voting." Zhao Han smiled.

"Super Girl is indeed valuable for audience voting." Bai Xiaolu nodded.

In fact, when engaging in the literary and art industry, it is easy to have troubles when there are too many people.

Just like Chengdu, one of Super Girl's competition areas now, it will become a city of Internet celebrities in the future, and there will also be an Internet celebrity street where a lot of Internet celebrities gather together.

Various Internet celebrities, taking photos directly on the street, celebrities, and catwalks have all become an industry chain.

Like the entertainment industry, the main reason why it attracts a lot of people's attention is also because some ordinary people quickly become famous.

Well, that is, the professional threshold and the talent threshold, but ordinary people don't know it. It doesn't affect ordinary people's imagination about how they can be like those grassroots celebrities, who are lucky enough to become popular.

But the reality is very cruel. For example, later on, there was a director Bi who created "Pure Heart·Chasing Dreams in the Entertainment Circle". He spent tens of millions of investments and attracted a lot of industry insiders and experts to brag about it, both domestically and internationally. I bought a bunch of Pheasant Awards and showed them, and it quickly became a joke.

Something can be seen here. The entertainment industry essentially has a threshold.Even if a rich second generation like Director Bi can find a bunch of big names in the industry to praise him without conscience, he still can't change his talent. It's hard for his works to be bought by the market.

If you have money and resources, why can’t you succeed?This, to a large extent, is also a question of talent.

"Have you signed an online social media agreement with Li Yuchun, Zhang Liangying and others?" Zhao Han asked.

"Signed!" Bai Xiaolu said with a smile, "Now there is more and more advertising revenue on the Internet. For example, Zhang Hanyun's online advertising revenue has gradually increased from a few dozen yuan at the beginning to almost 500 a day's advertising revenue. So It's easy, just post on Weibo, and you can get a share of the traffic advertising. These players must be willing! Even if they can't join the entertainment industry in the future, the income of this Internet celebrity is enough to make them excited!"

"How much is Weibo's daily advertising revenue now?" Zhao Han asked.

"Probably more than 6 yuan!"

Bai Xiaolu said, "Advertising prices maintain a moderate growth trend. It is no longer the initial base price of 0.1 yuan per thousand impressions. It has gradually increased to 0.3 yuan per thousand impressions.

Even so, our advertising is still very cheap and cost-effective.After a customer has invested, most of them will continue to invest.

Now, existing Internet companies, such as online games, e-commerce and other types of websites are buying from our platform.

In addition, traditional brands, such as Midea, Haier, etc., have also begun to place advertisements on the platform.

Well... Lenovo has also placed advertisements, which are still under review. Boss, you can't pass them? "

"I don't like Lenovo, but it's not illegal to place advertisements, and it's still given," Zhao Han said.

Bai Xiaolu breathed a sigh of relief and said: "Lenovo asked me what's going on? They have money to put ads, but the ads have never been reviewed?"

"We don't sell Lenovo's products, but they pay for advertising, so if you don't make money, you won't make it in vain." Zhao Han said disdainfully, "My main problem with Lenovo is that I am disappointed! This company was originally the most promising company to develop some core technologies. Yes, the result is to shrink back and not make progress."

The main reason for disappointment is that I have undue expectations for it, but if I think of it as Xiaomi in the computer world, I will have a clear idea.

We can’t expect all companies to be Huawei, right?

If it is a company in the electronics industry, computer, chip, software industry, there are a bunch of Huawei-level companies that are awesome.Then Special Project 2006 among the 2020 special technologies from 02 to [-] should also be able to break through.

"Okay! I understand..." Bai Xiaolu said, "There are actually many physical brands on Weibo, and direct advertising traffic is very cheap. If the brand's self-operated e-commerce is opened, brand companies may be more enthusiastic about advertising."

"Well!" Zhao Han thought for a while and said, "This can be used as a later plan, first to increase the traffic.

Advertising share to attract some high-quality creators and active users.It is not limited to ordinary entertainment celebrities. For example, some Internet celebrities in cooking, travel, painting, games, two-dimensional, knowledge, fitness, etc. find talents in an eclectic way, diversifying the traffic of Weibo.

We allow celebrities of every type to attract the attention of a large number of like-minded people.

Any kind of talent can be monetized by traffic. "

Bai Xiaolu nodded and said, "Actually, we have already done this."

Zhao Han thought for a while: "The income from advertising is still indirect traffic monetization. In the future, it can be more direct, with celebrities selling goods on their own based on the characteristics of their own industry.

I call this model "Internet celebrity bringing goods".

In the future, Weibo influencers will not only increase their advertising traffic, but also gradually guide them to sell goods in their own stores.

Only through gradual advancement, multi-level commercial monetization, and sharing with users can we rely on profits to continue to attract more Internet celebrity talents with traffic and talents!

If you can get as much salary and advertising endorsement income as celebrities by bringing goods, then it will not be impossible for even traditional celebrities to go out to bring goods one after another in the future! "

Chapter 432 Mr. Han from China Film Industry

7 month 10 number.

Beijing.

Under the introduction of Xiong Xiaoge, Yu Weiwei met Han Sanping, the head of China Film Group.

"Hello, Mr. Han! This is the first time we meet. I am Yu Weiwei, CEO of Wenjing Holdings, a subsidiary of Wenwen Jingjing Technology Company!" Yu Weiwei introduced herself.

"Oh! Hello, Mr. Yu, I, Han Sanping, don't need to introduce myself. I don't know much about your company's business. I seem to have heard that it is related to cultural exports to overseas markets." Han Sanping said.

Yu Weiwei smiled and said: "Our company operates not only domestically but overseas, the English version of Jingjing Reading.com, an online novel paid reading platform that has a monopoly on online reading in the Eagle Sauce market.

At the beginning, I was the editor-in-chief and CEO of Jingjing Reading Network in China, after it reached one million users in China.I went to Yingjiang Silicon Valley to develop the English version of Jingjing Reading Network.

After our team arrived, we achieved 60 registered users and 20 daily active users within a few months.Among them, we translate domestic novels into English, and the monthly royalties paid to the domestic translation authors exceed US$5.This market is still developing, and it continues to help our domestic novels and other cultural products to be sold in the Yingjiang Internet market. "Yu Weiwei smiled.

"Is there such a thing?" Han Sanping was surprised, "I only heard that domestic Internet companies learn from the experience of Yingjiang Silicon Valley, but you are more advanced than Silicon Valley?"

"It's just a business model. In the domestic online literature industry, there were some websites that tried paid reading as early as 2002. By 03 to 04, more novel websites successfully developed based on paid reading. Although, the market It’s so small that mainstream venture capital isn’t interested, but my bosses started from scratch by writing online novels and then building their own novel websites.”

Yu Weiwei said with emotion, "Later, my boss developed the Jingjing Pinyin input method, which quickly became popular in China. It now has more than 2000 installed users, and it can be called the leading Internet client application software in China.

Then, we created Weibo products, a new generation of innovative social media compared to blogs and BBS.

Then, we basically succeeded in one project domestically, and then replicated the project overseas!

In a sense, Mr. Xiong from IDG said that our boss will become the most powerful Internet wizard in China and even the world. "

"Ms. Yu is talking to us about Internet publicity and distribution cooperation?" Han Sanping thought he had guessed the truth.

"This is only one aspect. The main reason is that our boss, Mr. Zhao, plans to build a paid video website. Online entertainment videos are a top priority in China. The piracy environment is too serious. However, we are still prepared to buy genuine film and television copyrights and wait for them to be legalized one day in the future. The day comes.

Over at the Eagle Sauce Market, they are constantly bringing in venture capital to buy various copyrights.Directly establish a paid video website in the Eagle Sauce market, and only produce content produced by professional film and television, animation and other professional institutions. "

Yu Weiwei said, "Online entertainment videos, as well as all our company's Internet products, are divided into two parts. One part is domestic, and we do not allow overseas capital to erode it. It is completely reserved for ourselves."

For overseas websites, we continue to introduce local venture capital. We develop PPT and website technology and business models, continue to take venture capital money, increase valuations, and then list overseas. Then, we gradually sell off overseas businesses. Only a little influence is left to help domestic cultural products go overseas and export overseas to earn foreign exchange and gain cultural influence. "

"Why not retain the controlling interest in Yingjiang's website?" Han Sanping has always wanted to go global, so he hopes to cooperate with overseas distribution channels, even Internet channels are good.

"In the short term, our process of making the cake bigger will be tolerated by local capital interest groups. In the long term, our skin color is an invisible barrier. If we make a market cake big enough, local capital will definitely pick the peaches and squeeze them away. We. Instead of waiting for that time, it is better to introduce local capital while developing. We will retreat with profits and forge good relationships instead of fleeing in confusion. The overseas market is big, but it is not a place to stay for a long time."

Yu Weiwei said, "This is what our boss meant. He is extremely pessimistic about the overseas market. Even though venture capital kept throwing money at him, he still insisted on retreating while developing. He only sold PPT and business models and took money from overseas. When the money comes back, don’t invest real money overseas. IDG’s Xiong Xiaoge is jokingly called the “big boss” by our boss. He makes one PPT after another and cheats Mr. Xiong’s investment. Mr. Xiong is happy with it.”

"There is such a wonderful person!" Han Sanping couldn't help but smile.

Next, Han Sanping roughly understood what Yu Weiwei was here to do and who she was seeking cooperation with. Among them, Han Sanping asked for details on Weibo International in the Yingjiang area and the English version of Jingjing Reading Network. Content.

The main reason is... In China these days, the attitude towards the success of the hawk sauce market is to look up to it.

Then, Yu Weiwei casually brought up the matter of filing and domestic theater distribution of the movie script of "Rebirth Back to Ten Years Ago".

After Han Sanping read the script, he said confidently: "It's just a trivial matter!"

……

After ending the meeting with Yu Weiwei.

Han Sanping quickly asked people to check Wenjing Technology, Wenjing Holdings, as well as Jingjing Reading Network, Jingjing Reading Network Yingjiang Edition, Weibo Network, and Weibo International.

"Amazing! So terrifying!" Han Sanping concluded after seeing that Wenwen Jingjing Technology Company is a low-key leading Internet company in China.

The domestic traffic ranking of its Weibo network is second only to Sina, Baidu, Sohu and NetEase, ranking fifth in the domestic website traffic rankings.

The upward momentum is fierce and there is great possibility of further progress.

Even Tencent’s portal ranked No. 6, which shows that Weibo’s traffic is really terrifying.

Not to mention, Jingjing Pinyin’s official website traffic ranking is currently ranked 11th in China.The traffic of Jingjing Reading Network ranks 19th in China.

It can be said that in terms of strength on the domestic Internet alone, this company has three websites within the top 3.

Not to mention, there are also overseas markets!

In overseas markets, the traffic of Jingjingdu.com Yingjiang and Weibo International Yingjiang are different from those in China.

However, it also has a promising future.

Han Sanping couldn't help but smile and said: "Nowadays, young people are much more promising than us! I don't understand the Internet, but I can help where I can and give some favors!"

Han Sanye has been in charge of China Film Group for many years, and his main focus is on movies.

As long as the domestic film market can develop well, or there is an opportunity to export domestic films overseas, he will be happy to see the results.

The current film industry is not yet at the point where the local market can compete with Eagle Sauce.Therefore, Han Sanping is eager for various forms of cooperation and has a strong desire to achieve good results.

To sell some face, let the movies invested by Wenjing Media be successfully screened and distributed in China. It will be a piece of cake.

After all, he had read the script. It was a somewhat creative modern movie, but nothing sensitive.

So, let people go to the film office, go through the formalities, read the script, and file it if there is no problem.

Then, after I finished filming and went through China Film's theatrical distribution channels, there was no need to take a look at the distribution.

Chapter 433

2005年7月12日，农历6月初7，宜结婚、出行、签订合同、交易、开业、订盟……

Hong Kong filmmakers are quite superstitious and like to choose auspicious days for filming.

The crew of "Rebirth" held an incense-burning ceremony in front of neighbors.

Neighbors in the nearby blocks were commenting one after another, mainly not only discussing the fact that a director from Hong Kong City came to film a movie locally, but also discussing the importance of this kind of worship custom.

Well, since the introduction of market-oriented economy in China, various feudal superstitious activities have sprung up like mushrooms after a rain.

But that’s okay, folklore.If you don’t promote folk customs, your niche will be blocked by foreign superstitious activities.

After the opening ceremony, the crew quickly started operating efficiently.

There is not a single Hong Kong film actor or famous actor behind the scenes of the entire crew of "Rebirth".

Therefore, they are basically amateur actors without acting skills, so the main thing is to watch the crew train them.

Fortunately, Hong Kong films are very average in their pursuit of shots and art, and they can generally make do with the requirements.

When shooting with this kind of mentality, sometimes the results are very good, without any scratch marks.But it’s also possible that bad movies happen frequently.

Since there are not a lot of people and sophistication, people are chosen from within the circle.So choosing actors is more about fitting the role.

During this time, auditions were actually held in the county.

The remuneration is actually very cheap. The leading actor only gets paid 1 RMB, while many other actors earn less than 2000 RMB, which is a few hundred RMB less.

"If the box office is good, I will give you a red envelope." Producer Mai Xiaoling asked the production staff to leave contact information and payment card numbers for all crew members, so that if the movie is a big hit in the future, they can make up the red envelope.