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There is also the Hollywood blockbuster "Harry Potter" series, which has also inspired many viewers to rebel and insist on contributing to the box office of domestic movies.

However, there were not many domestic movies available at the same time, so they concentrated on the movie "Rebirth 2".

Even in a sense, the box office of domestic blockbusters is the political achievement of relevant departments. Therefore, when seeing domestic films with great sales potential, they will inevitably pay attention to them in all aspects, not to mention booking the movie to contribute to the box office. At least take care of it when it comes to media exposure.

Thanks to the combined efforts of all parties, the box office of "Rebirth 2" exceeded [-] million again in less than ten days after its release!

Due to some strange combination of circumstances, this year's Chinese-language films have almost become a year of rebirth.Both rebirths have entered the box office club worth over [-] million!

There is also "Myth", which is also linked to time travel.

This makes many people in the industry inevitably study the themes of time travel and rebirth.Originally, there was no precedent for a blockbuster movie, and domestic directors had little interest in themes of time travel and rebirth!

Now, not only is there a lot of interest, but...many film and television companies and coal bosses also bring money and ask for filming on this type of subject!

Of course, the effect of this wave of follow-up movies will have to wait until next year at least.But now, "Rebirth 2" has undoubtedly become an unpopular best-selling work again!

""Rebirth 2" continued the reputation of its predecessor, and the film exceeded [-] million in box office within nine days of its release."

"In 2005, domestic movies entered the year of time travel, with two "Rebirth" films breaking 1 million box office, and "Myth" also had a box office of [-] million. Various signs indicate that the audience is full of interest in time travel and science fiction themes!"

"Director Zhong Jichang once again issued a statement that he is not a great director. He said that the success of the film was due to the crew and the company's control of the script's subject matter. He was just doing his job well."

But no matter how modest you are, a box office of over [-] million is an absolute hit this year.In fact, there aren’t even a few movies with a box office of over [-] million released in a year.

Not to mention, a certain director can score twice in one year and produce two movies with a box office of over [-] million in one year!

These days, many domestic films have been defeated by Hollywood blockbusters.Basically, the absolute number of imported Hollywood blockbusters is not large, but they are well-produced. Every year, more than ten or twenty Hollywood blockbusters are imported, taking away half of the domestic box office.

There are only a few Chinese-language blockbusters that rely on the resources of state-owned theaters to promote and distribute them regardless of cost. Some of them are even booked by work units to gain some box office and reputation for some major domestic film directors.

In a sense, Chinese-language films have not really risen these days. Many Chinese-language films in the top ten box office lists are actually just faces.By default, the rankings cannot be slaughtered by Hollywood. Therefore, every time at a critical time, if you find that you cannot lose face, you will use the method of booking the theaters to prevent domestic movies from completely losing face in the domestic box office ranking market!

To put it simply, the equivalent of blockbusters from major directors these days is not so much about the director’s own ability.

It is better to say that for the sake of the face of domestic films, domestic high-level officials have allocated resources to films by some well-known directors.

He is one of the few great directors who is held up by his reputation.

As for the current box office data of major directors such as Chen and Zhang, to a large extent, the box office brought by face is greater than the box office appeal of their true strength.

Because we can't find anything better in China, we are particularly fond of it.

In essence, it is a sense of crisis that the domestic film industry will be completely wiped out and completely reduced to a dumping market for Hollywood movies, allowing a small number of blockbuster directors to obtain resources they should not have.

Movies like "Rebirth Ten Years Ago" are blockbuster hits because of their story themes.

It is no longer a matter of concentrating resources and insisting on producing a blockbuster movie.

For example, the "Rebirth" series has continuously exceeded [-] million in box office, and its political influence even exceeds its economic benefits!

Han Sanye, the head of China Film Group, excitedly invited Mai Xiaoling and Zhong Jichang to hold a celebration banquet to celebrate.

"Mr. Mai, and Director Zhong! Thank you for your outstanding contributions to domestic films and for exploring new development routes!"

Han Sanping raised his glass and said, “In the past, we were too impatient and only saw the technological gap and shooting budget gap with Hollywood.

Blindly pursuing blockbusters.

The usual effects of blockbusters are not that good.

Many are losing money.There are still a lot of losses, but there are actually fewer serious directors who can tell good stories, and directors who can tell stories that the audience likes to watch!

I have watched both movies "Rebirth" over and over again, and the technique is not difficult.The investment budget is low, but the audience experience is great!

It shows that telling a good story can also impress the audience! "

"That's the truth!"

Zhong Jichang said, “When our boss, Mr. Zhao, approached me to make my first movie, he told me that directors who can honestly film the story well would be short of resources now.

Many directors focus on stars, special effects, etc., but ignore the most basic thing, the plot of the movie!

They don't care about the plot, the boss asked me to focus on working on this!

A big-selling plot idea and theme can really understand that it will be a big hit. In order to execute this big-selling commercial movie well, the director must have extremely high execution power and don't be self-righteous. It is already very difficult. ! "

"Many people regard film as art! Perhaps it has artistic elements, but if you just pursue art without considering improving your professional department, then it is actually like someone who failed the exam to engage in scientific research. The foundation is not solid, but with art As a fig leaf.”

Mai Xiaoling said with a smile, “Our company follows a professional and technical film production route.

Movie projects are very serious and have commercial prospects. We will use the concepts of product managers to polish the products.What is the core selling point of the product at the beginning and the market prospects of this selling point.

And why potential viewers will be impressed by this selling point.

Then, the professional behind-the-scenes team explains to them what our goal is, in order to execute the selling point well!

In this case, everyone knows what they are doing, and the team's overall execution ability is relatively high, and it is not just the director or one person who says it all.

When we film, we have a unified mind. We first clarify what we want to do, and then we start collective discussions. After the script is determined, we are not allowed to shoot on the forehead, and we randomly change the already polished and mature script according to our own ideas.

Generally speaking, our company does not have big stars who are disobedient, only screws who serve the entire movie script and selling points!

This concept may cause our artistry to be compromised.

However, our goal is to develop a mechanism to continuously launch commercial films!

Generally speaking, we feel that the gap between domestic films and Hollywood is not about art, but about the gap between industrialized organizations and more professional personnel when making films!

Hong Kong films used to have a large number of professional talent teams, but the landscape was not high!

We gradually found skilled workers from Hong Kong films and built a more professional and well-trained behind-the-scenes team.

A qualified behind-the-scenes team is rarer and more important than directors, actors, etc. on the surface!

What is lacking in China is actually more and more mature behind-the-scenes teams!And not just famous directors or stars! "

"Your company is king behind the scenes?" Han Sanping couldn't help but be surprised.

"Yes!"

Zhong Jichang said, "We don't care much about movie stars. Stars have box office appeal, but their worth is high.

It’s hard to say whether it will make money or lose money due to the box office appeal and high remuneration it brings!

Instead of doing this, it is better to think of other ways, more certain ways to increase box office.

For example, if you determine the theme and script and feel that it will sell well, using the theme and script as selling points may be more certain than promoting a certain star.

Our boss said that everyone promotes movie stars, and every movie has a star. If your star is not better than others, it means there is no star.

But the selling point of our movies is not celebrity comparison, and we probably won’t compete with others.

Focus on promoting the theme and plot of our movie, and the publicity effect will be better!

At present, our subject matter is still very new!There is no similar theme, so our publicity effect is particularly good! "

Han Sanping was thoughtful after hearing this.

In fact, there are some precedents in the film industry for this approach of being king behind the scenes.

For example, there used to be a Hong Kong film company called New Arts City. The products produced by New Arts City must be high-quality products.It has been ten years since the company was founded, and it has continued to sell well for ten years!

The initial mechanism of New Art City was that movie scripts were king, and movie scripts that were likely to be big hits were collectively discussed.

However, with the development of New Art City, the film styles of various people are very different. In the early days of New Art City, it mainly focused on comedy scripts, and other themes were not suitable.Gradually, there were differences among the founders from all walks of life.

Coupled with the uneven distribution of equity interests, some with small equity interests continue to leave.

Gradually, film companies like New Arts City disappeared into thin air.

Is there any problem with the script-as-king mechanism in the early days of New Art City?No!

As long as the company continues to operate according to the early model of New Arts City, where script is king, there is a high probability that it will continue to produce hits.

After New Art City, there is no such company where script is king.

At the same time, stars and directors basically dominate the film and television industry.The status behind professionalism is one of constant marginalization.

Chapter 477 The eve of the blowout in the film industry

The movie "Rebirth 2" was a hit, and China Film Group, as the distributor, also settled the box office share of "Rebirth 1".

In the end, more than 3600 million yuan was received. Compared with the film production budget of 200 million yuan, it can be said to have made 17 times the profit.

Of course, the reissued box office dividends to the crew amounted to a total of 1000 million yuan, accounting for about [-]% of the actual profit.

Because "Rebirth 1" established an initial low salary, which lowered the labor cost of the entire film production.

As for the share of the box office of subsequent movies, it will make up for the share of other parts.In the end, the split between investors and crew members will be a [-]-[-] box office split.

Such a generous dividend, after tax deductions are superimposed.

Finally, the company's income will be reduced by 1600 million after tax.That is to say, the real return on investment is only 7 times!

It is still an extremely high rate of return, but it is relatively mediocre compared to the previous rate of return.

"For movies that make money, reissues will be distributed in a ratio of [-]% to the investors and [-]% to all members of the crew! If the movie is overpaid, there is no need to refund it if the movie loses money. If the movie is a hit, the crew will be compensated with more money!"

After meeting Mai Xiaoling, Zhao Han said, "We don't do one-time deals. We started lowering the pay and inviting others to make movies. Everyone is trying to find ways to reduce costs and make movies more profitable."

After the event is completed, the sales will give everyone a big red envelope!For unprofitable movies, you only get remuneration from the filming, but no red envelopes! "

"That's a good idea!"

Mai Xiaoling said with emotion, "The film and television industry is a very personal industry. For example, some particularly talented people cannot accept suffering and get too little.

For example, in the original Seven Monsters of New Art City, in the end, the three giants, Mai Jia, Huang Baiming, and Shi Tian, ​​got too much, while the others, Eric Tsang, Teddy Robin, Shi Nansheng, and Tsui Hark, got too little. Tsui Hark and others gradually Part ways.

The Seven Monsters gradually ceased to form a whole. Even among the Big Three, Mai Jia took too much, and Huang Baiming felt that he was at a disadvantage. Gradually, the Big Three would separate.

Here, we don’t worry about scarcity, but about inequality!

If low remuneration reduces production costs, some people will be willing to accept it.But if it sells well afterwards and no dividends are paid, it will be difficult to invite people who are willing to accept the low initial salary later. "

“Apart from this, the main reason is that the boss of Xinyi City, Lei Juekun, is old and no one in his family is interested in the film and television industry.

After losing energy, Lei Juekun had no choice but to disband Xinyi City and sell off the theater assets.Gradually faded out of this difficult-to-manage industry. "Zhao Han couldn't help but smile.

"Boss, you are so young, I think we will be brilliant for a long time." Mai Xiaoling said flatteringly.

Zhao Han accepted the flattery and said with a smile: "Although in the long run, the film and television industry is not as profitable as the Internet industry.

However, in the long run, the domestic movie box office market is developing in a gradually accelerating trend.

What we are witnessing is that the domestic box office market is gradually reaching the size of the local market of Eagle Sauce.

Nowadays, movies with a box office of 1 million are very impressive, but they will really not count in the future. Only after a box office of [-] billion will they be viewed slightly more highly.

If you continue to work in the company for more than ten or twenty years, you will probably witness that the Chinese film market has gradually developed into a prosperous era with a scale of tens of billions of yuan! "

"Boss, if that's the case, why don't you invest in some cinemas?" Mai Xiaoling couldn't help but ask.

"Don't vote for the cinema!"

Zhao Han shook his head and said, “The movie box office market will continue to expand with the encouragement of domestic policies.

The number of movie screens continues to grow at a faster rate.The price is actually that movie theaters will continue to be diverted in the future. Even in a county, there may be several or even a dozen movie theaters competing for the market in the future.

Not to mention first-tier cities, in the future it will gradually develop to the point where the number of screens in a city will be greater than the number of theater screens in the country now!

To put it simply, movie theaters that make market cakes don’t actually make much money!

Those who can enjoy the market increase are actually film producers and distributors! "

"Then, why do cinema lines continue to expand?" Mai Xiaoling was puzzled.

Zhao Han smiled: "The drunkard's interest is not in movies, but in real estate and housing prices!"

"So that's it!" Mai Xiaoling understood immediately, "It turns out that the logic of the future expansion of movie theaters is more likely to come from the increase in real estate prices?"

Zhao Han is a child who can be taught.

In essence, in addition to traditional cinema distribution companies, real estate developers and even some real estate speculators were more active in the subsequent crazy expansion of movie theaters.

Simply buying a house and waiting for house prices to rise is actually even more cost-effective.

If you are investing in commercial real estate, you have to do something.

Whether it is renting out or running some business yourself, as long as it is more cost-effective than leaving it vacant and waiting for house prices to rise, then there will be some capital to game the rise in house prices and enter various physical stores.

Cinema is just one of them!

Later, the largest theater chain company in China was once Wanda Film.

The reason why Wanda Cinema can become the number one is Wanda’s commercial real estate development and massive expansion and construction of Wanda Plaza. In order to attract popularity to Wanda Plaza, it is natural to have some entertainment industry supporting facilities, such as Wanda Cinema Line, which is one of the supporting facilities.