Start earning money as the girl next door

The strong strive for self-improvement, but the top experts in each field are only one in ten thousand.

Even if you are not a strong person who turns the wheel of the times, you must still love life after recognizing your own ordinaryness.

Complain less and don’t need to compare with others.As long as we strive to be better than before, it is progress and a kind of self-improvement. "

After this Weibo post was posted, as expected, it was forwarded by countless people.

Zhao Han’s Weibo is mainly chicken soup for the soul that seems to say something but actually doesn’t.

However, this chicken soup is relatively harmless, and it is celebrity chicken soup, so countless people retweeted it.

Of course, mixed in with some weird comments:

"Husband Zhao Han."

"As expected of me, I am your husband."

"Husband, give birth to a monkey with me."

Zhao Han quietly asked customer service to ban users who made such comments for one day and warn them.

Although Zhao Han did not deliberately operate a Weibo account, he unknowingly had more than 300 million followers.

Every Weibo post may be seen by millions of people.

At the same time, after diffusion, the influence of communication does not stop there.Therefore, Zhao Han was extremely cautious in his words and deeds to avoid making too many mistakes.

This kind of chicken soup type article is harmless.

Operating a personal Weibo is essentially a strategy used by some bosses to endorse themselves, which can save a lot of marketing costs.

For example, there was Steve Jobs before him and Musk after him.

This kind of boss goes into battle to market himself and binds himself to the brand. Although, if the boss's personality collapses, it will backfire on the brand.

However, the efficiency of this kind of marketing is undoubtedly much cheaper than traditional advertising endorsements.

……

After Zhao Han finished browsing Weibo.

I casually uploaded the new chapter of "Dragon of the Ancients". At the same time, I looked at the exaggerated average subscriptions and couldn't help but sigh. It has exceeded 4 average subscriptions.

But this is definitely not because of the level of the novel, which has reached the level of 4 average subscriptions in this era.

It was because Zhao Han, the author of "The Dragon of Prehistoric Times", was exposed as a big boss in the Internet industry, which led to a sudden increase in the traffic of the novel.

In a sense, the current pastry Chinese website, even if it is written by the boss behind Jingjing Reading website, a friend of "Dragon of the Ancients", still provides a variety of top recommended resources.

The reason is that pastries are not bad at all.

After all, the official online serialization of "Dragon of the Ancients" was chosen in Cake, which has brought a large number of registered users and even subscribers to Cake.

The incremental VIP users have brought at least more than 3 people.On this point, Guangdong is extremely grateful to Zhao Han and is less likely to be hostile.

In addition, Shanda's games and even the pastry Chinese website continue to place advertisements on Weibo, and they have also tasted some benefits.

For example, the peak number of online users for all game servers of Shanda Games in 05 has fallen below 100 million.

But driven by Weibo's monthly advertising spending of tens of millions, Shanda Games announced last month that the number of simultaneous online players has exceeded 150 million, and the number of daily active players has exceeded 400 million.Various data have increased by at least 50%.

Of course, Shanda continues to spend money at all costs, mainly with an annual advertising budget of 1 million, and the price is based on a fixed preferential price. If we don't advertise now, the price of advertising will increase in the future.

With the support of this large customer's order, in fact, the current advertising price on Weibo continues to increase. By the end of 2005, the latest advertising price was already 1000 yuan for 0.37 impressions.

It can be said that the monthly advertising unit price continues to increase, and Weibo’s users and traffic scale continue to grow.

Currently, the largest advertising customer is Shanda.The second largest customer is Alibaba.Alibaba spends about 600 million yuan a month to buy traffic. It can be said that Alibaba continues to spend money to buy traffic.

The reason is also very simple. The traffic hunger of e-commerce can never be fed enough.

On New Year's Day in January 2006, Alibaba's boss, Ma Yun, went directly to Jiangcheng County just to meet Zhao Han.

noon.

Zhao Han entertained Ma Yun in the company's canteen.

Ma Yun and her team enthusiastically ordered and enjoyed the buffet in the cafeteria.

Of course, Ma Yun was also full of praise for the company's cooking skills.

The main thing is that the work meals that ordinary employees can enjoy in the company canteen actually have the effect of a meal by a famous chef in a certain restaurant.

"It doesn't cost much for employees to eat and drink, and even if they hire better chefs, they are of high quality. But if they serve a large number of employees in the company, the single cost is not expensive." Zhao Han explained, "Our own canteen is cheaper and better than outside." It’s delicious and also a way to increase the efficiency of the company.”

"I will imitate this when I go back. Let the company hire famous chefs to improve the company's food." Ma Yun smiled.

Well, for Ma Yun, Zhao Han hid Wenwen Service Network to avoid irritating Ma Yun, and asked him to go back and let Alibaba's people follow suit and build a local service O2O website.

The reason is obvious. Later, Taobao developed to a certain extent. In addition to C2C, it expanded to B2C and then O2O.

In the early days, Alibaba invested in Meituan.com, and even Meituan in the early days was considered to be affiliated with Alibaba.Connect to Alipay, and even various Alibaba-based companies deliver traffic to it.However, Wang Xing soon discovered that Ma Yun was actually carrying him behind his back. Are you hungry after investing?

And Wang Xing feels that Meituan’s biggest competitor is hungry!Ali is making trouble?Then, let Alibaba explain whether to choose Meituan or Are You Hungry?

If you choose Meituan, Alibaba will not get a controlling stake.Choose Hungry? Hungry? is more compatible with its holding.

Then, because of the choice issue, Alibaba and Meituan fell out.Meituan later joined Tencent and became a small giant supported by Tencent.

Judging from Alibaba's subsequent layout, it is obvious that with Ma Yun's strategic vision, it is impossible not to invest in O2O!

If we don’t invest now, the main reason is that the C2C business has been burning money for three years and has yet to truly realize profits.After Taobao starts to realize profits in various ways and satisfy the investors behind it, Alibaba will definitely continue to increase its investment in other e-commerce-related businesses.

O2O is essentially a type of e-commerce, but it has stronger localization attributes.

"Your company's headquarters is so streamlined, with less than one-tenth of the number of people in our headquarters. It's really admirable to have such a layout." Ma Yun couldn't help but sigh, "Originally, I felt that I was very powerful, but who knew, Mr. Zhao Han is smarter than me."

"That's not the case. Our headquarters is constantly streamlining, and some specific business departments have been moved out, so that the headquarters appears to be more streamlined."

Zhao Han smiled and said, "In the past, many of our offices were used as e-commerce warehouses. The express company sent people to our company and stationed them in our company for a long time. The express company almost worked in three shifts, constantly changing courier personnel, and there were always people. Continuously cooperate with us to deliver goods.

For this, thank you Mr. Ma for your Taobao.

In the early days of our company, at least the first year, 04, it allowed us to make profits and use the profits to invest in other projects.

Otherwise, we would not have the situation we have today. "

Ma Yun nodded and said with a smile: "Our original intention at Alibaba is to make it easy to do business in the world, and to allow merchants to make money. This is our original intention."

Zhao Han couldn't help but sigh. Later, Ali gradually pursued the pursuit of profits. 秋霞

After all, in business, you have to make money.

It is impossible to be an e-commerce platform. It is to do charity and let the stores make money one after another. The platform has never made money, right?

"Mr. Ma, if your original intention remains unchanged, then Alibaba will have no opponent." Zhao Han said sincerely.

Later, Ali's opponents basically focused on some of Ali's shortcomings.

For example, JD.com started in high-value and after-sales service products such as electronic products and home appliances. The B2C model can better serve users, and then it took away a large amount of market in such products.

Later, Pinduoduo adopted a cost-effective approach. Generally, the same product would be offered at the lowest price on the entire network. Under this model, the efficiency of attracting traffic was far greater than that of Taobao, and it also took away a large amount of market share.

Others, such as Douyin and Kuaishou, rely on their traffic advantages to turn low-value traffic such as short videos and live broadcasts into high-value traffic for e-commerce shopping across industries.

Later, a large number of game live broadcasts and show live broadcasts relied on the live broadcast itself to do business. In the end, the market prospects were not very good.

On the contrary, the live broadcast delivery model has become the biggest trend in the live broadcast industry.

It is estimated that Ma Yun did not know that Zhao Han had already considered a lot of changes in the industry.

Zhao Han observed Ma Yun and felt...

If you want to compete with him, you can't learn Taobao's model. If you learn from Taobao, you will definitely be unable to beat Taobao.

"Thank you!" Ma Yun said with a smile, "However, this time we are here mainly to discuss cooperation in advertising business! We will have more and more advertisements on Taobao. We hope to give a fixed preferential price, such as Shanda !”

"Yes! However, the only way is to sign an agreement not to increase the price in the next year according to the current traffic price."

Zhao Han said, "The price of an advertising contract that does not increase in price within one year shall not be less than 1 million yuan. If the advertising amount is less than 1 million yuan, it needs to be topped up by 1 million yuan."

The price can be reduced to 0.35 yuan and will remain unchanged within one year!is it acceptable? "

"Yes, but I require the best price for C2C e-commerce advertising. The advertising traffic prices of other peers need to be higher than mine!" Ma Yun said.

"Okay!" Zhao Han naturally knew that he was talking about eBay.

Taobao has actually surpassed eBay now, but it has always been worried that eBay will use its big move to regain its share.

In fact, Ali thought too much. After 06, the market gradually stopped paying attention to eBay.The reason is that eBay is gradually falling behind.

Chapter 494: Strategy deceives Ma Yun

Zhao Han neither worshiped Ali's Ma Yun as a god, nor did he feel that it was completely worthless.

Regarding Ma Yun's early entrepreneurial experience, her ability to understand Internet business models is actually far underestimated by many people.

Perhaps Ma Yun is not a technology tycoon, but his understanding of the Internet can definitely be regarded as top-notch.

"Zhao Han, actually I have always wanted to communicate with you and ask you personally what you think of traditional business and the Internet." Ma Yun sat down with Zhao Han and discussed.

"I don't think there is absolute innovation or separation between the Internet and traditional industries. Rather than saying that the Internet is an industry, it is a new productivity tool. It is a panacea and is suitable for many industries to improve efficiency. "

Zhao Han said, "As far as e-commerce is concerned, it is actually a comprehensive shopping mall that does not close. Even if the e-commerce employees are off work, orders can still be placed on the website. In an area, you can buy domestic and even overseas products. Products of.

In terms of time and space, it empowers and enhances the traditional retail industry.

It does not change the nature of business, but provides efficiency.

For consumers, it provides a way to compare prices across the Internet anytime, anywhere, improving the efficiency and even cost of consumer shopping.

For businesses, it is possible to hire fewer people and do more business.For those who use the Internet to trade, they have undoubtedly gained some cost and efficiency advantages.

It is not a panacea, and many people are not alarmists. All industries will die if they do not use the Internet!

For example, if Moutai does not use the Internet and LV does not use the Internet, they will not die!

Of course, after using it, efficiency may be improved and costs reduced.

If it is a homogeneous product, the product with low cost and high efficiency must win.So, in terms of retail and the Internet, it was really the efficiency enhancements that it provided that revolutionized retail.

Over time, all traditional retail will eventually be reshaped by the Internet.E-commerce and traditional retail are not two different industries, nor are they completely opposite. They will eventually merge.

All traditional retail industries will probably open e-commerce online stores in the future.

If e-commerce companies want to expand their markets, they will eventually turn to traditional retail channels.Purchase retail channels and integrate them with e-commerce platforms to consolidate the advantages of the Internet platform. "

"Zhao Han, you have a very thorough understanding of e-commerce!"

Ma Yun smiled and said, "I think if you become my opponent, you will probably be the most difficult opponent in history!"

"Mr. Ma, don't worry about this. First, I don't know how to do B2B, and second, I don't know how to do C2C websites!" Zhao Han said.

"Then you might do other types of business, such as B2C?" Ma Yun said thoughtfully.

"To be honest with Mr. Ma, I will indeed choose the opportunity to do B2C in the future. But it will not be big and comprehensive, and I will do everything, nor will I do B2C with a pure first and second mentality. Maybe it is better to choose some brands. For our products, we conduct B2C sales and after-sales. Guaranteeing an authentic product eliminates C2C problems where it is difficult to trace the source of the product and cannot guarantee its authenticity and quality!

Mr. Ma, everything about your Taobao is good. The only flaw, I personally think, is that it is a mixed bag. There are good genuine products and some fake ones, and the platform has no way of distinguishing this.

As for users who bought poor products, in fact, even if they tolerate it, they will leave some negative thoughts about the reviews.

When these accumulate to a certain extent, they will eventually explode.This will leave room for some genuine B2C products! "

"Oh? Brother Zhao Han, you have quite an idea!" Ma Yun lowered her guard because as long as she was not a large and comprehensive e-commerce company, he would not regard her as a rival.

For example, although Dangdang has a certain market share in B2C, it is mainly for books.Will Ma Yun take Dangdang.com seriously?

Don’t take Dangdang seriously at all!

The main thing is that Dangdang has become a small fortune and has achieved profitability very early. This approach is actually short-sighted and uses traditional industry practices to operate B2C e-commerce.

Amazon, which is also a B2C e-commerce company, has done something in the Eagle Sauce market. It has been spending money on logistics and express delivery.

This kind of investment will continue to strengthen its moat and reduce its costs!

Everyone knows the price of Eagle Sauce’s express delivery!

With this kind of expensive express delivery cost, if we completely rely on traditional express delivery and logistics companies, most of the products in the Eagle Sauce market cannot be sold on e-commerce platforms.Users will not pay $10 for express delivery just to buy a $20 product!

Therefore, after Amazon built its own logistics and express delivery, it got a membership, and members could get free shipping. This mechanism basically solved the pain point in the Eagle Sauce market, that is, the express delivery price is expensive.

The price is expensive, and the platform itself must find a way to remove this person's biggest obstacle to the development of the e-commerce platform.

In fact, there is no problem that express logistics is expensive in the domestic market. There is no place in the world where express logistics can be as cheap as growing flowers.

This is also the main reason why the e-commerce company that grows flowers has grown to be the largest in the world. Express logistics costs account for a large part of the cost, but domestic prices have actually been cut to unexpectedly low prices!