Start earning money as the girl next door

The first person to express support was Alibaba: "Support Weibo's legitimate rights protection. As a large manufacturer, Goose Factory should pay attention to its image."

The second person to come out to support is Shanda. The domestic agent operator of "Paper Hall" is Shanda Games. This game was once second only to "Legend" in terms of popularity.

But since being paid tribute by "QQ Hall", its popularity has continued to decline, and the lawsuit has not been won. Mainly because Goose Factory said that your game industry is copying arcade and console games from the 80s.

Shanda Games: "Goose Factory has once again shamelessly plagiarized, and our company feels the same way. At the beginning, our company introduced "Bubble Hall" at a large price, and the market popularity and reputation were extremely good. Who would have thought that Goose Factory would produce "Bubble Hall" not long after the introduction? QQ Hall".

Now "Weibo Farm" is original and online, and "QQ Farm" is plagiarized later. This trend must not increase!

Otherwise, whoever wants to innovate will be immediately copied by big companies and use the traffic advantage to achieve a larger scale and seize the market of innovators. Who will still be willing to innovate? "

A large number of media are unanimously on the side of Weibo.

The main thing is also very simple. Weibo has introduced a large number of media, especially some media with relatively small presence. After publishing news through Weibo's new media, it continues to obtain traffic and advertising shares, as well as to its parent company. The media brought formal advertising orders.

Weibo has given many media and brought new market opportunities.

There is also the fact that a large number of small and medium-sized media need to hire special personnel after operating Weibo accounts, and the special personnel naturally side with Weibo for their own jobs.

The advertising fees that Weibo now allocates to these media and ordinary big V influencer users every month have reached tens of millions of yuan.

This number is very astonishing, and there are even many Internet celebrities who use the Weibo platform as their main source of income.

As a result, the CEO of Weibo was accusing Goose Factory of plagiarism. Naturally, there were many Weibo users siding with the website users.

After the news fermented.

Traditional media also quickly followed up and began to report on Weibo's denunciation of Goose Factory's plagiarism of the farm's vegetable-stealing game.

Under the impact of a large amount of public opinion, Goose Factory's stock fell by more than 1% in a single day on January 5.

From the original opening of HK$9.1, it fell directly back to HK$8.1.This is so painful...

Then, on January 1, Hong Kong stocks closed.

Goose Factory said: "Due to the company's careless management, the mini-game developed by temporary workers was put online and failed to be discovered in time, which infringed the intellectual property rights of Weibo Farm.

The infringing games have been removed from the shelves and the employees involved have been fired.Plans to negotiate with Weibo to introduce genuine game copyrights. "

After the goose factory said something.

On January 1, Goose Factory's stock rose sharply, from 6 Hong Kong dollars to 8.1 Hong Kong dollars.

At this time, there were various clamors in the market. Whether it was small and medium-sized shareholders or internal employees who held Goose Factory shares, they all felt that the sharp rise in the stock price was related to the announcement of the planned introduction of Weibo Farm.

So, on January 1, Xiao Ma from Goose Factory began to use IDG as an intermediary to seek game copyright cooperation with Weibo.

1 month 7 day.

Zhao Han once again met another Internet tycoon, Xiao Ma Ge, in Jiangcheng County.Don't look at it, Brother Ma is much more low-key than Teacher Ma.

But later, the structure of Goose Factory was actually larger than Alibaba.

The main reason is that the user volume occupies an absolute advantage.

After Goose Factory won QQ in a bet, it later built an even better WeChat.Basically, relying on its dominant market position in the field of instant messaging, it has become the Internet company with the largest number of daily active users in China.

After having the most traffic in hand, the subsequent continuous flow realization and investment made him earn a lot of money.

In terms of layout, Goose Factory is actually far ahead.It exceeds Alibaba’s user base by at least [-]%.

As for Douyin later, it can only be said that the global market size can reach 20 billion monthly live users, reaching a pattern that exceeds that of Goose Factory.Just comparing domestic monthly activity, Douyin is still inferior to Goose Factory.

"I came to Jiangcheng County this time to apologize to Mr. Zhao Han! Our company did make a mistake in the QQ Farm project."

Brother Xiao Ma sincerely apologized, "We have removed the relevant products from the shelves and hope to obtain cooperation with genuine farm games!"

"No problem!" Zhao Han said cheerfully, "We are very open to licensing cooperation!

It’s not a life-or-death relationship. If you think our game is good and you have the user base, I can license it to you!

What we earn is the monetization of the traffic of Weibo users, and what you earn is the monetization of the traffic of QQ users. We are not in direct competition.

Your QQ is increasingly becoming a social network for adults, with relatives, friends, colleagues, etc., using QQ as an important method of Internet contact, even more common than email.

Our Weibo network is mainly used for online promotion and management of brands, which is equivalent to a big speaker on the Internet.A large number of fans follow you, and if you promote something, it can be seen by users at a lower cost!

If you don't make products similar to Weibo, we will never have conflicts.

After all, this kind of traffic-based platform is the foundation of you and me.What other methods are used to realize monetization, whether it is games or e-commerce, it is actually just some benefits that overflow after the product users and traffic are full.

In fact, I even bought your stock. If the goose factory develops well in the future, I can make money from the stock.

Your goose factory will be more profitable in the future, so you may not need to compete with others and offend others.If others are doing well, you can ask if you can invest in it?

Invest in the best products and turn your enemies into friends.

As long as you can make money from equity investment in the future.There is no need to turn yourself into a manufacturer of all products, set up different opponents in different fields, the battle line will be stretched, and the cost and energy will be infinitely dispersed.

Your goose factory management has been streamlined into QQ and monetization. QQ is the foundation and realization is the end.If you chase the end too much and want to do everything, you will naturally be anxious and have a lot of opponents.

If you grasp the fundamentals, QQ will not be threatened, and the rest will be calm and let it go.In fact, you can. You have a wide network of contacts and countless manufacturers can become your friends. "

Brother Ma nodded: "That makes sense."

In fact, Goose Factory followed the trend in various ways at the beginning, made too many enemies, and the effect was not very good.

In the later stage, after a fierce battle with 360, the loss of reputation far outweighed the gain.In addition, the performance of the e-commerce company I invested in, Paipai.com, was not very good.

Gradually, the goose factory began to turn mainly to external investment.

That is, similar to venture capital, money is invested in high-quality projects in niche markets.

In addition, Goose Factory's traffic is skewed, and the final result is that externally invested projects are far better than Goose Factory's own internal projects.

The reason is also very simple. In addition to the traffic advantage, Goose Factory does not necessarily have more advantages in specific products than the strong players in other market segments competing in the market.External investment can choose to invest in teams that are the best in market competition.

Internal incubation projects may not necessarily be better than external ones.But if it is done internally and is not used, the previous sunk costs will be too much, so more resources will have to be allocated. Some projects can be raised if resources are given, and some projects ultimately prove to be a mistake.

Just like in history, Gouchang has done a lot of failed projects, such as Gouchang’s C2C e-commerce Paipai.com, which has the most failure cases.For other Weibo projects, Gouchang has also done Weibo, but the name of Gouchang Weibo is equivalent to making a wedding dress for Weibo.

Other major competitors also failed for similar reasons.

Historically, Sina was smarter. It started with Sina Weibo, then removed the word Sina and used Weibo as its brand name. Then, it stole a bunch of similar products from Goose Factory, Pig Farm, Sohu, etc. The luck of Weibo.

Later, a bunch of Weibo websites were mostly shut down in the following years.The reason is that for websites of this kind, there is a high probability that there will only be one winner.Once the strongest masters the ecology, it will be difficult to follow up.

The reason is that celebrities, Internet celebrities or companies, and social media websites of the same type will most likely only choose one as the main promotional position.

In fact, if users visit Weibo websites, they will most likely only visit one, so the end result is that it has a natural monopoly.

Once it is successful, other opponents will want to imitate it, and the final result will be that the ecology is not as good as the strongest leader. Most users will only focus on the top Weibo website, and all other ecology will wither.

This is similar to what happened after Musk acquired Twitter.

Facebook thought it had found an opportunity and created a similar Threads. Within a few days of its launch, it had more than 4000 million daily active users and over 80 million registered users.Then, in less than a month, active users plummeted by 800% to [-] million daily active users.

Here we can see a pattern. For social media like Weibo and Twitter that manage fans, in a language region, there is a high probability that only one leader will monopolize the market. Others, even if they are launched by top giants, will be difficult to surpass. Existing faucet.

Chapter 497 Cooperation with the Goose Factory

On January 2006, 1, Monday, before the Hong Kong stock market opened in the morning.

Goose Factory announced that it will purchase the genuine license of "Weibo Farm" from Goose Factory channel at a cost of 1000 million yuan.

Brother Xiao Ma solemnly said: "I personally went to the headquarters of Wenwen Jingjing Technology over the weekend to negotiate with the founder of the company, Zhao Han, and obtained Mr. Zhao Han's understanding.

We deeply apologize for the previous launch of "QQ Farm" without authorization from Goose Factory.It’s okay to make mistakes. We paid for the genuine license of “Weibo Farm”.

Afterwards, farm games that are officially authorized will be re-listed in QQ space. "

Shortly after the news of the deal was released, Goose Factory's stock rose 6% that day, exceeding HK$10 per share.

Based on Goose Factory’s current total share capital of 16.8 billion shares, the market value once exceeded HK$170 billion.

The authorized Goose Factory re-listed the authorized "QQ Farm" on January 1.

On the day it was launched, the number of users of the new version of "QQ Farm" exceeded 100 million, and then it grew rapidly.

On the first day that the new version of "QQ Farm" was launched, the recharge traffic reached 5.

After that, the revenue continued to increase, basically replicating the success of the food-stealing game on different platforms.

As the data of "QQ Farm" is so good, Goose Factory is also willing to promote the game's daily user activity and revenue, and can't wait to publish news every day.

After all, if the game has a buyout price of 1000 million, as long as it earns more than 1000 million, any extra money earned after that will be pure profit.

In a sense, "QQ Farm" made Goose Factory realize that the benefits of this game are not only the business value of the game itself.

It also allowed many investors to see the possibility of monetizing new traffic from Goose Factory.

The market does not doubt the scale of Goose Factory’s user traffic. The main doubt is how much revenue and profit this traffic can realize.

The emergence of a business that can monetize traffic is equivalent to investing in the market.

As a result, the valuation of Goose Factory will inevitably be inflated.

"Mr. Ma, what you did is right!"

Liu Chiping, chief strategic investment officer of Goose Factory, smiled, "The greatest value of Goose Factory is QQ. Only by using QQ as the basis to realize traffic and invest can we obtain the maximum benefits.

There is no need, just do everything yourself and compete fiercely with external competitors.

If there are good products from the outside, it would be a better strategy to acquire or purchase licenses and get the Goosechang platform to monetize traffic. "

"Lao Liu, you will take office as CEO after the year. In your opinion, what is the right direction to invest money in?" asked Xiao Ma.

"If... it is possible to finance some of Wenwen Jingjing Technology Company's products, Goose Factory can make strategic investment." Liu Chiping said, "Not only is its team young, but its boss is amazingly creative and invincible. Become Partner, making money is the easiest."

"Oh, why do you think so?" Xiao Ma said.

“Goose Factory can make investments and monetize traffic, but it doesn’t necessarily have to be a rival to some outstanding companies.

Rivals consume each other's resources and funds and may not necessarily make a profit.

And investing in the best companies has a high probability of making the best profits. "

Liu Chiping said with a smile, "The internal team has done many projects. If the project cannot compete with external projects and the investment cost is too high, we can only invest more, but we may not be able to compete with the strong players in the market.

But if, at the beginning, we did not compete with the strongest external competitors, but invested in it, I am afraid we would have consumed fewer resources and made greater profits! "

"So, Lao Liu, do you think you would invest in Weibo if you have the opportunity?" Xiao Ma asked.

"It's not just this! The Wenwen Jingjing team is very organized, breaking through the pattern again and again, and often being one of the best in different directions. It's not that they had such good resources as QQ at the beginning, but they continued to have no advantages. Under the premise of limited resources, we have won the first place in the market through competition time and time again.”

Liu Chiping said, "This team, or Zhao Han, has the genes of a champion! Think about it, even if he doesn't start a company, he is still the first in writing novels. How can you describe the talent of such a person?"

"Okay! You convinced me! If there is a chance in the future, our Goose Factory will become a shareholder of Zhao Han's company!"

Brother Xiao Ma smiled, "Speaking of which, Zhao Han told me when we met that he was very optimistic about Goose Factory and had already bought our company's stocks.

He also told me that among domestic Internet companies currently listed, Goose Factory ranks first.In the future, as long as the monetization model keeps up, the profits will be endless!

At the same time, he said something similar.Chatting with him, I felt that he knew more about Goose Factory than me and was more optimistic about Goose Factory than me. "

Liu Chiping couldn't help but said: "That shows that Zhao Han's investment in Internet companies has exceeded those researchers and investors in the financial industry!

It’s no wonder that he can make a business successful. Even if he doesn’t run a business and just invests in other people’s businesses, he will still succeed! "

Liu Chiping was an executive at the investment banking firm Goldman Sachs in charge of the IPO of Goose Factory when Gouchang went public.

However, during the cooperation process, the management of the Goose Factory was attracted.So, Liu Chiping was recruited and took charge of the investment business in 05.

By February 06, it was planned to let Liu Chiping serve as the CEO of Goose Factory.

Because, according to Goose Factory’s past model, all projects were done by itself, but the endogenous growth of the business slowed down significantly.

After feeling that a lot of business had encountered bottlenecks, I chose to ask Liu Chiping to serve as president.

Because its investment bank has a broader vision and is not limited to the original development model of Goose Factory, it can bring new development space to Goose Factory.

In fact, Goose Factory later became the largest invisible venture capital institution in China.It is also the most successful venture capital institution. Investment and mergers in external businesses and various means have brought huge room for growth to Goose Factory.

During Liu Chiping's tenure, the foundation of Euchang's core instant messaging business was generally solid.

Then, make full use of traffic, whether it is internal incubation or external investment, in short, continue to create new growth opportunities.

Later, the structure of Goose Factory was much larger than that of Ali and Du Niang, so we can know that its strategic layout is quite powerful.

……

"Boss, why was "Weibo Farm" sold to Goose Factory for 1000 million yuan?" Bai Xiaolu asked a little confused.

"The development cost of this game does not exceed 30."

Zhao Han said, “If the selling price is too outrageous, the goose factory may not be willing to pay readily.