But...it's hard to say that the tomatoes really outshine the pastry!
After all, active users of Tomato would rather watch ads than pay for content.
Pastry readers are not as large as Tomato, but they are paying readers.In terms of reader quality, it surpasses the Tomato platform.
Although Zhao Han is covered with sinews and will definitely establish a new mountain in the future, but... he will never mention any slogans to challenge pastry. It's not because he doesn't dare, but - it's unlucky and unlucky!
He has never seen a website that claims to defeat pastry and take the bird's seat, can succeed.
Even though Tomato Platform was so great later on, it never shouted anything like surpassing pastries and winning the bird position.
Chapter 57 Build more people, accumulate fans and slowly become a god
In 2004, January 1th in the Gregorian calendar was the Northern Little Year in the lunar calendar.The 14th day of the Gregorian calendar is the Little New Year in the Southern Lunar Calendar.
Then, January 1th, came Friday again.
In the blink of an eye, it was almost 2 months since Zhao Han was reborn.It took more than a month to collaborate with Liu Mengcheng on writing a book.It’s only been half a month since the novel was put on VIP shelves.
An unpretentious week has passed, and "Rebirth of the 1990 Literary Era" is firmly at the top of the weekly clicks list and the weekly recommendation list.
The daily increase in subscriptions is as steady as an old dog, continuing to maintain more than [-] new additions every day.
The average booking has climbed above 3400. It is temporarily unable to climb, but it will not fall.
In other words, I have secured a daily royalties of 300 yuan.
Unfortunately, the manuscript fee is not settled daily, but has to wait until the 15th of the next month to be paid.
This week, Zhao Han released two new group accounts at the end of the novel chapter.
There is no doubt...these two groups quickly filled up.
So far, Zhao Han already has four fan groups of 4 people.
After deducting my own account and vest number, I probably have more than 700 fans who have joined the group.
Then, some group rules were formulated and some enthusiastic fans were selected as group administrators.
After establishing the group, Zhao Han also gave some benefits to the group members, such as publishing some official fanfics that did not appear in the text of "Rebirth of the 1990 Literary Era". Although, the explanations were only shared within the group and were not allowed to be reproduced outside the group.
But... these words are essentially non-binding. The more you say this, the more likely it is that there will be undercover agents who will reprint the special edition posted in the group.
as predicted……
There really were some idiots who reposted the special version of "Rebirth 1990" in the group except for the main text to the Dragon Forum and some forums.
Then, I was angry and questioned by some group friends. They said not to repost, but there were undercover reposts...
Then, there was another wave of trouble on other websites.A group of inexplicable melon-eaters, after seeing the farce, were unknowingly ambushed by "Rebirth 1990".
And these movements were all caused by members of the special fan group, but Zhao Han did nothing, and did not instruct anyone to do anything.
The result is that after the fan group is established, it will appear every now and then, and the things in the group will spread to outside the group.
Unknowingly, it expanded the popularity of "Rebirth 1990 Literary Era" and the pen name of Zhao Han and Liu Mengcheng.
"Hahahahaha, Zhao Lang's clever plan to settle the world, he got a subscription and gained a name! How wonderful, how wonderful!" Zhao Han looked at the randomly laid chess pieces, gradually gaining the ability to stir up troubles, and couldn't help but feel proud.
"Is this useful to you?" Liu Mengcheng couldn't help but doubt its effectiveness.
"I said it's useful. It's about transforming energy. Four ounces can move a thousand pounds." Zhao Han explained in some language that Liu Mengcheng didn't understand, what ecological reaction is, what a loudspeaker is.
A small incident was spread by the group of friends and became an event that attracted the attention of countless passers-by.
This kind of circle expansion may be a bit disturbing to the people, but the publicity effect is extremely powerful.
Compared with relying on the website to provide fans, this kind of independent management of fans actually has greater long-term benefits.
……
From a broader perspective, the competition among several major platforms in the online literature industry has also entered a fierce state.
The love-hate relationship between pastries and websites such as Yingying and Jianjian is still relatively far away from the level of authors like Zhao Han and Liu Mengcheng.
In the entire Internet arena, this is a trick that no one pays much attention to.
Sina, NetEase, and Sohu compete for hegemony, while Tencent, Baidu, Alibaba, and Shanda each lead the way.
These days, the giants of the bigger circuits are constantly suppressing big news, and various venture capital funds are also pouring into projects with greater imagination.
The competition among online literature websites is almost the competition between a group of grassroots websites without the support of venture capital funds.
It lacks the pattern of some capital bosses making a fuss over the situation, and instead has the flavor of a rough and tumble competition for the leader of the martial arts alliance.
"Today's situation, we should develop in a low-key manner, build more groups and accumulate fans, and slowly become a god!" Zhao Han looked at the overt and covert fights between websites with a look of being overwhelmed.
"I think if I can earn one W a month, I'll be satisfied. Whether it's cool or not, it's not as important as W!" Liu Mengcheng is now obsessed with W.
"W will succeed, and God will succeed!" Zhao Han is very confident, "As long as we maintain the current update and speed, industry changes will hardly affect our revenue growth!"
"Really? Now I heard that the traffic growth of pastries has become very slow! Yingying's side is growing crazily." Liu Mengcheng was very worried.
"Then have you seen that the daily new subscriptions have dropped?" Zhao Han asked.
"No...the number of new additions every day is more than 1." Liu Mengcheng thought for a while, and it didn't seem to have a particularly big impact.
At least, it cannot be said that it has no impact on "Rebirth 1990". It can only be said that subscriptions are still growing slowly.
"Actually, if you look at Yingying's poaching and who the authors are, you should know that it will hardly exceed the pastry." Zhao Han commented, "Pastry is its insurmountable upper limit!"
Liu Mengcheng thought for a moment and said, "You mean new authors and unsigned authors?"
"Yes!" Zhao Han said with a smile, "It's not that there are no buried authors, but if the beginning is particularly good, wouldn't the pastry editorial department know? There are many words, and I am still hesitant to sign it. Some of the quality is really not good. , you can sign it or not! To put it simply, most of them are defective products and were taken away by Yingying! Yingying expects these works to be put on the shelf for a fee, and he is undoubtedly overthinking. "
"But..." Liu Mengcheng obviously still feels that the current pastry situation is a bit precarious.
"An Xin... We are not the pastry owners, just the authors." Zhao Han comforted, "Is it necessary to worry about competitors on behalf of platform owners?"
"That's true." Liu Mengcheng couldn't help but say, "Aren't you a bit ruthless when you say that? After all, you are still earning royalties from pastries!"
"Pastry is really not as fragile as you think. This business model determines its resilience. Even if it is not the first in the industry or a monopoly, it will still survive well." Zhao Han dismissed his worries, "Look, traditional publishing Will the industry go bankrupt because it is worried that other publishing houses are booming?"
"Probably not?" Liu Mengcheng thought for a while.
"Of course not. If a publishing house has popular books, it will ensure that it has a market and can make a profit, so it will not go bankrupt. It is the business of the friends that their books also sell well. It is not either/or, everyone sells The contents are different. A fan of a martial arts magazine will not buy a military magazine because the content of your military magazine is well written. The two are not selling the same thing at all!"
Chapter 58 The eagle comes to poach the pastry, and the pastry comes to poach the sword.
Before the New Year.Pastry Chinese website.
Many people in the editorial department were grimacing, because Yingying was too cheap... A sneak attack on Pastry Chinese Network, a small website less than two years old.
"The bad news is that 8 new authors have been poached today." Mr. Biscuit sighed a little and said while eating with Mr. Pastry.
"What's the good news?" Mr. Pastry asked.
"The good news is that all eight books are "Online Games: XXXX"." Mr. Biscuit showed a smile.
"Then...it's okay!" Mr. Pastry raised his eyebrows.
Although online game articles are now very popular on new book lists, new people are opening new books. As long as they get involved in online games, new books will easily gain clicks and collections.
However, the vast majority of online game articles have extremely poor subscription ratios after being published.There was a Wanshou online game article that I was originally optimistic about. After it was put on the shelves, good guy, I ordered it for 50.
Because of this situation, the pastry editorial department is more cautious when signing online game articles.
If other types of articles were poached, it would still be more painful.
But... when it comes to online game writing, it’s relatively not a pity to be poached.
The reason why online game articles are so popular now is largely because among Internet users, many play online games in Internet cafes.
Most of these users are not paying users of novels. They just browse the Internet casually between playing games.I discovered that there are online game-themed novels on the novel website, which piqued my curiosity and clicked in to take a look...
Wait until payment?Withdrawn!
It is precisely because of this that the online game genre at this time has a lot of click traffic and a lot of collections. After being put on the shelves, it withered...
"However, there is no way to go on like this!"
"Well, we can only speed up the signing of the contract! For some books, the title, introduction, and Chapter 1 are all right, so just sign it! To avoid being taken advantage of by Yingying..."
"Yingying digs us, can we consider digging Jianjian?"
"It makes sense. Jianjian doesn't have VIP payment yet, but some authors are of very high quality. Why not dig them out?"
Yingying made a sneak attack on the Chinese pastry website. Although he looked aggressive, he stole hundreds of pastry authors and is still stealing (authors) people.
The cost is even very cheap. It is not a guarantee of a high price to buy out or how much a thousand words will cost. It is just a promise to some unsigned authors to sign...
As long as you come to Yingying, we guarantee that everyone can sign the contract and the books will be on the shelves!
Authors are also very naive these days, and what many people pursue is just signing a contract.
The threshold for pastry signings is a little higher. Dozens of books can be signed for one, but the large number of remaining authors actually really want to sign contracts.
Asking for a contract but not being able to do so is actually quite normal on top websites, especially cakes.Not all of the unwanted pastries are garbage, some of them are misunderstood.Even if most of them are garbage, if you suck up all these unsigned works, you can always bring out some treasures.
Based on this strategy, the strategy of Eagle Eagle website is that there is no author?The author who has not signed a contract with Pastry is my author!
No traffic?A large number of pastry authors have been attracted to Yingying, which will bring some traffic!
The editor of Yingying secretly registered an account, left comments on each author's book reviews and text messages, and left Yingying's promotional advertisements and editor QQ.
Almost as soon as Guangdong found such a small account, he deleted the post, blocked the account and sent it away.
However, Yingying is a guerrilla. If you delete your account, I will create another one.
Even if the account is deleted from the site, it cannot stop Editor Yingying from being everywhere, finding the QQ of unsigned authors, and adding QQ to win over them.
It can be said that almost every day, a new pastry author suddenly announces that he is discontinuing his work or running away.
Pastry was almost annoyed by this harassment tactic.
At the same time, the traffic of Yingying Literature is also growing rapidly. At the same time last year, there were only hundreds of thousands of PVs and thousands of daily active readers.
Now, Yingying has announced that it has tens of millions of PVs per day and over 10 independent IP visits.This alone makes Yingying’s traffic rank among the top three in the industry.
Of course, Yingying has more than just this ambition. The goal is to kill Jianjian in a short period of time and become second.Dominate the internet in this year and kill pastries...
Judging from the growth rate of traffic, indeed... its growth rate is a bit exaggerated!
Even in the Longlong Forum, there are some people in the industry who have predicted that Yingying will rise and the next leader in the online literature industry will be Yingying Literature.
Given the low cost of recruiting people, Zhao Han is willing to call him the strongest!
It is almost impossible for major websites in later generations to poach people as cheaply as Yingying.
But Zhao Han felt that if Yingying only knew these methods, he wouldn't be able to succeed!
Yingying Literature was later trapped by river crabs for a period of time. Many people felt sorry for it and thought it was unlucky.
But the real situation is that Yingying Literature dug up a large number of inferior pastry works in the early stage and signed them for Yingying to put on the shelves. When these works were put on the shelves for sale, VIP subscriptions quickly revealed the fact that it was generally difficult for those works to attract subscriptions.
Yingying had no choice but to choose some popular themes and focus on supporting them... As a result, the best-selling themes all had problems with their scale!
In order to increase the website's VIP subscription time, Yingying quickly decided to recommend novels of a certain color in the website's recommendation slot.Because those who can really sell it can even earn over 04 yuan a month in [-]!
Except for cakes, only Yingying can have this achievement!
Even Jianjian...well, Jianjian is relatively slow to respond when it comes to VIP payment.Yes, after a large number of Jianjian's authors ran away, Jianjian learned the hard way and decided to engage in VIP paid reading. Unfortunately... when Jianjian transformed, the day lily became cold.
In a sense, among the future pastry challengers, in fact, only Yingying was able to achieve it at one time, infinitely reducing the traffic scale of pastries and the level of VIP paying readers.
Although it is only a flash in the pan, but... this alone is actually enough for the founder of Yingying to brag for a lifetime.
Later, some websites reflected on the failure of Yingying and felt that low-quality authors were useless. Therefore, some websites later made a big mistake and bought out the pastry master at a high price. They hoped to use this as a basis to gain quality advantages and challenge pastries. .
However, the hematopoietic mechanism of cakes was later formed. After a group of great masters were poached, a group of outstanding authors emerged and became gods, taking the place of the poached masters.
And those websites that poach great masters at high prices have very limited effects.Basically, within a few years, you will find that it is difficult to make back the investment for a master who is raised at a high price.In the end, I wanted to cultivate new people, but neglected the great master who was originally poached at a high price, and failed on both ends...
In a sense, Yingying's current strategy is the most tragic in the pastry's history!
What if it weren't for the eagle being caught by a river crab?I'm afraid that since 04, the Internet industry has not necessarily been dominated by cakes. At least, Yingying does have the momentum to be on equal footing.
Chapter 59 Going home to celebrate the New Year with the eldest sister of the Chen family
January 2004, 1, the 20th day of the lunar calendar.
Seeing that the New Year was coming, Zhao Han's cell phone kept ringing, and his parents urged him to go home for the New Year.
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