Start earning money as the girl next door

As a result, things got worse and worse, and they have developed to the point where they are today.

I don’t judge who is right or wrong!

I hope that the two of you can think more of each other's good things, instead of just feeling how wronged you are and how unreasonable the other party is..."

——Mo Mo

Mo Mo is an old reader.

With frequent interactions, whether it is book reviews, dragon forums, or even chat groups, they all have considerable influence.

As soon as such a post was posted, it quickly attracted hundreds of replies.

Next, various comments.

Some people took sides with Zhao Han's original post. They felt Zhao Han was wronged and kindly taught an author who was alienated from him.

Many of them follow the trend of rebirth-themed authors, especially many, and some even earn a lot of money from subscriptions.

"Zhao Han is the real genius!

For example, my book "Rebirth 1997 Financial Oligarch" took advantage of it and followed the trend early. One month after the publication of "Rebirth 1990", I had already followed the trend.

Within three days after I uploaded it, it gained 500 favorites, and I felt good about myself.

But the editor-in-chief Wo Long told me that any book with the word "rebirth" in it is easy to become popular, just like books with titles about online games and games.

Only after it is put on the shelves can we test whether it is really popular...

Despite this, Wolong still arranged four weeks of recommendations for me, but unfortunately I never went to Sanjiang.

Sure enough... the editor of Sanjiang knew that I was not qualified to be in Sanjiang because of my poor writing skills.

Ten thousand collections were put on the shelves. I was a little surprised after they were put on the shelves. On the first day, there were 800 subscriptions. Then, the subscriptions gradually increased to 1000, 1500, and even 2000...

Last month, the website arranged for me to receive a big push. My subscriptions exceeded 2300, but the average subscription only increased by 300. I was a little sorry for the big push.

However, Wolong comforted me that it was okay. This score was pretty good in cakes, and he was among the top thirty in the updated book.

Then, I asked curiously, what about other rebirth articles that followed the trend?

Wolong was silent for a few minutes. When he came back, he replied to me...

糕点签约了30多本都市重生，有20本均订是破1000的。均订破2000的也不少于10本。

It can be said that the easiest way to achieve success in pastry nowadays is urban rebirth writing.

I continued to ask, what about orders above 3000? He hesitated and told me that there was only one copy of "Rebirth of the 1990 Literary Era"!Of course, this subscription has hit new highs repeatedly and is far more than this number.

Then, Wolong told me that urban rebirth novels not only attracted high collections, but were second only to online games in attracting collections.

In addition, without exception, the subscription ratio of urban rebirth articles is higher than the average subscription of cakes, which is in sharp contrast to the extremely poor subscription ratio of online games.

Most of them are readers of "Rebirth 1990" because they want to see something similar, so everyone who is reborn should read it.

For those of us who follow the trend, it can be said that everyone is the boss of Zhao Han!

Zhao Han’s creativity created a genre for us!

I recognize him as my ancestor!

Liu Mengcheng...she is very talented, but she is not the one who rewards me! "

——Follow the trend and write about rebirth

This comment, written by the author of Urban Rebirth, suddenly attracted more authors to comment.

Most of those who follow the trend have mediocre writing skills. They just got into the hot topic of urban rebirth and got signed contracts and high subscriptions.

Similar to this situation, for example, after the traditional Chinese version of "The Misty Journey" became a big hit, Xianxia Cultivation was very popular for a time and it was easy to pass the draft.

Because the novelty is not over, many readers are willing to read and follow the trend.

Until the readers are tired of a certain subject matter, then the writing skills will be tested.

The infinite flow, mortal flow, prehistoric flow, and even Doupo flow in the future will all be basically similar.

Works that follow the trend early can be popular and profitable.

If you follow the trend late, you won't be able to catch the heat, and you will easily get cold.

……

A large number of readers and authors, and even the people who eat melons, are divided into different camps and are constantly discussing.

Zhao Han and Liu Mengcheng were eating together.

The kind of turmoil on the Internet...

It’s the internet’s characters and plot!

In reality, the two of them have no such contradiction at all...

"You are a wicked person..." Liu Mengcheng rolled his eyes at Zhao Han as he ate, "What kind of plot are you planning? A bunch of people are being manipulated by you, how fun is it?"

"Haha... This is the magic of virtual reality and business warfare.

During World War II, Dalinzi boasted to Xiaoqiuzi, saying that in order to cover up the real strategic trends, he created a lot of illusions to deceive the head of state and lead him into a trap.

Xiao Qiuzi later recalled with emotion that strategic deception is a big science - truth is so precious that it needs to be covered up with a bunch of lies, nine percent false and one percent true.

And after this was learned by the Yankees, it turned directly into - lies are so precious and need to be covered with more truths.

As a result, strategic deception became nine percent true and one percent false.

I tell you 90% of the true content just so that you can be deceived by the 10% of false news mixed in! "

Zhao Han smiled and said, "In today's Internet world, the nine falsehoods and one truth from the Dalinzi era are enough!

What’s even more despicable is that there are nine truths and one lie! "

Well, Rabbit is also a master of strategic deception and the head of the strategic deception bureau.

In order to deceive Yingjiang, before retiring, he showed up all day long and said some things, which seemed very reasonable and in line with Yingjiang's imagination of rabbits.

As a result... it turned out later that Bureau Zuo was indeed a master of strategic deception!

You laugh at the boss for being slapped in the face, and the boss laughs at you for not knowing how to cheat.

In fact, the bureau chief used the method of nine falsehoods and one true method, and the other party had to listen to deception in order to collect intelligence.Moreover, I don’t dare to think that he is all a liar!

Try to get useful information from it.

As a result, the US emperor was seriously misled by his half-belief and half-doubt.

Everyone in the temple knows how to deceive, and they try to deceive... to make their opponents misjudge!

Zhao Han cheated in the business war, what happened?

Chapter 127 Being mean is free

"Businessmen and politicians have dirty minds!" Although Liu Mengcheng knew that this was a development strategy that could save a lot of resources.

If I follow the path of development if I have more money, I will spend money on development.

Sometimes, when you go in the wrong direction and reach a dead end, you realize that brute force cannot produce miracles.

There are many opportunities on the Internet, and money is important, but directionality and understanding of how to play the Internet are even more critical.

It is actually reckless for those who strike later to try to convince others with their strength and compete with those who strike first to see who is stronger.

Rely on discovering the flaws of the first mover and formulate your own tactics accordingly.Using the other party's weaknesses to plan the situation is a business war that uses brains in the true sense.

Beautiful business war, it’s not that I am stronger than you and burn more money, I win!

Rather, you had a fatal flaw and I discovered it. I was smarter than you and defeated you with fewer resources!

Just like Taobao compared to eBay, it is definitely not careless, but intentional, and it may even be intentional carelessness.

Taobao has changed all the areas that eBay merchants and consumers were dissatisfied with.It's equivalent to being built along the lines of a more perfect eBay.

eBay actually discovered the threat of Taobao from the beginning, so it gave websites with high traffic on the Internet an ultimatum of either choice.If you accept advertising orders from eBay, you are not allowed to accept advertising orders from Taobao.

This overbearing approach has almost blocked Taobao's way of advertising from some large traffic platforms.

But... Internet traffic in 03 was very small compared to physical publicity channels.

Advertisements cannot be placed online, so Taobao directly promotes them offline, bypassing eBay's traffic blockade on Taobao.

Then, Taobao received another huge financing of 8200 million U.S. dollars... The choice of one of the two did not work, and the portal website had to be suitable.

After the exclusive advertising contract agreement with eBay ended, Internet platforms successively accepted Taobao advertising.

In fact... eBay's problem is not Taobao, but itself!

I always stare at Taobao, thinking that if I kill Taobao, I will be able to sit back and relax. In fact, it has not changed any of its own bad habits!

Isn't it normal to be covered in flaws and be defeated by Taobao's Dugu Nine Swords?

“The Internet is an intellectual game, and without enough capital, the cost of trial and error is very high.

Money tactics, spending money for publicity, the yield is too low, and the risk is too high. Sometimes, the publicity costs spent may not be earned back! "

Zhao Han said with emotion, “How much money do we need to spend to defeat pastry.com in an upright manner and become the dominant player in the online literature industry?

Is tens of millions enough?I don't think it's enough!

It may take several hundred million now, but it may not be possible even if it costs billions in the future!

The question is... the future scale of this market is very small. After spending money, how many years will it take to earn it back?I won’t do anything with such a low rate of return!

I'd rather be a little meaner and use some tactics!

Anyway, being mean is free, don’t cost money!If being mean is expensive, I won’t be mean! "

"Despicable without spending money?" Liu Mengcheng couldn't help laughing. There are free and paid despicable?

"Of course...you think, poaching an author now is just a matter of signing a contract.

If the publicity is in place and a lot of people come to invest, the traffic will definitely be there.

A contract is equal to free! "

Zhao Han said, "For payment, for example, I like an author who earns 50 per thousand words for pastry. I really want 100 per thousand words before I can dig it. I may not be able to get my money back, so this is considered a payment!

If the pastry is worth 50 yuan per thousand words to the author, I have to pay 100 yuan for [-] words to buy it out!Well, my content costs way more than pastry, can never beat that!

Also, it’s similar to advertising. I spent 100 million to promote it, but it brought in [-] registered users. Many registered users did not recharge later.

For 1000 recharged items, each user consumes 100 units per year, and the platform shares 30% of the total, with a return of 3 yuan per year.

That is, it will take more than 30 years to get back the money!

This is also paid and expensive! "

The Internet article industry is special in that the value of user traffic is not very high.

Unlike e-commerce platforms, user value is extremely high, not even comparable to the average consumption level of online game users.

E-commerce and online games spend money to buy traffic, and it is easy to get back the money.

If a novel website spends money to promote it, in fact... many of it is just to make the ecology bigger.

Or even... there are too many authors on the platform, and the average manuscript fee has dropped. The platform has a conscience, so it spends money to promote it, introduce additional readers, and improve the income environment of the platform's author group.

This is not because the platform is too kind and bothers with the author’s income.

Rather, if the income is low, the author may run away.

The current stage of the Internet literary world is not yet a capital game where money is thrown.Rather, it is a real intrigue and intrigue among the online community.

Mainly because...the founders of current web articles are mainly individuals and grassroots webmasters.

Unlike later, different Internet capital stood behind each platform.

There is a lack of capital, so many of the current methods look very petty, but they are very economical and efficient.

For example, the founder of early pastries wanted to recruit authors to publish books through friendship, and first enriched the library.

After the library was enriched and many readers were attracted to read it, VIP royalties were used as a temptation to guide some senior readers to become authors. Gradually, an ecology emerged, which was the pastry's most powerful competitiveness in the future - hematopoietic ability. !

Because Yingying was one step behind the pastry, he came up with a military strategy and lurked in the pastry book review area, the author group, and the readers and fan base. He used all means to get the author's QQ, and then tried to poach the author.

As a result, Yingying's style of play is extremely successful and it has become the only website with more than 1000 million PV views in the current online literature market.

The three major websites are, Pastry, Jianjian, and Yingying.