I, the traveler, will guide me directly in the Mi Universe.

Daqing, something big happened that shocked the whole network!

Therefore, most of the people who logged in to Weike again clicked on the hot search terms, and the entry with the word "explosion" that they saw was clearly "Honkai Academy".

Chapter 14 "Reburn"

In addition, a small number of people have still determined their goals. They can eat melons and other things later. For now, they should go to the official account of "Youth Age" to express their excitement that they have been waiting for a long time and finally waited for the specific release date of the series. Love it.

In this way, after this small group of people clicked into the comment area of ​​the latest Weibo post of the "Youth Age" official account, they were shocked to find that the first hot comment was a Weibo user with the title of 'Iron Fan' complaining there , finally waited for "Age of Youth" to be released, but ended up colliding with "Honkai Academy", and now it will be smashed into pieces.

The so-called iron fans are interactive products launched by Weike that reflect the intimacy between fans and bloggers.

Conditions that an iron fan needs to meet: If you interact with bloggers you follow for 30 days or more in the past 5 days, you will automatically become their iron fan.However, only users with more than 10 followers on WeChat will have their followers’ loyal fan logos activated; users with less than 10 fans will not have their fans’ loyal fan logos displayed.

It can be seen from this point that "The Age of Youth" itself has a certain degree of popularity.

At least, when the official account of "Honkai Academy" was released the first time it was announced, the official account of "Honkai Academy" next door did not have 10 fans at all, so naturally it was impossible to have die-hard fans.

But "Age of Youth" does, and there are quite a few of them.

This is also the reason why the official account of "Age of Youth" will release trailers a few days in advance, just to attract more loyal fans who have interacted with it recently.

Closer to home, these fans of "Age of Youth" who were disconnected before and did not pay attention to the trending search immediately after coming back, were completely confused when they saw the number one hot comment in the comment area.

what's the situation?

What the hell is "Honkai Academy"?

Never heard of it!

Where did the stupid crew come from? Can "Age of Youth" be as good as "Honkai Academy"?

The first thing that comes to these fans' minds is the usual promotional methods used by some small studios when announcing movies and TV series.

Because these film and television dramas lack publicity resources, they will use some small means to send out a navy army to pay attention to competitors who have a large amount of publicity resources in the same period in advance. After the promotion is officially launched, they will use those navy armies with iron fan brands to go there. Other people’s publicity materials are used to divert traffic.

It's just that this kind of traffic is usually done very skillfully, and care is taken not to offend other fans.

But obviously, in the eyes of these fans, the behavior of "Honkai Academy" this time is a serious violation and a naked provocation!

Just when these fans who didn't know the truth had already picked up the keyboard to spray, or were about to pick up the keyboard to spray, someone finally posted a link to the official WeChat account of "Honkai Academy" in the comment area. Someone else posted a link to the promotional video "Reburn" for "Honkai Academy". The source of the video is from Station Y.

For fans who have already started trolling or are about to start trolling, this is like giving them a pillow when they feel sleepy!

They are worried that they can't get enough of squirting at their own home. Now the other party's link has been posted, so why don't they drop by for some sightseeing and squirt? !

As a result, many fans who didn't know the truth followed the link and formed a trolling tour group.

However, their hands had just been placed on the keyboard, and when they were about to violently attack Hongru, their eyes immediately straightened.

After they rubbed their eyes to confirm that they had seen correctly, they fell into a state of doubt about life.

what's the situation?

How could this stupid crew, whom they had never heard of, get investment from Golden Garden Studio?Why can we invite global superstar Eden to sing the theme song of the promotional video?

Some smart fans have now thought of the 'explosion' word prompt they saw on the homepage hot search after clicking on Weike.

So, they all temporarily quit the official account of "Honkai Academy", returned to the homepage, clicked on the hot search and took a closer look, and sure enough, the entry in front of the word 'Explosion' was exactly 'Honkai Academy' .

This time, they were completely dumbfounded.

After clicking on the entry, they will see the interface they exited from before.

This time, these fans no longer have the passion to directly transform into keyboard warriors.

They just trembled their fingers slightly and clicked on the promotional video "Reburn" from the Y station video source.

They comforted themselves that they were definitely not interested in the show "Honkai Academy" when they clicked on the promotional video. It was purely because Eden had not released a new album for almost a year, so they wanted to hear Eden's new songs.

Ever since, the promotional video that shocked Eden in the first place has now appeared in the eyes of these fans who originally fancied "Honkai Academy" because of "Age of Youth".

The Law of True Fragrance, a law that spans the universe, has taken effect on these fans.

They marveled at the giant human-piloted mecha that appeared in the short film; they marveled at the strange and beautiful white-haired girl who nimbly dodged and successfully transformed into a mecha at a critical moment to defeat a mecha dozens of times larger than them; and even more so. At the end, the white-haired girl leaned over and kissed the giant mecha's head, leaving a sentence of "I love you" in German. She developed a strange hobby.

Don’t get me wrong, it’s not some weird XP like love between humans and machines or obsession with giant objects, but this hazy and beautiful niche emotion like Lily.

You know, although Dangai dramas have been popular for a few years these days, and the word Danmei has gradually entered the public eye, until the Dangai dramas in full swing were banned by the General Administration, Lily, as a niche subject that is as non-mainstream as Danmei, has He has never been out of the circle even once.

The love for the subject of lilies is limited to a specific small circle. When most people hear the word lily, their first reaction is either a flower or a dating website. They will not associate it with the depiction of beautiful emotions between women. A meaning connected together.

However, starting from today, things are different.

The word "lily" was brought into the public eye for the first time by "Reburn", the first promotional video released by "Honkai Academy" and also a hit on the entire Internet.

Some people may worry that Lily's appearance will make the General Administration directly issue a ban just like it did with a delayed reform drama.

However, Ying was not worried at all.

Although there are hints everywhere in "Reburn", such as the purple-haired girl's avatar appearing on the mobile phone screen, and the giant mecha that is obviously controlled by humans.

But from beginning to end, there was no other girl in the promotional video.

Under such circumstances, if everyone makes up their own minds and promotes Lily culture, what does "Honkai Academy" have to do with her?

To be honest, under the influence of miHoYo's ability to deliver lily cookies that make people smile despite increasingly tightened policies over the years, she has already mastered things like how to handle socialist sisterhood. It's so easy to use and any worries are unnecessary.

Chapter 15 The promotional video was viewed over one million times in the first hour

What's more, the policies of this world are, after all, much more relaxed than they were before Ying traveled through time.

The suspension of the reform in this world is not so much because the General Administration is dissatisfied with the reform, but rather as the first step to rectify the chaos in the traffic rice circle that is now beginning to appear. It actually has little to do with sexual orientation.

The best evidence is that in terms of movies, Nantong movies and female ketone movies in this world can be directly released in cinemas in China, but they have to be rated at the 18+ level, and minors are not allowed to buy tickets. Not even if accompanied by parents.

Of course, it does not rule out that the review standards for online dramas, TV series, etc. are different from those for movies.

If this is the case, with miHoYo's various operations at the forefront, the success is really worthwhile.

If the review is a little looser, she can also bring back all the kissing scenes, shameful play lines, etc. that MiHoYo was forced to delete, so that people in this world can also enjoy the sweet little sweetness. cake.

How can you enjoy the fragrance of plum blossoms without experiencing a bone-chilling cold?The reverse is also true!

If you want to kill someone, you first have to use candy to drag them into a pit~

Pera, who has been observing the official account data of "Honkai Academy", knows very well about the grand situation on the Weike side.

Almost every few minutes, you can hear Perla excitedly talking about the official account's latest fan data, the number of likes and retweets on Weibo, and so on, just like an alarm clock.

To be honest, although Ying is very happy that "Honkai Academy" has received so many people's attention, perhaps it is due to the memory before time travel. She cannot say the same thing about Weike and Weibo, but can only say: Even though the platform data is completely consistent, there is still some distrust.

She was certain that she did not buy data.

But the most damning thing about Weike, or Weibo, is this—sometimes, it doesn’t require bloggers to buy the data themselves, and they will create the data for you directly!

If nothing else, we are a listed company, and these things can be written into the financial report in the future as a way to increase the stock price, but can we not give it a snack?

Therefore, the only thing I am certain about the popularity of WeChat is that "Honkai Gakuen" ranked first in the hot search, followed by the word "explosion", and successfully paralyzed the entire website for a few seconds. Gold content.

Any so-called popularity that cannot paralyze Weike is not worth mentioning here.

In addition, Ying is also very concerned about the playback data at station Y.

Compared with the video websites in previous lives, Station Y is a bit like a combination of YouTube and Netflix.

There are YouTubers who produce their own content, covering many fields, and have functions such as live broadcast rewards, and there are also various film and television works that are invested and self-produced by Tianming Group, the financial backer behind them. Of course, they will also sign contracts with some other companies. Or the work of a group is similar to a TV station buying the right to broadcast a TV series.

Although Station Y will also include the number of views of advertisements into the number of video views, in general, there will not be the kind of TV series that exceeded [-] billion views and treated the audience as before time travel. A fool's psychedelic operation.

At least, Ying knew very well that although Station Y had raised the original promotion level of "Honkai Academy" a lot for the sake of Golden Garden Studio and Eden, which was completely inconsistent with the promotional expenses they invested, but They are not a charity. They also want to make money. If they increase their publicity appropriately, they are also betting on the potential of "Honkai Academy". They are confident that they can earn back the extra investment in publicity and distribution from this web drama. funds.

But don’t even think about it if someone takes the initiative to help you with advertising, data processing, etc.

Although Station Y is also a listed company and needs traffic to prove itself, in the final analysis, it still wins by quality and does not bother to fake data like platforms like Weike.

In this case, at 11 o'clock, that is, one hour after the promotional video of "Honkai Academy" was officially launched online, it is very valuable that the number of views of the Y station video source directly exceeded one million.

You must know that under the same video at Station Y, even if the account with an IP address is used multiple times, only one click will be recorded in a day.

In other words, the fact that the number of views exceeded one million did not take into account those who viewed it multiple times, especially since this was still the first day and hour after the video was released.

As the video ferments on WeChat and is even forwarded to more private places such as WeChat Moments and PP Space, there is still a lot of room for growth in the number of views today.

A conservative estimate is that by ten o'clock the next day, it is not a problem for the number of views to exceed 2000 million on the first day, it is very possible to exceed 3000 million, and it is not hopeless to exceed [-] million.

As long as one-tenth of these viewers who watched the promotional video become viewers of "Honkai Academy", at [-]pm next Friday, the first episode of the first season of the "Honkai Academy" web drama will be officially launched. Later, I chose to watch it. The first drama written and directed by Yingying got a real good start.

Next, we have to see how she uses high-quality content to retain the original audience and attract more people to watch.

Unlike Ying's side, which was full of joy, Tianming Film and Television Company's side has been in an extremely depressing atmosphere ever since "Honkai Academy" became the top trending topic on WeChat.

There is only one exception, which is the general manager's office of Tianming Film and Television Company.

Ayato raised the corners of his mouth slightly, seeming to be mocking, but also full of relief.

What was ridiculing was those guys who were making small moves in secret. What was gratifying was that Ying did hand in an answer sheet that was beyond everyone's expectations, including him.

At the beginning, he overcame all objections and agreed to let Ying resign as the assistant director of the "Ming Feng" crew and instead produce a new IP and new theme "Honkai Academy" web drama. In addition to believing in Ying's ability, he also Most of it stems from the fact that his father and Ying's father had some friendship. Although he and Ying had never met, they still wanted to help each other within their ability.

However, even with his mediation as the general manager, in the end Yingying still had to make an almost harsh promise of filming and broadcasting in order to successfully get the "Honkai Academy" project approved.

Only in this way can Tianming Film and Television Company be able to stop losses in time with limited initial investment.

That's right, the production fees for "Honkai Academy" are paid out on a weekly basis.

Once the broadcast data is not satisfactory, Tianming Film and Television Company will immediately choose to cut the online drama in half and no longer allocate funds.

This is also the reason why when Yingying asked Eden to sing the theme song before, it was unable to give more singing fees. Even though it later proposed to modify the publicity plan with Station Y, it was unable to raise the full amount of the announcement. the fundamentals of.

Zhang failed to snipe but was sniped instead

Of course, all this could have been solved directly by the Tianming Investment Department after the Golden Garden Studio invested capital, bypassing the Tianming Film and Television Company.

They have this authority to allocate all the funds needed for the first season of "Honkai Academy" to the TV series in advance in advance, and there is no doubt that they will increase the amount of funds.

But Ying refused.

Although Ying thinks Ayato will understand, if she really agrees to the suggestion of Tianming Investment Department, it will undoubtedly be a backstab for Ayato who supports her.

Even if all the funds are reduced at once, or even the amount of funds is increased, it must go through the hands of Tianming Film and Television Company, rather than directly bypassing the other party.

She clearly distinguishes between the distrust of her and the support of Ayato by most of the senior executives of Tianming Film and Television Company.

"For a historical plot drama like this, we clearly understand the consequences of choosing to bypass Tianming Film and Television Company at this moment.

The Tianming Investment Department and Tianming Group Headquarters will not delve into what is going on inside Tianming Film and Television Company. They will only blame all mistakes on the hands of Ayato, the helmsman, even if the other person has just taken over this position because of his father's relationship. It didn't take long, and the same was true for Tianming Film and Television Company, which had not yet established enough prestige.

In other words, a person like Ayato, who holds an important branch general manager position at a young age because his father is a small shareholder of the Tianming Group, will be stared at by many pairs of eyes. If there is a slight mistake, there will be natural consequences. The heirs of other shareholders' families swooped over like sharks that smelled fishy smell, and took away Ayato's unsteady position.

Well, that's the bad thing about large group companies. The internal struggles are too fierce.

And now Ying's decision is undoubtedly sending a signal to Tianming Investment Department and Tianming Group Headquarters. Her dispute with Tianming Film and Television Company will not involve your power struggle, and we will solve it internally.

In this way, even though Ayato will be criticized a little, although he fought against all the opinions to get the project of "Honkai Academy", he still failed to obtain more favorable conditions for "Honkai Academy". Now, "Honkai Academy" "Bad Academy" has the potential to explode, Ayato needs to bear some responsibility no matter what, and in the end the merits and demerits are balanced.

But this is nothing to Ayato.

As long as the results of "Honkai Academy" are better and the achievements in the future will be higher, one day, his merits will outweigh his faults. By then, it will be time for him to gain more say within the group.

Even as the heir to a small shareholder, if you want to climb to a truly high position in a company as large as Tianming Group, you still have to rely on strength and merit.

Compared with the relaxed atmosphere at Ayato's side, the senior executives of other Tianming Film and Television companies felt a little on pins and needles.

Those senior executives who simply did not trust the abilities of the young Ying, or were not very optimistic about the prospects of the new theme "Honkai Academy", so they proposed various harsh restrictions at the original meeting, and even opposed the establishment of the project. Easy to say.

After all, they are limited by factors such as vision and experience. In their position, they often make mistakes because of these factors, and thus make wrong decisions without the opportunity to make amends.

Anyway, now they at least recognized Ying's ability. Whether her ability is real and "Honkai Academy" is so attractive; or the second-generation director has connections that they don't know about and can recruit Ying. Dian is his platform, this is his skill.

With Eden's support, Ying's future achievements will not be bad.

When the company holds its regular senior management meeting next Monday, they will put in a few good words for "Honkai Academy" and this matter will be considered over.

But there were two people who truly felt the feeling of despair at this moment.

In Takayuki's office, he and Shinsuke have been sitting here for an hour and smoked a whole pack of cigarettes.

This smoking speed can only be achieved by smoking one cigarette after another without any gaps in between.

If someone pushes the door open at this time, they will definitely be blown away by the pungent smell of smoke. Not everyone, even old smokers, can bear the rush of smoke.

But the two of them were completely unaware of this.

At this moment, their eyes were a little blurry.